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Report Claims Microsoft Beat Apple in Online Tablet Sales for October (winbeta.org)

Eloking writes: Apple's iPad tablet ushered in the modern tablet era when it was introduced in 2010, and it's dominated tablet sales ever since. iPad sales have stagnated recently, but nevertheless Apple has maintained its lead in overall tablet market share. WinBeta received an early version of an upcoming report, '1010data Facts for Ecom Insights, January 2014 – October 2015' by the 101data Ecom Insights Panel, however, that indicates all of that might be changing as Microsoft assumes the mantle of best-selling tablet maker in terms of online sales in October.

33 of 239 comments (clear)

  1. They can't lead in market numbers forever by U2xhc2hkb3QgU3Vja3M · · Score: 5, Insightful

    At one point, everyone who wanted an iPad and is able to afford one will already have done so. After that, these people will only buy a new one to upgrade once in a while.

    1. Re:They can't lead in market numbers forever by FlyHelicopters · · Score: 2

      True... and the main iPad didn't get an update this year... frankly it didn't really need one just yet...

      A year ago we replaced an iPad 3 and a iPad 4 with a pair of iPad Air 2s. That was a decent upgrade. My plan/hope is that these new units last us 5 years.

    2. Re: They can't lead in market numbers forever by Anonymous Coward · · Score: 5, Funny

      Is it even a fair comparison? Apple defined the market with their iPad, a pioneering product running their mobile OS. Microsoft enters, running a full non-crippled OS. It just doesn't seem right. A court should require Microsoft to run Windows CE so the products can compete on more equal terms.

    3. Re:They can't lead in market numbers forever by amiga3D · · Score: 4, Insightful

      I don't think Apple really gives a shit if they sell more tablets than android makers do. Considering the outrageous mark up on iPads they make a ton of money. If Samsung is making 10 dollars off every tablet and Apple is clearing this kind of money....

      http://www.dailymail.co.uk/sci...

      then apple doesn't need to sell more tablets.

    4. Re:They can't lead in market numbers forever by AmiMoJo · · Score: 3, Interesting

      You can't compare profit margins at the top and bottom of the market. Samsung have premium models that make huge profits and sell millions too, but they also have affordable models that cater to a different group of consumers.

      The fact that they make small profits on some products does not mean they aren't competing, it just means that they operate in a market that Apple ignores on top of their premium tablet business.

      In fact Apple has been expanding into Samsung's other markets, e.g. the large tablet market and the pen input market.

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    5. Re:They can't lead in market numbers forever by exomondo · · Score: 4, Interesting

      Now you have the iPad mini and iPhone 6 Plus competing to be the same size.

      I actually really like the iPhone 6 Plus and it was long overdue, yes it is naturally more awkward than it's predecessors but that's ok, the tradeoff is screensize which makes it MUCH more useful. Apple has a habit of lambasting things that its competitors are doing that it isn't yet doing, when they do that history has shown it is a sign it is something they are worried about and hurriedly working on themselves.

    6. Re:They can't lead in market numbers forever by Dutch+Gun · · Score: 2

      Apple is desperate to continue that yearly upgrade cycle, which is why they're now offering plans to encourage that behavior. I'm predicting that you're only going to see it continue for most people while smartphones are in an early growth market. Sure, there will always be the hardcore technologists for fanboys, but that will be a much smaller piece of the market.

      Remember how often we had to upgrade our PC hardware until the tech settled down after a few decades? Every couple of years, right? Now how often do we upgrade them? My four year old PC is still running the latest OSes and software and still feels plenty zippy. It's easily got years left of life in it.

      Tablets, I think, tended to peak a bit earlier than phones, but I think we're going to see a maturation of the smartphone market and a subsequent slowdown of the industry in general as people hold onto their phones longer than a year or two. I just don't see that trend lasting forever... eventually, phone-makers will hit a practical ceiling on how powerful your handheld supercomputer needs to be, or how many megapixels your camera can have, or how many interesting new gadgets they can cram in there. At that point, the length of support will be deciding factor in how long you can keep your phone, I suppose.

