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AdBlock Plus Updates Acceptable Ads Policy

AmiMoJo writes: By default the popular AdBlock Plus plug-in allows some "acceptable" ads to be displayed. A blog post announcing updates to policy describes the goals of the update: easier to understand, more robust and more explicit about what is and isn't acceptable. The new criteria are listed on another page, and the option to disable acceptable ads remains.

49 of 523 comments (clear)

  1. Ads are not acceptable. by Anonymous Coward · · Score: 2, Interesting

    I don't give a fuck what their justifications are. There are not any ads that are acceptable. That's it. End of story.

    1. Re:Ads are not acceptable. by allcoolnameswheretak · · Score: 3, Interesting

      Speak for yourself. Ads are the reason why a lot of good content can stay afloat on the web without asking for money directly, I get that.
      I wouldn't mind decent, simple text or image ads on the Internet. As long as they don't try to force feed me their ads down my throat, shove distracting, animated shit in my face or potentially harm my computer with uncontrolled Flash ads, I don't see why we couldn't all get along.

      I hope the ad industry and site operators are finally starting to realize that annoying the shit out of your potential customers is not a viable long term strategy.

    2. Re: Ads are not acceptable. by drinkypoo · · Score: 3, Insightful

      If you're not paying a site for the service or contributing content, and are not allowing any ads, you're freeloading on their dollar.

      And if they don't like it they can detect that, and they can fade into obscurity when people stop going there. It's a viable model for some sites though, if they have what people want and are willing to pay for. Most sites don't actually have any content which is that compelling, so they can quit their whining. 95% of the sites on the web could go away tomorrow and it would be a better place.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    3. Re:Ads are not acceptable. by aaaaaaargh! · · Score: 5, Insightful

      Ads are the reason why a lot of good content can stay afloat on the web

      Where is this "good content"? I can't find it and, frankly speaking, would have no problem if all ad-sponsored business would disappear from the web tomorrow, including this site.

    4. Re:Ads are not acceptable. by Anonymous Coward · · Score: 4, Insightful

      Ads are the reason why a lot of good content can stay afloat on the web without asking for money directly,

      You might be surprised to learn that there was an internet for several decades before the advertisers showed up, and that it had a dramatically higher signal to noise ratio then. I know, because I was there.

      I'll take that internet over the one we have now, any day. If the advertisers go away again, that will be a good thing. The actual useful content will remain: things like wikipedia that I and others will voluntarily contribute to support. But your average click-bait idiot trap pages, they can die and the world will be better off for it.

    5. Re:Ads are not acceptable. by Anonymous Coward · · Score: 4, Interesting

      Where is this "good content"?

      With such constant disappointment on the web, I can't understand why you'd keep using it.

    6. Re:Ads are not acceptable. by lucm · · Score: 4, Insightful

      force feed me their ads down my throat

      You mean, like the awful "Slashdot Top Deals" ad that comes up a second after the page is loaded, bringing down the menu on the right and getting me to mistakenly click on it?

      It's been years since I've been first offered that "Disable advertising" checkbox (since I'm an amazing contributor) and I have never used it, but with this new Slashdot Deals ad I might do it soon.

      --
      lucm, indeed.
    7. Re:Ads are not acceptable. by Rosco+P.+Coltrane · · Score: 5, Insightful

      Speak for yourself. Ads are the reason why a lot of good content can stay afloat on the web without asking for money directly, I get that.

      I get it too, when I think about it rationally. The trouble is, I've been so bombarded with ads since I was born (and I'm not that young), be it on newspapers, roadside signs, television, the internet when it started to become commercially attractive... that I have a visceral hate of it, whatever product it plugs and whomever forces it onto me. I find any and all adverts vulgar, disgusting and a gross intrusion on my right to choose what I want to stuff my brain with.

      As a result, I too block all ads on the internet. Yes, I know many sites couldn't live without it, but... well, if they can't, I'd rather they disappeared than have to look at ads.

      Also, when I can't block, skip or hide ads, I *remember* what product was advertised, and by whom, and I make a mental note never to buy that product, and if possible, any other product from that company. That's what decades of wanton advertising has done to me. Talk about well poisoning...

