Google Display Ads Going All-HTML, Will Ban Flash In 2017 (arstechnica.com)
Google has announced its plan for display ads to go 100% HTML 5, in hopes of reaching the widest possible audience across screens. Starting on June 30, 2016, Google will no longer accept new Flash display ads from advertisers. And on January 2, 2017, even old Flash display ads will be blocked. This move comes as no surprise, as Google has been nudging its advertisers to stop using Flash. In fact, Google is not the only one moving away from Flash in favor of HTML. Steve Jobs hated Flash, and even Adobe itself has dropped Flash for Adobe Animate.
have added doubleclick and google analytics to hosts file long ago, so long google.
In the future, we will wonder why we allowed any one company to control so much of the interactivity we have come to expect from the Web.
If you use the AdWords platform to create display ads with their tool, it will give you a Flash and an HTML5 ad. This has been the default for several years now, and you can't change it, it's just what you get.
But will we be able to click the monkey in HTML?
The downside here is that means you can't just get rid of CPU intensive ads by disabling Flash.
Like the HTML5 video tag, that was supposed to free us from evil Flash, but just brought forth the unblockable autoplaying autoloading multimegabyte video ad, this isn't as great a piece of news as it might seem...
You are not alone. This is not normal. None of this is normal.
The New York Times website is dropping flash also.
I've not installed Flash in years now, and have not missed it one bit... it's great to see the world moving on past such a resource consuming hog.
"There is more worth loving than we have strength to love." - Brian Jay Stanley
DIE FLASH, DIE DIE DIE!!
*best part is, "frauds" is my captcha to post this!
Does it really matter
a) How we get annoyed?
b) What we refuse to watch?
We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
Why don't they just ban flash, oh say, NOW? Or even next month? As the saying goes, they have the technology.
(captcha: culpable)
now they just need to ban javascript and images so that the internet advertising can be restored to it's former glory: text links!
Anons need not reply. Questions end with a question mark.
And Java. They love anything that allows them to spy on the people.
So to recapitulate, they love Flash, Java, Silverlight, Windows 10 and systemd.
Who are these "Republicans" again?
I missed a lot of ads by turning flash off. Now I'll have to try one of those other solutions.
Oliver's law of assumed responsibility: If you're seen fixing it, you will be blamed for breaking it.
I was curious about the Adobe Animate comment, so I looked it up. First of all, the provided link says no such thing. Second:
http://blogs.adobe.com/animate...
...Flash Professional will be renamed Adobe Animate CC, starting with the next release in early 2016.
Animate CC will continue supporting Flash (SWF) and AIR formats as first-class citizens. In addition, it can output animations to virtually any format (including SVG), through its extensible architecture.
So it's the same exact thing as Flash Professional. It's just a rename, and they updated their software to also support HTML Canvas and WebGL and such as alternative output formats.
Sayonara.
-- Tigger warning: This post may contain tiggers! --
...and the internet, you give them all your information anyway. Almost all the "spying" involved in the NSA/GCHQ controversy was a result of them intercepting data you transmitted over a public network. If you're going to do that then the obvious thing is to make sure you encrypt it! This applies to transmitting data in any public space, whether it's on the street, radio, postal, telephone or the internet.
No intelligent, privacy-concious person was particularly phased by these revelations in terms of the agencies having their data because they encrypted their sensitive communications. Just as they have on the mediums that came before the internet.
Until more communications becomes encrypted by default, doing encryption just flags yourself as someone to be checked more thoroughly.
The real way to be unknown is to feed the machine with non-obvious false information, such as the fact that I live in France but use a Canadian proxy to hide my position.
In the future advertisements will start having their own advertisements creating an endless chain of connected advertisements eventually linking back to the original one. This will create an infinite loop and it will be impossible to get to the page. Then someone will create a adchain breaker app, and ad agencies will complain that it is affecting their revenue stream. They will then offer a subscription to viewing their ads.
Marketers will abandon Flash and adopt HTML5 ASAP. So does this mean that ad blockers that block Flash ads are suddenly incapable of blocking HTML5 ads?
Eternity: will that be smoking, or non-smoking? I Corinthians 6:9-10
Too little, too late. The online advertising industry has already lost all credibility.
You mean the democrats?
Democrats are pushing for a socialist society. Get everyone to rely on big Government but we will lie and get the people to think it the other side that wants big data Government.
So sad people don't see it.
One last year of hijacking PCs with google ads! I was worried they would turn it off right away! Google is my favorite arms dealer! I LOVE YOU GOOGLE!
Google finance stock charts still require flash, hey google, how about you fix your own house first?
Any GUI browser that is feature comparable to the FF/Chrome that does not support _video_ tag? Or at least be able to disable that all together?
Given the state of advertisement these days NOT SUPPORTING _video_ might actually be a selling point.
You can disable the various video and audio codecs if you really want to in Firefox's about:config. Look for config entries that starting with "media." that refer to media codecs or containers (for example media.mp4.enabled) and set them to false.
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Please don't rush to do this: wouldn't want to deprecate anything before the replacement is fully vetted. After all, this is *ADS*, not a user product like GTalk, Reader, Latitude, code.google.com, Google Notebook, ....
http://www.theguardian.com/technology/2013/mar/22/google-keep-services-closed
It was always a race to see who would die first. Flash or Steve Jobs..
Instead of fixing what may have been problematic, the herd pulls for HTML5. Can't wait to see how WebAssembly fares!
A.C.