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Music Streaming Service Exclusives Make Pirating Tempting Again (theverge.com)

The advent of online music streaming service has made it easier for millions of people worldwide to listen to all of their favorite songs, and convinced plenty to pay for music. But with the space of music streaming service getting increasingly crowded and artists beginning to do exclusive with select platforms, it has again become inconvenient for people to get everything they want with one subscription. The Verge's Ashley Carman writes that this is pushing many people to resort to piracy. Carman writes: Rampant piracy could make a comeback, solely because streaming service exclusives, and complete artist opt-outs, make it impossible to get all music in one place. Last week, Drake dropped two new singles off his upcoming album Views from the 6. The tracks are currently only available on Apple Music. Last month, Kanye West released his newest album The Life of Pablo on Tidal only. It came to Spotify this month after an estimated 500,000 people had already torrented it. Big Sean and Jhen's Aiko released their collaboration album TWENTY88 on only Tidal at first. Beyonce and Nicki Minaj released a Tidal-only music video for Feeling Myself. More than a million people signed up for Tidal over the course of a day just to get Kanye's new album, though it's assumed that most won't stick around. At what cost to listeners are these exclusives being made and where does it leave fans? If users wanted to subscribe to only one service, it would come out to approximately $120 per year. Two services will cost $240, and three services, say, Apple Music, Tidal, and Spotify, will cost $360, which will be a substantial cost to casual listeners.

41 of 207 comments (clear)

  1. Might? by rockout · · Score: 4, Insightful

    When did pirating stop being tempting?

    --
    I've learned that they're worthless, so I don't read AC comments anymore.
    1. Re:Might? by serviscope_minor · · Score: 5, Insightful

      Pirating stopped being especially tempting when the music industry realised that it ought to sell people what people wanted to buy, for a price they were prepared to pay and allow them to play their music whenever and whereever they liked without anything abusive.

      Basically the various music stores, once they dropped DRM, did this. Hear a track, like it, buy it and play it back on anything, anywhere at any time. And the streaming internet radio only helped, since now there were nice options to listen to stuff more or less wherever you wanted.

      But now, with exclusives, they're making it more awkward for people to get it through legitimate channels, so people go to the one channel which gives them the flexibility they want: piracy.

      Here's the thing, most people aren't freeloading asshats. Most people are happy to pay a reasonable price for something they like, as long as they get something good in return. The "problem" with piracy is not that it was cheaper[*], the problem was it offered (and in the case of video still does) a *better* product.

      You can play a pirated media file on any device. You never get unskippable ads with pirated media. With pirated media you don't have to connect your device to the internet because you tried to play the wrong kind of file. With pirated media, there are no DRM servers to be switched off rendering your collection worthless. And so on.

      [*] Some people are freeloading asshats and will never pay anything. But you can't get money out of those people.

      --
      SJW n. One who posts facts.
    2. Re:Might? by slaker · · Score: 2

      This has been bothering me for a while, but why do people talk about Spotify like it solves a problem? It might be the genre of music I like, but when I look at what Spotify offers, I don't see how it's superior to Google Play Music (where I can upload 50,000 hourlong tracks and listen on 10 authorized devices, where Spotify only allows 3333 tracks and 3 devices) and see a streaming catalog that with poorly cataloged , mislabeled or missing content.

      I like classical music, something that no streaming service handles well, but Google Music is free if you're just uploading stuff you already have. What's Spotify doing to make itself better than that?

      --
      -- I wanna decide who lives and who dies - Crow T. Robot, MST3K
    3. Re:Might? by ArmoredDragon · · Score: 3, Insightful

      That's not a valid comparison.

      The appeal of streaming services is that distribution is simplified to the point that you get everything under one roof. In order for shoplifting to be a valid comparison, you'd have to be able to shoplift just anything you could possibly desire from just one store, which you obviously can't do. Under a proper tracker (say what.cd in this case) you really do get everything from just one place.

