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ASUS To Include AdBlock Plus On All Phones and Tablets In 2016 (betanews.com)

JoeyRox writes: Starting in 2016 Asus will ship all phones and tablets with AdBlock Plus integrated into their mobile browser. The ad-blocking software will not only be pre-installed but enabled by default as well. The move to include ad-blocking software on mobile devices is significant because unlike desktop users the percentage of mobile users presently employing ad-blocking software is very low at approximately 2%.

189 comments

  1. Just serving the customer by jones_supa · · Score: 4, Interesting

    The sorts of politically incorrect software that Asian electronics companies can ship is sometimes funny. I'm sure there are a few smaller vendors that even ship a Torrent app with the explanation being up front "the customer wants to download pirated movies". I love it.

    Baking in an adblocker will certainly raise eyebrows in Google and other big advertising syndicates.

    1. Re:Just serving the customer by Anonymous Coward · · Score: 2, Interesting

      How much do you want to bet that ASUS ads will be on the non-intrusive whitelist of adb+?

    2. Re:Just serving the customer by Anonymous Coward · · Score: 1

      Adblock Plus earns money by including a whitelist which those advertising syndicates have to pay for to be on. It wouldn't surprise me if Adblock Plus is paying ASUS to put their garbage app/plugin onto their phones. Just another piece of bloatware.

    3. Re:Just serving the customer by Anonymous Coward · · Score: 0

      Why throw politics everywhere?

    4. Re:Just serving the customer by Anonymous Coward · · Score: 0

      BitTorrent is a legitimate app. Like vehicles are perfectly legal. You can use them to go to the shop, travel or rob a bank and so on...up to you.

      So including torrent programs is perfectly fine. The bit of lending someone your car as you know they will use it to rob a bank is not however.

      I wish you a very safe and non-denomination winter season solstice greetings.

    5. Re: Just serving the customer by Anonymous Coward · · Score: 0

      ABP actually checks that the white listed ads follow the acceptable ads policy. This requires resources, and I find it perfectly acceptable that they require a fee to be included in this service. They have been completely open about this from day 1. I have never seen non-acceptable ads here, so for me this works fine. But if people disagree they are of course free to choose other alternatives.

    6. Re:Just serving the customer by Anonymous Coward · · Score: 2, Informative

      Forget about Adblock plus and it's "acceptable ads" bullshit. Ublock origin FTW!

    7. Re:Just serving the customer by Anonymous Coward · · Score: 2, Insightful

      The sorts of politically incorrect software that Asian electronics companies can ship is sometimes funny. I'm sure there are a few smaller vendors that even ship a Torrent app with the explanation being up front "the customer wants to download pirated movies". I love it.

      That's nothing. Car vendors will happily sell you cars that go above the speed limit, and will explicitely say that this is because people enjoy driving fast!

      Just let that sink in for a moment. Unlike ad-blocking, it's actually against the law! And unlike downloading movies, it may actually endanger people and cause damage to life and limb!

      What is the world coming to.

    8. Re:Just serving the customer by Anonymous Coward · · Score: 0

      What difference does it make? Getting rid of 90% of that shit is a step in the right direction. Whereas people like you would rather have all the ads just because some may get through. You're either a retard or a shill, and that's not an XOR.

    9. Re:Just serving the customer by Anonymous Coward · · Score: 0

      Baking in an adblocker will certainly raise eyebrows in Google and other big advertising syndicates.

      Raise eyebrows? Let's hope it causes stress induced heart attacks.

    10. Re:Just serving the customer by Anonymous Coward · · Score: 0

      You must be an advertiser, because nobody else would consider adblock plus bloatware. Nobody.

    11. Re: Just serving the customer by Anonymous Coward · · Score: 0

      I bet the acceptable ads are vetted more thoroughly than normal ads, though. It at least minimizes the spread of malware.

    12. Re:Just serving the customer by Anonymous Coward · · Score: 0

      An in contrast, the western companies will ship the devices with bundleware that only provides spyware and backdoors which can be monetized by anyone willing to pay for the device vendor. It seems that the Asus is really interested in providing something useful for the user, not for itself.

    13. Re:Just serving the customer by Anonymous Coward · · Score: 0

      politically incorrect software that Asian electronics companies

      Like spyware? Ask Lenovo. Fuck the chinese.

    14. Re:Just serving the customer by CastrTroy · · Score: 1

      I guess that the argument there is that they want you to be able to drive your car anywhere. There are no speed limits on some highways, although obviously safe driving laws are still in effect. There's also the fact that you could take your car to a race track where you are allowed to go whatever speed you want, and it's probably somewhat safe assuming you are properly trained and go at full speed on the correct part of the race track.

      --

      Anthropic principle: We see the universe the way it is because if it were different we would not be here to see it.
    15. Re:Just serving the customer by Z00L00K · · Score: 1

      If you bought an Asus device then they don't need to push more ads for their products. You can see related products each time you visit their web site for support, like when you need updated firmware or drivers.

      --
      If builders built buildings the way programmers wrote programs, then the first woodpecker would destroy civilization.
    16. Re:Just serving the customer by Z00L00K · · Score: 0

      And some roads have obscenely low speed limits, often indicated by when people keeping the speed limit causes a pile-up.

      --
      If builders built buildings the way programmers wrote programs, then the first woodpecker would destroy civilization.
    17. Re:Just serving the customer by malditaenvidia · · Score: 1

      You're dealing with limited processor power on cellphones and tablets, so blocking ads is just adding extra strain. Adblock plus isn't exactly known for its efficiency.

    18. Re:Just serving the customer by Anonymous Coward · · Score: 0

      One does not follow from the other. It may indicate that so many people disregard the law and that it isn't enforced well enough that it no longer has an effect.

    19. Re: Just serving the customer by Anonymous Coward · · Score: 0

      Sure, because displaying a shit-load of apps uses less energy than blocking them.
      NOT!

    20. Re:Just serving the customer by danbob999 · · Score: 2

      Adblocking is 100% legal. Downloading pirated movies isn't.

    21. Re:Just serving the customer by johanw · · Score: 1

      Loading and processing the ads is a much larger strain. But on smartphones there are more ways: on Android, most ads in apps are loaded by the Google Play Services. Lucky Patcher can selectively disable the ad functionality without disabeling the useful parts.

    22. Re: Just serving the customer by Gort65 · · Score: 3, Interesting

      They're really not. Anyone who pays the owner money can advertise whatever they want.

      If you can show some credible evidence that they don't follow their own guidelines for what's an acceptable ad, which seemingly restricts what advertisers can push out, then "advertise whatever they want" is a bit sweeping.

      I'm in two minds about the Acceptable Ads feature in Adblockplus. On the one hand, it's giving in somewhat to advertisers, but on the other hand, it's arguable that it encourages/pushes advertisers to limit their excesses, which is itself a good thing. I use Adlbockplus myself, but I do turn off the Acceptable Ads feature (personally got fed up with the excesses of the advertisers over the years, so decided to burn all their houses). Still, as long as I can disable the feature, and Adblockplus still blocks ads, then I'm fine with it as an interesting compromise (for others to try out ;) ).

    23. Re:Just serving the customer by SuricouRaven · · Score: 1

      It can have an effect on the police district income though. In the US fines go to the local police district, so there's an incentive for local government to set the limits low and use them as a source of easy income - ideally by catching people travelling through but not living locally, so there won't be any political fallout. We had a similar thing in the UK many years ago with speed cameras that were being blatantly used as revenue generators, until the law was changed to place some restrictions on their use and require they be highly visible.

    24. Re:Just serving the customer by swillden · · Score: 3, Insightful

      Baking in an adblocker will certainly raise eyebrows in Google and other big advertising syndicates.

      Probably not so much at Google since Google's ads comply with the ADP+ acceptable ads policy and are not blocked.

      --
      Note to ACs: I usually delete AC replies without reading them. If you want to talk to me, log in.
    25. Re:Just serving the customer by plover · · Score: 1

      You're dealing with limited processor power on cellphones and tablets, so blocking ads is just adding extra strain. Adblock plus isn't exactly known for its efficiency.

      The prime 'strain' on cellphones and tablets is power consumption, which directly reduces battery life, the number one complaint of phone owners. It takes very little energy or time to run some regexps - even a lot of regexps will run in just a few milliseconds on any modern smart phone, and consume microwatts in the process. But it takes an exponential amount of energy to operate the radio, up to 600 milliwatts, and to keep that radio powered up while retrieving the tens or hundreds of kilobytes of ad materials and images; followed by the energy spent on parsing the incoming data stream, formatting it for display, and executing all the javascripts contained within. Displaying the ads takes at least 10^4 times as much energy as that spent by adblock. And energy/battery life isn't the only cost. There's time spent downloading those hundreds of kilobytes, which turns into time wasted by the user who doesn't see the desired content until the ads are loaded and processed (and 4G speeds certainly don't apply to all cellular customers; despite your personal experiences in the city and the colorful coverage maps delivered by these ads, much of the world is still on 3G, EDGE or even slower connections.) There's the milliseconds of user time spent flicking past the unwanted ads, which is what the advertisers actually paid for. And for those on limited data plans, those tens or hundreds of kilobytes eat into their data allowances, which counts against them in their phone bills and bank accounts. On top of all that, every third party ad server you don't visit is one less potential source of a malware infection, reducing risk.

      If you still feel the need to shill for ad delivery services in the future I recommend you find a more cogent argument, because whatever you've been smoking, it's either not enough or too much.

      --
      John
    26. Re:Just serving the customer by Anonymous Coward · · Score: 0

      Downloading movies isn't illegal. Uploading is, in some countries. 'merica, fuk yeah!

    27. Re:Just serving the customer by malditaenvidia · · Score: 1

      Settle down, cowboy. What I'm suggesting is that ad-blocking should be done on the carrier side, not on the client. My current ublock origin list is getting huge and I can only imagine how much of a drag it would be for a cellphone with limited data, battery and processor.

    28. Re:Just serving the customer by cfalcon · · Score: 3, Insightful

      What law does downloading a pirated movie break?

    29. Re:Just serving the customer by Anonymous Coward · · Score: 0

      You must be an advertiser, because nobody else would consider adblock plus bloatware. Nobody.

      I do, and I have no love of the Ad industry, and nothing to do with APK's crapware either.
      I run a script-blocking plugin, which uses a whitelist. A list which I maintain and control, not some 3rd party getting paid money to allow an "acceptable" script through the adblocker. The plugin I use blocks all scripts unless I specifically allow them, even if they are not "advertising". I do this for security purposes, and because the "bad" advertising uses scripts, it stops those as well.

      Ad Block is, in my opinion, bloatware. I don't want it, I don't need it. The plugins I run are faster, leaner, and provide more comprehensive protection, and I don't have to worry about a 3rd party pulling some shenanigans with their blacklist. In addition, if I personally choose to allow ads on a particular site, I can do so either temporarily or permanently.

    30. Re:Just serving the customer by plover · · Score: 1

      Ahh. That certainly wasn't clear from your post, but it explains a lot.

      I don't know that I trust the carriers to make any such choices on my behalf, though. A VPN to a home network and privoxy would at least keep it in semi-trustworthy hands, except for https everywhere.

      --
      John
    31. Re:Just serving the customer by Anonymous Coward · · Score: 0

      I see you know nothing about the US. No, the fines do not go to the local police district. Some do, some do not. It depends on the State. Now you are less ignorant. Repeating what you here on the interbutt is dumb. DDG is a valuable tool.

    32. Re:Just serving the customer by Darinbob · · Score: 1

      I use Adblock Plus, and have never seen an advertisement with them. Not even acceptable ads. I'm perfectly fine with advertisers paying to be on a list and still not being viewed by anyone.

