Slashdot Mirror
YouTube To Roll Out 6-Second Ads That You Can't Skip (theverge.com)
An anonymous reader writes: YouTube announced on Tuesday that it will be introducing an unskippable, 6-second bumper ads before certain videos. The video juggernaut says that these ads are largely aimed at mobile users. "We like to think of Bumper ads as little haikus of video ads -- and we're excited to see what the creative community will do with them," YouTube's Zach Lupei wrote in a blog post. The Verge reports, "The company justifies the short ads (which cannot be skipped, unlike longer spots) by pointing to research showing that 50 percent of 18 to 49-year-olds turn to mobile as their first option for consuming video -- and keep in mind a ton of that is music."
*challenge accepted*
How else did you think they were going to pay for all that bandwidth you consume watching 15 minute 4K videos of someone unboxing toys?
i just love how they're "excited to see what the creative community will do with them" and all i hear is "yay, mo' money"
I have Google Music so I get YouTube red for free so I don't think I am seeing ads. Even so a short ad instead of paying is not a bad deal. Now Hulu where I pay had have way too many ads sucks.
See my blog http://ilovecookes.blogspot.com/ for light hearted technical information.
In my experience, mobile ads can't generally be skipped anyway.
Sure, the "Skip" button is there, but the ad is usually mostly over by the time the YouTube app actually responds to the tap anyway. Especially when you get a Chromecast involved.
I've got a Haiku for you.
greedy company
intrusive advertisements
I'll watch somewhere else
I assume there will be an update in the near future.
...go ahead and put ads in it. If the first thing I see is an ad, or one pops up, my immediate next click is on the window close button. I'm there for the content, and if you disrupt that, you're history as there's no point otherwise.
Youtube is already bandwidth hogging. Don't use the service if you're unwilling to pay for it.
I go to Slashdot for first-source news; the same reason I go to Ars Technica and the Verge. The problem with linking stories on other news aggregation sites is you've increased the chances that I've already seen the story (and perhaps already commented on it) to just about 90%. Let's link the original source and skip the middle man (i.e. the competition).
YouTube To Roll Out 6-Second Ads That You Can't Skip
Well is that a fact?
Well, at least, what's a bumper ad? I like it when there's a bumper crop. I enjoy bumper cars. I have no idea what a bumper ad is.
Given the succinct nature of the format, we’ve seen Bumper ads work best when combined with a TrueView or Google Preferred campaign. In early tests, Bumpers drove strong lift in upper funnel metrics like recall, awareness and consideration. We also see that Bumpers work well to drive incremental reach and frequency when paired with a TrueView campaign.
*snip*
We like to think of Bumper ads as little haikus of video ads – and we’re excited to see what the creative community will do with them. You can use Bumpers beginning in May by talking to your Google sales representative, and stay tuned as we continue to roll out new ad formats that are uniquely adapted to the way people watch video now, and in the future.
Huh???
Ok, I'm being obtuse. Right before what I quoted it says they're 6 second ads. But WHAT are they and WHY are they unblockable? Are they in the video feed itself? If that's the case, I have an mplayer incantation for right after I do my youtube-dl incantation....
This same cycle has happened with many a lowly tech company; it's a fine line that google has been treading, but it's bound to happen with some of their services:
Step 1: Create a product which has massive social appeal, operate in the red and make up for it in volume
Step 2: IPO
Step 3: Get massive speculative investment
Step 4: Never turn a profit off your actual vehicle, merely use it as an avenue for...
Step 5: Ad impression generation
Step 6: Slow exodus of viewers
Step 7: Increase ads to make up for exodus
Step 8: Competitors step in to fill vacuum
Step 9: Viable competitor presents itself, starts consuming market share
Step 10: Eventual collapse of initial product, go to Step 1 for new competitor's product.
~/ssh slashdot.org ssh: connect to host slashdot.org port 22: too many beers
I refuse to use the youtube ap on my stuff for this reason. I noticed that I get a lot more ads with it.
I don't read AC A human right
https://youtu.be/PJP-Ilw_xaY
It seems YouTube is intent on becoming Network 23.
Editor, A1-AAA AmeriCaptions
Oh I blocked those years ago.
R.I.P. Slashdot ad revenue.