      This, by the way, is why a lot of people in other countries like to VPN to get US based Netflix instead of having to subscribe to multiple services in their own country to get the same content, which is still paying for (and not pirating) their content.

      The fact that you have a job (or even no job at all) doesn't come into play.

    4. Re:Might? by AmiMoJo · · Score: 5, Insightful

      This is nothing like shoplifting. Music is given away for free all the time, on YouTube and Vimeo, on the radio and the TV. Downloading a copy doesn't deprive anyone of anything, except the existential concept of a potential lost sale.

      Watching a music video and then changing the channel when the ads come on isn't stealing. Humming a tune you heard isn't theft. Downloading a digital copy is at worst copyright infringement. It's definitely not theft, and it's not even that hard to morally justify as at the prices being offered most of these kids weren't going to pay anyway, so not even a potential sale was lost.

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
    5. Re:Might? by war4peace · · Score: 4, Interesting

      Piracy stopped being tempting for me when my income became sufficient to allow subscribing to a music streaming service, buying a couple (okay, maybe 5) games a month, subscribing to Netflix from my country and subscribing to some SaaS offers (e.g. Adobe products) whenever needed.

      Since then, I bought all the software I needed and I only visited torrent websites to download exactly 3 games, the reason being that watching "Let's play"s and trailers and screenshots as well as reading opinions came out inconclusive. With no demos available, it was the only way to make sure my money wasn't wasted. Turned out 2 of 3 games were actually shit, so it was a good choice. The third I bought after finding out I liked it.

      Ten years ago I was pirating literally everything. Today I am pirating nothing - actually I am encouraging others to "buy that shit" instead of pirating it.

      --
      ...gis sdrawkcab (usually not responding to ACs; don't bother posting as AC)
    6. Re:Might? by Saint+Fnordius · · Score: 4, Insightful

      It became inconvenient when services offered more comfort and better quality. The payment was offset by the convenience and the trust that you were getting the real deal, not some crappy rip. Yes, the biggest reason people pirated was because the music was unavailable.

      If the nominal fee does not bring the wanted convenience, then I can see why people will start looking to BitTorrent, and it really is a case of the artists leaving money on the table that their fans would be more than happy to give them.

    7. Re:Might? by stealth_finger · · Score: 3, Insightful

      not really the best parallel. Perhaps more like "it's hard to find a car with all the features I want. I'll build my own and not bother to get it inspected or registered."

      Nah that'd be closer to I cant get the music I want so I'll write my own.

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    8. Re:Might? by stealth_finger · · Score: 3, Insightful

      This has been bothering me for a while, but why do people talk about Spotify like it solves a problem? It might be the genre of music I like, but when I look at what Spotify offers, I don't see how it's superior to Google Play Music (where I can upload 50,000 hourlong tracks and listen on 10 authorized devices, where Spotify only allows 3333 tracks and 3 devices) and see a streaming catalog that with poorly cataloged , mislabeled or missing content.

      I like classical music, something that no streaming service handles well, but Google Music is free if you're just uploading stuff you already have. What's Spotify doing to make itself better than that?

      I don't think people are referring to spotify specifically. It's just becoming the go to word for music streaming service, like google is for search engines, netflix for vid streaming, hoover for vacuum cleaners etc etc

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    9. Re:Might? by Anonymous Coward · · Score: 2, Insightful

      I got into the habit of pirating everything when I was a poor teenager. Even though I have a high income now and could easily afford everything I want, I still pirate it all. I'm sure I save at least $2000/year. I can't imagine what would ever compel me to stop other than the threat of jail time.

    10. Re:Might? by barc0001 · · Score: 4, Interesting

      > Some people are freeloading asshats and will never pay anything. But you can't get money out of those people.

      I would take some exception to this and say that some of those people are broke kids who have little or no money but scads of time on their hands that they use to track down things they want. Then those kids grow up as fans of the artists, get an income and shift to paying customers because they no longer have the time and energy to search things down like they used to. So you can get money out of them with time.

