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Elon Musk Cancels Stewart Alsop's Tesla Order Over Complaints About Launch Event

New submitter umafuckit writes: Blogger Stewart Alsop wrote an open letter to Elon Musk following a supposedly badly run launch event for the Model X. Alsop complained that the event started almost 2 hours late and was unable to test drive the car (for which has put down a deposit). In response, Musk cancelled Alsop's pre-order saying "Must be a slow news day if denying service to a super rude customer gets this much attention." Alsop, who is known not just for his prolific blogging but for his role as a founding partner at VC firm Alsop Louie Partners, compares his treatment by Tesla to that of BMW, about which he's also said some unflattering things as a customer.

19 of 339 comments (clear)

  1. Lightning Strikes Twice with Entitled Customer by Anonymous Coward · · Score: 5, Insightful

    Surprise, surprise. Being rude to a company results in bad service from that company. Hardly news except that it was Tesla that was the victim. Maybe the blogger has learned his lesson, but probably not.

    1. Re:Lightning Strikes Twice with Entitled Customer by Anonymous Coward · · Score: 5, Insightful

      Bullshit. A company is people. If you're rude to people you should expect the same in response.

      Don't be an ass hat.

    2. Re:Lightning Strikes Twice with Entitled Customer by Grishnakh · · Score: 5, Insightful

      Oh please, this is stupid. Corporations are not people, but they're run by people, and some corporations have more control by their founder than others. Tesla is a good example of this: it's really Elon's baby, so of course he's going to take things personally.

      Also, an outspoken blogger can be bad for publicity if he's already proven himself to be a giant whiner, and it's likely he's going to bitch and complain about your product after he gets it in his hands. Better to just not sell him the product and avoid the bad press.

      Personally, there's no way I'd sell a product of mine to someone that I know is going to go online and trash it. Contrary to the old saying "there's no such thing as bad press", there really is. Bad reviews are not good for sales.

    3. Re:Lightning Strikes Twice with Entitled Customer by TWX · · Score: 5, Insightful

      When I complain about a company publicly, I do so with the expectation of never doing business with them again, or with any future relationships being affected by that public complaint.

      If I want to make a complaint that does not permanently destroy or severely harm a relationship with a company, I make that complaint to the company directly. If it's a large company and the division or department or section that I'm having problems with isn't addressing the issues, I see if that company has a public or customer relations group, and I address it through them. The way it works is that those people notify department heads, or directors, or sometimes even corporate officers of the nature of the complaints, and then those individuals deal with the subordinates that have been complained-about. From my perspective I don't care how the company fixes it, I only care that the company fixes it.

      I also have something of a minimum threshold before it's worth complaining in this fashion. The last time I made such a complaint, the franchise failed to disclose extra costs, failed to keep me informed of the progress of the work, and failed to create documentation of the work, essentially providing zero proof of exactly what they did and what the original conditions were that they were hired to address. As such, the franchise owner refunded my money, and given how the work done has proven ineffective it's for the best that he did so.

      If this guy had a problem with the Tesla event he should have taken it up privately with them first. Given that he already has a history with auto brands I am not surprised in the slightest that they chose to terminate business with him while the issue is very small, as the profit from him as a customer is well offset by the damage that he's proven he will attempt to do if things don't satisfy his expectations, nor will he even attempt to use private means to address problems before he starts a public campaign.

      --
      Do not look into laser with remaining eye.
    4. Re:Lightning Strikes Twice with Entitled Customer by Holi · · Score: 5, Interesting

      The employees have every right to treat you like shit. Just because they work for some corporation doesn't mean they lose their rights. They have just as much right as I do to treat you like the total dick bag you seem to be (I'm kidding, just proving a point). Corporations are under no law to have customer relations departments to try and satisfy customers. Some do and some don't, it depends on how much they care about customer retention. I am guessing Musk could care less if this rich asshole is his customer.

      --
      Sorry, teleporters just kill you and then make a copy. A perfect, soul-less copy.
  2. Good for Tesla! by Vorl · · Score: 5, Insightful

    I think it's good that he got his order canceled. If you are going to complain in an "open letter", you are pretty much just attention seeking. If you wanted to help the company out or support it in a positive light, you would have kept your issues between you and the company. I also agree that it must be a slow news day.

  3. Nightmare customer! by Anonymous Coward · · Score: 5, Insightful

    If he can't get satisfaction at Tesla or BMW, I suspect this is an impossible person to deal with. Musk saw the writing on the wall, and cut this guy loose before he bought the car and made claims against the company for all kinds of ridiculous and petty shit.

  4. Ha ha by Anonymous Coward · · Score: 5, Funny

    No coup for you.

  5. Good! by Anonymous Coward · · Score: 5, Insightful

    You know what; as long as this "critic" was refunded his deposit, then I am all in favour of this.

    Ray Crock's principle of "The Customer is always right" is great until the customer comes to believe that this should be the case every time. As soon as that's the case it is an unrealistically high car to set on a customer service experience, because instead of "errors are always in the customers favour" the customer views it as, "if a mistake was made, I am due a large payout or extra swag" leading us to a society of complainers form the start.

    If someone has a customer service problem, take it through the right channels, then, if it is unresolved, by all means, take to the twitter with your complaints. Unfortunately, I think a great deal of people skip over the middle step.