    33. Re:Just serving the customer by Anonymous Coward · · Score: 0

      I'm sure there are a few smaller vendors that even ship a Torrent app with the explanation being up front "the customer wants to download pirated movies"

      FYI: I use a desktop Linux distro from a mainstream source (Linux Mint). It comes with KTorrent pre-installed.

    34. Re:Just serving the customer by Anonymous Coward · · Score: 0

      Even though from a tracking perspective Google's ads are probably the worst of the lot, if only because of their pervasiveness.

    35. Re:Just serving the customer by Slashdot+Junky · · Score: 1

      done on the carrier side

      This surely would only be available for a monthly fee, since they love plan add-ons. Five bucks this. Three bucks that. The customer will likely never see any type of ad filtering from a carrier until a revenue share model and agreements can exist. Such a service might cost $15 or more each month to provide enough money to offset the loss of ad revenue across an infinite number of websites. This hypothetical service will probably come from today's ad networks as a carrier resale.

      --
      .
      Landfill Mining Co.
      Managing the (Un)natural Resources of Tomorrow
    36. Re:Just serving the customer by swillden · · Score: 1

      Even though from a tracking perspective Google's ads are probably the worst of the lot, if only because of their pervasiveness.

      So use the opt-out Google provides.

      --
      Note to ACs: I usually delete AC replies without reading them. If you want to talk to me, log in.
    37. Re:Just serving the customer by stoatwblr · · Score: 1

      Ublock origin doesn't exist as a standalone thingie on android, so adblock is what's there until something better comes along.

      Ad Away works relatively well at cost of a massively bloated /etc/hosts but it doesn't catch everything.

    38. Re:Just serving the customer by stoatwblr · · Score: 1

      I just reinstalled adblock plus on my android.

      The option to filter/unfilter "acceptable advertising" is no longer there.

    39. Re:Just serving the customer by stoatwblr · · Score: 1

      > We had a similar thing in the UK many years ago

      It's still used that way. Those "driver ed courses" that are offered instead of speeding tickets funnel revenue directly into the pockets of the organisations operating the cameras.

    40. Re:Just serving the customer by SuricouRaven · · Score: 1

      I was specifically speaking in the context of speeding and other traffic fines. I could research every state and find out exactly what happens to the fines in each one, but it's enough to know that, as you admit, in some states this money does indeed stay with the local police force.

  2. Interesting: what next? by Maow · · Score: 4, Insightful

    This is an interesting move.

    Will others follow suit and a crisis in online advertising ensue?

    Or will ABP leverage this to extract gobs of cash from the ad industry to allow a lot of ads through, rendering it relatively useless?

    I shall remain behind my DNS-based ad blocking here at home and watch with interest.

    On a side note, some YouTube ads are sneaking through on a mobile device. Anyone know what domain(s) they're being served from? It's a fairly recent phenomenon; something's changed on their end it seems.

    1. Re:Interesting: what next? by johanw · · Score: 1

      Use Snaptube for Android (http://www.snaptubeapp.com/). No ads and you can download the video's as well.

    2. Re: Interesting: what next? by Anonymous Coward · · Score: 0

      Can you download proper grammar as well? No? Not interested.

      Regards,
      Single minded pedant.

      Meh, all I saw was an extraneous apostrophe.

      You want to discourage retarded commenting, vote this fucker down:

      Smilie-face, winkie-face Derptard, downvote to your heart's content.

    3. Re:Interesting: what next? by Anonymous Coward · · Score: 0

      If you're behind DNS based blocking on your home network, surely you can log the DNS requests, figure this out and tell us. Thanks.

    4. Re:Interesting: what next? by wvmarle · · Score: 3, Informative

      Or will ABP leverage this to extract gobs of cash from the ad industry to allow a lot of ads through, rendering it relatively useless?

      ABP has a very thin line to walk there, as the moment they go too far in allowing ads through people will jump ship and move to another blocker. They may be the most popular, but they for sure aren't the only ones out there.

      For me the main reason to use ABP (and FlashBlock) is to get rid of floaters, popup/unders, moving/flashing images, ads with sound, and other such annoyances. I don't mind ads as such. I still buy paper newspapers even though at least a quarter of the page area is advertising - all static images that don't distract me, it's so hard to read text when there are a few ads flashing next to the article (the web site of the Dutch paper "De Volksrant" is a prime example of this horror - at least it was last time it triggered me to install ABP/FlashBlock).

      My ABP allows "acceptable ads" and until a few days ago when I checked while reading another /. discussion I didn't realise this. I'm obviously not bothered by them. Maybe it's also that the "acceptable ads" are far and few between.

    5. Re:Interesting: what next? by CastrTroy · · Score: 5, Interesting

      I very much agree with this. Web sites need to support themselves. I don't think the web would work quite as well if you had to pay a fee to every website you went to, even if it was a very small amount. As long as the ads don't move or make sounds, and don't try to cover up the content, then I don't really have a problem with them. I think that advertisers are shooting themselves in the foot. If there weren't so many terrible ads on the web, we wouldn't even be having this discussion right now.

      --

      Anthropic principle: We see the universe the way it is because if it were different we would not be here to see it.
    6. Re:Interesting: what next? by Z00L00K · · Score: 1

      One example where unobtrusive ads exists is The Daily WTF.

      I don't feel that they are denying me the target experience and therefore they can be left. The fact that they rarely interests me is a different issue, but at least they aren't up in my face annoying me.

      --
      If builders built buildings the way programmers wrote programs, then the first woodpecker would destroy civilization.
    7. Re:Interesting: what next? by Anonymous Coward · · Score: 0

      ABP doesn't simply let ads through. They take money to get certain ads classified as "acceptable". You can't just do random shit and get it certified as acceptable.

      And the user can turn that feature off and just block everything.

    8. Re:Interesting: what next? by stoatwblr · · Score: 1

      As far as I can tell, "acceptable adverts" in ABP parlance means "no popups, no animations, no flash, no noises and no obnoxiously large panels"

  3. Just use the Ghostery browser by cyber-vandal · · Score: 1

    It blocks all the crap without any automatic whitelisting.

    1. Re: Just use the Ghostery browser by Anonymous Coward · · Score: 0

      Erm you really shouldn't be using ghostery. Hand in your geek card.

    2. Re: Just use the Ghostery browser by cyber-vandal · · Score: 1

      Why not?

    3. Re:Just use the Ghostery browser by Anonymous Coward · · Score: 0

      NO! Don't try browsers and they don't work...Only host file blocking will

      Just keep a couple of gigabyte of host file and update it every day!

      -apk's younger brother.

    4. Re: Just use the Ghostery browser by malditaenvidia · · Score: 3, Informative

      It's made by an advertising company. That's a conflict of interest right there.

    5. Re: Just use the Ghostery browser by Anonymous Coward · · Score: 0

      It's made by an advertising company. That's a conflict of interest right there.

      Never trust a wolf to guard your hen-house.

    6. Re: Just use the Ghostery browser by Anonymous Coward · · Score: 0

      Why does it matter as long as it does its job?

    7. Re: Just use the Ghostery browser by Anonymous Coward · · Score: 0

      Why does it matter as long as it does its job?

      https://en.wikipedia.org/wiki/The_Scorpion_and_the_Frog

  4. End of the advertising-era for the web? by RogueyWon · · Score: 5, Insightful

    It's starting to feel a bit like the end of an era for the advertising-based business model for the web. Almost everybody I know now uses an adblocker on their desktop/laptop PC. My employer recently switched on adblocking-by-default on our office PCs, due to concerns over the number of malware-spreading adverts. Meanwhile, adverts while mobile browsing have become so disruptive (it's virtually impossible now to browse certain websites on an iPhone) that I'm strongly considering adblocking on my phone as well.

    The web-advertising industry is on the verge of suicide. Few people had a problem with the static banner ads and most tolerated the animated .gifs, but the video-ads were a further intrusion and, for many people (self included), the auto-playing video-ads were the tipping point. The increasing prevalence of ads as a means of pushing malware and the failure of the advertising networks to screen them out seems to have been the tipping point for a lot of Government and corporate networks as well.

    So the question is, what comes next and what does it mean? The strangulation of advertising income is going to fundamentally change the way a lot of sites operate. The pace at which newspapers and magazines are paywalling formerly free content is accelerating. In other cases, the content is free but subscription plans are available for an enhanced service, or even required if users want to leave comments or participate in forums. Are we moving towards a world in which only sites with a product to sell and small-scale operations will be free to browse?

    If so, there might be upsides as well as downsides. One product of the advertising model has been the clickbait-culture. That's not just about "10 shocking things you won't believe" and "this one neat trick" headlines, it's also about deliberately provocative content. Stories which get people riled up are great business, if your business model is based on page-views and ad-views. Give people an interesting article that they enjoy reading and they will view the page once then move on. Give them something that makes them angry and they will leave an angry comment, then refresh the page 30 times over the course of the day to argue with other people leaving angry comments. Just look at the stories on Slashdot which get the highest number of comments...

    Slashdot is a long way from the worst offender (even though, in the DICE-era, it undoubtedly is an offender). The advertising web model has turned the angry fringe voices, whether the ultra-conservative demagogues of the right, or the "ban everything I don't like" Angry Campus Narcissists of the left into a profitable business model and in doing so has arguably coarsened public debate and poisoned the wider political sphere.

    So maybe the death of the advertising model and the move to a subscription-based web might be a good thing.

    1. Re: End of the advertising-era for the web? by Anonymous Coward · · Score: 1

      I would pay double, perhaps triple, my internet bill for an ad-free, quality content filled, no spyware version of the internet.

    2. Re: End of the advertising-era for the web? by Anonymous Coward · · Score: 2, Interesting

      Yeah, but that's not how it will work. It's 10 bux here, 10 bux there, pretty soon you have to fork over a hundred dollars a month to read content you might only have perused before. It breaks linking, it makes sharing difficult - it's really not the best way to go.

    3. Re:End of the advertising-era for the web? by Alwin+Henseler · · Score: 2

      It could be an excuse to develop even more intrusive / difficult to filter ads than what we've seen so far. But unlike other arms races, I think -over time- that's a dead end. Unless you want to chase all visitors away.

      The other choice is re-evaluate how costs are covered. Some options: (mix & match as needed)

      Put up a paywall - subscribers only. Or a partial paywall: some stuff free, premium stuff for paying subscribers.

      To keep a lid on hosting costs: a return to low(er) bandwidth content. Fewer scripts, images cut to appropriate size / linked through thumbnail vs. full-size directly in each page. More text or pictures vs. stupid video with just a talking head. Plain image ads (hosted on your own site not 3rd party-provided) vs. animated gifs or Flash content. Etc, etc. Read: better content / fluff ratio.

      For material that's not self-produced: more linking back to original site(s). Versus (for example) dozens of copies of the same video smeared across dozens of other sites that add little or no content themselves.

      For sites with deep-pocketed owners: simply pay (as owner) to get your message out there. If audience and/or bandwidth requirements are modest enough, pockets need not be deep.

      Sell physical products, with website regarded as a cost of doing business.

      Explore donation / crowdsourcing options.

      Increased interest in micro-payment options.

      Come to think of it, any of the above sounds fine to me. The "everything free, payed for with ads" model was broken to begin with, imho. It just grew that way because workable alternatives didn't exist. These days, alternatives may exist. And what's more: the numbers have changed dramatically. What used to buy you a few GB hosting traffic per month, may now by you 1000x that amount. If you're in a business where contents changed such that bandwidth requirements went up the same: tough. But if not: serve 1000x more visitors for the same $.

    4. Re:End of the advertising-era for the web? by Nidi62 · · Score: 1

      The web-advertising industry is on the verge of suicide. Few people had a problem with the static banner ads and most tolerated the animated .gifs, but the video-ads were a further intrusion and, for many people (self included), the auto-playing video-ads were the tipping point. The increasing prevalence of ads as a means of pushing malware and the failure of the advertising networks to screen them out seems to have been the tipping point for a lot of Government and corporate networks as well.