      Personally I really like streaming services like Spotify and Netflix, but I'm starting to think that maybe having local copies of some things is a good thing as one of the problems with streaming services is the ephemeral nature of availability. For example I queued up Fringe a while back to watch when I got through some of my other backlog, and when I go to watch it, suddenly it's not part of the Netflix catalog for my country any longer (!). Or I made a playlist on Spotify for work and sometime in the last month or so a half dozen songs just vanished from it and only appear in the playlist greyed out if I activate the "show content no longer available" option.

    11. Re:Might? by war4peace · · Score: 3, Informative

      Not really.
      I'm talking about Firewatch, Tharsis and Adr1ft. They're the kind of games you really need to play yourself to realize they're good for you or not.
      On a more general note, all decision-heavy games mandate playing before buying. A demo would suffice. If you passively watch someone else make decisions to which you might disagree, you're following their path but you can't tell if the game's something you would enjoy for more than 15 minutes.
      OK, Firewatch is a walking simulator but it has absolutely zero replayability, so after playing it for 10 minutes I uninstalled it, deleted the torrent and watched someone else play it.

      Sure, I could have gone with the Steam Refund way, but as of now it's tedious and awkward. I really dislike when they need 5 seconds to take your money but 3 days to give them back.

      --
      ...gis sdrawkcab (usually not responding to ACs; don't bother posting as AC)
    12. Re:Might? by Anonymous Coward · · Score: 2, Interesting

      I don't think people are referring to spotify specifically. It's just becoming the go to word for music streaming service, like google is for search engines, netflix for vid streaming, hoover for vacuum cleaners etc etc

      Indeed. I'm the OP who mentioned Spotify above here, and in discussions like this I mean it exactly like you say. They were the first to succeed in modernizing how music is offered, which was very badly needed. Yes, there were attempts at streaming before (I even worked for one), but the Spotify success formula was the combination of good UX, good (not perfect) music selection and good cross-device functionality, with both a free model and a reasonably priced option. The free option also very important to Spotify's social features/spreading, you could easily share a Spotify song/playlist with others and all could play it.

      Myself I really do like Spotify as the best of the options still, but that wasn't the main point in this context. Also, to the poster complaining about streaming services not handling classical music well. It is not the streaming services, it is the publishers of your music who are still being the pricks all of the music publishers were some years ago.

    13. Re:Might? by war4peace · · Score: 2

      To each his own. I'm thinking that my spent money allow content makers to produce even better content in the future.

      --
      ...gis sdrawkcab (usually not responding to ACs; don't bother posting as AC)
    14. Re:Might? by serviscope_minor · · Score: 2

      I would take some exception to this and say that some of those people are...

      Yeah good point. It's hard to feel much of anything if a kid with no money pirates something. It's not sane to mark that up as a lost sale. I think rephrashing, that while people are in the pirating mode, you're not going to get more money out of them.

      They can of course change with time but that's a long term thing. There's nothing you can do to your services to make a kid have more money to spend on them and less time to hunt down porated copies.

      --
      SJW n. One who posts facts.
    15. Re:Might? by Anonymous Coward · · Score: 2, Insightful

      When Steam got its shit together, I mostly stopped pirating games. It was easier to just pay and download than to have to deal with a crack, possible virus infection, bugs that come from the crack (or not being able to update), lost save games, and all that shit.

      When Grooveshark came out, I stopped pirating music. It was any song I wanted for a monthly fee. It's far easier to just type in a song, and hit play than it was to go hunting on Gnutella or in torrents for the song I was looking for.

      I still pirate TV shows, even though I have cable. Better watching experience without the commercials.

      I still pirate movies. There have been many times where the digital version of a movie cost more than buying the media and waiting for it to show up. Redbox rentals are by far the best deal, but I have to put on pants and drive to get to a Redbox. Make things easier to watch from your service than it is to download a torrent, and I'll switch. That includes a reasonable price.

  2. Wait... by gander666 · · Score: 4, Funny

    500K people torrented Kanye? What the fuck is this world coming to.