      --
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    7. Re:They can't lead in market numbers forever by FlyHelicopters · · Score: 4, Informative

      $99 to replace the battery in a 128GB iPad Air 2 in 3 years strikes me as a pretty reasonable price. It is about 12% of the cost of the device and it would restore it to like new condition.

      If the other option is spending $700 on a new one, $99 for a battery seems quite reasonable.

    8. Re:They can't lead in market numbers forever by Plumpaquatsch · · Score: 2

      For years before Jobs death the RDF only really worked for Apple Haters. Their reality has long been at odds with actual reality.

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  2. Surface is great by Billly+Gates · · Score: 2, Interesting

    Of course on slashdot it is a failure and no one is buying them. But in the real world they ate the number 2 generator of revenue for Microsoft and can run office and be managed via active directory for IT departments making them popular. The screen is Apple quality hardware

    1. Re:Surface is great by smallfries · · Score: 3, Interesting

      Whoops: forgot to say, obviously my main interest is sketching. The surface running windows ten shows what touch on a laptop should br. Very nice. Without a pen the ipad pro was just a really big ipad - bit pointless.

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    2. Re: Surface is great by cyber-vandal · · Score: 4, Insightful

      The Surface and Windows Phones will sell very well to corporates with heavy investment in Microsoft tech because it integrates very well and the Surface can run all their proprietary software. Apple and Linux fanboys are completely incapable of understanding that the corporate world is never going to fully embrace something that doesn't allow them to take advantage of their huge investment in Windows.

    3. Re:Surface is great by Anonymous Coward · · Score: 2, Insightful

      The guys at penny-arcade are some of the biggest shills for Microsoft and have been for years. I don't know if they are paid in cash or merchandise, but they are not unbiased.

    4. Re:Surface is great by sexconker · · Score: 2, Insightful

      PA are known MS shills.
      They have been ever since the launch of the 360.

    5. Re: Surface is great by amiga3D · · Score: 2, Insightful

      I really don't care. Why would I care if you or anyone else pisses their money away? I own a galaxy tab 2 that I picked up used and it works okay so I'm not buying into Apple's high priced tablet world but I have looked at them and they are better than anything Samsung makes and Samsung makes nicer hardware than the Surface tablets. I can see that if you are slaved to the windows world then sure, Surface is your thing. I own an Apple Mac Mini that I use for video work but I'm using Linux for general computing because it works great for that purpose. Apple makes a lot of money and there is a reason for it. It's style, quality and brand recognition are superior. You can bitch all you like about it but I know a lot of people that switched from windows to Mac computers because they got tired of constant, non-stop problems and when they found out that Macs just worked they bought in. They all kind of grimaced at the price but as one co-worker of mine stated just the other day, he's had zero problems in the year he's owned his iMac compared to hardly a month without having to fix his windows setup. He's now buying his daughter a very expensive Macbook for school. I'd never spend 1500 on a laptop, it's crazy. But then I know how to pick up a used Lenovo T420 and install Linux on it.

    6. Re:Surface is great by thegarbz · · Score: 4, Informative

      The pen is shit. Horrific lag, unpredictable latency.

      Couldn't disagree more. It's the best pen input device I've used that didn't need to be physically tethered to a computer, and the lag is quite predictable (really bad in hover, almost non existent when touching)

      Tried the builtin software ("fresh paint"?), what a pile of crap.

      This I agree with, wholeheartedly. Great little kids toy but even then only if they want to play with swishing colours together. It's garbage.

  3. *online* sales? who cares? by Maury+Markowitz · · Score: 5, Insightful

    I recall reading about when Pepsi overtook Coke. Everyone rejoiced. However, in actual fact, Coke still outsold Pepsi by a wide margin; the overtaking was in grocery store sales which they had managed to do by making the six-pack into an 8-pack for the same price and then measuring by total volume.