      Even the video ads don't bother me so much because I don't browse with sound. What annoys me are the adds on websites like CNN and ESPN that wrap around the entire page.

      --
      The only thing necessary for evil to triumph is for it to be pitted against a slightly greater evil
    5. Re:End of the advertising-era for the web? by Mashiki · · Score: 1

      Well you pretty much summed it up, the whole malware bit where ad networks refuse to vet ads is probably the biggest reason people install ad blocking software. They could fix it tomorrow if they actually just veted the ads before they were served to ensure that it wouldn't be a problem.

      But they can try a subscription based service, it won't work as long as people can find the information elsewhere. Ask the newspapers all over the place who've tried their paywalls and so on, and how much it's failed.

      --
      Om, nomnomnom...
    6. Re: End of the advertising-era for the web? by Anonymous Coward · · Score: 0

      I would pay double or triple my internet bill if my ISP was a dumb pipe that wouldn't and couldn't make any changes to the content that they deliver to me.

      I would pay maybe half if they guaranteed they were screwing with my traffic by pre-filtering ads.

    7. Re:End of the advertising-era for the web? by Anonymous Coward · · Score: 0

      move to a subscription-based web

      Don't get your hopes up. The web will be free, but without ads.

    8. Re:End of the advertising-era for the web? by SuricouRaven · · Score: 1

      Why are trees tall?

      Trees as a whole do not benefit from being tall. It uses resources, and makes them vulnerable to weather damage. If the trees were intelligent they would hold a conference and decide that they should cooperate to collect as much sun as they can - staying just above ground height. They may pass a law prohibiting trees from growing too tall and shading their neighbours. But trees are not intelligent - the tree that goes higher than those around it gets more sun, and so creates more offspring, and so over evolutionary time giant forests emerge. Trees struggling, directing vast resources to making structurally sound wood to gain that critical edge against those adjacent. This struggle is detrimental to treekind as a whole, but it doesn't matter, because it is individual survival or failure that incentivises the trees.

      Now ask: Why are ads so annoying?

    9. Re: End of the advertising-era for the web? by Anonymous Coward · · Score: 0

      I would pay double, perhaps triple, my internet bill for an ad-free, quality content filled, no spyware version of the internet.

      Wasn't that the purpose of cable TV? Look how it turned out.

    10. Re:End of the advertising-era for the web? by lgw · · Score: 1

      And the ads were all kept equal, by hatchet, ad-block, and saw.

      --
      Socialism: a lie told by totalitarians and believed by fools.
    11. Re:End of the advertising-era for the web? by tepples · · Score: 1

      Even the video ads don't bother me so much because I don't browse with sound.

      They'll bother you once you get your Internet bill and see an increase in the monthly data volume because advertisers are pushing 720p ads at you even though your browser window (or even your device's screen) is smaller than 720p.

    12. Re:End of the advertising-era for the web? by AmiMoJo · · Score: 1

      I'm hoping it will go even further than just ad blocking, with users really taking control of their browsers. Default cookie blocking, much more restrictive JavaScript with an app style permission system. Business models like "5 free articles/month " will have to change. Tracking will become useless.

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
    13. Re:End of the advertising-era for the web? by Anonymous Coward · · Score: 0

      It means we get another opportunity for mainstream to perform mental gymnastics on why adblocking is bad on liberal principles.

    14. Re: End of the advertising-era for the web? by Anonymous Coward · · Score: 0

      I do not want apples growing on the ground. And I love climbing trees. And I am happy about their shades...

      And I enjoy funny ads. Just like trees, useful ads should be allowed.

    15. Re: End of the advertising-era for the web? by stoatwblr · · Score: 1

      The problem with that is that traditional media has always been 100% paid for (and then some) by advertisers.

      Even newspapers were completely paid for long before they left the press. That number on the front is simply to ensure that the reader feels he's getting value for money (it's usually set at about the value of the paper) - people traditionally felt a free source is less "valuable" in terms of the information disseminated.

      William Randolph Hearst drove 2 countries to war (USA vs Spain) in order to sell more newspapers - because that way he could sell more advertising. The exploitation amorality has existed a long time.

      The death-blow to printed media might well be the Internet, but it's been declining for decades before that anyway. I proved that to my own satisfaction 30 years ago by running advertising campaigns in different media and comparing cost-benefit. Newspapers had the highest "smugness" factor from the salespeople but the absolute lowest rate of return (virtually zero response), with small radio stations offering the best bang-per-buck and TV giving the highest numbers but at substantially higher costs.

      Incidentally: The newspaper sales droids were also the most in self-denial about the value of their product. When told they'd generated no sales leads at all, their response was to try and upsell to more advertising at even more expense.

      They choked when I told them that a single classified ad in a larger national paper for 1/200 the cost had generated more sales (20) than their 6-week ad campaign and then tried to claim that radio didn't matter when informed that 1/4 the spend had produced several hundred sales. When they wouldn't take no for an answer I told 'em that they needed to match the prices of "competitors" and rates of returns or offer a money-back guarantee. That was what finally got them off the line and to stop pestering every few days about buying more spots.

      People accept radio and TV advertising because they're not paying for it - but even then they'll change the channel if it's annoying, no matter how much a particular ad campaign might stick in the mind. Advertisers used to claim that this kind of "mind worm" was a good thing, but the reality tends to be that people remembered and avoided the product in question (Colgate-Palmolive found that out the hard way in Australasia in the 1980s. Dumping the irritating toothpaste ads produced an uptick in sales)

  5. Wrong adblocker! by johanw · · Score: 0, Troll

    They should use an adblocker that really blocks ads, with no whitelists. The only acceptable ad is a blocked ad!

    1. Re:Wrong adblocker! by Kjella · · Score: 1

      They should use an adblocker that really blocks ads, with no whitelists. The only acceptable ad is a blocked ad!

      Consider it a bit like the Geneva Conventions, they don't make war a good thing but maybe we could get a ban on the worst forms of advertisement until we all hold hands and sing kumbayah.

      --
      Live today, because you never know what tomorrow brings
    2. Re:Wrong adblocker! by thegarbz · · Score: 4, Insightful

      Wrong attitude. The use of an ad blocker which defines "acceptable" ads sends a clear message on what we can tolerate, and quite frankly I'm quite happy to tolerate ads that are not obtrusive, animated, or include any multimedia other than text or even a very small static picture.

      What I don't want is a world where I have to make a micro payment to every bloody page I visit.

    3. Re:Wrong adblocker! by AthanasiusKircher · · Score: 1

      What I don't want is a world where I have to make a micro payment to every bloody page I visit.

      You're likely already doing that, albeit indirectly. Who pays for the ads? You think businesses just grow their money on trees to pay out that money to website owners for serving ads?

      No -- those ads are paid for by businesses, who must extract more profits from customers to pay for those ads. With the increase in "targeted advertising" where you tend to see advertisements for products you've been shopping for recently -- you're already making a "micropayment" for that business serving up that ad for that product you're interested in, which adds some small amount onto the cost of that product.

      If you want to support that system, that's your choice. Personally, I'd rather see the ad-supported web die completely. I was around before it existed. It was fine. There are only a handful of sites I actually find valuable on a regular basis, and I'd gladly pay to support them if I had to. (And I actually have already subscribed and/or made donations to some of them.)

    4. Re:Wrong adblocker! by jc42 · · Score: 1

      Wrong attitude. The use of an ad blocker which defines "acceptable" ads sends a clear message on what we can tolerate, and quite frankly I'm quite happy to tolerate ads that are not obtrusive, animated, or include any multimedia other than text or even a very small static picture.

      What I don't want is a world where I have to make a micro payment to every bloody page I visit.

      If you're using a wireless gadget, chances are that most of your bandwidth is taken up by those ads. And actually, just blocking them may not help your bandwidth much, because by the time your software figures out that a given download is an ad, all it can do is not display the ad. But its byte count has been added to your account by your ISP/cell provider. So you're paying for it whether or not you actually see it.

      At least, that's the way it mostly works here in the US. Yes, if it's from a known ad server, it's possible to block its address and not download it at all. But advertisers are getting pretty good at avoiding this, setting it up so that if your software blocks by address, it'll block the content you want along with the ads that come via the same server.

      --
      Those who do study history are doomed to stand helplessly by while everyone else repeats it.
    5. Re:Wrong adblocker! by thegarbz · · Score: 1

      "micro-payment" has a definition. That is not the same as bartering or providing something for something else. Yes I am bartering, no I do not want to switch to micro-payments, mainly because currently advertisers super-massively overvalue knowledge about me.

      I'd rather see the ad-supported web die completely. I was around before it existed. It was fine.

      A disperse set of hobby sites run by a few highly dedicated nerds loosely collected into groups or rings, often out of date or a one time only publication, tiny user bases, static content with bugger all server / bandwidth requirements. Yeah I was there. I don't miss it one bit. The internet today is (IMHO) far better than it ever has been in the past with the exception of what is happening in the media industry with paywalling content. I would sooner have the internet of old than paywalling everything, but I would greatly prefer the internet of now over either of the above options.

    6. Re:Wrong adblocker! by thegarbz · · Score: 1

      But its byte count has been added to your account by your ISP/cell provider. So you're paying for it whether or not you actually see it.

      Are you saying websites push ads into HTML in your browser, that your phone downloads images without actual HTTP requests?
      I think you may need a better ad blocker.

  6. And wp8? by Anonymous Coward · · Score: 0

    Serious question... Anybody got adblocking to work on WP8? I love my lumia but this one deficiency makes it near impossible to surf the web...

    1. Re:And wp8? by johanw · · Score: 1

      Does it have a manually editable hostsfile (no, I'm not the AC posting that stuff over and over again but it does work). I had limited adblocking that way even on Symbian (it could not handle a huge hostsfile but I could block the most important ad and trackingservers), but Symbian had of course much more users than windows phone will ever have.

    2. Re:And wp8? by Anonymous Coward · · Score: 0

      Just spread your anus and enjoy the lumia experience!

  7. Where's APK? by Anonymous Coward · · Score: 1

    The APK guy's a bit late today.

  8. This has NOTHING to do with "blocking" ads. by Anonymous Coward · · Score: 1

    The new competition is between brokers - ad "blockers" are used NOT to block all ads, but to block the ads of competing broker networks. This is why Adblock Plus was chosen: it isn't an ad blocker, but an ad broker-broker, the product of a company which requires a fee to be paid to let your network's ads through.

    Oh, and before apk appears: your HOSTS solution is useless because I can't use it to block the advertising for your product that you spam over this site.

  9. Acceptable Ads? by EzInKy · · Score: 1

    If it defaults to not allowing them, this could be a good thing. Otherwise uBlock would be the better choice.

    --
    Time is what keeps everything from happening all at once.
  10. How much to get on the white list? by Anonymous Coward · · Score: 1

    That's the obvious question. By installing ad blocking software by default they're creating a market (for themselves) where advertisers pay Asus to get their domain white listed and thus their ads allowed.

  11. Turn off javascript by Anonymous Coward · · Score: 0

    Works 99.999% of the time. And turn off images. Works 100% of the time. They don't call me Big Rubber for nothing.

    1. Re:Turn off javascript by malditaenvidia · · Score: 1

      At that point why not just use lynx to browse the web.

    2. Re:Turn off javascript by Anonymous Coward · · Score: 0

      Lynx is like wanting to screw your sister. You never will. You can selectively turn js/imgs on when the time and mood is just right, throw in a little Barry, and you Thunderbirds are GO!