    --
    Suppose you were an idiot and suppose you were a member of Congress ... but I repeat myself. - Mark T
    1. Re:Wait... by PhrostyMcByte · · Score: 2

      500K people torrented Kanye? What the fuck is this world coming to.

      Counter-culture is strong with Kanye. He's a dork as a person but his music isn't nearly as bad as everyone pretends it is. It's just popular to hate on him.

    2. Re:Wait... by Anonymous Coward · · Score: 2, Interesting

      My first thought was "Only 500k? I thought he was popular?". Popular anime series get like 100K+ downloads per episode (they are released in CR, so they are free after few days) and anime is a niche.

    3. Re:Wait... by CanadianMacFan · · Score: 2

      Or go find some independent artists and listen to some truly talented musicians.

  3. Re:Not just music streaming... by slaker · · Score: 2

    Well, not Kodi exactly. Kodi is just a presentation front-end for media playback. Since it's roughly as dubious that you have legally obtained content to play with Kodi (maybe video disc ripping is legal in your location, or you're one of the small number of people recording unencrpyted OTA TV signals) as it is that you're using torrents or NNTP for legal content, this might be a distinction without a difference, but in any case what you probably mean is "Kodi with the Fusion Addons installer and Genesis/IceFilms/AlluC/PopcornTime screen scrapers."

    Which isn't quite the same thing. Kodi isn't really the tool that solves the problem. The questionably legal and dubious quality streaming sites you're accessing with Kodi addons are.

    --
    -- I wanna decide who lives and who dies - Crow T. Robot, MST3K
  4. Piracy and greed by QuietLagoon · · Score: 2
    The amount of piracy seems increase or decrease in direct proportion with the greed of the media industry.

    .
    Now the music industry is trying to extract more money from its listeners via exclusive and expensive contracts. That increase in music industry greed is triggering an increase in piracy because the content looks over-priced.

  5. I post this every time by Anonymous Coward · · Score: 4, Interesting

    I post this every time the subject of music comes up. If you are an avid collector of music, forget about downloads and streaming (unless it's truly free of course). Instead, keep a running list of music you're interested in, and every so often, visit an online used cd store like secondspin.com (not affiliated) and order a handful of used cds to add to your collection. Limit your purchases to about $5 or $6 per album. When they arrive, record them to flac format and store the discs away. Now you have a master archive which you can convert to any lossy format at any time, while leaving the masters untouched. Chown the archive to root to ensure that it can't be touched by your rogue music player.

    I have been doing this for almost 15 years, and have amassed a collection of hundreds of albums, and yet I still have a "wanted cds" list over 300 artists long. All of this is 100% legal, and you get the real deal (the original cd album), not some re-sampled mp3. Furthermore, you completely side-step the crooked music industry. (When I really want to support an artist, I buy tickets to the show.)

    The only pitfall is that you won't find much new music at $5/cd. But that's OK, once you realize that the amount of new music coming out that's worth keeping is only a fraction of a percent.

  6. Shooting themselves in the foot. by whoever57 · · Score: 5, Insightful

    In the UK, music publishers got a ruling that ripping CDs is illegal. What is the likely outcome of that?

    If I can't legally buy the CD, rip it and listen to the music on my devices, then I might as well fire up a torrent app and skip the whole "buy the CD" part.

    --
    The real "Libtards" are the Libertarians!
    1. Re:Shooting themselves in the foot. by stealth_finger · · Score: 2

      In the UK, music publishers got a ruling that ripping CDs is illegal. What is the likely outcome of that?

      Oh shit, really? I did my whole collection. That's like 3400 songs off ~300 albums. Am I fucked? I hear sirens, they'll never take me alive and all that.

      In all seriousness though I got to a point in my life, kinda mid university, that I just got bored of new music. None of the new bands really interested me and most of the bands I do like, their latest cds were shit. I have literally no desire for any music streaming service as I already have all the music I want/need. All I really wanted back then was a phone that could actually double as an mp3 player with enough storage and well, I've been taken care of in that regards for years now.

