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Netflix Enables Streaming Quality Control To Reign In Mobile Data Usage (hothardware.com)

MojoKid writes from a report on HotHardware: Netflix wants to put users in control of their mobile data usage when it comes to its iOS and Android apps. Up until today, Netflix held all the cards and adjusted video quality settings on its end (and how much cellular data was consumed) when users were on a cellular connection. Now, Netflix is opening up user-selectable settings that allow you to sip data (at the expense of video quality of course) or gulp it down if you're one of the few with an unlimited data plan. Making the adjustment is as simple as navigating to App Settings and then selecting Cellular Data Usage. From there, you will be able to select from Automatic (Default), Low, Medium, High, or Unlimited options. If you're on a Wi-Fi connection, these quality settings are disabled altogether.

69 comments

  1. WE TODD ED by Anonymous Coward · · Score: 4, Informative

    REIN

    REIN IN, like SLOWING DOWN A HORSE - THROTTLING

    REIGN is something a king or emperor does.

    1. Re:WE TODD ED by Pseudonymous+Powers · · Score: 0

      Also:

      Horde: A large and unruly group of humans. Or orcs. Or orc-human hybrids.

      Hoard: A big pile of treasure that a dragon sits on.

      This message brought to you by the J.R.R. Tolkien Frequently-Confused-Homophone-Pair Dictionary.

    2. Re:WE TODD ED by Sir_Eptishous · · Score: 2

      Its like the Slayer album, "Rein in Blood".

      --
      We play the game with the bravery of being out of range
    3. Re:WE TODD ED by RabidReindeer · · Score: 1

      Hey! Don't loose track of the topic at hand with your silly pedantry!

    4. Re:WE TODD ED by omnichad · · Score: 1

      REIGN is something a king or emperor does.

      Which describes how Netflix handled bandwidth prior to this - they're the king and you get no choice.

    5. Re:WE TODD ED by Lotus456 · · Score: 1

      Heh. Reminds me of a headline I saw many years ago:

      "Bush to Reign in Federal Spending"

      --
      "It's a good computer... for I to BM on!" - apologies to Triumph, the insult comic dog
    6. Re:WE TODD ED by CrimsonAvenger · · Score: 1

      Hey! Don't loose track of the topic at hand with your silly pedantry!

      Silly pedant mode...ON

      Lose. Not loose. In the immortal words of Old Biff "you sounds like an idiot when you say it wrong".

      Pedant Mode...OFF.

      Sorry, couldn't help myself.

      --

      "I do not agree with what you say, but I will defend to the death your right to say it"
    7. Re:WE TODD ED by RabidReindeer · · Score: 1

      Whoosh!

      Better learn to tow the line.

    8. Re: WE TODD ED by Anonymous Coward · · Score: 0

      Yeah, tow the line. Like a fishing boat. You better tow that line Sanchez! Tow it well.

    9. Re: WE TODD ED by Anonymous Coward · · Score: 0

      Democrats have to rein in spending, while republicans reign in spending

  2. Youtube app needs to do similar by Anonymous Coward · · Score: 0

    Long lectures or debates while driving dont need to be in 720p, and if i forget to put it to 144p, it eats data like crazy.

    1. Re:Youtube app needs to do similar by jellomizer · · Score: 2

      Well YouTube for the iphone app at least does allow you to change your settings.
      but 720p is a lot for a lot of mobile stuff.

      --
      If something is so important that you feel the need to post it on the internet... It probably isn't that important.
  3. Seriously? by mridoni · · Score: 1

    "Reign in"? And I'm not even a native English speaker...

    1. Re:Seriously? by Anonymous Coward · · Score: 0

      One Netflix to rule them all!

  4. Wi-fi Hotspots? by jetkust · · Score: 4, Insightful

    So it's basically useless for wifi hotspots then? Great.

    1. Re: Wi-fi Hotspots? by bill_mcgonigle · · Score: 3, Insightful

      Just go to the website and select your preferred data rate in your profile. I've had mine constrained for quite a while now.

      --
      My God, it's Full of Source!
      OUTSIDE_IP=$(dig +short my.ip @outsideip.net)
    2. Re:Wi-fi Hotspots? by _Sharp'r_ · · Score: 2

      Yeah, how about letting people (who presumably may occasionally know more about their own specific network bandwidth costs) adjust their settings for any situation. I can see creating default profiles for people who want Netflix to take care of it for them, but disabling the ability to go reconfigure/specify what you want for yourself is stupid and seems to be a product of the same mindset which results in menu choices in programs being replaced by some minimal set of graphical buttons.

