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The Pepsi P1 Smartphone Takes Consumer Lock-In Beyond the App (thestack.com)

Posted by samzenpus on from the phone-of-a-new-generation dept.

An anonymous reader writes: On the 20th of October Pepsi will launch its own smartphone in China. The P1 is not just a cowling brand, but a custom-made device running Android 5.1 and costing approximately $205. At that price it's almost a burner, but even so it represents new possibilities for a brand to truly control the digital space for its eager consumers in a period where mobile content-blocking is becoming a marketing obstruction, and where there is increasing resistance on Google's part to allow publishers to push web-users from the internet to 'the app'.

4 of 166 comments (clear)

  1. "At that price it's almost a burner" by Nutria · · Score: 5, Insightful

    You either have no children, or are in the 1% (or, naturally, both).

    --
    "I don't know, therefore Aliens" Wafflebox1
  2. Just under the worldwide median monthly income... by Anonymous Coward · · Score: 5, Insightful

    If you can think of a $200 phone as a "burner", then you are the 1%. Congratulations! But can you try not to be such a dick about it?

  3. Burner Phones for Robber Barons by enjar · · Score: 5, Insightful

    "I light my cigars with $100 bills, so a $200 phone is almost a burner! BULLY!"

  4. Re:Playboy Smartphone anybody? by Anonymous Coward · · Score: 2, Insightful

    Because not everyone is a prude, or a Feminatzi (remember that REAL Feminists were originally for freedom of sexual expression, not the shunning thereof).

    There is a difference between freedom of sexual expression and freedom to be sexually exploited.
    The "Feminatzi"s you deride are generally in favor of the former, while opposed to the latter.