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YouTube To Roll Out 6-Second Ads That You Can't Skip (theverge.com)
An anonymous reader writes: YouTube announced on Tuesday that it will be introducing an unskippable, 6-second bumper ads before certain videos. The video juggernaut says that these ads are largely aimed at mobile users. "We like to think of Bumper ads as little haikus of video ads -- and we're excited to see what the creative community will do with them," YouTube's Zach Lupei wrote in a blog post. The Verge reports, "The company justifies the short ads (which cannot be skipped, unlike longer spots) by pointing to research showing that 50 percent of 18 to 49-year-olds turn to mobile as their first option for consuming video -- and keep in mind a ton of that is music."
In my experience, mobile ads can't generally be skipped anyway.
Sure, the "Skip" button is there, but the ad is usually mostly over by the time the YouTube app actually responds to the tap anyway. Especially when you get a Chromecast involved.
They can make it 'unskippable' in the sense that you have to wait 6 seconds. However, a custom video player can blank the screen or something in that interval.
Of course by "proves" you mean "claims with no evidence and simply has to say 'yes we own that' again with no evidence if you appeal, even if you prove they don't even own the copyright to what they're saying they do" right? Then if you attract enough attention through the media to get their PR department to notice, or hire a lawyer and start fighting just on principle, they might finally relent, but the false claimant gets to keep the revenue they've made in the first few weeks/months, which accounts for most of what will be made.
And they're still not doing enough to stop infringement according to "rightsholders", who have access to the system to monetize/takedown videos under their control with no oversight or repercussions for false and even outright fraudulent claims.