      --
      The party of stupid and the party of evil get together and do something both stupid and evil, then call it bipartisan.
    3. Re:Wi-fi Hotspots? by Anonymous Coward · · Score: 0

      That or there's an assumption that if you're watching it on something with a screen larger than your hand that, just maybe, you're actually watching it instead of burning bandwidth passively distracting yourself from nothing.

    4. Re: Wi-fi Hotspots? by b0bby · · Score: 1

      I'd rather do it per device - I want my hard wired Roku to use highest quality, but if I'm (or really, my kids) using a wifi hotspot I'd like to be able to set that device to a lower quality setting, both for cell and wifi.

      What I'd also like is a way to tell the OS that a particular wifi connection should be treated like a cellular connection, and have all apps respect that. And I'd like a pony.

    5. Re:Wi-fi Hotspots? by EmagGeek · · Score: 2

      You have always had the ability to log into your Netflix account and manage your streaming bandwidth there.

    6. Re: Wi-fi Hotspots? by Karlt1 · · Score: 2

      What I'd also like is a way to tell the OS that a particular wifi connection should be treated like a cellular connection, and have all apps respect that. And I'd like a pony.

      Windows:
      http://www.groovypost.com/howt...

      Mac:

      Unfortunately, no built in solution but....
      https://www.obdev.at/products/...

    7. Re: Wi-fi Hotspots? by CastrTroy · · Score: 1

      You can set up different quality settings for each profile. I have a high quality profile that I use when I want to watch a movie on my TV. But when I'm watching TV shows on my phone or tablet, I use my main profile which is set to the lowest quality, since I can't see the difference anyway. The kids always use the lowest quality setting when watching cartoons on the TV and the quality seems to be good enough.

      --

      Anthropic principle: We see the universe the way it is because if it were different we would not be here to see it.
    8. Re: Wi-fi Hotspots? by b0bby · · Score: 1

      That's cool, thanks!
      When I'm with the family, though, the main problem is iOS/Android. I'm thinking of stuff like Dropbox photo uploads - it would be nice for those to wait for a "real" wifi connection. And lower bitrate YouTube/Netflix.

    9. Re: Wi-fi Hotspots? by b0bby · · Score: 1

      That sounds like a great solution, one of these days I'll look into that.

    10. Re: Wi-fi Hotspots? by omnichad · · Score: 1

      And each quality setting has its own queue? Doesn't sound ideal.

    11. Re:Wi-fi Hotspots? by omnichad · · Score: 1

      I'm mobile, so I'll decrease the quality of my devices at home that someone else might be watching...not a great plan.

    12. Re: Wi-fi Hotspots? by Karlt1 · · Score: 1

      For iOS at least you can deny on a per app basis whether it is allowed to use cellular data.

    13. Re: Wi-fi Hotspots? by jetkust · · Score: 1

      Yea, on the website you basically have the choice of "Really Crap quality", "Regular Crap quality" or "Use your entire data cap". No sane option inbetween.

    14. Re:Wi-fi Hotspots? by Anonymous Coward · · Score: 0

      I'm mobile, so I'll decrease the quality of my devices at home that someone else might be watching...not a great plan.

      Eh?

      Sounds like multiple people watching Netflix using the same account. I would think that behavior would violate their TOS, no?

    15. Re: Wi-fi Hotspots? by b0bby · · Score: 1

      Right, but I'd like to be able to tell iOS that a particular wifi connection should be treated as cellular data so that those per app restrictions apply when I'm using a MiFi type hotspot. Right now it think iOS treats all wifi connections as unlimited data. I had thought that was the case with Android too, but I just found the "Network Restrictions" menu under Settings -> Data Usage and it seems you can in fact tell newer versions that certain connections are metered.

    16. Re: Wi-fi Hotspots? by omnichad · · Score: 1

      Depends on your plan. The standard (HD) plan gets 2 screens simultaneously. There are bigger plans.

    17. Re: Wi-fi Hotspots? by Anonymous Coward · · Score: 0

      My iPhone knows the difference between a hot spot and regular Wi-Fi. I assume Netflix's app will know as well.

      Try turning off cellular for an app, then use a hotspot. See if it works.

