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YouTube To Roll Out 6-Second Ads That You Can't Skip (theverge.com)

Posted by msmash on from the ads,-ads-everywhere dept.

An anonymous reader writes: YouTube announced on Tuesday that it will be introducing an unskippable, 6-second bumper ads before certain videos. The video juggernaut says that these ads are largely aimed at mobile users. "We like to think of Bumper ads as little haikus of video ads -- and we're excited to see what the creative community will do with them," YouTube's Zach Lupei wrote in a blog post. The Verge reports, "The company justifies the short ads (which cannot be skipped, unlike longer spots) by pointing to research showing that 50 percent of 18 to 49-year-olds turn to mobile as their first option for consuming video -- and keep in mind a ton of that is music."

8 of 279 comments (clear)

  1. "cannot be skipped" by Anonymous Coward · · Score: 5, Funny

    *challenge accepted*

    1. Re:"cannot be skipped" by 93+Escort+Wagon · · Score: 5, Insightful

      We are inexorably marching towards Blipverts.

      --
      #DeleteChrome
    2. Re:"cannot be skipped" by MitchDev · · Score: 5, Interesting

      6 seconds is long enough to add a product or service to my family's "Do not buy/do not do business with" list...

    3. Re:"cannot be skipped" by GrumpySteen · · Score: 5, Funny

      There Goes Honey Boo Boom

  2. Well yes duh by suso · · Score: 5, Insightful

    How else did you think they were going to pay for all that bandwidth you consume watching 15 minute 4K videos of someone unboxing toys?

  3. Haikus of video ads? by olsmeister · · Score: 5, Insightful

    I've got a Haiku for you.

    greedy company
    intrusive advertisements
    I'll watch somewhere else

  4. Do we need to post Ars and Verge stories? by halivar · · Score: 5, Insightful

    I go to Slashdot for first-source news; the same reason I go to Ars Technica and the Verge. The problem with linking stories on other news aggregation sites is you've increased the chances that I've already seen the story (and perhaps already commented on it) to just about 90%. Let's link the original source and skip the middle man (i.e. the competition).

  5. The cycle continues... by CAIMLAS · · Score: 5, Insightful

    This same cycle has happened with many a lowly tech company; it's a fine line that google has been treading, but it's bound to happen with some of their services:

    Step 1: Create a product which has massive social appeal, operate in the red and make up for it in volume
    Step 2: IPO
    Step 3: Get massive speculative investment
    Step 4: Never turn a profit off your actual vehicle, merely use it as an avenue for...
    Step 5: Ad impression generation
    Step 6: Slow exodus of viewers
    Step 7: Increase ads to make up for exodus
    Step 8: Competitors step in to fill vacuum
    Step 9: Viable competitor presents itself, starts consuming market share
    Step 10: Eventual collapse of initial product, go to Step 1 for new competitor's product.

    --
    ~/ssh slashdot.org ssh: connect to host slashdot.org port 22: too many beers