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Sprint Quickly Pulls Video Ad Calling T-Mobile 'Ghetto' (fiercewireless.com)

An anonymous reader writes: Sprint has pulled an ad in which it was calling its competitor, T-Mobile, "ghetto." The ad featured company's CEO Marcelo Claure. "I'm going to tell you a carrier name and I want you to basically tell me what comes to your mind," Claure said in the ad. "T-Mobile. When I say T-Mobile to you, just a couple of words?" Which is when a white woman chimes in, "Oh my god the first word that came to my head was ... ghetto." "That sounds, like, terrible," she says. "I don't know't know. There's always, like, three carriers; there's AT&T, Sprint and Verizon. And people who have T-Mobile are just, like... Why do you have T-Mobile?""We're sharing real comments from real customers," Claure wrote in the aftermath of criticism. "Maybe not the best choice of words by the customer. Not meant to offend anyone."

4 of 201 comments (clear)

  1. YouTube link by GameboyRMH · · Score: 3, Informative

    This should've been linked in TFA/TFS somewhere:

    https://www.youtube.com/watch?...

    --
    "When information is power, privacy is freedom" - Jah-Wren Ryel
  2. Re:What a stupid bitch by PopeRatzo · · Score: 4, Informative

    Black people didn't invent jazz.

    There are talented black jazz musicians, but there were no negroes in the Hot Club in Paris playing with Stepane Grapelli and Django Reinhardt and their crazy gypsy buddies.

    The Hot Club in Paris was founded in 1931. Django didn't even start playing guitar until 1928. King Oliver was playing jazz in New Orleans in the mid-1910s. But Buddy Bolden had already been playing jazz in New Orleans as early as 1905. That was before the term "jazz" was even invented, and before Stephane Grapelli or Django Reinhardt had even been born.

    Buddy Bolden is considered by jazz musicians, historians and musicologists as having started the first band that played improvised music of the type later known as "jazz".

    Now, don't you feel a little bit stupid?

    --
    You are welcome on my lawn.
  3. Re:What a stupid bitch by istartedi · · Score: 1, Informative

    Awesome improvisational trolling. Biddly-bap-troll-a-bop-BOOM-BANG!

    Blacks invented trolling. When the master's wife was on the rag, they'd hide under bridges.

    They'd jam under there. Oppression doesn't stifle Slashdot. It enhances it.

    Troll-a-boom ding,Ding,DING boom-diddly-bop-BANG!

    --
    For all intensive purposes, "whom" is no longer a word. That begs the question, "who cares"?
  4. Re: Ghetto Blaster by painandgreed · · Score: 3, Informative

    But no...everyone has to attach a racist tag to it.

    Well, that is sort of the origin of the word: a segregated neighborhood of the city. Usually jews, but more recently for black neighborhoods in the US. They don't even have to be all impoverished but generally are as groups that have economic power usually aren't force to live someplace. To somebody that's never been told where they have to live, it might have a more generally meaning, but as that red-lining is still going on, it might have different meaning to those who actually have to live there.