      --
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    2. Re:Shooting themselves in the foot. by jabuzz · · Score: 2

      In the UK ripping CD is illegal because there is no "fair use" exception in UK copyright law, so any rip of a CD is by default an unauthorised copy and thus illegal.

      The government after a consultation decided this was silly, everyone was ripping CD's to MP3 and nobody had ever been prosecuted for doing so by a copyright holder.

      Where it all went unstuck revolves around the method they used to make a change to the law. They used something called a Statutory Instrument.

      https://en.wikipedia.org/wiki/...

      This is secondary legislation (aka not voted for in the Houses of Parliament). The music industry challenged the SI on the basis that the government had not followed proper procedure in making the SI, and go a super narrow judgement. Specifically the minister had failed to consider whether allowing people to rip CD's to MP3 legally would encourage illegal ripping.

      The relevant minister has a number of options now. They could appeal the decision, they could take into account whether legally ripping CD's would encourage illegal ripping and come to the conclusion it does not and reimpose the SI, or he could introduce primary legislation with a vote in the house, which is basically impossible at this point for the music industry to challenge.

      My guess is that option two is the approach being taken. Just takes a bit of time to commission a study to prove the music industries scaremongering is groundless.

      That's todays lesson in the UK constitution for you.

  7. Re:They'll come to their senses by sims+2 · · Score: 2

    Like how cellphone companies still have exclusivity deals.

    Nokia doesn't like to sell cellphones so they just take the bribes At&t gives them so they can greatly limit the market they sell to.

    Lumia 1020 on Verizon? Almost 3 years later? Nope still exclusive.

    --
    Minimum threshold fixed. Thanks!
  8. False Equivalence by Anonymous Coward · · Score: 5, Insightful

    Setting aside the debated-to-death difference between stealing and copyright infringement, your argument is based on another false equivalence;

    I have a large choice of stores from which to purchase physical items. I may not be able to afford all the items that I want, but at the very least I do not have to pay $7.50/month in order to access WalMart, another $8.00/month in order to access Bed Bath & Beyond, and yet another $5.00/month to access my farmer's market - when I might only be interested in a few items from Bed Bath & Beyond that WalMart doesn't offer because WalMart doesn't like those things, and that one thing from the farmer's market because the vendor doesn't like WalMart. I can go to each one and pay piecemeal.

    While understanding that streaming services have effectively brought the cost of music down to unprecedented levels, those services do have an upfront cost - and when you've got artists doing exclusives to services - where you cannot purchase this music piecemeal anymore - you're not at all being equivalent to stores.

    Also, shoplifting isn't the same as copyright infringement. Thank you.

    1. Re:False Equivalence by secretsquirel · · Score: 2

      "While understanding that streaming services have effectively brought the cost of music down to unprecedented levels"

      Maybe, but I've also spent more in my first few months of Spotify than I had on recorded media in the last 15 years or more.

  9. Re:Price ain't the problem by Anonymous Coward · · Score: 2, Insightful

    I will still buy physical discs as an "archival copy", when available; but when publishers screw us all (artists included) with these service-exclusive deals, it leaves only one rational option.

    Not listening to that artist?

  10. Ambiguous jargon by arensb · · Score: 4, Informative

    Last week, Drake dropped two new singles off his upcoming album Views from the 6. The tracks are currently only available on Apple Music.

    It took me a second reading to realize that this didn't mean "Drake removed two tracks from his new album, and the only place where tracks 9 and 10 can still be found is Apple Music."

  11. Not all artists even release CDs by tepples · · Score: 3, Insightful

    every so often, visit an online used cd store like secondspin.com

    Until a recording artist decides to stop releasing music on CDs, such as Kanye West. Or unless a recording artist never starts selling CDs in the first place and stays digital-only because "major labels are for chumps".

  12. When the artist owns a stake in a service by tepples · · Score: 3, Insightful

    What point is there to have an exclusive? They should be trying to get the music on as many services as possible

    To drive subscriptions to the service in which the artist owns a financial stake. It's the same reason that Nintendo releases the vast majority of its games only on Nintendo consoles.

