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Report Claims Microsoft Beat Apple in Online Tablet Sales for October (winbeta.org)

Eloking writes: Apple's iPad tablet ushered in the modern tablet era when it was introduced in 2010, and it's dominated tablet sales ever since. iPad sales have stagnated recently, but nevertheless Apple has maintained its lead in overall tablet market share. WinBeta received an early version of an upcoming report, '1010data Facts for Ecom Insights, January 2014 – October 2015' by the 101data Ecom Insights Panel, however, that indicates all of that might be changing as Microsoft assumes the mantle of best-selling tablet maker in terms of online sales in October.

19 of 239 comments (clear)

  1. They can't lead in market numbers forever by U2xhc2hkb3QgU3Vja3M · · Score: 5, Insightful

    At one point, everyone who wanted an iPad and is able to afford one will already have done so. After that, these people will only buy a new one to upgrade once in a while.

    1. Re: They can't lead in market numbers forever by Anonymous Coward · · Score: 5, Funny

      Is it even a fair comparison? Apple defined the market with their iPad, a pioneering product running their mobile OS. Microsoft enters, running a full non-crippled OS. It just doesn't seem right. A court should require Microsoft to run Windows CE so the products can compete on more equal terms.

    2. Re:They can't lead in market numbers forever by amiga3D · · Score: 4, Insightful

      I don't think Apple really gives a shit if they sell more tablets than android makers do. Considering the outrageous mark up on iPads they make a ton of money. If Samsung is making 10 dollars off every tablet and Apple is clearing this kind of money....

      http://www.dailymail.co.uk/sci...

      then apple doesn't need to sell more tablets.

    3. Re:They can't lead in market numbers forever by AmiMoJo · · Score: 3, Interesting

      You can't compare profit margins at the top and bottom of the market. Samsung have premium models that make huge profits and sell millions too, but they also have affordable models that cater to a different group of consumers.

      The fact that they make small profits on some products does not mean they aren't competing, it just means that they operate in a market that Apple ignores on top of their premium tablet business.

      In fact Apple has been expanding into Samsung's other markets, e.g. the large tablet market and the pen input market.

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    4. Re:They can't lead in market numbers forever by exomondo · · Score: 4, Interesting

      Now you have the iPad mini and iPhone 6 Plus competing to be the same size.

      I actually really like the iPhone 6 Plus and it was long overdue, yes it is naturally more awkward than it's predecessors but that's ok, the tradeoff is screensize which makes it MUCH more useful. Apple has a habit of lambasting things that its competitors are doing that it isn't yet doing, when they do that history has shown it is a sign it is something they are worried about and hurriedly working on themselves.

    5. Re:They can't lead in market numbers forever by FlyHelicopters · · Score: 4, Informative

      $99 to replace the battery in a 128GB iPad Air 2 in 3 years strikes me as a pretty reasonable price. It is about 12% of the cost of the device and it would restore it to like new condition.

      If the other option is spending $700 on a new one, $99 for a battery seems quite reasonable.

  2. Re:Surface is great by smallfries · · Score: 3, Interesting

    Whoops: forgot to say, obviously my main interest is sketching. The surface running windows ten shows what touch on a laptop should br. Very nice. Without a pen the ipad pro was just a really big ipad - bit pointless.

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  3. *online* sales? who cares? by Maury+Markowitz · · Score: 5, Insightful

    I recall reading about when Pepsi overtook Coke. Everyone rejoiced. However, in actual fact, Coke still outsold Pepsi by a wide margin; the overtaking was in grocery store sales which they had managed to do by making the six-pack into an 8-pack for the same price and then measuring by total volume.

    And here we have a report that says MS outsold Apple in *online sales*. Hmmm. I suspect that Apple sells the majority, if not the vast majority, of their sales through retail chains. So when I read:

    "The report did not take in account customers who purchased their tablets in brick-and-mortar stores, such as Apple’s retail stores or Best Buy."

    Then basically I think this is even less of a mini-victory than Fortune posits. Pepsi anyone?

    1. Re:*online* sales? who cares? by MightyMartian · · Score: 5, Insightful

      Yup. This report is simply cherry picking one particular and declaring Microsoft the winner. Mind you, Apple does the same thing with its overpriced "boutique" smart devices.