    18. Re: Wi-fi Hotspots? by jratcliffe · · Score: 1

      Yup. The 4K plan gets you 4 simultaneous streams.

    19. Re:Wi-fi Hotspots? by Anonymous Coward · · Score: 0

      The change isn't permanent, you know. Everyone's been acting like it was simply impossible to manage your streaming bandwidth with Netflix, which is patently false. Sure, this new solution is a bit more polished than the old solution, but there WAS an old solution, contrary to much of the whining in this story.

  5. Quality control of streamed content by rossdee · · Score: 5, Funny

    Does it let you watch Downton Abby, but not sitcoms and reality shows?

  6. Not very useful.. by Gaygirlie · · Score: 1

    ..when the Netflix - app restricts video-quality to 480p anyways unless your phone/tablet is Widevine L1 - certified! Both my phone and tablet have 1080p - displays, 480p just looks fucking atrocious :(

  7. Good thing for us Canadians by U2xhc2hkb3QgU3Vja3M · · Score: 1

    And our third-world monthly data caps at first-world prices!

    1. Re:Good thing for us Canadians by Anonymous Coward · · Score: 0

      Don't complain - third-world prices are worse.

    2. Re:Good thing for us Canadians by Anonymous Coward · · Score: 0

      Don't complain - third-world prices are worse.

      Apparently you are unfamiliar with wireless data plans available from the "Big Three" in Canada. They are colloquially known as Robber Baron, Hell Us, and Hell's Bells; the latter two sharing network infrastructure as indicated by 'Bell Tells Us'.

  8. Not Necessarily for the Benefit of Users by segedunum · · Score: 1

    This just doesn't help people on mobile connections. It also helps Netflix. Also witness their re-encoding job a while back.

    Netflix is still beholden to the Amazon platform they sit on, regardless of what discounts they get, so cutting storage, bandwidth and other costs becomes very important. The trouble with cloud platforms is that they look very attractive to accountants because they don't see a huge amount of upfront costs, but, over time that catches up with you. When you build your own infrastructure that pays off over time, otherwise your provider simply takes a large cut out of your revenue every month. Those same accountants then look at the mammoth bill every month and start asking for ways to cut it. I've seen it everywhere cloud stuff has been deployed.

    They have a reasonable looking outlook Netflix, but the fact that they don't control their own platform is still a large risk IMHO.

    1. Re:Not Necessarily for the Benefit of Users by Anonymous Coward · · Score: 0

      I fail to see how this cuts bandwidth usage on the Amazon cloud platforms. While Netflix command and control is hosted in Amazon Web Services, the actual serving of the video is done by dedicated Netflix owned CDNs.

    2. Re:Not Necessarily for the Benefit of Users by Anonymous Coward · · Score: 1

      It doesn't. GP is probably just a disgruntled ex-employee who used to work in a datacenter that was phased out in favor of Amazon cloud. We're doing the same thing where I work. The former primadonnas are being shown to the door. Sure, Amazon gets a monthly slice of revenue but in the current environment of sky high tech employee wages and mandated health coverage it's really a very good trade, all things considered.

    3. Re:Not Necessarily for the Benefit of Users by amorsen · · Score: 2

      I do not think you are aware how Netflix actually distributes content.

      Every reasonably-large ISP is offered a Netflix-cache which is a physical box they provide. The ISP then installs the box in their network, and the Netflix customers in that ISP now get their content from the box. Unless the content is too rare to be in the cache, in which case it flows over the regular network, like before. Now, for many smaller ISP's this is not worth it, since the box itself eats quite a large amount of bandwidth just to keep its cache updated. But for the medium-sized ISPs it is a great way to save on transit bandwidth, and Netflix loves it because they get the bandwidth for free as well.

      The neat thing is that for participating ISPs, Netflix has no extra expenses when a customer picks a high bandwidth stream, and for the ISP it is great as well because they only have to transport the stream in their own network, which in many cases is close to free. As an extra bonus for the ISP, the customer might have a data quota or even pay per gigabyte.

      --
      Finally! A year of moderation! Ready for 2019?
    4. Re:Not Necessarily for the Benefit of Users by segedunum · · Score: 1

      It doesn't. GP is probably just a disgruntled ex-employee who used to work in a datacenter that was phased out in favor of Amazon cloud.

      That tells you everything you need to know. After a few years, or even a few months depending on the size of the system, you could have bought hardware many times over and had it pay for itself. That's the whole point of building infrastructure. Trust me, I've been there....many years before you most probably.

