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Elon Musk Cancels Stewart Alsop's Tesla Order Over Complaints About Launch Event

New submitter umafuckit writes: Blogger Stewart Alsop wrote an open letter to Elon Musk following a supposedly badly run launch event for the Model X. Alsop complained that the event started almost 2 hours late and was unable to test drive the car (for which has put down a deposit). In response, Musk cancelled Alsop's pre-order saying "Must be a slow news day if denying service to a super rude customer gets this much attention." Alsop, who is known not just for his prolific blogging but for his role as a founding partner at VC firm Alsop Louie Partners, compares his treatment by Tesla to that of BMW, about which he's also said some unflattering things as a customer.

40 of 339 comments (clear)

  1. Lightning Strikes Twice with Entitled Customer by Anonymous Coward · · Score: 5, Insightful

    Surprise, surprise. Being rude to a company results in bad service from that company. Hardly news except that it was Tesla that was the victim. Maybe the blogger has learned his lesson, but probably not.

    1. Re:Lightning Strikes Twice with Entitled Customer by Anonymous Coward · · Score: 5, Insightful

      Bullshit. A company is people. If you're rude to people you should expect the same in response.

      Don't be an ass hat.

    2. Re:Lightning Strikes Twice with Entitled Customer by Anonymous Coward · · Score: 4, Insightful

      Corporations are not people, and cannot be offended, that is true (although the courts in the US would disagree)

      However, corporations are run BY people, who can be offended, and control the actions of the corporation. If I was the CEO of a corp, and a potential customer was rude to me (or my staff) I have the option to refuse their business. I see this as no different than that of a 7-11 clerk throwing someone out because they are being rude.

      Just because you happen to be the CEO of a large corp that builds cars does NOT mean you have to blindly accept every order and take abuse from everyone and everyone.

      It's perfectly within Musk's right to refuse this guy's business. And it's within our rights to decide which side of this dispute we'd prefer to side with and then act appropriately. No one is (or can) force anyone else to do business with each other. Musk isn't forcing you to buy his cars, nor can you force him to sell you one.

    3. Re:Lightning Strikes Twice with Entitled Customer by Grishnakh · · Score: 5, Insightful

      Oh please, this is stupid. Corporations are not people, but they're run by people, and some corporations have more control by their founder than others. Tesla is a good example of this: it's really Elon's baby, so of course he's going to take things personally.

      Also, an outspoken blogger can be bad for publicity if he's already proven himself to be a giant whiner, and it's likely he's going to bitch and complain about your product after he gets it in his hands. Better to just not sell him the product and avoid the bad press.

      Personally, there's no way I'd sell a product of mine to someone that I know is going to go online and trash it. Contrary to the old saying "there's no such thing as bad press", there really is. Bad reviews are not good for sales.

    4. Re:Lightning Strikes Twice with Entitled Customer by Locke2005 · · Score: 4, Insightful

      If you drive down the share price of a company, the company's first responsibility is to prevent you from continuing to do that. Elon chose a short-term PR hit rather than giving Alsop an excuse for long-term bad publicity. Plus, anything Alsop says from now on about Tesla will be perceived as Alsop just being pissy about having his car canceled. And then there is the fact that Tesla can't deliver all the Model X cars already ordered while still maintaining quality, so most customers are going to have much longer than expected waits anyway -- better to give the cars to the people that won't bitch about them.

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    5. Re:Lightning Strikes Twice with Entitled Customer by BitZtream · · Score: 4, Insightful

      Why do you assume he was actually rude to the company and that the company wasn't rude to him?

      He had a shitty experience and complained about it in one of the few ways that gets attention. Then Musk basically rage quit on him because he didn't like that someone was complaining.

      Complaining != rude customer
      But
      Shitty service == Shitty service

      I think you guys might just be a little to up Elon Musks ass to have clear judgement on this one. From everything I can see, Musk is being a much larger douche than Alsop. Musk is just a man, Tesla isn't special, untwist your panties and settle the fuck down

      Tesla did not meet expectations, pretty big ones I might add, for the event. This isn't some random blogger just ranting, this IS A PAYING customer, or was a paying customer until Musk's little rage quit at him.

      This is pretty typical Musk, he acts like a 2 year old when he doesn't get his way ... actually, thats incorrect, my two year old at least takes himself to the corner when he has a rage quit moment.

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    6. Re:Lightning Strikes Twice with Entitled Customer by amRadioHed · · Score: 4, Insightful

      You've probably seen signs in stores that say "We reserve the right to refuse service to any one". Guys like Alsop are why those signs exist. Companies can choose not to do business with you every bit as much as you can choose not to do business with them.

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    7. Re:Lightning Strikes Twice with Entitled Customer by ArmoredDragon · · Score: 4, Interesting

      People who say what GP says either don't have a job or haven't ever worked with actual customers before.