      --
      "A door is what a dog is perpetually on the wrong side of" - Ogden Nash
    8. Re:Ads are not acceptable. by Anonymous Coward · · Score: 5, Interesting

      What do you mean "disappointment"? I use the web for bad content, for entertainment and wasting time, like everybody else.

      The fallacy of many web-sponsored startups is to believe that their "content" is good or even worth anything, just because people look at it for free. Mostly it's not. (There are exceptions, of course.) If Facebook would die tomorrow, nobody would give a shit about it, people would simply move on to another site. The same holds for most of the other adware sites. If you have a good product, people will buy it. Ad-supported "content" is just a soap bubble.

      Besides, I'm not sure if your old enough to know that, but the Web was great before companies and ads came to it. Instead of /. you would waste your time on Usenet - without ads.

    9. Re: Ads are not acceptable. by snowsnoot · · Score: 2

      I think that's the point. People don't agree that the price is really what its worth. Hence the real value is much lower. People still go to the movies when there is a movie they actually like, but for most of the drivel that is produced it is simply not worth paying for and if it didn't exist people would find something else to do. Essentially but refusing to pay, we are saying it is worth $0.

    10. Re: Ads are not acceptable. by Anonymous Coward · · Score: 3, Funny

      Not watching ads on the internet is just as bad as muting the TV when ads are on. And don't get me started on people who have the nerve to leave the room for a bathroom break when ads are showing. For shame! If you want free TV shows than you should watch the ads.

    11. Re: Ads are not acceptable. by snowsnoot · · Score: 3, Insightful

      Not to mention all the tracking and JavaScript bullshit. The web sucks now, and tools like ABP, privacy badger and HTTPS everywhere are becoming an absolute necessity.

    12. Re:Ads are not acceptable. by aaaaaaargh! · · Score: 2, Interesting

      Total bullshit. I've said it elsewhere as AC, but let me repeat it:

      The fallacy of many web-sponsored startups is to believe that their "content" is good or even worth anything, just because people look at it for free. Mostly it's not. (There are exceptions, of course.) If Facebook would die tomorrow, nobody would give a shit about it, people would simply move on to another site. The same holds for most of the other adware sites. If you have a good product, people will buy it. Ad-supported "content" is just a soap bubble.

    13. Re:Ads are not acceptable. by chmod+a+x+mojo · · Score: 5, Insightful

      Not only that, but ads should not take up more than 10% of the page. As it is most places ( if someone is unfortunate enough to not have adblock ) the CONTENT takes up 10% of the page with 90% being ads.

      Same with youtube, first time in years I tried it without adblock was recently. Every. Single. Video. Was prefaced by a 15+ second ad that was un-skippable. Nope, back to adblock plus / ublock origin, not going to put up with that shit.

      --
      To err is human; effective mayhem requires the root password!
    14. Re: Ads are not acceptable. by Sigma+7 · · Score: 2

      Why is this modded down?

      Cause it's apk hosts file spam, and he wants to advertise his own hosts file rather than being useful.

    15. Re:Ads are not acceptable. by aaarrrgggh · · Score: 4, Informative

      Deals aren't blocked by the checkbox...

    16. Re:Ads are not acceptable. by aaaaaaargh! · · Score: 5, Interesting

      You're the clueless idiot. I can display web pages in my browser as I like. It's my machine and I pay for the bandwidth. I have zero obligation, neither morally nor legally, to watch advertisements or even display them, just as I don't have any obligation to click on links in spam mails sent to me.

      Moreover, I don't have to discover new products. When I want to buy something, I inform myself and then buy the product that best fits my needs. And I am seriously not interested in the flawed business models and whining of self-proclaimed entrepreneurs who have no genuine product to offer.

    17. Re:Ads are not acceptable. by tepples · · Score: 2

      If Facebook would die tomorrow, nobody would give a shit about it, people would simply move on to another site.

      If not for ads, who would fund the operation of "another site"?

    18. Re:Ads are not acceptable. by AthanasiusKircher · · Score: 4, Insightful

      You're just mentally devaluing it to say it wasn't good enough to be worth paying for, thus they didn't lose anything when you took it for free. It's a perfect rationalization of ad blocking and piracy for cheapskates and the poor, because you wouldn't/couldn't pay for anything it's okay if you download everything.