    These people are the worlds assholes, and unless they are fired as customers, their behavior is only emboldened.

  6. A BMW customer? by slashmydots · · Score: 5, Funny

    Why am I not surprised that he's also a BMW driver/customer? He might as well get "stuck up, rich douchebag" tattooed on his forehead.

  7. But the launch event did suck by DrXym · · Score: 5, Interesting

    I watched the video of it and Musk may well have held it in a monkey enclosure. I've never seen an audience react like that, hooting and howling over every word he said. The car is nice I guess but the audience reaction was ridiculous.

  8. Re:Bet Alsop isn't used to being fired by Anonymous Coward · · Score: 5, Insightful

    Stewart lead with an "overly harsh personal response" and was met with a prompt ending of a business relationship. He equated this with BMW not asking for the car back, but then, he was already their customer. Elon headed him off at the pass and cut this "potential" nightmare customer off from the beginning. Selling him the car would only have opened the floodgates of whining.

  9. No Tesla for you! by pla · · Score: 5, Interesting

    Gee, not one, but two companies with waiting lists to buy their luxury cars declined to go out of their way to pamper your spoiled ass?

    Notice a pattern here, Stewart?

  10. Re:Bet Alsop isn't used to being fired by Anonymous Coward · · Score: 5, Insightful

    It may or may not be a dick move, but this guy Alsop is a pretentious, whiny douche, so let's just call it karma.

  11. Re:Bet Alsop isn't used to being fired by Racemaniac · · Score: 5, Informative

    I read his post, and i don't see how it's overly harsh... if i went to some hyped up introduction of a new car, and it starts nearly 2 hours late, and i'm number 1300+ in line for mere 5 cars to have a "testdrive" in it... that's ridiculous >_.

  12. Re:Legal requirement? by Anonymous Coward · · Score: 5, Insightful

    What a refreshing change from companies who are willing to destroy their employees to save a sale

  13. IMO, valid complaints by King_TJ · · Score: 5, Insightful

    This is just getting blown up into a bigger deal than it should be because one crowd is eager to defend Tesla Motors against any negative press, while the other is eager to make Musk look like an arrogant jerk (a la the late Steve Jobs).

    The way I see it though, Stewart Alsop didn't really bring up any complaints that weren't valid. He's right... Who starts a product launch event over an hour late and doesn't even acknowledge they ran behind? And really, it's poor planning at best to promise participants a test drive when you clearly have too many people signed up for one than you can accommodate. (He said he had number 1,344? Come on! You might not get through that many people in an entire day at an auto show -- much less an event at night that already started an hour late!)

    If Tesla wants to cancel his pre-order, fine. Maybe that helps send a message that they won't be pushed around by people making a lot of demands, and that will help them eliminate some problem customers. But I think it also shows some of us that their leader isn't very good at taking criticism. That's unfortunate because the ability to do so helps make a better product and improve customer service.

  14. Re:Bet Alsop isn't used to being fired by Anonymous Coward · · Score: 5, Insightful

    Ever been to Disneyland on a holiday? If so, did you "rage quit" the place when you weren't first in line to ride your favorite ride the one time that day, and didn't want to wait 2+ hrs to get on it, and then demand to get your ticket price refunded back to you?

  15. Re:Bet Alsop isn't used to being fired by Aighearach · · Score: 5, Insightful

    If Justice, it would be direct normal justice.

    Poetic justice is where the persons own actions come back to harm them in an unexpected way, that would not have been Just if it had happened intentionally, but was totally their own fault. It also generally requires the lack of direct justice.

    In this case there is none of that. At all. There is cause, and direct effect.

    Assholes of the world need to be prepared for when they encounter another asshole. If you said mean shit about him, or complained about his product, he might refuse to sell it to you. Your money just might not spend the same. If you want to be an asshole to somebody, buy you covet their product, make sure that you're an important customer and that the other guy is more greedy than asshole. If you're just a regular customer, with a larger platform to be an ass, and he's also an ass, he's going to take that battle and win it. On your chosen terms. No more name-brand cheesypoofs for you, sucker.

    As a consumer my thinking is, if you don't like it, don't covet it. And if your time was important, you wouldn't be hanging out at a product launch event and complaining that you had to schmooze for 2 hours before the event started; you'd have had something better to do even if it had started on time. People who are into that stuff sleep outdoors in single file waiting to get in, if it is an interesting enough product. I'd understand being upset about a 2 hour delay if the event was "lunch, today." But a product launch?! Newsflash, that is not a serious event with a strict time schedule. Most of the people there are at work, and most of them are doing that event for their whole workday. So unless it ran late, nobody should care. I think this guy was in the same boat, but he likes to cheat and leave early because he typed out n words already. So he was mad his all-day assignment took the same amount of "all day" that it took for everybody else.

    And no test drive? Dude, there is a waiting list for this product, and you were on the waiting list. Stop pretending you're special. You're not. Now you know. I'll bet all the "regular Joe" rich guys on the waiting list are really happy to see that; needy journalists don't need to be in front of them in line. Bad PR to the 99%, perhaps, but what percent of them are on the Tesla waiting list? Good PR to rich guys who are quietly letting their money sit in line for them.