      I am a person, and I work for a corporation. And just because I work for a corporation doesn't mean customers have the right to treat me like shit. Corporations I've worked at almost always have provisions where if a customer is obviously unruly and harassing you then you can refuse to provide service to them and you won't get any shit for it from either HR or your boss. In fact you might even get bonus points if you diffuse the situation with good tact while still not providing any services.

    8. Re:Lightning Strikes Twice with Entitled Customer by TWX · · Score: 5, Insightful

      When I complain about a company publicly, I do so with the expectation of never doing business with them again, or with any future relationships being affected by that public complaint.

      If I want to make a complaint that does not permanently destroy or severely harm a relationship with a company, I make that complaint to the company directly. If it's a large company and the division or department or section that I'm having problems with isn't addressing the issues, I see if that company has a public or customer relations group, and I address it through them. The way it works is that those people notify department heads, or directors, or sometimes even corporate officers of the nature of the complaints, and then those individuals deal with the subordinates that have been complained-about. From my perspective I don't care how the company fixes it, I only care that the company fixes it.

      I also have something of a minimum threshold before it's worth complaining in this fashion. The last time I made such a complaint, the franchise failed to disclose extra costs, failed to keep me informed of the progress of the work, and failed to create documentation of the work, essentially providing zero proof of exactly what they did and what the original conditions were that they were hired to address. As such, the franchise owner refunded my money, and given how the work done has proven ineffective it's for the best that he did so.

      If this guy had a problem with the Tesla event he should have taken it up privately with them first. Given that he already has a history with auto brands I am not surprised in the slightest that they chose to terminate business with him while the issue is very small, as the profit from him as a customer is well offset by the damage that he's proven he will attempt to do if things don't satisfy his expectations, nor will he even attempt to use private means to address problems before he starts a public campaign.

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    9. Re:Lightning Strikes Twice with Entitled Customer by Holi · · Score: 5, Interesting

      The employees have every right to treat you like shit. Just because they work for some corporation doesn't mean they lose their rights. They have just as much right as I do to treat you like the total dick bag you seem to be (I'm kidding, just proving a point). Corporations are under no law to have customer relations departments to try and satisfy customers. Some do and some don't, it depends on how much they care about customer retention. I am guessing Musk could care less if this rich asshole is his customer.

      --
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    10. Re:Lightning Strikes Twice with Entitled Customer by mitcheli · · Score: 4, Insightful

      I agree. And to further add to the comment, I'd say that by freeing up the car that would be sent to the blogger who would trash it, Tesla freed up a car to be sent to someone who'd appreciate it. All a matter of priorities.

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  2. Good for Tesla! by Vorl · · Score: 5, Insightful

    I think it's good that he got his order canceled. If you are going to complain in an "open letter", you are pretty much just attention seeking. If you wanted to help the company out or support it in a positive light, you would have kept your issues between you and the company. I also agree that it must be a slow news day.

  3. Nightmare customer! by Anonymous Coward · · Score: 5, Insightful

    If he can't get satisfaction at Tesla or BMW, I suspect this is an impossible person to deal with. Musk saw the writing on the wall, and cut this guy loose before he bought the car and made claims against the company for all kinds of ridiculous and petty shit.

  4. Ha ha by Anonymous Coward · · Score: 5, Funny

    No coup for you.

    1. Re:Ha ha by s13g3 · · Score: 4, Informative
      "No coupe for you."

      FTFY.

      --
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  5. Re:Bet Alsop isn't used to being fired by azav · · Score: 4, Insightful

    Not really. It looks like a dick move on Elon's part. I like Elon, but it looks like Stewart was in the right here and Elon's looking kind of petty, making an overly harsh personal response instead of addressing the issue with the man like a decent human.

    --
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  6. Good! by Anonymous Coward · · Score: 5, Insightful

    You know what; as long as this "critic" was refunded his deposit, then I am all in favour of this.

    Ray Crock's principle of "The Customer is always right" is great until the customer comes to believe that this should be the case every time. As soon as that's the case it is an unrealistically high car to set on a customer service experience, because instead of "errors are always in the customers favour" the customer views it as, "if a mistake was made, I am due a large payout or extra swag" leading us to a society of complainers form the start.

    If someone has a customer service problem, take it through the right channels, then, if it is unresolved, by all means, take to the twitter with your complaints. Unfortunately, I think a great deal of people skip over the middle step.

    These people are the worlds assholes, and unless they are fired as customers, their behavior is only emboldened.

    1. Re:Good! by torkus · · Score: 4, Interesting

      He's mad that out of 3000 (or was it 5000) people he was #1344 in line to test drive.

