AT&T Brings Back Unlimited Mobile Data To Lure TV Subscribers (bloomberg.com)

An anonymous reader writes: Five years after AT&T discontinued its unlimited mobile data plan, the company is bringing it back with a catch: users must be subscribed to DirecTV or U-verse TV as well. The service will start at $100/month for a single subscriber. Two additional users can be added for $40/month each, and the fourth is free. There's also one more caveat: "Customers that exceed 22 gigabytes of data use in one month will have their speed throttled during peak network traffic periods." AT&T looks to do battle with T-Mobile, who has a similar four-person plan. This is one of the first major consequences of AT&T's acquisition of DirecTV last year for $48.5 billion. The company says it will soon roll out other plans to combine the services.

Comments

unholy marketing shell-game.

[nimbius]

att 6 years ago: unlimited data for a low low monthly fee, browse all the tubes. browse too much and we cancel your service.
att 5 years ago: nevermind. we dont like this.
FCC: net neutrality. it doesnt matter what your provider likes, they cant throttle or cap or inject ads. common carriers are common carriers...
Comcast:cant hear you over the hold music.
Time Warner: fuck your shit.
fcc: guise...seriously...
T-Mobile: unlimited data forever for a low low price also if you use too much or too little or certain kinds of sites we will throttle you to oblivion
ATT:Ditto we have this too also ATT is best TT.
fcc: ok assholes come on...common...carrier.
comcast: have fun in our corporate cheerleader thunderdome this year AKA the supreme court.