      We're doing the same thing where I work. The former primadonnas are being shown to the door.

      The monthly bills will hit home sooner rather than later, as they have done and are doing at many organisations. But hey, look on the bright side. It's natural selection ;-). I also had a good chuckle and the primadonna comment. You do realise you still have to build system infrastructure on top of Amazon and do sys admin work, or pay a monthly fee for that as well? You do realise that, right? :-)

    5. Re:Not Necessarily for the Benefit of Users by segedunum · · Score: 1

      I do not think you are aware how Netflix actually distributes content.

      Yes, I am.........

      Every reasonably-large ISP is offered a Netflix-cache which is a physical box they provide. The ISP then installs the box in their network, and the Netflix customers in that ISP now get their content from the box.

      Not every ISP can provide local caching for Netflix at all, and that cache still needs to be populated. ISPs also have to have an incentive to do this so it is something Netflix have to subsidise, which for them is worth it to save as much bandwidth into and out of Amazon as possible.

      The neat thing is that for participating ISPs, Netflix has no extra expenses when a customer picks a high bandwidth stream, and for the ISP it is great as well because they only have to transport the stream in their own network, which in many cases is close to free.

      You're being incredibly optimistic and naive here I'm afraid. This has to be paid for, by Netflix mostly, and bandwidth wherever it is is never free. This is the extreme lengths Netflix has had to go to to save costs. Caching is certainly employed widely, but this is a pretty extreme thing to be doing. Space, power and bandwidth in an ISP's datacentre is not free I'm afraid.

  9. not good enough by Anonymous Coward · · Score: 0

    My computer is connected to the internet via a hotspot on my phone (I couldn't stand the local broadband companies). I can watch youtube at low res, and it works fine most of the time. Netflicks doesn't give me the option to go to a low resolution, and it doesn't work.

    Netflicks should give everyone the option to control their bandwidth. I might want to watch an sd stream and have spare bandwidth, or watch two low res streams, instead of being force fed hd and having bandwidth problems. I considered it incompetence on their part that they don't offer the option. So my money goes elsewhere...

  10. Good option to have - now Amazon's turn! by jratcliffe · · Score: 2

    I still have a grandfathered Verizon unlimited plan, so I suppose I could use the setting to shift to unlimited bandwidth, but I really don't notice the difference in picture quality when I'm on cellular vs. on WiFi at home, so I'll probably leave it as it is.

    Now, if only Amazon would remove the restriction that makes it impossible to download shows to your device (not stream, download) over cellular networks. Works just fine over WiFi, but it's impossible over cellular. I get why they have the restriction (someone hits download, and 600MB of wireless data zip by without them actually watching anything, and they get pissed off), but it should be an option that I can turn off (leave the default to "no download over cellular, certainly). It's not a bug or flaw, it's a conscious policy decision.

    If I'm traveling, and want to download something on the way to the airport to watch on the plane, the inability to do so is pretty annoying.

  11. Netflix Streaming Question by Sir_Eptishous · · Score: 1

    I have a question about Netflix streaming.

    When I watch, say, old Star Trek episodes(TOS), streamed on Netflix, they look great:
    Crystal clear and no blocky pixelation to speak of...

    When I watch episodes of a new Netflix created series, such as "House of Cards", it looks terrible.
    Blocky pixelation all around, and Kevin Spacey looks like he came out of Minecraft.
    I have confirmed this behavior over and over with these two series.
    I have friends who also confirm this behavior(especially HoC).

    Is there some setting in Netflix I need to enable, such as "Make our new shows look great while streaming".

    --
    We play the game with the bravery of being out of range
    1. Re:Netflix Streaming Question by jratcliffe · · Score: 2

      I don't have that problem - their originals look spectacular in 4k.

  12. Um, this feature has always been there. by EmagGeek · · Score: 1

    I have had Netflix for years and I have always been able to tell Netflix to manage streaming speed. In fact one reason I use Netflix over Amazon Prime is this feature, since Prime will always stream in the highest quality your connection will support.

  13. Reign vs Rein by Anonymous Coward · · Score: 0
  14. Netflix Throttling Control by Anonymous Coward · · Score: 0

    I can already foresee that the cellular carriers are NOT going to like that at all! But you know what... too bad!

