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YouTube To Roll Out 6-Second Ads That You Can't Skip (theverge.com)
An anonymous reader writes: YouTube announced on Tuesday that it will be introducing an unskippable, 6-second bumper ads before certain videos. The video juggernaut says that these ads are largely aimed at mobile users. "We like to think of Bumper ads as little haikus of video ads -- and we're excited to see what the creative community will do with them," YouTube's Zach Lupei wrote in a blog post. The Verge reports, "The company justifies the short ads (which cannot be skipped, unlike longer spots) by pointing to research showing that 50 percent of 18 to 49-year-olds turn to mobile as their first option for consuming video -- and keep in mind a ton of that is music."
I have Google Music so I get YouTube red for free so I don't think I am seeing ads. Even so a short ad instead of paying is not a bad deal. Now Hulu where I pay had have way too many ads sucks.
See my blog http://ilovecookes.blogspot.com/ for light hearted technical information.
YouTube To Roll Out 6-Second Ads That You Can't Skip
Well is that a fact?
Well, at least, what's a bumper ad? I like it when there's a bumper crop. I enjoy bumper cars. I have no idea what a bumper ad is.
Given the succinct nature of the format, we’ve seen Bumper ads work best when combined with a TrueView or Google Preferred campaign. In early tests, Bumpers drove strong lift in upper funnel metrics like recall, awareness and consideration. We also see that Bumpers work well to drive incremental reach and frequency when paired with a TrueView campaign.
*snip*
We like to think of Bumper ads as little haikus of video ads – and we’re excited to see what the creative community will do with them. You can use Bumpers beginning in May by talking to your Google sales representative, and stay tuned as we continue to roll out new ad formats that are uniquely adapted to the way people watch video now, and in the future.
Huh???
Ok, I'm being obtuse. Right before what I quoted it says they're 6 second ads. But WHAT are they and WHY are they unblockable? Are they in the video feed itself? If that's the case, I have an mplayer incantation for right after I do my youtube-dl incantation....
Sounds like they're excited to see their users go somewhere else for video content. People will rip the content from youtube and upload it somewhere else. Ads, ads, everywhere ads. Seems like a missed opportunity for mobile. Why not exempt Android users from the ads and only force them on iPhones? They could market it is another advantage for going with Android.
They're a business. If you aren't willing to watch an ad or pay, then they aren't making money off of you, so why would they care if you refuse to watch it?
I have a related problem with my carrier. I get internet access from a cable TV company. I don't subscribe to cable TV because I don't like paying all that money for what they offer. Now they (ISP/cable co) have refused a deal for cable TV channels controlled by Viacom. If I go to a site controlled by Viacom, like Comedy Central, Viacom gives me a message saying video playback is blocked by my ISP (a half truth at best) and I should contact the ISP to get it fixed. I got it fixed with a VPN, but as more people cut the cord I'm seeing various TV providers declining to allow playback without a proof of cable TV subscription... I hope web only content providers just kick ass on all these bone heads.
You have the right to remain sentient. If you give up the right to remain sentient, you will be elected to public office
Your shit doesn't get covered with other people's ads unless you check the checkbox agreeing with YouTube to monetize your video, or if someone proves a copyright claim on your content, and chooses to monetize it, over taking it down. The point of the ads is to pay for the content, not the bandwidth.
Learning about brewing beer, by brewing beer.
You'll get a small electric shock if you try that
More like the ad conveniently auto-pauses for you whenever the face recognition detects that you are looking elsewhere...so helpful! Also mandatory, so yay!
"I love animals! Some are cute, others are tasty, what's not to like?" - Betsy Schroeder, Jeopardy contestant
6 seconds is long enough to add a product or service to my family's "Do not buy/do not do business with" list...