      Actually, I think you're skipping a few ste" -- in particular, a site should agree to pay me damages if I get malware from one of theirps here. Ad blocking is actually slightly different from piracy.

      I'm not applying for sainthood either, but if we want to have an intellectual discussion let's at least be honest about it.

      Okay, let's be honest about it. There's a difference between selling a product like a movie or music or whatever and asking people to pay for it vs. putting something up on a publicly accessible website and demanding people also download annoying time-wasting ads from third-party sites that eat your bandwidth and your processor time.

      Putting something on a publicly accessible internet page is like putting something on a public bulletin board in the middle of Times Square. If you want to claim "ownership" over it and don't want people to read it, don't post it in a publicly viewable space. There are plenty of sites that recognize common ad blockers and either display a message like "Please view our ads" or even refuse to show content unilaterally. I have no problem with that. I have no problem with paywalls, either, and I do subscribe to a few online services whose content I actually find valuable enough to pay for.

      The problem with most sites and ads is that by viewing a site, I'm required to submit to a crapload of 3rd-party scripts and cookies loading on my machine. Many websites don't do their due diligence in checking out this stuff, so you're asking me to potentially infect my computer with malware in order to view the content? Sorry -- that price is too high.

      If you had a site that guaranteed no 3rd-party trackers and only served ads from its own server that it had done due diligence in checking for malware, etc., THEN I might consider viewing the ads. But 99.9% of sites don't do anything like that, and thus I can't take the risk.

      You can't run your business another way? That's not my problem. You don't want people to "take your stuff for free"? Put it behind a paywall, or at least set up a rudimentary screening thing for people browsing with common ad blockers that says, "We see you're using an ad blocker. You need to accept ads to view the rest of our site. Sorry." And then I'll make a decision about whether it's worth it to view your site.

      But if you deliberately post your content on a publicly viewable website, I have no moral obligation to pay to download, render, and then waste my time sitting through your potentially malware-ridden ads from 3rd parties. Those are my "terms and conditions of use" for my computer. You don't like it? Don't put publicly viewable stuff on your website.

      All of this is VERY different from piracy, which involves taking something which is generally sold for a price and sharing/downloading for free against the creator's wishes. The creator on a public website is implicitly allowing me to download content AND use an ad blocker, unless they tell not to.

      If you go down the road to your logic, the next thing you'll be telling me is that it's immoral to get up and make a sandwich which muting my TV during a commercial. No, sorry -- that's not stealing content, and nor is viewing content on a public website.

      (And by the way, I'm fully behind AdBlock trying to make standards for more reasonable ad practices, but it would have to go a lot further for me to find them "acceptable.")

    19. Re:Ads are not acceptable. by serviscope_minor · · Score: 2

      The only possible conclusion then is that you're very dim because you waste your time on something worthless.

      To me, /. is not worthless because I enjoy posting here, I enjoy the stories and I like arguing with idiots in the comments. Enjoyment has value. If you enjoy it, then you're lying to yourself about lack of value. If you don't enjoy it, then you're a very silly person.

      --
      SJW n. One who posts facts.
    20. Re:Ads are not acceptable. by KGIII · · Score: 2

      Define internet? We've been able to dial into a computer or a networked computer for a very long time - even using acoustic coupler cradle modems. If you had access then you could, perhaps, dial in to a university network from remote but a lot of the internet was dialing into some guy's computer across town and he had a BBS running. Long distance charges may apply. So, what you'd do is connect to one system that would enable you to connect to another system and then, with propagation, you could even do stuff like send emails to Australia. (It may take a day or two to get there.)

      Internet vs. WWW? Well, WWW is pretty new and there was some overlap for a while but I don't know of any dial-in BBS systems any more. I do have an inbound call router at home and have thought about making one again. I used to run a BBS for a while but that was after I got over my loathing of a "damned useless" computer. (I was kind of old when I first got into them and they were not point and click.)

      There's a whole ton of shit to share, the history and whatnot, but I only know a small part of it. I'm sure others here are more fluent and articulate than I. Suffice to say, the internet was available from home and with some difficulty prior to the early 1990s an the World Wide Web. Some folks even had a few networked computers that you could dial into. I had two, at one point, 40 MB drives and I was the cock of the walk! I had BACKUPS! Man, that'll save some time.