    And here we have a report that says MS outsold Apple in *online sales*. Hmmm. I suspect that Apple sells the majority, if not the vast majority, of their sales through retail chains. So when I read:

    "The report did not take in account customers who purchased their tablets in brick-and-mortar stores, such as Apple’s retail stores or Best Buy."

    Then basically I think this is even less of a mini-victory than Fortune posits. Pepsi anyone?

    1. Re:*online* sales? who cares? by MightyMartian · · Score: 5, Insightful

      Yup. This report is simply cherry picking one particular and declaring Microsoft the winner. Mind you, Apple does the same thing with its overpriced "boutique" smart devices.

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  4. The funny part. by Lumpy · · Score: 3, Interesting

    I have a Surface pro... and I can not get myself to buy another. The huge problems with the Surface pro and how microsoft has told me "sucks to be you, reinstall the OS" means I have zero interest in walking down their road again. Not as long as they use low grade dog food chips like Marvell for their wireless networking.

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    1. Re:The funny part. by thegarbz · · Score: 2

      I had a problem with the wireless once. Turns out it was a windows problem and the refresh fixed it just fine. Otherwise zero hardware issues on my end. My partner had a problem with the pen on her Surface and after talking to tech support for a few minutes they sent her a new pen. (There was a facepalmingly funny moment where the tech support person asked her to hold a button combination on the surface which does a hard reset not realising she was running the chat session on it. Kudos that after booting up and logging into the website the sessions continued where it left off)

      On my second Surface now, the SP3. I can't bring myself to upgrade because it works just fine the way it is and the SP4 doesn't offer me $1000 more than what I have.

    2. Re:The funny part. by Billly+Gates · · Score: 2

      The surface is just 699 and now has a quad core atom. It can run office and act as a tablet and no crappy scaled down mac office suit with a crappy ios. It is a real OS that can be used for both work and play. No laptop under 1000 is going to be good anyway in a sea of cheap plastic and garbage quality 1k screens.

  5. Re:Just So I'm Clear by tyme · · Score: 5, Informative

    The summary says "online sales" which means that we are probably NOT talking about "shipped" rather than "sold" numbers. However, these are numbers for October, which is all before the new iPads shipped (including the iPad Pro) so we are probably seeing some depression of iPad sales that will catch up in the November numbers (or not: if MS can maintain these sales numbers in November and December, then this would be quite interesting).

    --
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  6. Re:Tablets will die off by Dracos · · Score: 2

    Tablets are already dying off, the iPad sales plateau is proof of that.

    Why tablets are dying is a more interesting question. Yes, larger phones are intruding on the form factor, but more importantly the general tablet hype has faded away and people have realized that a tablet is not a replacement for a laptop. Vendors love tablets because they're essentially a reset button for software ecosystems: where they couldn't have a walled garden before, now they can.

    Touch is a regression in human interface design, and deep down every engineer knows it. To correct that, now we have tablets with keyboards and/or stylii. Jobs swore both of those things would never happen. But I think the reason why iOS gained cut+paste so late was because the only workable soluitons weren't as elegant as he wanted, and he was forced to relent and give the users a necessarily shitty workflow.

    Tablets occupy a very narrow market segment that, outside of vertical solutions for business, was doomed from the beginning. Either they'll get replaced by phablets or they'll evolve into netbooks.

  7. Re:Tablets will die off by drinkypoo · · Score: 5, Insightful

    Tablets are already dying off, the iPad sales plateau is proof of that.
    Why tablets are dying is a more interesting question.

    Tablets aren't dying. Tablet sales are falling off because the people willing to buy one now have one. Tablets will stick around for the foreseeable future.

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  8. Extra, extra! by Plumpaquatsch · · Score: 5, Interesting
    Controversial new study by before unknown Market Research Institute proves Apple is doomed! Institute makes name for itself! Factuality is irrelevant!