  12. Adaway is the best adblocker I've ever seen by lord_rob+the+only+on · · Score: 3, Interesting

    But your phone has to be rooted to use it. Adaway can be downloaded from D-froid [ http://f-droid.org/ ]. Each known ad web url is redirected to 127.0.0.1, really rocks :)

    1. Re:Adaway is the best adblocker I've ever seen by Anonymous Coward · · Score: 0

      Nice ad dood!

    2. Re:Adaway is the best adblocker I've ever seen by rklrkl · · Score: 1

      I use Adaway too, but supplement it with Adblock Plus in Firefox to get wider coverage (my assumption here is that some URLs in Adaway aren't in Adblock Plus and vice versa). The only time I look at ads now is usually for a short video to let me be resurrected in a game or get some bonus coins, but even that can be tedious (if you must show me video ads, uniquely cycle through them rather than having the same video ad over and over again and only switching it after about 5 views).

    3. Re:Adaway is the best adblocker I've ever seen by malditaenvidia · · Score: 2

      (my assumption here is that some URLs in Adaway aren't in Adblock Plus and vice versa).

      They use the same adblocking lists, so you're effectively wasting cycles.

  13. Custom Whitelist, too by Anonymous Coward · · Score: 1

    It will also have a custom whitelist that will allow ads approved by ASUS, so their "partners and affiliates" will still be able to bombard you with ads. Of course, ASUS will collect a fee for the privilege.

    There is no such thing as corporate altruism, folks.

  14. Don't poke the bear! by Anonymous Coward · · Score: 1

    Don't poke the bear!
    Let's just pretend that no one is using AdBlock instead of essentially *forcing* people to use it.
    That way they won't try to find ways around AdBlock (I hope).

    1. Re:Don't poke the bear! by CastrTroy · · Score: 1

      Exactly. This reminds me of Internet Explorer deciding to set the "Do Not Track" header by default. If you put it on by default, nobody pays attention to it. The fact that it's on should mean that the user made a conscious decision to tell the website operators they do not want to be tracked. Similarly for ad blocking, the presence of an ad blocker should be a conscious decision made by the user. It means they actually are annoyed by the ads, and want to send a message to advertisers.

      --

      Anthropic principle: We see the universe the way it is because if it were different we would not be here to see it.
    2. Re:Don't poke the bear! by Anonymous Coward · · Score: 1

      The problem with Do Not Track was that some evil websites where using the DNT header itself to help identify and profile users.
      Turning it into the default state of a commonly used browser at least prevents it from having the opposite effect of what it's supposed to do.

    3. Re:Don't poke the bear! by Anonymous Coward · · Score: 0

      Fuck google, fuck the ad bear.

    4. Re:Don't poke the bear! by SuricouRaven · · Score: 1

      "If you put it on by default, nobody pays attention to it."

      If you don't put it on by default, nobody pays attention to it anyway. There's no incentive for sites to obey the request.

  15. Great Step !! by fitpass · · Score: 1

    Its really great step from the user's point of view. Ads really irritates and after removing it, the user can freely access whatever they want. Basically they will enjoy to work on ASUS.

  16. Two problems. by Anonymous Coward · · Score: 1

    Not with AdBlock but with Ads

    The first is that since they started Ads have gotten bigger, flashier and just generally obnoxious over the years which has caused people in general to start taking measures to actively avoid them. I sure as hell don't want or need to see a 2+min movie that takes up half my screen and PURPOSEFULLY blocks its own close button by pushing it up out of the frame. Forcing you to sit there and listen to whatever, every other time you click on an article on the same #$^!#$^ site. Something relatively small and unobtrusive I'm fine with, hell if it looks interesting I might even..... click on it.....

    The second is that since every website and their dog, outsources to third party ad companies instead of handling things more in house. What you have seen is that more and more ad. There used to be a time when being a trusted site meant you could let your guard down to some degree and give them a bit more leeway. However since sites have taken to outsourcing and cross linking to everything under the sun, you just can't trust them anymore. I mean hell it wasn't too terribly long ago that YAHOO was serving up malware through some advertisement.

    Then they take the attitude that you are stealing from them and are worse than pond scum, because they have made their sites both unpleasant and unsafe to view without AdBlocking of some form or another. When in all actuality they are the ones who brought this on themselves. All they needed to do to avoid AdBlocking was to slow their roll and keep things simple. Instead they doubled, tripled and quadrupled down on the very things that where driving AdBlocking. When what they need to do is take a step back, push simple ads that don't pollute websites to the point that it makes them flat out unpleasant to visit and prove that they are capable of policing their content so those ads are not going to be a vector for malware.

  17. Unlike Desktop - phones pay by the byte by Anonymous Coward · · Score: 1

    When I have FIOS and no data limit, the ads don't bother me too much. Video ads do still SUCK. On my phone where I have monthly limits, I don't want some BS video add sending me huge amounts when I am looking for directions to the discount store.

  18. Best adblocker & more (for much less) by Anonymous Coward · · Score: 0

    APK Hosts File Engine 9.0++ SR-4 32/64-bit http://start64.com/index.php?o...

    ---

    FREE, not 'souled-out' to advertisers + adds speed, security & reliability. Does FAR more w/ FAR less more efficiently vs. redundant browser addons & local DNS servers @ home + fixes DNS' many security issues & it stops a LOT of tracking @ webpage + DNS levels via 1 file you NATIVELY have - firewalls do the rest (on less used IP address trackers vs. host-domain name type).

    ---

    It obtains data vs. threats & for adblocking from 10 reputable security community sites!

    ---

    SPEEDS YOU UP 2 ways (adblocks + local RAM cached favorite sites @ TOP of hosts for fastest resolution speed vs. remote DNS (aids reliability)) vs. other "so-called security 'solutions'" SLOWING YOU!

    ---

    All that via something you natively have vs. "bolting on browser addons 'MOAR'" that's usermode slower & increases messagepassing, cpu + ram overheads!

    ---

    MalwareBytes' hpHosts Admin (MalwareBytes employee who verified it's source as safe http://forum.hosts-file.net/vi... ) hosts & recommends it -> http://hosts-file.net/?s=Downl... & MalwareBytes = BEST antivirus per this VERY recent testing of them all http://www.av-test.org/en/news...

    &

    It's safe proven by 57 antivirus programs recently in BOTH its 64-bit model https://www.virustotal.com/en/...

    +

    Its 32-bit model too https://www.virustotal.com/en/...

    Another http://www.isthisfilesafe.com/...

    Its installer too -> http://f.virscan.org/APKHostsF...

    ---

    * "The premise is quite simple: Take something designed by nature & reprogram it to make it work for the body rather than against it..." - Dr. Alice Krippen: "I am legend".

    APK

    P.S.=> By "yours truly" - "The Lord of Hosts" so-to-speak:

    "The image this title brings to mind is of a mighty military commander, one who can at a mere word summon rank upon rank of protective power" from https://answers.yahoo.com/ques... & THE WORD = hosts!

    (Accept NO substitutes!)

    ...apk

  19. AdBlock+ = inferior & 'souled-out' vs. hosts by Anonymous Coward · · Score: 0

    Can adblock+ do 16 things hosts do 4 speed, security & reliability:

    1.) Protect vs. bad sites (past ads)
    2.) Protect vs. fastflux botnets + stop C&C talk
    3.) Protect vs. dynamic dns botnets + stop C&C talk
    4.) Protect vs. DGA botnets + stop C&C talk
    5.) Protect vs. downed DNS (4 reliability)
    6.) Protect vs. DNS redirect poisoning
    7.) Protect vs. trackers
    8.) Protect vs. spam
    9.) Protect vs. phish
    10.) Protect vs. caps
    11.) Get past dns blocks
    12.) Keep off dns request logs
    13.) Speed up surfing (adblock & hardcoded favs)
    14.) Works on anything webbound multiplatform.
    15.) EZ data control
    16.) Block ads better vs. addons more efficiently

    * ANSWER ="NO" on ab+ doing it as well or @ ALL + hosts = on devices natively.

    APK

    P.S.=> Ab+ does less vs. hosts less efficiently - hosts do MORE w/ less + Hosts start w/ IP stack before REDUNDANT inefficient addons BEGIN operation (as 1st resolver).

    ---

    Ab+'s a 128-151mb memory hog http://cdn.ghacks.net/wp-conte... (hosts use 3-11mb w/ my program initially). Even FireFox 41 adblock eats 65++mb http://www.ghacks.net/2015/06/...

    ---

    ClarityRay defeats it seeing addons via native browser methods!

    ---

    Ab+'s bribed not to work by default http://www.businessinsider.com... & ABP bought out adblock http://www.theregister.co.uk/2...

    ---

    Ab+ adds complexity in slower usermode (w/ more messagepassing overhead + context switch vs. hosts in kernelmode).

    ---

    AdBlock's SLOWER: http://superuser.com/questions...

    ---

    What's best?

    APK Hosts File Engine 9.0++ SR-4 32/64-bit http://start64.com/index.php?o...

    MalwareBytes' hpHosts Admin (MalwareBytes employee who verified its source is safe http://forum.hosts-file.net/vi... ) hosts & recommends it http://hosts-file.net/?s=Downl... & MalwareBytes = BEST antivirus http://www.av-test.org/en/news...

    &

    It's safe per 57 antivirus programs in BOTH its 64-bit model https://www.virustotal.com/en/...

    +

    a 32-bit model too https://www.virustotal.com/en/...

    & Installer -> http://f.virscan.org/APKHostsF...

  20. A poor solution for everyone by Hydrian · · Score: 1

    The majority of the adblockers are very heavy handed. They break webpages. ABP is one of them.

    It will also do one of two things to sites (regardless of content) that mainly rely on advertising. It will make them go under or the sites will insert javascript for adblocker detection and force you to disable it to use the site. So it will be a near zero-sum game.

    What we need is an HTML firewall to block all of the third-party advertising and scripting. This gives sites better control on what shows on their site. Luckily there is a great piece of software for this very thing. Take a look a uBlock Origin. Don't mistake it for uBlock which is a different product. Don't just take my word for it, Steve Gibson has given it a glowing endorsement too. You can checkout how it works here: https://twit.tv/shows/security-now/episodes/523

    --
    No good deed goes unpunished.
    1. Re:A poor solution for everyone by Anonymous Coward · · Score: 0

      There's already/always been sites I see with embedded ads that adblock+ doesn't block. I spent some time away from noscript because it is annoying to have to granularly figure out what to all to get a site working (multiplied by multiple devices this sucks)... Tolerance level is currently exceeded and noscript is back in my "must have" category.

  21. Ublock = inferior & inefficient vs. hosts by Anonymous Coward · · Score: 0

    Can ublock do 16 things hosts do for speed, security, & reliability:

    1.) Protect vs. malicious sites (past ads)
    2.) Protect vs. fastflux botnets + stop C&C talk
    3.) Protect vs. dyndns botnets + stop C&C talk
    4.) Protect vs. DGA botnets + stop C&C talk
    5.) Protect vs. downed DNS (4 reliability)
    6.) Protect vs. poisoned dns
    7.) Protect vs. trackers
    8.) Protect vs. spam
    9.) Protect vs. phishing
    10.) Protect vs. caps
    11.) Get by dns blocks
    12.) Keep off dns request logs
    13.) Speed up surfing by adblocks & hardcoded favs
    14.) Work on anything webbound multiplatform.
    15.) Ez data control
    16.) Block ads better than addons more efficiently

    * ANSWER ="NO" to each on UBlock doing it as well or @ all + hosts = on devices natively.

    APK

    P.S.=> UBlock does less vs. hosts & less efficiently - hosts do MORE w/ less + Hosts start w/ the IP stack before REDUNDANT inefficient addons BEGIN to operate (as 1st resolver):

    Ublock's NOT as efficient:

    Hosts @ 3mb-11mb w/ current data vs. threats + ads - test yourself.

    UBlock uses 63++ MB -> http://www.ghacks.net/2014/06/...