      Boo hoo. That means you're still ahead of at least half of the people. Sure, 1000+ people aren't going to get to test drive a car in one night...we get that. Why exactly does he feel that entitled and special that, of all the other thousands of people who put down a deposit, he should be a priority?

      I'd bet he is (well, was) the 1344th person to put a deposit on the X.

      Folks like to use privilege and entitlement as dirty words these days...well THIS is a PERFECT example. Some peoples business is not worth taking, case and point.

      --
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  7. A BMW customer? by slashmydots · · Score: 5, Funny

    Why am I not surprised that he's also a BMW driver/customer? He might as well get "stuck up, rich douchebag" tattooed on his forehead.

  8. But the launch event did suck by DrXym · · Score: 5, Interesting

    I watched the video of it and Musk may well have held it in a monkey enclosure. I've never seen an audience react like that, hooting and howling over every word he said. The car is nice I guess but the audience reaction was ridiculous.

    1. Re:But the launch event did suck by wjcofkc · · Score: 4, Informative

      After reading reading, "hooting and howling over every word he said", I went and watched it myself expecting to be able to come back and call bullshit over an exaggeration.

      Nope, your description was accurate. It was actually kind of strange.

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  9. Re:Bet Alsop isn't used to being fired by Anonymous Coward · · Score: 5, Insightful

    Stewart lead with an "overly harsh personal response" and was met with a prompt ending of a business relationship. He equated this with BMW not asking for the car back, but then, he was already their customer. Elon headed him off at the pass and cut this "potential" nightmare customer off from the beginning. Selling him the car would only have opened the floodgates of whining.

  10. No Tesla for you! by pla · · Score: 5, Interesting

    Gee, not one, but two companies with waiting lists to buy their luxury cars declined to go out of their way to pamper your spoiled ass?

    Notice a pattern here, Stewart?

  11. Negative Feedback is Important by thechemic · · Score: 4, Insightful

    Negative feedback is important to understand the areas of opportunity where your business might be improved. I think setting the precedent that you'll be stung by Tesla if you complain isn't sending the right message.

    From a marketing perspective, free advertising!

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  12. Sounds good. by MMC+Monster · · Score: 4, Informative

    Companies generally reserve the right to refuse to serve customers who are causing a disturbance.

    This individual caused a disturbance prior to receiving his product. Refund his deposit and have him go elsewhere.

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  13. Might be illegal by Anonymous Coward · · Score: 4, Interesting

    If you think about it, preordering a product is a financial transaction. You're exchanging money (the $5000 deposit) for a place in line. While the amount the deposit costs doesn't usually change over time, the earlier you preorder, the bigger the risk you are taking because the promised product may never arrive. So in return for this transaction, you get an earlier place in line. Tesla gains money and a large number of preorders has a "signaling" effect to other buyers, increasing interest in the product.

    In actual monetary value, Stewart's preorder slot is now worth more than $5000. If he could auction the slot off, people would be willing to pay a premium so they can have their Model X sooner.

    Anyways, by canceling the order, Tesla has deprived Stewart of his property, and he might be forced to turn to the courts to be made whole. I'm not a lawyer, I know the property loss is true in real economic terms but no doubt the actual interpretation of the law is a different story.

    1. Re:Might be illegal by DrXym · · Score: 4, Informative
      A person in the UK recently won a court case for something similar. He preordered a Porsche car, paid a deposit and then the dealer bumped him from the queue and sold the car to someone else. He sued for breach of contract, the judge agreed and awarded him the difference between what the car cost at the time and what it would be worth now.

      I guess if someone could argue that the deposit was a contract (and better yet that losing the preorder meant a financial loss) then they could probably sue successfully.

  14. Re:Bet Alsop isn't used to being fired by Anonymous Coward · · Score: 5, Insightful

    It may or may not be a dick move, but this guy Alsop is a pretentious, whiny douche, so let's just call it karma.

  15. Re:Bet Alsop isn't used to being fired by Racemaniac · · Score: 5, Informative

    I read his post, and i don't see how it's overly harsh... if i went to some hyped up introduction of a new car, and it starts nearly 2 hours late, and i'm number 1300+ in line for mere 5 cars to have a "testdrive" in it... that's ridiculous >_.

  16. Legal requirement? by Anonymous Coward · · Score: 4, Interesting

    One of the things about harassment is that you as an employer are liable for 3rd parties harassing your employees because you have a duty towards your employees.

    So if Musk has any reason to believe based on this guy's behavior that this guy will be harassing his employees, he actually has a legal obligation to kick this guy to the curb.

    1. Re:Legal requirement? by Anonymous Coward · · Score: 5, Insightful

      What a refreshing change from companies who are willing to destroy their employees to save a sale

    2. Re:Legal requirement? by Dogtanian · · Score: 4, Insightful

      So if Musk has any reason to believe based on this guy's behavior that this guy will be harassing his employees, he actually has a legal obligation to kick this guy to the curb.