      --
      "So long and thanks for all the fish."
    21. Re: Ads are not acceptable. by ranton · · Score: 4, Insightful

      Essentially but refusing to pay, we are saying it is worth $0.

      You may utter those words, but that is not what your actions are saying.

      If you refuse to pay for a movie and never watch it, you are saying it is worth $0 to you.
      If you refuse to pay for a movie and still watch it, you are saying it is worth whatever you consider your free time to be worth to you. You only have a limited number of hours of leisure time in your lifetime, and that has value. You just refuse to pay someone for content you obviously think has value. You can argue semantics on whether that is piracy, theft, etc. but it is certainly being an ass.
      If you pay for a movie and watch it, you are saying it is worth the purchased price plus your free time.

      --
      -- All that is necessary for the triumph of evil is that good men do nothing. -- Edmund Burke
    22. Re: Ads are not acceptable. by Anonymous Coward · · Score: 2, Insightful

      If you refuse to pay for a movie and still watch it, you are saying it is worth whatever you consider your free time to be worth to you. You only have a limited number of hours of leisure time in your lifetime, and that has value. You just refuse to pay someone for content you obviously think has value.

      You almost have it, but you miss the bar a bit. Using an adblocker isn't refusing to pay someone, it's refusing to pay their asking price - which is viewing arbitrary ads. You're still expending your free time, you're expending your attention selectively to their content over other content. Maybe you're willing to make a donation? Who knows. That's why platforms like patreon (with all their flaws) exist. You can put content up and have people who appreciate it pay for it, rather than just put randomized ads up. Having a lower willingness to pay doesn't equate to piracy. That's how the free market works. Consumers have the power to drive down price by their actions.

    23. Re:Ads are not acceptable. by SeaFox · · Score: 2

      Deals aren't blocked by the checkbox...

      Yes. I was so happy when I figured out blocking the StackSocial API with ABP took care of it all.

    24. Re:Ads are not acceptable. by KGIII · · Score: 2

      What you seem to be missing is that it is *their* computer too. Now, keep in mind, I block the hell out of ads. I just admit that I'm a prick. My blocking ads is like me being a guest in someone's house and telling the other people, perhaps the owner, that I don't want to listen to to shut their pie hole. Yeah, it's their property and they can set the rules. If sites say to not use them with an ad blocker then I hit the close/back button - I'm limited in how much of an asshole I'll be. I'm still an asshole, however. I'm just aware of it and slightly less of one than I could be.

      --
      "So long and thanks for all the fish."
    25. Re:Ads are not acceptable. by Kazoo+the+Clown · · Score: 2

      Advertisers are not entitled to my eyeballs. If they want access to my eyeballs, they will have to pay for that.

  2. This is a good policy by dirk · · Score: 4, Interesting

    I really like this policy. Sites deserve to be able to show ads and make revenue on their content. That is how you get content to stay around and be good. The issue is the terribly intrusive and deceptive ads that suck up bandwidth and annoy everyone. I switched to uBlock Origins a while ago because of the memory AdBlock sucks up, but if they can get that under control I may switch back just for this feature.

    --

    "Information wants to be expensive" - Stewart Brand, the same guy who said "Information wants to be free"
    1. Re:This is a good policy by thsths · · Score: 4, Interesting

      Except that it says nothing about deceptive. An add that says "your computer is infected with a virus, click here to remove" could still be classified as acceptable. Even malware is not explicitly forbidden. So I think there is some work to be done.

    2. Re:This is a good policy by Anonymous Coward · · Score: 2, Insightful

      Sites deserve to be able to show ads and make revenue on their content.

      They do deserve "to be able", and they are "able". What they don't deserve is the ability to force a person's computer to display an ad. ,It is misleading to sponsors to show ads to people who don't want to see ads, and who refuse to ever click on ads. This would be no more than wasting bandwidth and (where an amount is charged per impression rather than per click) is a dishonest collection of revenue.

      I make a point to never click on ads, my brain tunes out ads, and where any ad gets through an ad blocker I make a note to avoid that product. I try my best to give misleading information where requested by any form used for marketing purposes. It would be less helpful for me to request ads than to block them.