    Rerun of the movie first shown in 1977 can be seen at 11.

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  9. Re:Are they even in the same market? by PopeRatzo · · Score: 2

    Apple doesn't want its iPads to be laptops

    http://www.apple.com/shop/prod...

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  10. Re:Tablets will die off by Jack+Griffin · · Score: 2

    Tablets are already dying off, the iPad sales plateau is proof of that. Why tablets are dying is a more interesting question.

    Tablets aren't dying. Tablet sales are falling off because the people willing to buy one now have one. Tablets will stick around for the foreseeable future.

    It's 1995 all over again. Apple target home users, who have a taste for new shiney and lead the sales curve, but don't have the appetite to continually upgrade or replace. Microsft target business users who are slower off the mark, but throw a lot more money around and do it on a regular cycle, for a lot longer periods.

  11. One month.... by Dcnjoe60 · · Score: 3, Interesting

    One month does not make a trend. If Microsoft can string multiple sequential months together, than this will be news. Until then, it only means that in this particular month, more Microsoft tablets were sold. Interesting, but nothing more than that.

  12. Are you sure you meant the Apple Pencil? by SuperKendall · · Score: 2

    Go somewhere you can compare the Apple pen to Samsung's pen. The Samsung one is far, far ahead in terms of latency and accuracy.

    Did you mean the Microsoft stylus? Because everywhere I've read a review comparing the Apple Pencil to other current styluses, the Pencil was said to be far better... even over the Samsung.

    I'll get the Pencil in a few days so I'll be able to see for myself, but everyone I've talked to who has used one said zero lag (latency) and pretty much perfect accuracy.

    --
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  13. Apple stabbed with its own Pencil by lylefile · · Score: 3, Interesting

    And Microsoft will continue to dominate through the Christmas holiday. How do I know? I went into the Apple Store to buy an iPad Pro.
            Sales person: "Yes sir! We have them in stock!"
            Me: ::Pulls out wallet:: "Please add a Pencil to the order."
            Genius: "We'll ship a Pencil to you in 5-6 weeks"
            Me: ::Puts wallet away:: ::Leaves store::
    (Sometime later)
            Me: ::Typing this on my Surface Pro 4 and loving it!::

  14. I still remember the Intel switch by Ecuador · · Score: 4, Interesting

    Yeah, about lambasting things that its competitors are doing, there was a pretty crazy instance.
    It was during the switch to Intel CPUs. They were selling for a while both their older Power PC based line and their new Intel inside line, so they had, at the same time on their website for several months, both pages dedicated to proving how much faster the Power PCs were compared to the Pentium, and another set of pages at a different part of the site showing how much FASTER the Pentium was compared to the Power PC. They were even using the same benchmarks sometimes (with some fudging about of course, like enabling/disabling AltiVec to suit the desired result etc).
    It was so ridiculous, but it was even more ridiculous that nobody was really calling them on it. They claimed both sides of the coin with a straight face and it seems that most were drinking the kool-aid.
    To top it off, at that time (before the Intel Core 2), it is most likely that AMD had the fastest CPU, so both campaigns were BS...

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  15. I guess I know the tiny flaw in the survey by Plumpaquatsch · · Score: 4, Interesting
    It's an old one: they asked all the (online in this case) retailers for numbers, and added up all numbers reported. Only one major retailer didn't answer (and never does): Apple. Guess who sells most Apple gear?

    Next year: Amazon confirms - Nobody buys Apple TVs or Google Chromecasts!

    --
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  16. All Things Must Pass... by Sir_Eptishous · · Score: 2

    Like skin tight jeans, beards and huge cover-half-your-face glasses, the iPads dominance in tablets will pass.
    With it's atrocious interface and sky high price, the iPad is akin to the early days of paying for a bottle of water...

    Let the real tablets take their place at the table: Google, Samsung and Microsoft

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