  13. Re:The labels get paid anyway by dj245 · · Score: 3, Insightful

    The ridiculous thing here is the labels get paid ANYWAY when you stream the music, regardless of whether it's on Spotify, Tidal, Apple Music, Amazon, etc... It's in the contract.

    What point is there to have an exclusive? They should be trying to get the music on as many services as possible, so the stream count is as high as possible (across all services) since they are paid by the stream.

    The various different services are in heated competition. They are all offering mostly the same thing to people who mostly want the same product. Exclusivity is a negotiation point. In order for the artist to accept such a clause, they must have gotten something of equal value in return. Maybe that "something of equal value" was cash money up front, maybe it was higher rates, maybe it was satisfaction in helping a friend's company, maybe it was something else. But there are lots of reasons why an artist would accept exclusivity. These people are business folk. It isn't always about getting as many people as possible to hear their music.

    --
    Even those who arrange and design shrubberies are under considerable economic stress at this period in history.
  14. Re:Crappy Music by Freedom+Bug · · Score: 4, Interesting

    "I do not care, I only listen to the good stuff which is usually at least ten years old but more often older."

    You're falling prey to Sturgeon's law: "90% of everything is crap". It's just that with the old stuff, the crap has been rightfully forgotten. There's lots of good new music, you just need to find a good way to filter out the crap.

  15. Re:Public performance by BronsCon · · Score: 3, Informative

    Actually, the copyright owner in a musical work has exclusive right to the music in sheet form (if they composed it) and their performances of it (if they performed it). If you obtain the sheet music, or can play it by ear, you are entitled to your own performance; this is how cover bands are allowed to exist. When you hear of an artist being sued over sampling, that's because sampling is, as its name implies, taking a sample of someone else's performance of the work and using it in your own. There's a pretty big difference between playing seven notes yourself and using someone else recording of those same seven notes; Vanilla Ice was sued for the former, but could have done the latter with impunity.

    --
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  16. Re:Screw the greedy artists by suutar · · Score: 3, Interesting

    some would call "the primary goal is 'optimizing or maximizing their income'" a good definition of greed. Your mileage may vary.

  17. Kanye West? by ilsaloving · · Score: 2

    I can't think of a better possible use of the phrase "And nothing of value was lost".

  18. Re:Crappy Music by Moof123 · · Score: 2

    Laziness and sloth have their advantages.

    I really like discovering a new-to-me band, only to find out they have a half dozen album I can pick through and get 15-20 good tracks. I find it maddening when someone like Lorde comes along, and there are only about 3-4 songs that are worth grabbing, hardly seems worth waiting for more.

    I really enjoy when I discover some group where I enjoy almost all their stuff and can load up. I ended up buying over a 100 tracks from Flogging Molly when I stumbled onto them a few years back. I still regularly listen to all of them as a shuffle. Pity my wife.

  19. Re:Public performance by Anonymous Coward · · Score: 4, Informative

    Cover bands are allowed to exist because of music publishing companies like ASCAP or BMI, to whom said cover bands pay a fee for the right to perform a song. There's a pretty standard fee schedule and the paperwork is relatively easy, so it's often cheaper to hire a cover band to perform some song rather than licensing a pre-existing recording by the original artist(s).

    And even that seven notes is a risk; muscians have been successfully sued for incorporating a sound-alike riff from someone else's song, even if not sampled.

  20. Re:Price ain't the problem by Moof123 · · Score: 2

    "Purely in terms of cost, a pittance, really."

    You sir, completely underestimate my cheapness. $360 a year is about 3x what I spend on music a year. I spend a decent amount of effort constantly shaving down costs, especially anything that is recurring. I have the cell bill down to $35 a month for 2 phones, and I buy those phones outright. Insurance gets re-quoted about every 2 years, and I have moved companies several times. Recurring charges are corrosive to your bank account. You quickly forget them, but they chew away, and chew away in perpetuity.