    3. Re:This is a good policy by Zontar+The+Mindless · · Score: 2

      Let me see if I understand this correctly: You're saying that I have an *obligation* to spend my hard-earned money on hardware in order to provide extra capacity on the device that I also paid for with my hard-earned money to some random advertiser running $_DEITY_-knows what on it?

      I've given this considerable thought, and my thoughtfully considered response is as follows: Fuck that notion and the quadruped it rode in on.

      --
      Il n'y a pas de Planet B.
  3. Acceptable Ads by Opportunist · · Score: 5, Insightful

    Complete list:

    End of list.

    Sorry, dear advertisers. You poisoned the well. Now please get lost.

    --
    We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
    1. Re: Acceptable Ads by aaaaaaargh! · · Score: 3, Informative

      There was no problem getting such technical information before the Web was commercialized. In fact, Usenet, FAQs, personal home pages and swapping a few emails with other enthusiasts are usually better for this purpose today than any ad-driven sites you can come up with. Most technical information sites base their "content" on the free work of their users anyway, which is exactly what Usenet was and is intended for, plus its decentralized by design.

    2. Re:Acceptable Ads by Opportunist · · Score: 4, Insightful

      Then I guess they should be pissed at their counterparts that are not decent, not honest, that abuse their customers and drove them to the point of "fuck off".

      The problem is not the "I don't watch ads on principle" people. Those were few and far between. That handful of people never mattered. What broke the camel's back was that those asshole advertisers drove the Joe Randomsurfers to install ad-blockers.

      You know that type of guy, yes? That guy that doesn't mind a billion browser-bars that clutter his interface. The kind of guy that dutifully clicks away 50 error messages every time he starts his computer because some of those browser-bars malfunctioned eventually.

      Can you imagine just how much you have to piss someone like that off to get off his ass to install an ad blocker?

      So if you want to tell someone to "fuck off", please direct it at the assholes who ruined it for all of you by driving these people to blocking ads.

      --
      We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
  4. uBlock Origin by edibobb · · Score: 5, Informative

    uBlock Origin is roughly 12 times better than Adblock Plus. It's significantly faster, has less overhead, has a better user interface, and does not whitelist ad sites.

  5. Oh my, how times have changed.... by JustAnotherOldGuy · · Score: 4, Insightful

    Then:
    Users: hey can you give us less intrusive and annoying ads
    Advertisers: screw you here is your ad

    Now:
    Advertisers: hey please don't block our ads thanks
    Users: screw you

    --
    Just cruising through this digital world at 33 1/3 rpm...
  6. Adblock disclosures? by HockeyPuck · · Score: 3, Interesting

    Does the adblock team disclose how much money they get from advertisers to allow them through their filters?

  7. I run a site that uses ads, let me tell you TRUTH! by MikeDataLink · · Score: 4, Insightful

    I run a website that uses ads. It's called The Geek Pub. I make things and I create videos and articles so that others can do it themselves too.

    I also sell detailed plan files on the site for anywhere between $1 and $10 depending on how complicated the project is. This is how I would LIKE to make my revenue. But it doesn't work. I have no choice but to show ads. Why? Because I almost daily find a copy of every plan my site sells on bittorrent or file sharing sites. I've even had people post links to them in the comment section of my own site!

    The TRUTH: People want everything for free and they have zero desire to actually support the content creators. They steal our content and post it for the world and then complain about the ads we use to make money. We can't win as content creators.

    --
    Mike @ The Geek Pub. Let's Make Stuff!
  8. Let the User Decide by JimSadler · · Score: 2

    Why not let the end user decide what level of advertising they wish to accept? Maybe one, ten- second ad per hour that occupies one- eighth of the screen or less would be acceptable to some people whereas others might allow two such ads per hour. Others might wish zero advertising under all conditions. The danger is that advertising will destroy the net much as it destroyed broadcast TV. A 30-minute show, with 8-minutes of advertising, made TV unbearable to the point that people stopped watching broadcast TV and the advertisers became ever more desperate as the number of eyeballs that saw the ads fell.

  9. From the same domain by DogDude · · Score: 4, Insightful

    An acceptable ad comes from the same domain as to web page. Simple as that.

