YouTube To Roll Out 6-Second Ads That You Can't Skip (theverge.com)

An anonymous reader writes: YouTube announced on Tuesday that it will be introducing an unskippable, 6-second bumper ads before certain videos. The video juggernaut says that these ads are largely aimed at mobile users. "We like to think of Bumper ads as little haikus of video ads -- and we're excited to see what the creative community will do with them," YouTube's Zach Lupei wrote in a blog post. The Verge reports, "The company justifies the short ads (which cannot be skipped, unlike longer spots) by pointing to research showing that 50 percent of 18 to 49-year-olds turn to mobile as their first option for consuming video -- and keep in mind a ton of that is music."

Comments

"cannot be skipped"

[Anonymous Coward]

*challenge accepted*

Re:"cannot be skipped"

[GrumpySteen]

There Goes Honey Boo Boom

Marketing lingo

[NoZart]

i just love how they're "excited to see what the creative community will do with them" and all i hear is "yay, mo' money"

Not long enough

[npslider]

Darn! That's not long enough to make the trip to the bathroom, fridge, and back. Come on Google! Give me at least 30 seconds!

Re:Haikus of video ads?

[Anonymous Coward]

you feel entitled
mad that they want some payment?
do your job for free

Re: So...

[slazzy]

You'll get a small electric shock if you try that