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The Pepsi P1 Smartphone Takes Consumer Lock-In Beyond the App (thestack.com)

An anonymous reader writes: On the 20th of October Pepsi will launch its own smartphone in China. The P1 is not just a cowling brand, but a custom-made device running Android 5.1 and costing approximately $205. At that price it's almost a burner, but even so it represents new possibilities for a brand to truly control the digital space for its eager consumers in a period where mobile content-blocking is becoming a marketing obstruction, and where there is increasing resistance on Google's part to allow publishers to push web-users from the internet to 'the app'.

4 of 166 comments (clear)

  1. Re:New truthful slogan by tripleevenfall · · Score: 4, Funny

    I'm going to wait for the BRAWNDO phone.

    BRAWNDO! The thirst mutilator!

  2. Re:New truthful slogan by tripleevenfall · · Score: 3, Funny

    The translated page for the first link is awesome:

    Pepsi also do phone 5.5 inch screen priced at 1299
    At 09:33 on October 11, 2015 Lei Feng network

    Since soy sauce king also do hand ring, do any cross-border trade products have become rare. Recently, news that a beverage company to do a mobile phone. Recently, certification account named Pepsi phones coming microblogging Authentication information is "Science and Technology Co., Ltd. Shenzhen play crazy." Yesterday, the official micro news release said:. "Recently, a lot of information about PepsiCo phones on the network, thank you for your attention, through communication and cooperation within the company, next Tuesday we will bring more surprises for everyone."

  3. Re:New truthful slogan by lister+king+of+smeg · · Score: 4, Funny

    I'm going to wait for the BRAWNDO phone.

    BRAWNDO! The thirst mutilator!

    its what plants crave

    --
    ---Saying gnome 3 is better than windows 8 not so much a compliment as it is damning with light praise.
  4. When did they rebrand months? by wonkey_monkey · · Score: 5, Funny

    On the 20th of October Pepsi

    How much did that pay to rename that?

    That reminds me, though, not long until Thanksgiving in November-Facebook. Then I'll have to start thinking about buying Christmas gifts before the 25th of December-Coca-Cola...

    --
    systemd is Roko's Basilisk.