    SCREENSHOT -> http://cdn.ghacks.net/wp-conte...

    ---

    ClarityRay defeats it seeing addons used via native browser methods!

    ---

    UBlock adds complexity/room for breakdown/exploit + from a slow mode of operation (usermode = more messagepassing overhead vs. hosts in kernelmode).

    ---

    What's best?

    APK Hosts File Engine 9.0++ SR-4 32/64-bit -> http://start64.com/index.php?o...

    MalwareBytes' hpHosts Admin (MalwareBytes employee who verified its source is safe http://forum.hosts-file.net/vi... ) hosts & recommends it -> http://hosts-file.net/?s=Downl... & MalwareBytes = BEST antivirus http://www.av-test.org/en/news...

    It's GUARANTEED safe & clean per it being checked by 57 antivirus programs recently in BOTH its 64-bit model https://www.virustotal.com/en/...

    +

    In its 32-bit model also https://www.virustotal.com/en/...

    &

    Its installer -> http://f.virscan.org/APKHostsF...

    ... apk

  22. Steve Gibson long ago endorsed hosts by Anonymous Coward · · Score: 0

    See subject & this -> https://www.grc.com/sn/sn-045....

    * :)

    Why? They work BETTER doing more for speed, security, reliability + anonymity online FOR LESS resources consumed (RAM/CPU/other I-O too) with less redundancy AND complexity & you already natively have hosts files...

    APK

    P.S.=> Nothing makes hosts useful for all that like my program does -> http://mobile.slashdot.org/com...

    ... apk

  23. Re:DNS security, speed & power issues hosts be by Anonymous Coward · · Score: 0

    And anyone brave enough to run Windows 10 (not me) ... Microsoft will ignore the host file on some look ups...

    Actually since I have so many different devices on my local network I find it easier to run my own DNS Server.

  24. low 2% by thegarbz · · Score: 1

    The number of blocked ads on mobile devices would be higher if:

    a) we had blocking software which didn't rely on rooting.
    b) we had universal browser plugins that worked with the popular browsers
    c) Firefox Mobile wasn't such an incredibly intolerable piece of shit.

    1. Re:low 2% by cfalcon · · Score: 1

      Ad blocking on ios is only for websites (not apps), but it doesn't require rooting.

  25. Many security pros endorse hosts files by Anonymous Coward · · Score: 0

    http://www.securityfocus.com/c...

    "The host file on my day-to-day laptop is now over 16,000 lines long. Accessing the Internet -- particularly browsing the Web -- is actually faster now."

    Speed, and security, is the gain... others like Mr. Day note it as well!

    "From what I have seen in my research, major efforts to share lists of unwanted hosts began gaining serious momentum earlier this decade. The most popular appear to have started as a means to block advertising and as a way to avoid being tracked by sites that use cookies to gather data on the user across Web properties. More recently, projects like Spybot Search and Destroy offer lists of known malicious servers to add a layer of defense against trojans and other forms of malware."

    Per my points exactly, no less...

    ---

    E.G.#2 - OReilly:

    For security -> http://oreilly.com/pub/a/windo... & For speed -> http://www.oreillynet.com/pub/...

    ---

    E.G.#3 - Steve Gibson:

    Steve Gibson endorses hosts as good https://www.grc.com/sn/sn-045....

    ---

    E.G.#4 - Aryeh Goretsky of ESET/NOD32:

    It works Aryeh Goretsky NOD32/ESET hosts = good security-> http://it.slashdot.org/comment...

    ---

    E.G.#5 - Brocke Wilders of WILDERS' SECURITY does too:

    By creating an inferior clone of MY PROGRAM though -> http://www.wilderssecurity.com...

    ---

    E.G.#6 - Mr. Steven Burn of Malwarebytes does also:

    MalwareBytes' hpHosts' Admin hosts + RECOMMENDS my APK Hosts File Engine 9.0++ SR-2 32/64-bit-> http://hosts-file.net/?s=Downl...

    APK

    P.S.=> Accept NO substitutes... apk

  26. Re:Ublock = inferior & inefficient vs. hosts by Hydrian · · Score: 1

    As i mentioned before, uBlock and uBlock Origin are not the same product. my uBlock Origin was running about 40MB verses the 63MB of uBlock in that screen shot. Also RAM isn't a usually an issue for most people. That RAM could be used for caching and making lookups and checks faster. The big issue is CPU and any disk I/O that the extension uses.

    Also constantly editing the hosts file, especially on windows boxes, is a PITA. Regular users wouldn't be able to do it and those who can just may not be bothered. Also diagnosing and issue because of a previously blocked site is real pain in the butt too. On mobile devices, you probably can't even edit the hosts file without rooting you phone.

    --
    No good deed goes unpunished.
  27. Hosts still uses way, Way, WAY less by Anonymous Coward · · Score: 0

    See subject: Test it yourself (3-11 mb tops initially) & UBlock origin's attempting to get around "AlmostALLAdsBlocked" slowness vs. hosts -> http://superuser.com/questions... by shaving down the regex difficult to manage for most users rules they use which IS what makes adblock such a RAM & CPU hog + messagepassing overheads...

    (That means they're NOT BLOCKING AS MUCH as even "AlmostALLAdsBlocked" is... & hosts does a FAR BETTER JOB for that + a lot more that browser addons can't even touch (DNS security issues anyone??).

    APK

    P.S.=> You don't constantly edit the host file using my program - it does the job for you "automagically" if you wish... apk

    1. Re:Hosts still uses way, Way, WAY less by cm5oom · · Score: 1

      Host files can't block everything. Here's a real world use case for you. I like youtube, I visit it all the time so I can't block it with a host file. However there are hundreds of sites that embed youtube videos. Google can use this to track your browsing so I block them with a browser plugin. Host files don't let you do that kind of fine grain blocking, it's all or nothing. Youtube isn't the only site with this issue, all social media sites have link back widgets these days. The widgets use the same domain names as the main site which make host file blocking useless.

      Host file blocking is a simple solution that uses minimal resources. It is not a silver bullet that will solve all the worlds problems like you make it out to be. It has its uses but it can't and shouldn't be your only line of defense.

      P.S. The reason why people call you a troll and a spammer is because you're just going to copypaste the same reply to me listing the same old false 16 points without addressing or even listening to anything I just said.

  28. Re:Ublock = inferior & inefficient vs. hosts by Anonymous Coward · · Score: 0, Offtopic

    Can ublock do 16 things hosts do for speed, security, & reliability:

    Yes. Be gone, troll.

  29. One More Piece of Bloatware by Anonymous Coward · · Score: 0

    ASUS puts bloatware on Laptops

    ASUS now puts bloatware on phones.

    I guess it is a business model that works for them. The rest of us buy another brand of phone without bloatware.

    As far as ads being blocked, the advertisers have done it to themselves. They make annoying heavy ads for things I don't want anyway. They need to make their ads useful and relevant to not be blocked.

  30. Re:BS: Answer these questions... apk by Anonymous Coward · · Score: 0, Troll

    I'd like to see how your faggot blocker tool and stop me from putting my dick in your ear.

  31. Re:AdBlock+ = inferior & 'souled-out' vs. host by Anonymous Coward · · Score: 0

    Of course it can, have you used it lately?

  32. forget blocking ads - block the fucking scripts by Anonymous Coward · · Score: 0

    I've found that blocking the fucking scripts works better then blocking ads simply due to the fact that many ads are loaded by fucking scripts. It also reduces the load on the CPU because I'm not running scripts from every fucking Tom,Dick and Hairy when all I want is Wilma and Betty so white listing works quite well. Do this and you'd cut half the fucking problem at the beginning - esepcially for those who have bandwidth caps. Hell I've seen some scripts come in at over 2mb and they've pulled in an over 2G ad (Flash/HTML5) so yea, blocking scripts seems to be far more effective to me then blocking ads after the fucking scripts have loaded.

  33. Banksy said it best: by Anonymous Coward · · Score: 1

    "People are taking the piss out of you everyday. They butt into your life, take a cheap shot at you and then disappear. They leer at you from tall buildings and make you feel small. They make flippant comments from buses that imply you’re not sexy enough and that all the fun is happening somewhere else. They are on TV making your girlfriend feel inadequate. They have access to the most sophisticated technology the world has ever seen and they bully you with it. They are The Advertisers and they are laughing at you.

    You, however, are forbidden to touch them. Trademarks, intellectual property rights and copyright law mean advertisers can say what they like wherever they like with total impunity.

    Fuck that. Any advert in a public space that gives you no choice whether you see it or not is yours. It’s yours to take, re-arrange and re-use. You can do whatever you like with it. Asking for permission is like asking to keep a rock someone just threw at your head.

    You owe the companies nothing. Less than nothing, you especially don’t owe them any courtesy. They owe you. They have re-arranged the world to put themselves in front of you. They never asked for your permission, don’t even start asking for theirs."

    1. Re:Banksy said it best: by FunkSoulBrother · · Score: 1

      It's a bit lifted from someone else so not really attributable to Banksy, but a an excellent quote nonetheless.

  34. You're right by Anonymous Coward · · Score: 3, Interesting

    Gonna have to post AC here...

    it's arguable that it encourages/pushes advertisers to limit their excesses

    It definitely, as a solid fact, does do that. I work in ads. We recently made sure all our ads were "acceptable" (and they previously hadn't been) per the adblockplus guidelines, in the hopes of getting onto their optional whitelist.

    This came down from above; it wasn't my decision. I see it as pointless, because I personally use adblockplus too, and I sure as fuck don't enable the "acceptable" whitelist. I infer, then, that nearly everyone else does that too. But it doesn't matter; the strategists above said let's try to "work with it" and who knows, maybe some people do enable the whitelist.

    And strategic wisdom aside, the consequences are that our ads are now less annoying for the people who don't block them. "Less annoying enough?" you might ask and that's a whole other debate. But the effect is exactly as you describe: it got us to limit our excesses. IMHO we did it for the wrong reasons, but it happened.

    And we're not even on the whitelist yet. I think very few advertisers ever will be, but many of us want to be on it, or want to keep that option open if our numbers suddenly start falling (they actually haven't; even still, as of late 2015 I am convinced that a supermajority still aren't blocking).

    Give adblockplus some credit, everyone: with this "sellout" move of the "acceptable ads" whitelist, they really did do the whole world some good.

    1. Re:You're right by Anonymous Coward · · Score: 0

      I use ublock origin. I specifically add the acceptable ads whitelist. I'm fine with static, unobtrusive advertisements that don't interfere with my computer. The whitelist is a giant step in the right direction. If it gets abused though---it'll be chopped off in a heartbeat.

    2. Re:You're right by stoatwblr · · Score: 1

      > "Less annoying enough?" you might ask and that's a whole other debate.

      Not really.

      The reason adblock and its ilk exist is NOT advertising. That's been around almost since the beginning of the WWW.

      What kickstarted ablocking was annoying, intrusive advertising: Millions of popups which wouldn't close and advertiser-created malware which would insert adverts into normal web page streams and most annoying of all, NOISY ADVERTS.

      Given that large swathes of the Internet have always been charged per-MB, the principle of cost-shifting is writ large: You do not steal money from a man and then use it to force him to wade through advertising he does not wish to see. Eventually there _will_ be a reckoning and AdBlockers are only the tip of the iceberg (Think: TCPA)

      The advertising industry has repeatedly proven that it is willing to directly steal from consumers unless compelled not to. In the end, legal compulsions will be slammed into place to prevent the worst excesses.

      The effect of the advertising industry whining about blockers is primarily to attract attention that it's possible to block adverts at all. once Joe Public realises that, the game is up.

      Making it illegal for them to block network traffic they don't wish to pay for would be a step too far even in the corporatist United States and the advertising lobby should be very careful that by tweaking a tiger's tail, they're very prepared to be the object of the undivided attention of a very annoyed tiger.

