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Why Movie Trailers Now Begin With Five-Second Ads For Themselves (theverge.com)
Chris Plante, reporting for The Verge: Jason Bourne takes off his jacket, punches a man unconscious, looks forlornly off camera, and then a title card appears. The ad -- five seconds of action -- is a teaser for the full Jason Bourne trailer (video), which immediately follows the teaser. In fact, the micro-teaser and trailer are actually part of the same video, the former being an intro for the latter. The trend is the latest example of metahype, a marketing technique in which brands promote their advertisements as if they're cultural events unto themselves. [...] Last year, the studio advertised the teaser for Ant-Man with a ten-second cut of the footage reduced to an imperceptive scale. [...] But where previous metahype promoted key dates in a marketing campaign -- like official trailer releases and fan celebrations -- the burgeoning trend of teasers within trailers exist purely to retain the viewer's attention in that exact moment. The teaser within the trailer speaks to a moment in which we have so many distractions and choices that marketers must sell us on giving a trailer three minutes of our time. This practice isn't limited to movie trailers, though. Next time you're on Facebook, pay attention to how the popular videos in your newsfeed are edited. Is the most interesting image the first thing you see? And does that trick get you to stop scrolling and watch?
sec.....SQUIRREL!!
SJW's don't eliminate discrimination. They just expropriate it for themselves.
People are whores and will take whatever comic book bullshit movies throw at them.
Only the State obtains its revenue by coercion. - Murray Rothbard
2 many words. Need summary!
...Next time you're on Facebook, pay attention to how the popular videos in your newsfeed are edited. Is the most interesting image the first thing you see? And does that trick get you to stop scrolling and watch?...
Contrary to what the content creator fantasized would happen, the advertisement in front of the advertisement didn't fool me. I looked at it as little more than clutter that got in the way of me viewing what I wanted to view, so I just moved on without viewing what I had wanted to view.
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It never ceases to amaze me how the content creation types think that annoying their indented audience increases viewership.
Like the "Oh no, my butt trumpet is about to blow!" at the start of the poo-pourri ad.
TL:DR
Drill baby drill - on Mars
Unlike music, it seems there is a limit to the number of unique storylines available to movie and TV producers. Hence the wave of recycled superhero movies, TV scripts merely one-upping each other on "shock factor", acting bumping up against the limit of what it means to be "animated", etc. It seems obvious that they're simply running out of ideas, yet movies and TV are as popular as ever. Maybe I'm out of touch, but I honestly don't get it. They ought to just take the Brady Bunch, word for word, and simply apply Millenial-speak where you raise the pitch of your voice at the end of every sentence, as if you're asking a question. That should be worth a few hundred million.
There's a well known technique when teaching people something: you first tell them what you are going to teach them, then you go through the teaching process, then you tell them what they have just learned. This helps people retain the information better than just the middle bit alone. It's used in all kinds of classroom teaching and other legit applications.
Pre-movie ads now do this. I don't remember the exact words because I try to tune them out, but it goes kinda like:
"In the next segment, you will see how Toyota cars can make your life better, how Pepsi can quench your thirst, and how Microsoft products can enrich your online life."
followed by 15 minutes of Toyota, Pepsi, and Microsoft commercials
followed by, "You have seen how your life is improved with Microsoft tablets, how Toyota is working to give you better mobility in your world, etc"
It's designed specifically to embed this shit even further into your mind. I find this almost intolerably irritating, and avoid theaters now because of it. All advertising is manipulation on some level, but this has taken it to an unacceptable level, IMHO.
5 seconds is all you have before YouTube allows its user to give you and your ad the finger and finally see what he actually wanted to see.
And you don't think that they make 2 different versions of the trailer? That costs MONEY!
We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
Does anyone else remember how blipverts seemed outrageous? We've far surpassed them...
They know that often advertisements are skipped. By front loading, they are hoping to attract your attention so that you don't click the "skip ahead 30 second" button - either the figurative one in your head, or the real one in your hand.
excitingthingstodo.blogspot.com
tmw
Is it just me or does the whole world look like lab mice to the marketing industry???
The only weird thing I noticed about the Bourne one is that it actually includes the text "Official Trailer" in the video.
systemd is Roko's Basilisk.
The performances were so flat, lacking in enthusiasm, I couldn't take it to the end.
It had already confused me when IMDB started requiring you to what an ad in order to see a trailer, which is in itself an ad.
Soon it will go full circle, you will have to pay to see an ad before a trailer to see if you want to pay to see the film which itself is prefixed with ads and studded with product placements.
Now if they could only make the scripts make sense.
If it ain't broke, don't fix it.
I thought the Bourne trailer producers just screwed up and included the same footage twice. It never occurred to me that they may have done it on purpose!
I've managed to listen to it until the end!
Mind you whats a facebook?
Not another bullshit "this generation has no attention span" article, that's not it and you know it. The 5 second intro is there because some ads (primarily on youtube) are skippable after 5 seconds. If it was 6 seconds, it would be 6 seconds long. This generation doesn't have a "shorter attention span", they just don't like your boring ad, because nobody ever in history liked your ad. The only thing that's different for this generation is that they have the technology to avoid your ad, because it's crap.
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Stay tuned for some shock and awe coming right up after this messages!
The advertising industry is disappearing up its own ass.
I have no idea what movies are out 99% of the time.
Last couple of times when I used the app for the local theatre chain whenever I went to view a trailer they would toss in a trailer for another movie first. It's annoying enough to have to sit through the commercials and previews at the theatre but now they are doing it in their app for previews. It's like they are trying to make stay away.
Sorry, only got halfway through comment title.
I stole this Sig
Tell them what you're going to tell them, tell them, then tell them what you told them. I do the same thing myself.
