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Sprint Quickly Pulls Video Ad Calling T-Mobile 'Ghetto' (fiercewireless.com)
An anonymous reader writes: Sprint has pulled an ad in which it was calling its competitor, T-Mobile, "ghetto." The ad featured company's CEO Marcelo Claure. "I'm going to tell you a carrier name and I want you to basically tell me what comes to your mind," Claure said in the ad. "T-Mobile. When I say T-Mobile to you, just a couple of words?" Which is when a white woman chimes in, "Oh my god the first word that came to my head was ... ghetto." "That sounds, like, terrible," she says. "I don't know't know. There's always, like, three carriers; there's AT&T, Sprint and Verizon. And people who have T-Mobile are just, like... Why do you have T-Mobile?""We're sharing real comments from real customers," Claure wrote in the aftermath of criticism. "Maybe not the best choice of words by the customer. Not meant to offend anyone."
So Sprint must be for self-absorbed inarticulate people, if you use their marketing example as benchmark.
well obviously, because they know that snitches get stitches!
have you seen my sig? there are many others like it but none that are the same
I disagree. I live in a small town, and T-mo was basically unusable, whereas Sprint is almost OK, but still very problematic.
But it's a lot better than Verizon because I don't have to trade my car in for a beater and move into a shack to pay the phone bill.
And, oddly enough, the first thing that comes to mind when I hear "Sprint" is "white trash".
What's odd about that? Sprint is NASCAR's biggest sponsor.