  35. Re:AdBlock+ = inferior & 'souled-out' vs. host by Anonymous Coward · · Score: 0, Offtopic

    How can I use your solution to block your ads on /., apk? If you can explain this, I'll concede that it's better than all other solutions.

  36. Re:But having owned 2 of the $3k gaming laptops th by Anonymous Coward · · Score: 0

    gaming laptops

    LOL, you fell for the trick

  37. Re:But having owned 2 of the $3k gaming laptops th by cfalcon · · Score: 1

    Well they are better at gaming than OTHER laptops but.....

  38. Re:AdBlock+ = inferior & 'souled-out' vs. host by Viewsonic · · Score: 1

    I use Adblock Plus and I never see ads, and it's a simple plugin. Fire and forget.

  39. There are other schools of thought.. by Anonymous Coward · · Score: 0

    People are taking the piss out of you everyday. They butt into your life, take a cheap shot at you and then disappear. They leer at you from tall buildings and make you feel small. They make flippant comments from buses that imply you’re not sexy enough and that all the fun is happening somewhere else. They are on TV making your girlfriend feel inadequate. They have access to the most sophisticated technology the world has ever seen and they bully you with it. They are The Advertisers and they are laughing at you.

    You, however, are forbidden to touch them. Trademarks, intellectual property rights and copyright law mean advertisers can say what they like wherever they like with total impunity.

    F*** that. Any advert in a public space that gives you no choice whether you see it or not is yours. It’s yours to take, re-arrange and re-use. You can do whatever you like with it. Asking for permission is like asking to keep a rock someone just threw at your head.

    You owe the companies nothing. Less than nothing, you especially don’t owe them any courtesy. They owe you. They have re-arranged the world to put themselves in front of you. They never asked for your permission, don’t even start asking for theirs.

  40. Better or worse? by sims+2 · · Score: 1

    Hopefully this will make things better as (at least on the versions before adblock) on ios many sites are completely unusable start to type in the search box Appstore redirect.
    try to scroll the page? Appstore redirect. Try to click a link Interstitial and then appstore redirect. Try to close a page what do you think happens? app store redirect.

    Don't have much experience with android tablets but most of what i've seen hangs on the ebay homepage.

    Either way in my experience advertisers treat mobile users much worse than desktop users so this is much needed.

    I suppose they could double down on devices without adblock but at this point the only thing they could do to be more intrusive would be to install something like cryptowall on your tablet.

    --
    Minimum threshold fixed. Thanks!
  41. More of this by ElectricHellKnight · · Score: 1

    I think this is excellent. While AdBlock Plus might not be perfect, having it installed by a major manufacturer is an important milestone in stopping the business of intrusive advertising. One must consider that most of the general population does not care enough to install an adblocker. This is especially true for mobile devices. These same people are also not going to care enough to uninstall one, either. The more companies that start doing this, the less profitable serving insecure and invasive advertising becomes.

    This will force more and more advertisers to instead switch back to normal, acceptable, responsible ads.

  42. AdBlock Plus not as effective on mobile by Tony+Isaac · · Score: 1

    You currently have two choices if you want ABP on mobile: 1) you can install the ABP browser (which isn't Chrome or Firefox), or 2) you can can set up an ABP proxy to use your normal browser. Both options are slower and less reliable than a "real" browser.

  43. They'll pair ABP with adware by Tony+Isaac · · Score: 1

    They might start installing ABP, but does this mean they'll stop installing crapware (that you can't uninstall) on their devices? I doubt it. This gives Asus the monopoly for advertising on your device--only the ads that come through their own software will get through.

  44. How to assure advertisers of lack of click fraud? by tepples · · Score: 1

    Plain image ads (hosted on your own site not 3rd party-provided)

    How would that work? If a site hosts its own ads rather than entrusting that to an ad network, how will its advertisers trust that they're being fed accurate view and click statistics and not a line of bull$#!+?

  45. Paywalls and micropayments won't pay writing costs by tepples · · Score: 1

    Put up a paywall - subscribers only.

    Say you open a search engine, and you find ten pages, one on each of ten different web sites. But each web site wants $20 for a year's subscription. I don't think most people are willing to buy a year's subscription just for one article from each of these sites.

    Increased interest in micro-payment options.

    I'm not sure how pay-per-page will work as long as credit cards still have a swipe fee on the order of 33 cents plus 3.3%. And I'm not sure how Bitcoin is a viable alternative when it still has a fee of 0.0001 BTC (currently 4.3 cents) per transaction to discourage dust spam.

    What used to buy you a few GB hosting traffic per month, may now by you 1000x that amount.

    And what used to buy you ten articles' worth of writing now buys you five.

  46. Re:AdBlock+ = inferior & 'souled-out' vs. host by tepples · · Score: 1

    Does ABP turn Craigslist into a blank page? That site is 100 percent ads apart from its help pages.

  47. Slashdot by Anonymous Coward · · Score: 0

    Luckily Slashdot has no annoying ads. You piece of shit.

  48. Win10 only ignores hosts for Windows update by Anonymous Coward · · Score: 0

    See subject: Are ones that attempt to override Windows update (that's actually a good security measure vs. virus like QHosts that corrupt hosts)

    Microsoft protects hosts via WFP/SFP vs. corruption via ACL access rights too...

    I go above & beyond THAT protection (since it can be circumvented) via APK Hosts File Engine 9.0++ SR-4 32/64-bit: http://start64.com/index.php?o... & NOTHING IN USERMODE CAN GET THRU ITS PROTECTION WHILE IT RUNS RESIDENT PROTECTING THE HOSTS FILE!

    * Believe me - I've TRIED to bypass it & couldn't (not using an "exclusive lock" either - pats self on back...)

    MIGRATING HOSTS ACROSS A LAN/WAN = EASY:

    A domain-wide admin can easily setup either logon scripts or chronjob/taskscheduler driven updates to ALL endpoint nodes!

    APK

    P.S.=> Between hosts (for host-domain name based threats or slowups online etc.) & firewalls (for far lesser used IP address based threats)?

    You can't lose by using what YOU ALREADY NATIVELY HAVE for more speed, security, reliability, & anonymity even online vs. stupidly & ILLOGICALLY "Bolting on 'MoAr'" especially via redundant inferior in abilities, slower + resource abusing/bloating browser addons... apk

  49. Nothing does as good as what you have already by Anonymous Coward · · Score: 0

    See subject: APK Hosts File Engine 9.0++ SR-4 32/64-bit http://start64.com/index.php?o...

    ---

    FREE, not 'souled-out' to advertisers + adds speed, security & reliability. Does FAR more w/ FAR less more efficiently vs. redundant browser addons & local DNS servers @ home + fixes DNS' many security issues & it stops a LOT of tracking @ webpage + DNS levels via 1 file you NATIVELY have - firewalls do the rest (on less used IP address trackers vs. host-domain name type).

    ---

    It obtains data vs. threats & for adblocking from 10 reputable security community sites!

    ---

    SPEEDS YOU UP 2 ways (adblocks + local RAM cached favorite sites @ TOP of hosts for fastest resolution speed vs. remote DNS (aids reliability)) vs. other "so-called security 'solutions'" SLOWING YOU!

    ---

    All that via something you natively have vs. "bolting on browser addons 'MOAR'" that's usermode slower & increases messagepassing, cpu + ram overheads!

    ---

    MalwareBytes' hpHosts Admin (MalwareBytes employee who verified it's source as safe http://forum.hosts-file.net/vi... ) hosts & recommends it -> http://hosts-file.net/?s=Downl... & MalwareBytes = BEST antivirus per this VERY recent testing of them all http://www.av-test.org/en/news...

    &

    It's safe proven by 57 antivirus programs recently in BOTH its 64-bit model https://www.virustotal.com/en/...

    +

    Its 32-bit model too https://www.virustotal.com/en/...

    Another http://www.isthisfilesafe.com/...

    Its installer too -> http://f.virscan.org/APKHostsF...

    ---

    * "The premise is quite simple: Take something designed by nature & reprogram it to make it work for the body rather than against it..." - Dr. Alice Krippen: "I am legend".

    APK

    P.S.=> By "yours truly" - "The Lord of Hosts" so-to-speak:

    "The image this title brings to mind is of a mighty military commander, one who can at a mere word summon rank upon rank of protective power" from https://answers.yahoo.com/ques... & THE WORD = hosts!

    (Accept NO substitutes!)

    ...apk

  50. ClarityRay does block adblock by Anonymous Coward · · Score: 0

    Can adblock+ do 16 things hosts do 4 speed, security & reliability:

    1.) Protect vs. bad sites (past ads)
    2.) Protect vs. fastflux botnets + stop C&C talk
    3.) Protect vs. dynamic dns botnets + stop C&C talk
    4.) Protect vs. DGA botnets + stop C&C talk
    5.) Protect vs. downed DNS (4 reliability)
    6.) Protect vs. DNS redirect poisoning
    7.) Protect vs. trackers
    8.) Protect vs. spam
    9.) Protect vs. phish
    10.) Protect vs. caps
    11.) Get past dns blocks
    12.) Keep off dns request logs
    13.) Speed up surfing (adblock & hardcoded favs)
    14.) Works on anything webbound multiplatform.
    15.) EZ data control
    16.) Block ads better vs. addons more efficiently

    * ANSWER ="NO" on ab+ doing it as well or @ ALL + hosts = on devices natively.

    APK

    P.S.=> Ab+ does less vs. hosts less efficiently - hosts do MORE w/ less + Hosts start w/ IP stack before REDUNDANT inefficient addons BEGIN operation (as 1st resolver).

    ---

    Ab+'s a 128-151mb memory hog http://cdn.ghacks.net/wp-conte... (hosts use 3-11mb w/ my program initially). Even FireFox 41 adblock eats 65++mb http://www.ghacks.net/2015/06/...

    ---

    ClarityRay defeats it seeing addons via native browser methods!

    ---

    Ab+'s bribed not to work by default http://www.businessinsider.com... & ABP bought out adblock http://www.theregister.co.uk/2...

    ---

    Ab+ adds complexity in slower usermode (w/ more messagepassing overhead + context switch vs. hosts in kernelmode).

    ---

    AdBlock's SLOWER: http://superuser.com/questions...

    ---

    What's best?

    APK Hosts File Engine 9.0++ SR-4 32/64-bit http://start64.com/index.php?o...

    MalwareBytes' hpHosts Admin (MalwareBytes employee who verified its source is safe http://forum.hosts-file.net/vi... ) hosts & recommends it http://hosts-file.net/?s=Downl... & MalwareBytes = BEST antivirus http://www.av-test.org/en/news...

    &

    It's safe per 57 antivirus programs in BOTH its 64-bit model https://www.virustotal.com/en/...

    +

    a 32-bit model too https://www.virustotal.com/en/...

    & Installer -> http://f.virscan.org/APKHostsF...

  51. DNS security, speed & power issues hosts beat by Anonymous Coward · · Score: 0

    Kaminsky redirect poisoning - 99.999% of ISP DNS aren't patched vs. it.

    Open DNS resolvers (not OpenDNS) get exploited by malware A LOT!

    Rogue DNS servers are DNS exploit (even in routers not just system IP stack settings).

    * Using hosts w/ fav sites you hardcode in 'em YOU AVOID ALL THOSE DNS SECURITY ISSUES ABOVE easily & IT RESOLVES FAR FASTER THAN CALLING TO REMOTE DNS SERVERS (especially exploited or downed ones noted (dns goes down a LOT)).

    ---

    Hosts combined w/ OpenDNS compliment one other.

    I don't resolve 'every host-domain there is' via hosts, only my favs @ top of hosts (20 of 'em beating indexing past 2++ million records).