I fart, and notice the fart smelled like shit. I take a shit, then I wipe my ass clean of any shit that didn't as of that point, make it into the toilet bowl, and look down to make sure I got it all.
Just like at the movies!
You can probably tell I don't much like anything at the movies, before the feature starts... can't you.
To me this is the advertisement companies getting a clue. It's a 5-second clip that tells me exactly what I need to know, there's another Borne movie. For them to get their message out it has to be very clear at the beginning and end. If we, as the consumer, want to watch the whole thing then we can. If I'm not interested then I will skip it. It's closer to the way things should be.
"Previews" are bad at the theater, and the tipping point for me to quit going.
Ticket prices and snack prices were in there,too.
Now, dvds have previews, and I can skip them, so it isn't too bothersome.
Not a Torrenter...
Eventually, enough people will quit responding to ads and previews, or block them, to make the
advertising industry a cottage industry.
ALL of the movie producers will have a menu item on DVDs for "Previews of Other Movies".
Except SONY, and they will become a small company.
This isn't new.... have you watched TV lately....
... brow beat.. err, I mean assaulted with all the adds for the prescription medication, err... hottest new vehicle, err.. injury lawyer promising us money for our "pain and suffering"
Haven't you been annoyed by... err, I mean seen the advertisements for the show that you're already watching ?
I mean really, ABC and SyFy have been doing this for well over at least a year. (I think. prolly longer.)
They show you a 5-10 second blip of whats coming up, either just after the commercial break, or just on the way to one.
Apparently we're just so busy doing other sh*t... err, I mean need to be reminded that we MUST watch to keep the Nielson ratings up, so that the producer can afford to make the next mind numbing MUST see, CAN'T miss episode. You know... the one we've been waiting for ? Right ?
Maybe if the content was worth watching, we wouldn't need to be
Oh.. BTW, thanks to the FDA/FCC (I blame you both equally) for giving us the privilege of being hypnotized by big pharma into believing that we need to tell our doctor that we must have this or that brand of this or that medication to solve our hypochondria-tic nature.
Wait... do guys here that... baa aaa aaaa - who forgot to lock the sheep in their pens ?
Unlike music, it seems there is a limit to the number of unique storylines available to movie and TV producers.
Music too has been running out of ideas. Have you heard Justin Bieber's "Love Yourself", which sounds like "How Deep Is Your Love" by the Bee Gees?
You kids with your loud music, and your Dan Fogelberg, your zima, hula hoops, and Pac-Man video games
Karnal
Does it have any detectable connection to the real world? You understand the only real skill advertising producers need is the skill to convince businesses to pay them to make advertising; whether or not it makes the actual consumers more likely to buy is irrelevant.
I've abandoned my search for truth; now I'm just looking for some useful delusions.
It can be faked, but doing so is actionable misrepresentation. For example, a work's publisher can make a policy of tolerating small-scale fan-made non-commercial derivatives so long as they are not marked as official, but any misleading upload incurs a copyright strike.
why, why? because the trailers are better than the films, that's why lol...
Next time you're on Facebook, pay attention to how the popular videos in your newsfeed are edited. Is the most interesting image the first thing you see? And does that trick get you to stop scrolling and watch?
Translation: We believe that our readers are fucking morons.
Yuck. Keep Facebook, keep your trailers, keep your commercials, no thanks.
Courtesy of mmmmmax headroom!
If the trailers actually were an interesting lead-in to the movie, and weren't just a collection of action sequences that are almost, but not quite, the Cliff's Notes précis of the whole movie, we wouldn't lose interest so fast that they need to shill the trailer at the start of the trailer.
Repetition preys on how our brains and memory work. Simple as that.
Advertising's is a virus-like meme, and it is the goal of marketers to design the best one that has a chance at getting in any way possible.
I don't see the ads. I'm not sure why. Can anyone shed any light on this?
I watch with Firefox on Kubuntu 14.04.
Now, a lot of videos I grab via youtube-dl, which would explain no ads, but the ones I watch directly don't have ads, either. Generally these are shorter videos (under 10 min), but occasionally I'll watch 1-hour videos (e.g. BBC nature documentaries) and there won't be ads.
There are ads when my wife does it on her Mac. I was really startled to see them and thought that it was just for that video, but apparently the ads are everywhere.
I don't think it's just the type of video, as I watch everything from DIY advice to vlogs to stuff from BBC to Lego stop-motion animations.
Anyone else have no ads?
404555974007725459910684486621289147856453481154 in hex is "You sank my Battleship?"
[GPG key in journal]
I thought you were refering to the crappy online video service blip.tv, used by Channel Awesome and Angry Video Game Nerd back in the day. I just assumed they had done some short, rapid-fire video embedding that caused an outrage. I had no idea that there was a Max Headroom series, let alone one with so much good 80's sci-fi-cheesiness!
Captcha: 'embeds'
You kids with your loud music, and your Dan Fogelberg, your zima, hula hoops, and Pac-Man video games
Hey! I was one of those kids. Zima watered down with tequila though. I'll raise you Dan Fogelberg Longer and Nether Lands on vinyl though a high fidelity amplifier and with full head headphones to hear it.
<blink>down the rabbit hole</blink>
Oh, I didn't realize Adblock+ could block Youtube ads. I thought Youtube would just serve up a video file that had the ad tacked to the front, but of course I should have realized from the conversation about skipping after 5 seconds that that was not the case. Google would of course send me a customized ad after identifying me from the millisecond timing in my keystrokes typing in the search field, and tailoring the ad to the colour of the sprinkles I use in my ice cream. Hmm, that makes me even more grateful to Adblock+.
404555974007725459910684486621289147856453481154 in hex is "You sank my Battleship?"
[GPG key in journal]