“Common sense is not so common.” — Voltaire
Darn! That's not long enough to make the trip to the bathroom, fridge, and back. Come on Google! Give me at least 30 seconds!
> If YouTube wants money they can get it from the ISPs.
So under your proposal, YouTube would charge ISPs for access to their site. As would Slashdot and all of the other free (advertising-supported) sites, I suppose. If your ISP doesn't pay up, you can;t access YouTube, correct?
So you only get access to those sites that your ISP pays for. Obviously your ISP isn't going to jack around making contracts for $10/year to access HowToFixAppliances.com, or any of the other 99.99% of web sites that aren't in the top 500 most popular. So you get access to whichever portion of the Alexa top 500 that your ISP negotiates a satisfactory deal with, and nothing else.
I don't care for that plan. What I prefer is that I buy access to the INTERNET as a whole, Slashdot, YouTube, and VeggieRecipes.com get access to the internet, and I can access any site. Time Warner and Comcast aren't involved with paying the bills for third-party web sites, and don't control what I can access.
My local news site has 15 second unskippable ads.
The videos auto-play if you move your mouse cursor over them.
They also make you watch the ad again if you replay the video.
They then auto-play another random video that usually has nothing to do with the article you're reading.
With more and more people using Ad Blockers, what other way is there to generate more revenue?
You'll get a small electric shock if you try that
Website Just Down For Me? Find out
No, jackass, it's not free. Someone has to pay for it. Either you're the customer and you pay for it with cash, or you're the product and the advertisers pay the cash. Fuckoff with your "I deserve" bullshit.
"largely aimed at mobile users"
Yes thanks, because I have so much fucking mobile data to begin with, and it's soooooooo cheap.
fucking asswipes. Glad my phone's out of warranty soon so I can root it and install AdAway again.
You'll get a small electric shock if you try that
More like the ad conveniently auto-pauses for you whenever the face recognition detects that you are looking elsewhere...so helpful! Also mandatory, so yay!
"I love animals! Some are cute, others are tasty, what's not to like?" - Betsy Schroeder, Jeopardy contestant
Already get 12 to 30 second unskippable ads on the youtube app on android. It's infuriating. 5 or 6 seconds is ok but up to half a minute? Get fucked.
I cancel and try to play the vid again a few times, and if it still won't let me watch it without being forced to see this 30 second unskippable ad I just skip the video completely and don't bother.
You can tell how powerful someone is by the magnitude of the crime they can commit and be able to get away with.
"Hey, there's still not enough people signing up for YouTube Red"
"OK, hit the button marked 'Make Regular YouTube Slightly Shittier' once or twice"
Yeah, that thing with bumping the volume on the ads is especially annoying and especially abused by a couple of scam companies that use loud sirens or screeches to insure they have my attention. And hatred.
What I can't understand is the financial model driving their insane rudeness. I am not aware of ANY ad on YouTube that represented ANY product or service that I would ever consider buying--and if I did remember their ad, it would insure I would try much harder NOT to buy it even if I thought I had a use for it. Whatever it is.
There must be some aliens among us who respond to the ads?
Anyway, the real problem is that YouTube itself is a criminal enterprise. Every week for the last few years I do an obvious search to see scam results. There are two to five legitimate results buried in several pages of scam results. How is it benefiting YouTube or the google to assist the scammers in pwning YOUR computer? I still can't figure it, but it obviously isn't going away any time soon. (There are several obvious countermeasures, but YouTube only took one baby step in the last few years.)
Freedom = (Meaningful - Coerced) Choice != (Speech | Beer^2), and sad sock puppets' bad mods avail them naught.
There ain't no such thing as a free lunch. If you thought Google was your friend or sends you free videos to make you happy, or isn't evil, you have another think coming. It's going to get worse from here, much worse. Get used to it: you are Google's money pump, nothing more. The first one is always free.
When all you have is a hammer, every problem starts to look like a thumb.
It might depend what country you're in, but here in Australia they already have adverts up to 30 second long (usually 15) that are unskippable. I don't know what proportion these are in comparison to skippable adverts, but I -wish- they'd go down to 6 seconds long.
(Yes, I have an adblocker, I leave it off for Youtube because ad impressions = income for the creators of the series I'm watching.)