    --
    I don't respond to AC's.
  10. Already maxed at 2-4 GB by tepples · · Score: 3, Insightful

    Or just buy some freakin ram you derp. What, are you on 4gb in 2015?

    That may be true of desktops. But good luck fitting 8 GB into a compact laptop or a convertible laptop/tablet. A lot of such devices can use only the RAM soldered onto the board, and even those that do take SODIMMs likely have a chipset that limits the maximum module capacity.

  11. Re:I run a site that uses ads, let me tell you TRU by PsychoSlashDot · · Score: 4, Interesting

    I mean this in the most respectful manner possible.

    You produce material that does not generate enough sufficient interest from paying consumers to support its production and distribution. You have therefore accepted remuneration from third-parties in return for providing them access to perform psychological manipulation and subliminal coercion upon anyone who finds your material interesting enough to consume at a market value of zero (as in, free).

    Your material has negligible market value. That has no reflection upon you; most art has the same market value but significant social value. That you let those few who appreciate your work be influenced does. Advertising is exceedingly rarely to the benefit of the advertised-to.

    I offer this not as criticism of your choice, but food for thought. The starving artist scenario is an age old quandry.

    --
    "Oh no... he found the .sig setting."
  12. Javascript by ChadL · · Score: 2

    The criteria are all about what the ad looks like... I care more about if its attempting to get around cookie destruction, doing browser history digging, accepting obfuscated JS from malvertisers, etc. It does say it doesn't allow Flash/Shockwave/etc, which is better then nothing, but not really good enough... I'm going to stick with NoScript (and not running adblock).

  13. Subscribing to a whole site just for one page by tepples · · Score: 3, Insightful

    That just means more sites should be asking for money directly. I don't mind paying for content at all and I do donate/support/subscribe the few sites I care about.

    Say sites suddenly switch from taking ads to "asking for money directly." Then you go to your favorite search engine and you see a credit card number field instead of a query field. OK, so you put in your credit card number, pay $20 for a year's subscription, and then do your search. Then every site in the results wants a separate $20 per year subscription because it costs the merchant 35 cents plus 3.5% for a credit card transaction. Micropayments still haven't been figured out.

  14. You convinced me by JustAnotherOldGuy · · Score: 2

    Your relentless spamming has convinced me- convinced me to never ever try or buy your product. Never.

    --
    Just cruising through this digital world at 33 1/3 rpm...
  15. Re:I run a site that uses ads, let me tell you TRU by MikeDataLink · · Score: 2

    "I mean this in the most respectful manner possible. Your material has negligible market value."

    I'm sorry. Respectfully, I call bullshit. If my content is worth someone's time to put it on a file sharing site, it is worth 99 cents.

    --
    Mike @ The Geek Pub. Let's Make Stuff!
  16. Re:Correct: You're not me though & for hosts? by IonOtter · · Score: 2

    I spent about three days trying to get APK Hosts to work. I downloaded the file, consulted the tutorials, read the not-so-fine manual, and came up bupkiss.

    So I downloaded a hosts file from Someone Who Cares and did it myself.

    --
    [End Of Line]
  17. Re:I run a site that uses ads, let me tell you TRU by penguinoid · · Score: 2

    Try offering it for a penny, as an experiment. I think you'll still find that people will refuse to pay a penny, and it won't be because it's too much for them and it won't be because they don't think your product is worth a penny -- it's just that paying is complicated, dangerous, non-anonymous, and not even available to some (eg children). In fact, odds are less people will buy your file for a penny than for a dollar.

    --
    Don't waste your vote! Vote for whoever you want, unless you live in a swing state it won't matter anyways
  18. Re:I run a site that uses ads, let me tell you TRU by AmiMoJo · · Score: 4, Informative

    Patreon might be a better fit for you. Matters less if people pirate your work, as they are paying to encourage more of it rather than for something.

    --
    const int one = 65536; (Silvermoon, Texture.cs)
    SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
  19. Re:Ublock = inferior & inefficient vs. hosts by OrangeTide · · Score: 3, Interesting

    hosts can't block apk's ads. So there's a big flaw right there.

    --
    “Common sense is not so common.” — Voltaire