    It's where ANYONE spends MOST OF THEIR TIME online - & it's faster + more efficient vs. calling to remote DNS servers.

    Placement of favs thus, for FAST RESOLUTION from memory locally (hosts cache like any file) additionally saves CPU cycles, RAM, + I/O turning off a slower usermode clientside DNS cache service instead opting for the kernelmode diskcache (no context switch overhead to the IP stack either this way).

    The rest of my hosts files' entries are 3,782,195++ blocked entries vs. malware & ads of many kinds.

    I use REMOTE FILTERING DNS SERVERS blocking out malicious sites/servers/hosts-domains via DNS blocking (not locally here as a separate redundant wasteful recursive server or a service/daemon).

    ---

    OpenDNS:

    208.67.222.222
    208.67.220.220

    ---

    It LIGHTENS remote DNS loads - admins of 'em should like it! Especially since DNS goes down a LOT!

    How do I make my hosts (& do reverse dns pings for FAV sites for faster, more reliable, & safer connections)?

    APK Hosts File Engine 9.0++ SR-4 32/64-bit http://start64.com/index.php?o...

    With much easier understood & edited data vs. DNS rules by far.

    APK

    P.S.=> Locally setup DNS eats more cpu, RAM, & I/O needlessly (hosts do the job w/ less complexity + room for exploit, actually COMPLIMENTING remote dns) & MORE ELECTRICAL POWER (especially if setup as a separate machine)... apk

  52. AdBlock+ = inferior & 'souled-out' vs. hosts by Anonymous Coward · · Score: 0

    Can adblock+ do 16 things hosts do 4 speed, security & reliability:

    1.) Protect vs. bad sites (past ads)
    2.) Protect vs. fastflux botnets + stop C&C talk
    3.) Protect vs. dynamic dns botnets + stop C&C talk
    4.) Protect vs. DGA botnets + stop C&C talk
    5.) Protect vs. downed DNS (4 reliability)
    6.) Protect vs. DNS redirect poisoning
    7.) Protect vs. trackers
    8.) Protect vs. spam
    9.) Protect vs. phish
    10.) Protect vs. caps
    11.) Get past dns blocks
    12.) Keep off dns request logs
    13.) Speed up surfing (adblock & hardcoded favs)
    14.) Works on anything webbound multiplatform.
    15.) EZ data control
    16.) Block ads better vs. addons more efficiently

    * ANSWER ="NO" on ab+ doing it as well or @ ALL + hosts = on devices natively.

    APK

    P.S.=> Ab+ does less vs. hosts less efficiently - hosts do MORE w/ less + Hosts start w/ IP stack before REDUNDANT inefficient addons BEGIN operation (as 1st resolver).

    ---

    Ab+'s a 128-151mb memory hog http://cdn.ghacks.net/wp-conte... (hosts use 3-11mb w/ my program initially). Even FireFox 41 adblock eats 65++mb http://www.ghacks.net/2015/06/...

    ---

    ClarityRay defeats it seeing addons via native browser methods!

    ---

    Ab+'s bribed not to work by default http://www.businessinsider.com... & ABP bought out adblock http://www.theregister.co.uk/2...

    ---

    Ab+ adds complexity in slower usermode (w/ more messagepassing overhead + context switch vs. hosts in kernelmode).

    ---

    AdBlock's SLOWER: http://superuser.com/questions...

    ---

    What's best?

    APK Hosts File Engine 9.0++ SR-4 32/64-bit http://start64.com/index.php?o...

    MalwareBytes' hpHosts Admin (MalwareBytes employee who verified its source is safe http://forum.hosts-file.net/vi... ) hosts & recommends it http://hosts-file.net/?s=Downl... & MalwareBytes = BEST antivirus http://www.av-test.org/en/news...

    &

    It's safe per 57 antivirus programs in BOTH its 64-bit model https://www.virustotal.com/en/...

    +

    a 32-bit model too https://www.virustotal.com/en/...

    & Installer -> http://f.virscan.org/APKHostsF...

  53. AdBlock+ = inferior & 'souled-out' vs. hosts by Anonymous Coward · · Score: 0

    Can adblock+ do 16 things hosts do 4 speed, security & reliability:

    1.) Protect vs. bad sites (past ads)
    2.) Protect vs. fastflux botnets + stop C&C talk
    3.) Protect vs. dynamic dns botnets + stop C&C talk
    4.) Protect vs. DGA botnets + stop C&C talk
    5.) Protect vs. downed DNS (4 reliability)
    6.) Protect vs. DNS redirect poisoning
    7.) Protect vs. trackers
    8.) Protect vs. spam
    9.) Protect vs. phish
    10.) Protect vs. caps
    11.) Get past dns blocks
    12.) Keep off dns request logs
    13.) Speed up surfing (adblock & hardcoded favs)
    14.) Works on anything webbound multiplatform.
    15.) EZ data control
    16.) Block ads better vs. addons more efficiently

    * ANSWER ="NO" on ab+ doing it as well or @ ALL + hosts = on devices natively.

    APK

    P.S.=> Ab+ does less vs. hosts less efficiently - hosts do MORE w/ less + Hosts start w/ IP stack before REDUNDANT inefficient addons BEGIN operation (as 1st resolver).

    ---

    Ab+'s a 128-151mb memory hog http://cdn.ghacks.net/wp-conte... (hosts use 3-11mb w/ my program initially). Even FireFox 41 adblock eats 65++mb http://www.ghacks.net/2015/06/...

    ---

    ClarityRay defeats it seeing addons via native browser methods!

    ---

    Ab+'s bribed not to work by default http://www.businessinsider.com... & ABP bought out adblock http://www.theregister.co.uk/2...

    ---

    Ab+ adds complexity in slower usermode (w/ more messagepassing overhead + context switch vs. hosts in kernelmode).

    ---

    AdBlock's SLOWER: http://superuser.com/questions...

    ---

    What's best?

    APK Hosts File Engine 9.0++ SR-4 32/64-bit http://start64.com/index.php?o...

    MalwareBytes' hpHosts Admin (MalwareBytes employee who verified its source is safe http://forum.hosts-file.net/vi... ) hosts & recommends it http://hosts-file.net/?s=Downl... & MalwareBytes = BEST antivirus http://www.av-test.org/en/news...

    &

    It's safe per 57 antivirus programs in BOTH its 64-bit model https://www.virustotal.com/en/...

    +

    a 32-bit model too https://www.virustotal.com/en/...

    & Installer -> http://f.virscan.org/APKHostsF...

  54. Ublock = inferior & inefficient vs. hosts by Anonymous Coward · · Score: 0

    Can ublock do 16 things hosts do for speed, security, & reliability:

    1.) Protect vs. malicious sites (past ads)
    2.) Protect vs. fastflux botnets + stop C&C talk
    3.) Protect vs. dyndns botnets + stop C&C talk
    4.) Protect vs. DGA botnets + stop C&C talk
    5.) Protect vs. downed DNS (4 reliability)
    6.) Protect vs. poisoned dns
    7.) Protect vs. trackers
    8.) Protect vs. spam
    9.) Protect vs. phishing
    10.) Protect vs. caps
    11.) Get by dns blocks
    12.) Keep off dns request logs
    13.) Speed up surfing by adblocks & hardcoded favs
    14.) Work on anything webbound multiplatform.
    15.) Ez data control
    16.) Block ads better than addons more efficiently

    * ANSWER ="NO" to each on UBlock doing it as well or @ all + hosts = on devices natively.

    APK

    P.S.=> UBlock does less vs. hosts & less efficiently - hosts do MORE w/ less + Hosts start w/ the IP stack before REDUNDANT inefficient addons BEGIN to operate (as 1st resolver):

    Ublock's NOT as efficient:

    Hosts @ 3mb-11mb w/ current data vs. threats + ads - test yourself.

    UBlock uses 63++ MB -> http://www.ghacks.net/2014/06/...

    SCREENSHOT -> http://cdn.ghacks.net/wp-conte...

    ---

    ClarityRay defeats it seeing addons used via native browser methods!

    ---

    UBlock adds complexity/room for breakdown/exploit + from a slow mode of operation (usermode = more messagepassing overhead vs. hosts in kernelmode).

    ---

    What's best?

    APK Hosts File Engine 9.0++ SR-4 32/64-bit -> http://start64.com/index.php?o...

    MalwareBytes' hpHosts Admin (MalwareBytes employee who verified its source is safe http://forum.hosts-file.net/vi... ) hosts & recommends it -> http://hosts-file.net/?s=Downl... & MalwareBytes = BEST antivirus http://www.av-test.org/en/news...

    It's GUARANTEED safe & clean per it being checked by 57 antivirus programs recently in BOTH its 64-bit model https://www.virustotal.com/en/...

    +

    In its 32-bit model also https://www.virustotal.com/en/...

    &

    Its installer -> http://f.virscan.org/APKHostsF...

    ... apk

  55. AdBlock+ = inferior & 'souled-out' vs. hosts by Anonymous Coward · · Score: 0

    Can adblock+ do 16 things hosts do 4 speed, security & reliability:

    1.) Protect vs. bad sites (past ads)
    2.) Protect vs. fastflux botnets + stop C&C talk
    3.) Protect vs. dynamic dns botnets + stop C&C talk
    4.) Protect vs. DGA botnets + stop C&C talk
    5.) Protect vs. downed DNS (4 reliability)
    6.) Protect vs. DNS redirect poisoning
    7.) Protect vs. trackers
    8.) Protect vs. spam
    9.) Protect vs. phish
    10.) Protect vs. caps
    11.) Get past dns blocks
    12.) Keep off dns request logs
    13.) Speed up surfing (adblock & hardcoded favs)
    14.) Works on anything webbound multiplatform.
    15.) EZ data control
    16.) Block ads better vs. addons more efficiently

    * ANSWER ="NO" on ab+ doing it as well or @ ALL + hosts = on devices natively.

    APK

    P.S.=> Ab+ does less vs. hosts less efficiently - hosts do MORE w/ less + Hosts start w/ IP stack before REDUNDANT inefficient addons BEGIN operation (as 1st resolver).

    ---

    Ab+'s a 128-151mb memory hog http://cdn.ghacks.net/wp-conte... (hosts use 3-11mb w/ my program initially). Even FireFox 41 adblock eats 65++mb http://www.ghacks.net/2015/06/...

    ---

    ClarityRay defeats it seeing addons via native browser methods!

    ---

    Ab+'s bribed not to work by default http://www.businessinsider.com... & ABP bought out adblock http://www.theregister.co.uk/2...

    ---

    Ab+ adds complexity in slower usermode (w/ more messagepassing overhead + context switch vs. hosts in kernelmode).

    ---

    AdBlock's SLOWER: http://superuser.com/questions...

    ---

    What's best?

    APK Hosts File Engine 9.0++ SR-4 32/64-bit http://start64.com/index.php?o...

    MalwareBytes' hpHosts Admin (MalwareBytes employee who verified its source is safe http://forum.hosts-file.net/vi... ) hosts & recommends it http://hosts-file.net/?s=Downl... & MalwareBytes = BEST antivirus http://www.av-test.org/en/news...

    &

    It's safe per 57 antivirus programs in BOTH its 64-bit model https://www.virustotal.com/en/...

    +

    a 32-bit model too https://www.virustotal.com/en/...

    & Installer -> http://f.virscan.org/APKHostsF...

  56. Nothing does it all (especially sold out addons) by Anonymous Coward · · Score: 0

    See subject: I never said "hosts cure all" - I point out ways hosts are vastly superior to ANY single browser addon "so-called 'solution'" (sold out ones especially) in terms of resource usage, not having to "Bolt on REDUNDANT 'MoAr'" stupidly & illogically, & in abilities (hosts do FAR MORE for FAR LESS).

    * NOTHING WORKS ON "EVERYTHING" for speed, security, reliability, & anonymity!