      Yeah... no. I don't honestly see anything so far to indicate it was coming anywhere near that, let alone approaching the point where it would become a legal issue.

      Can't predict what the guy would be like in the future, but a bit of slightly (at most) and not entirely unwarranted entitled-rich-guy criticism doesn't suggest that so far.

      Let's be honest; Musk responded that way because he could get away with it, but it doesn't mean he was doing it for legal (or noble) reasons, just that he was in a position where he could afford to do that in response to something that obviously got under his skin.

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  17. Blogger Entitlement Syndrome by QuietLagoon · · Score: 4, Interesting

    I blog, therefore I demand. When I don't get, I blog even more.

  18. IMO, valid complaints by King_TJ · · Score: 5, Insightful

    This is just getting blown up into a bigger deal than it should be because one crowd is eager to defend Tesla Motors against any negative press, while the other is eager to make Musk look like an arrogant jerk (a la the late Steve Jobs).

    The way I see it though, Stewart Alsop didn't really bring up any complaints that weren't valid. He's right... Who starts a product launch event over an hour late and doesn't even acknowledge they ran behind? And really, it's poor planning at best to promise participants a test drive when you clearly have too many people signed up for one than you can accommodate. (He said he had number 1,344? Come on! You might not get through that many people in an entire day at an auto show -- much less an event at night that already started an hour late!)

    If Tesla wants to cancel his pre-order, fine. Maybe that helps send a message that they won't be pushed around by people making a lot of demands, and that will help them eliminate some problem customers. But I think it also shows some of us that their leader isn't very good at taking criticism. That's unfortunate because the ability to do so helps make a better product and improve customer service.

  19. old article? by jlv · · Score: 4, Informative

    Alsop's "open letter" is from Sep 30, 2015. The order cancellation happened now?

  20. Re:Bet Alsop isn't used to being fired by Anonymous Coward · · Score: 5, Insightful

    Ever been to Disneyland on a holiday? If so, did you "rage quit" the place when you weren't first in line to ride your favorite ride the one time that day, and didn't want to wait 2+ hrs to get on it, and then demand to get your ticket price refunded back to you?

  21. Re:Bet Alsop isn't used to being fired by Aighearach · · Score: 5, Insightful

    If Justice, it would be direct normal justice.

    Poetic justice is where the persons own actions come back to harm them in an unexpected way, that would not have been Just if it had happened intentionally, but was totally their own fault. It also generally requires the lack of direct justice.

    In this case there is none of that. At all. There is cause, and direct effect.

    Assholes of the world need to be prepared for when they encounter another asshole. If you said mean shit about him, or complained about his product, he might refuse to sell it to you. Your money just might not spend the same. If you want to be an asshole to somebody, buy you covet their product, make sure that you're an important customer and that the other guy is more greedy than asshole. If you're just a regular customer, with a larger platform to be an ass, and he's also an ass, he's going to take that battle and win it. On your chosen terms. No more name-brand cheesypoofs for you, sucker.

    As a consumer my thinking is, if you don't like it, don't covet it. And if your time was important, you wouldn't be hanging out at a product launch event and complaining that you had to schmooze for 2 hours before the event started; you'd have had something better to do even if it had started on time. People who are into that stuff sleep outdoors in single file waiting to get in, if it is an interesting enough product. I'd understand being upset about a 2 hour delay if the event was "lunch, today." But a product launch?! Newsflash, that is not a serious event with a strict time schedule. Most of the people there are at work, and most of them are doing that event for their whole workday. So unless it ran late, nobody should care. I think this guy was in the same boat, but he likes to cheat and leave early because he typed out n words already. So he was mad his all-day assignment took the same amount of "all day" that it took for everybody else.

    And no test drive? Dude, there is a waiting list for this product, and you were on the waiting list. Stop pretending you're special. You're not. Now you know. I'll bet all the "regular Joe" rich guys on the waiting list are really happy to see that; needy journalists don't need to be in front of them in line. Bad PR to the 99%, perhaps, but what percent of them are on the Tesla waiting list? Good PR to rich guys who are quietly letting their money sit in line for them.

  22. Re:Bet Alsop isn't used to being fired by MachineShedFred · · Score: 4, Insightful

    And yet, so did everyone else that was there, and they weren't doing the piss-and-moan. Why is this guy special and deserving of better treatment than everyone else?

    Fuck him and his entitlement complex.

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  23. Re:Bet Alsop isn't used to being fired by supremebob · · Score: 4, Funny

    Be careful... he might buy Slashdot just to have your account suspended.

  24. Re:Bet Alsop isn't used to being fired by PopeRatzo · · Score: 4, Insightful

    Elon Musk basically said, "No soup for you!" which is his right.

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