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AT&T Brings Back Unlimited Mobile Data To Lure TV Subscribers (bloomberg.com)

An anonymous reader writes: Five years after AT&T discontinued its unlimited mobile data plan, the company is bringing it back with a catch: users must be subscribed to DirecTV or U-verse TV as well. The service will start at $100/month for a single subscriber. Two additional users can be added for $40/month each, and the fourth is free. There's also one more caveat: "Customers that exceed 22 gigabytes of data use in one month will have their speed throttled during peak network traffic periods." AT&T looks to do battle with T-Mobile, who has a similar four-person plan. This is one of the first major consequences of AT&T's acquisition of DirecTV last year for $48.5 billion. The company says it will soon roll out other plans to combine the services.

2 of 68 comments (clear)

  1. Re: if I have DirectTV by Lumpy · · Score: 3, Interesting

    It hasn't. there is ZERO reason to have cable TV or satellite TV anymore.

    Even the sports wierdows can watch it online with far better coverage than what the TV channels deliver.

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  2. Meanwhile, my grandfathered unlimited ... by whh3 · · Score: 3, Interesting

    ... just keeps getting more expensive. In the grand scheme of things, that $5/mo price increase for my age-old unlimited data plan is not a big deal. The problem is that it reminds me just how far we can trust these companies. They expect us to hold up our end of the bargain (2 year contracts, phone leases, etc) but they don't do their part (SLAs, uptime, throughput that matches advertised speeds, etc).

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