    HOWEVER:

    Hosts ARE the closest thing to it for the best 'ROI'/least expended for return on investment.

    On "SPAM" (the last resort of defeated trolls like you):

    LMAO, ok (I'll let others speak for me vs. your bullshit "last resort" of little gossipy defeated girls around here):

    "No complaints from me, I like APK's spam. Reminds me to use a host file. Also, his stuff is free." - by aaaaaaargh! (1150173) on Tuesday November 17, 2015 @09:31AM (#50947415)

    APK

    P.S.=> LMAO - you can CALL ME NAMES ALL DAY - it doesn't prove me wrong in showing a factually backed by reputable sources list of what I noted above in detail... all it shows is you are FAILING & are the trolls around here that can't get the best of me - period (& you KNOW it)... apk

  57. Re:Nothing does it all (especially sold out addons by cm5oom · · Score: 1

    You can live in denial all you want but when you copypaste the same post over a dozen times in every thread about add blocking you are spamming. People have proved many (but not all) of your claims wrong but you don't listen, you just spam spam spam in reply. There's a reason why you have to post as AC and we all know what it is. You post this stuff so many times in each thread that people are actually asking for something to block you. That should tell you something but instead you keep spamming away. Talking to you is an exercise in frustration because you refuse to concede any point, refuse to admit you could be wrong in any way, refuse to listen to other people's input, you act like you're the all mighty authority on blocking that knows all and anything anybody else says must be wrong by default. etc. etc. etc.

  58. Holy crap you're stupid... apk by Anonymous Coward · · Score: 0

    See subject: In regards to DNS it's about points I made here about how hosts fix DNS' shortcomings-> http://mobile.slashdot.org/com... you illiterate fuckbrain!

    APK

    P.S.=> Using hosts & hardcoded favorite sites in it my program let's you reverse-DNS resolve YOU AVOID DNS TOTALLY FOR THEM (& they're where you spend 95++% of your time online most likely) & DNS' SECURITY ISSUES as well as other ones (resource consumption, complexity, & other faults like using more electrical power + more room for exploit/breakdown due to more "moving parts" in the mixture too)... apk

  59. Ublock = inferior & inefficient vs. hosts by Anonymous Coward · · Score: 0

    Can ublock do 16 things hosts do for speed, security, & reliability:

    1.) Protect vs. malicious sites (past ads)
    2.) Protect vs. fastflux botnets + stop C&C talk
    3.) Protect vs. dyndns botnets + stop C&C talk
    4.) Protect vs. DGA botnets + stop C&C talk
    5.) Protect vs. downed DNS (4 reliability)
    6.) Protect vs. poisoned dns
    7.) Protect vs. trackers
    8.) Protect vs. spam
    9.) Protect vs. phishing
    10.) Protect vs. caps
    11.) Get by dns blocks
    12.) Keep off dns request logs
    13.) Speed up surfing by adblocks & hardcoded favs
    14.) Work on anything webbound multiplatform.
    15.) Ez data control
    16.) Block ads better than addons more efficiently

    * ANSWER ="NO" to each on UBlock doing it as well or @ all + hosts = on devices natively.

    APK

    P.S.=> UBlock does less vs. hosts & less efficiently - hosts do MORE w/ less + Hosts start w/ the IP stack before REDUNDANT inefficient addons BEGIN to operate (as 1st resolver):

    Ublock's NOT as efficient:

    Hosts @ 3mb-11mb w/ current data vs. threats + ads - test yourself.

    UBlock uses 63++ MB -> http://www.ghacks.net/2014/06/...

    SCREENSHOT -> http://cdn.ghacks.net/wp-conte...

    ---

    ClarityRay defeats it seeing addons used via native browser methods!

    ---

    UBlock adds complexity/room for breakdown/exploit + from a slow mode of operation (usermode = more messagepassing overhead vs. hosts in kernelmode).

    ---

    What's best?

    APK Hosts File Engine 9.0++ SR-4 32/64-bit -> http://start64.com/index.php?o...

    MalwareBytes' hpHosts Admin (MalwareBytes employee who verified its source is safe http://forum.hosts-file.net/vi... ) hosts & recommends it -> http://hosts-file.net/?s=Downl... & MalwareBytes = BEST antivirus http://www.av-test.org/en/news...

    It's GUARANTEED safe & clean per it being checked by 57 antivirus programs recently in BOTH its 64-bit model https://www.virustotal.com/en/...

    +

    In its 32-bit model also https://www.virustotal.com/en/...

    &

    Its installer -> http://f.virscan.org/APKHostsF...

    ... apk

  60. AdBlock+ = inferior & 'souled-out' vs. hosts by Anonymous Coward · · Score: 0

    Can adblock+ do 16 things hosts do 4 speed, security & reliability:

    1.) Protect vs. bad sites (past ads)
    2.) Protect vs. fastflux botnets + stop C&C talk
    3.) Protect vs. dynamic dns botnets + stop C&C talk
    4.) Protect vs. DGA botnets + stop C&C talk
    5.) Protect vs. downed DNS (4 reliability)
    6.) Protect vs. DNS redirect poisoning
    7.) Protect vs. trackers
    8.) Protect vs. spam
    9.) Protect vs. phish
    10.) Protect vs. caps
    11.) Get past dns blocks
    12.) Keep off dns request logs
    13.) Speed up surfing (adblock & hardcoded favs)
    14.) Works on anything webbound multiplatform.
    15.) EZ data control
    16.) Block ads better vs. addons more efficiently

    * ANSWER ="NO" on ab+ doing it as well or @ ALL + hosts = on devices natively.

    APK

    P.S.=> Ab+ does less vs. hosts less efficiently - hosts do MORE w/ less + Hosts start w/ IP stack before REDUNDANT inefficient addons BEGIN operation (as 1st resolver).

    ---

    Ab+'s a 128-151mb memory hog http://cdn.ghacks.net/wp-conte... (hosts use 3-11mb w/ my program initially). Even FireFox 41 adblock eats 65++mb http://www.ghacks.net/2015/06/...

    ---

    ClarityRay defeats it seeing addons via native browser methods!

    ---

    Ab+'s bribed not to work by default http://www.businessinsider.com... & ABP bought out adblock http://www.theregister.co.uk/2...

    ---

    Ab+ adds complexity in slower usermode (w/ more messagepassing overhead + context switch vs. hosts in kernelmode).

    ---

    AdBlock's SLOWER: http://superuser.com/questions...

    ---

    What's best?

    APK Hosts File Engine 9.0++ SR-4 32/64-bit http://start64.com/index.php?o...

    MalwareBytes' hpHosts Admin (MalwareBytes employee who verified its source is safe http://forum.hosts-file.net/vi... ) hosts & recommends it http://hosts-file.net/?s=Downl... & MalwareBytes = BEST antivirus http://www.av-test.org/en/news...

    &

    It's safe per 57 antivirus programs in BOTH its 64-bit model https://www.virustotal.com/en/...

    +

    a 32-bit model too https://www.virustotal.com/en/...

    & Installer -> http://f.virscan.org/APKHostsF...

  61. Re:How to assure advertisers of lack of click frau by gman003 · · Score: 1

    Why should such statistics actually matter? If you don't measure the success of an ad campaign purely from sales numbers, you aren't measuring actual effectiveness.

  62. Not to mention... by Bartles · · Score: 1

    ...ads are much more disruptive and costly to the recipient on mobile devices. I'm glad they are doing this, it's long past time.

  63. Re:AdBlock+ = inferior & 'souled-out' vs. host by Anonymous Coward · · Score: 0

    Congrats, retard.

    You've spammed the same message THREE (3) times in reply to one comment.

    AND one (1) of them did NOT get down-voted to oblivion.

    You must be proud of yourself; one (1) piece of your spam didn't get downvoted.

    AB+ doesn't spam, nor does it get downvoted. ONLY apk can achieve those feats, spamming and being downvoted... HARD.

  64. Re:How to assure advertisers of lack of click frau by tepples · · Score: 1

    Without statistics, how would an advertiser go about determining which ad buys within a particular campaign were more likely to have contributed to sales? Or are you recommending cost per action (CPA) advertising, such as referral programs where the publisher gets a percentage of the advertiser's directly related sales? One problem with CPA is that it disregards customers who see an ad now and then decide to buy later. The other is CPA's association with CPAlead, a company offering a "content locking" service that requires viewers to take a survey or complete installation of a native application in order to be able to read a web page.

  65. Re:Nothing does it all (especially sold out addons by Anonymous Coward · · Score: 0

    You're frustrated at losing in trying to defeat apk on technical issues you can't prove him wrong on troll. He burnt you at every turn.

  66. Re:Nothing does it all (especially sold out addons by cm5oom · · Score: 1

    I'm frustrated that we have a high profile spammer on /. and no way to block him. Isn't that ironic, an unblockable spammer spamming about blocking software?

  67. You're unable to control me, why try? by Anonymous Coward · · Score: 0

    I'm frustrated by inferior competitor sockpuppets who feel they can post what they wish but I can't when they can't prove me wrong, lol...

    * You're FREE to do the right thing (as I did) to help people instead - of course, you'd have to have the SKILLS to do so - you, clearly, do not... lmao!

    See subject: Above all else? You are free to continue wasting your time failing vs. myself... by all means: It's all you're capable of (vs. creating good things that actually help as I have, since you're clearly incompetent in that arena).

    WHY WOULD I SAY THAT (unlike YOU vainly *trying* to get me to not post here)??

    HELL - LMAO: YOU TROLLS MAKE ME LOOK GOOD... practically undefeatable since my points on hosts superiority to other methods are clearly, unassailable & inviolate vs. your inferior b.s.!

    (Thanks... for being stupid!)

    APK

    P.S.=> Keep trolling off-topic, downmodding my posts minus proving me validly technically incorrect (impossible & I think all you trolls KNOW that by now, or you'd have long ago done so), & I'll just repost again (no limits here on that unlike most ac posters) getting you to blow your "downmodpoints" away until you exhaust them... lol!

    HOW WAS I ABLE TO DO ALL THAT NOTED ABOVE (the right thing, in producing tools that do more for speed, security, reliability, & anonymity in 1 simple package that does it more efficiently using what you already have natively) including dusting you trolls making your "weapons" effete & useless vs. me?

    I'm just BETTER than you are (& you KNOW it) - you're welcome to prove otherwise, but... lol, you trolls have YET TO PROVE THAT in a decade++ vs. myself (& you still haven't)... apk

  68. I WILL ANSWER: I use it... apk by Anonymous Coward · · Score: 0

    Nope, I use it daily!

    APK

    P.S.=> They're REALLY reaching tepples... & I cut their arms off for it... apk

  69. ADDENDUM: With hosts it works... apk by Anonymous Coward · · Score: 0

    See subject, says it all (was in a hurry, just being complete now)

    APK

  70. Neither do I using hosts... apk by Anonymous Coward · · Score: 0

    See subject: Plus hosts protect you and speed you up more than adblock using FAR less & doing FAR more for speed, security, reliability, & anonymity too!

    * Except I don't ALLOW advertisers to bribe me to deceive folks that don't "dig in" to settings in ABP that let ads thru that I do not since ALMOSTAllAdsBlocked 'souled-out' to advertisers.

    APK

    P.S.=> There ya go... apk

  71. BRAVO & EXACTAMUNDO tepples... apk by Anonymous Coward · · Score: 0

    See subject & who else says that tepples? You KNOW who, lol... "yours truly" - why?

    "Know thyself & KNOW thy enemy" - theirs is a world built on money which begets greed... every penny is profit & counts.

    APK

    P.S.=> Which is the WHY of why you don't SEE such ads a lot... admen, rightfully & yes I agree w/ them, don't TRUST webmasters on it on a click view per pay basis... apk