  15. Re:Paid Advertisement is Paid by MobileTatsu-NJG · · Score: 1

    You're on a nerd-discussion site. Most of what we want to talk about are products we can go buy. You may need to lighten up a little.

    --

    "I like to lick butts!" by MobileTatsu-NJG (#32700246) (Score:5, Informative)

  16. I sure wish by DarkOx · · Score: 1

    I sure wish we could keep these setting enabled not only on the phones when using wifi, but also on the client built into our DVD players and the desktop web browser version!

    Some of us have metered Internet you know! Its a huge PITA to try and keep track of of NFLX destination IPs so my router can shape the traffic down to a reasonable value, such that I don't burn half of my monthly cap watching to a couple movies.

    --
    Repeal the 17th Amendment TODAY! Also Please Read http://www.gnu.org/philosophy/right-to-read.html
    1. Re:I sure wish by Anonymous Coward · · Score: 0

      The setting has always been available on your account itself. Just go to the configuration page in a web browser.

  17. what if I have limited b/w wifi? by Anonymous Coward · · Score: 0

    So if I have e.g. a satellite connection for my wifi router, this is useless? Why doesn't netflix just let me control my bandwidth, without deciding for me that it's wifi or cellular???

  18. Re:Paid Advertisement is Paid by Anonymous Coward · · Score: 0

    Right. It's advertising to all the people who don't have Netflix accounts.
    Have you met anyone like that since 2008?

  19. It's not useless by dcooper_db9 · · Score: 1

    It's not ideal but it's better than the status quo. I can already limit bandwidth on the router but users will just switch to mobile data. If you're trying to keep kids from running up a big bill this will help.

    --
    I do not block ads. I do block third party scripts.
  20. Mark SSID as metered in Android or Windows by tepples · · Score: 1

    What I'd also like is a way to tell the OS that a particular wifi connection should be treated like a cellular connection

    Since Windows 8 and Android 4.something, the user has been able to mark a particular SSID as metered. Under Android 5 "Lollipop", for example, try Settings > Data usage > Network restrictions. Ethernet connections, however, cannot be marked as metered even if their upstream connection is capped, such as satellite, home LTE, or home WiMAX in areas that can't get fiber or DSL. This has already caused people to exceed caps on PCs with an Ethernet connection to a satellite modem.

    and have all apps respect that.

    I haven't read the Google Play review guidelines recently, but the Windows Store review guidelines require apps to respect the current connection's metered flag. If you want, I can dig up a specific citation for you.

    And I'd like a pony.

    The MLP:FIM fandom would be glad to serve you in this.

  21. Opportunity cost of Netflix box's 4U rack space by tepples · · Score: 1

    The Netflix Open Connect Appliance takes 4U of space in the ISP's data center, space that a paying colo customer could be leasing. This is why Comcast refused the appliance, as the opportunity cost of not being able to lease the real estate to a colo customer outweighed the cost of poor quality service to its subscribers.

    1. Re:Opportunity cost of Netflix box's 4U rack space by segedunum · · Score: 1

      The Netflix Open Connect Appliance takes 4U of space in the ISP's data center, space that a paying colo customer could be leasing. This is why Comcast refused the appliance, as the opportunity cost of not being able to lease the real estate to a colo customer outweighed the cost of poor quality service to its subscribers.

      Indeed so. The incentive here is all on Netflix's side.

  22. Binge On by T-Mobile by tepples · · Score: 1

    Then subscribe to T-Mobile and enable Binge On QOS mode to throttle Netflix down to 1.5 Mbps. While Binge On is enabled, your Netflix streams are limited to standard definition but do not count against your monthly data allowance.

  23. Others think it's worth moving by tepples · · Score: 1

    I think satellite subscribers are expected to switch to fiber, cable, or DSL. And if these Slashdot users' opinions are to be believed, subscribers outside the service area of fiber, cable, or DSL are expected to move.

  24. Now please let us download to device! by Anonymous Coward · · Score: 0

    For use on holiday in foreign countries. You know, like Amazon do with (some) of their content.

    Thanks.

  25. So Netflix calls 2.2 MBit/s "high quality"? by ffkom · · Score: 1

    Smartphones (and tablets) of today feature screens with 1080p and higher resolutions, yet the highest bandwidth Netflix offers is one at least factor 4 below what would be required to transport a decent 1080p24 video widthout visible compression artifacts? I know while I stay with recording offline-media, providing decent bandwidth and image.