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AT&T Brings Back Unlimited Mobile Data To Lure TV Subscribers (bloomberg.com)

Posted by Soulskill on from the trying-to-stop-cord-cutting-by-facilitating-cord-cutting dept.

An anonymous reader writes: Five years after AT&T discontinued its unlimited mobile data plan, the company is bringing it back with a catch: users must be subscribed to DirecTV or U-verse TV as well. The service will start at $100/month for a single subscriber. Two additional users can be added for $40/month each, and the fourth is free. There's also one more caveat: "Customers that exceed 22 gigabytes of data use in one month will have their speed throttled during peak network traffic periods." AT&T looks to do battle with T-Mobile, who has a similar four-person plan. This is one of the first major consequences of AT&T's acquisition of DirecTV last year for $48.5 billion. The company says it will soon roll out other plans to combine the services.

3 of 68 comments (clear)

  1. Two catches by xxxJonBoyxxx · · Score: 4, Insightful

    >> catch: users must be subscribed to DirecTV or U-verse TV

    I'd expect the other catch is "also, we can cancel or change the 'unlimited' bit at any time' - only suckers need apply.

  2. Bringing it back? by MorderVonAllem · · Score: 3, Insightful

    You mean they had it before and took it away and now they expect that I'll think they won't do it again?

  3. Dear AT&T.... by Lumpy · · Score: 5, Insightful

    I would LOVE uverse... But your refuse to build out the fiber to cover the city. Instead you stopped 5 years ago just outside of town and have done nothing at all since.

    If you want more Uverse subscribers, freaking build it out so that people can actually have it as a choice.

    --
    Do not look at laser with remaining good eye.