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AMD To Retire Catalyst Control Center Drivers, Rolling Out New Crimson Platform (hothardware.com)
MojoKid writes: AMD has gone through significant changes as a company over the last few months. Recently, we've seen them enter into a joint venture with Nantong Fujitsu for final assembly and test operations. They've also formed the new Radeon Technologies Group, led by longtime graphics guru Raja Koduri. Today, AMD is announcing another big change, and this one affects a piece of software that you may have running on your systems right now, if there's a Radeon graphics card on board. AMD is ditching Catalyst Control Center in favor of software dubbed Radeon Settings, which is a critical part of what AMD is calling the Radeon Software Crimson Edition. Radeon Software Crimson Edition is completely re-architected and is claimed to offer new features, improvements to stability and responsiveness, and performance improvements as well. The update will include a new Game Manager, video quality presets, social media integration, simplified EF setup, a system notifications tab, and more. It looks as though the first version of the software will be out this month.
You're also missing the other side of it.......
While you're playing COD, rendered right on top of the guy you're trying to kill is a notification because your mom wants you to send her another Candy Crush ticket. And because of that --- BOOM, headshot.....only you're the recipient, not the giver.
That would actually be useful, but considering that one of the screenshots shows 'Follow AMD' with the mandatory shitload of social media icons in the main overview of the settings interface of a fucking driver makes me think that this has marketing department vomit sauce all over it.
You know: "We need to raise the profile of AMD and generate buzz on social media' or whatever the fuck it is they say.
I'm betting that in the overview where you can change clock settings there's going to be a share button which automatically posts a Twitter message and Facebook status update saying: "Just overclocked my AMD Radeon 1234XX to 1000Mhz, bitches! #AMDrulez #overclockingBoss #beastmode #caturday"