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  4. The funny part. by Lumpy · · Score: 3, Interesting

    I have a Surface pro... and I can not get myself to buy another. The huge problems with the Surface pro and how microsoft has told me "sucks to be you, reinstall the OS" means I have zero interest in walking down their road again. Not as long as they use low grade dog food chips like Marvell for their wireless networking.

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  5. Re:Just So I'm Clear by tyme · · Score: 5, Informative

    The summary says "online sales" which means that we are probably NOT talking about "shipped" rather than "sold" numbers. However, these are numbers for October, which is all before the new iPads shipped (including the iPad Pro) so we are probably seeing some depression of iPad sales that will catch up in the November numbers (or not: if MS can maintain these sales numbers in November and December, then this would be quite interesting).

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  6. Re:Tablets will die off by drinkypoo · · Score: 5, Insightful

    Tablets are already dying off, the iPad sales plateau is proof of that.
    Why tablets are dying is a more interesting question.

    Tablets aren't dying. Tablet sales are falling off because the people willing to buy one now have one. Tablets will stick around for the foreseeable future.

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  7. Re: Surface is great by cyber-vandal · · Score: 4, Insightful

    The Surface and Windows Phones will sell very well to corporates with heavy investment in Microsoft tech because it integrates very well and the Surface can run all their proprietary software. Apple and Linux fanboys are completely incapable of understanding that the corporate world is never going to fully embrace something that doesn't allow them to take advantage of their huge investment in Windows.

  8. Extra, extra! by Plumpaquatsch · · Score: 5, Interesting
    Controversial new study by before unknown Market Research Institute proves Apple is doomed! Institute makes name for itself! Factuality is irrelevant!

    Rerun of the movie first shown in 1977 can be seen at 11.

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  9. Re:Surface is great by thegarbz · · Score: 4, Informative

    The pen is shit. Horrific lag, unpredictable latency.

    Couldn't disagree more. It's the best pen input device I've used that didn't need to be physically tethered to a computer, and the lag is quite predictable (really bad in hover, almost non existent when touching)

    Tried the builtin software ("fresh paint"?), what a pile of crap.

    This I agree with, wholeheartedly. Great little kids toy but even then only if they want to play with swishing colours together. It's garbage.

  10. One month.... by Dcnjoe60 · · Score: 3, Interesting

    One month does not make a trend. If Microsoft can string multiple sequential months together, than this will be news. Until then, it only means that in this particular month, more Microsoft tablets were sold. Interesting, but nothing more than that.

  11. Apple stabbed with its own Pencil by lylefile · · Score: 3, Interesting

    And Microsoft will continue to dominate through the Christmas holiday. How do I know? I went into the Apple Store to buy an iPad Pro.
            Sales person: "Yes sir! We have them in stock!"
            Me: ::Pulls out wallet:: "Please add a Pencil to the order."
            Genius: "We'll ship a Pencil to you in 5-6 weeks"
            Me: ::Puts wallet away:: ::Leaves store::
    (Sometime later)
            Me: ::Typing this on my Surface Pro 4 and loving it!::

  12. I still remember the Intel switch by Ecuador · · Score: 4, Interesting

    Yeah, about lambasting things that its competitors are doing, there was a pretty crazy instance.
    It was during the switch to Intel CPUs. They were selling for a while both their older Power PC based line and their new Intel inside line, so they had, at the same time on their website for several months, both pages dedicated to proving how much faster the Power PCs were compared to the Pentium, and another set of pages at a different part of the site showing how much FASTER the Pentium was compared to the Power PC. They were even using the same benchmarks sometimes (with some fudging about of course, like enabling/disabling AltiVec to suit the desired result etc).
    It was so ridiculous, but it was even more ridiculous that nobody was really calling them on it. They claimed both sides of the coin with a straight face and it seems that most were drinking the kool-aid.
    To top it off, at that time (before the Intel Core 2), it is most likely that AMD had the fastest CPU, so both campaigns were BS...

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  13. I guess I know the tiny flaw in the survey by Plumpaquatsch · · Score: 4, Interesting
    It's an old one: they asked all the (online in this case) retailers for numbers, and added up all numbers reported. Only one major retailer didn't answer (and never does): Apple. Guess who sells most Apple gear?

    Next year: Amazon confirms - Nobody buys Apple TVs or Google Chromecasts!

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