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Facebook Begins Tracking Non-Users Around the Internet (theverge.com)

Amar Toor, reporting for The Verge: Facebook will now display ads to web users who are not members of its social network, the company announced Thursday, in a bid to significantly expand its online ad network. As The Wall Street Journal reports, Facebook will use cookies, "like" buttons, and other plug-ins embedded on third-party sites to track members and non-members alike (Editor's note: link swapped with a non-paywall source). The company says it will be able to better target non-Facebook users and serve relevant ads to them, though its practices have come under criticism from regulators in Europe over privacy concerns. Facebook began displaying a banner notification at the top of its News Feed for users in Europe today, alerting them to its use of cookies as mandated under an EU directive.Mark Wilson of BetaNews adds that Facebook has outlined these changes in its cookies policy page. As part of which, the company is now allowing Facebook users to opt-out of the ad scheme by making changes to their Facebook settings. For users that don't have a Facebook account, they can opt-out through Digital Advertising Alliance in the United States and Canada, and the European Interactive Digital Adverting Alliance in Europe.

3 of 124 comments (clear)

  1. "Begins?" by Anonymous Coward · · Score: 5, Insightful

    As anyone who's used RequestPolicy, NoScript or uBlock could tell you: any page with a Facebook like button is a tracker. Why, we even had an article about this... six years ago.

  2. We've become Idiocracy by Sir_Eptishous · · Score: 4, Insightful

    When the wealth created by companies like Google, and FB(eventually?) is based upon advertising.
    Advertising?!? Really?

    Industrial Age
    Information Age
    Advertising Age

    --
    We play the game with the bravery of being out of range
  3. Re:Opt Out Policy? by mlw4428 · · Score: 2, Insightful

    So you're mad because sites that provide free content let Facebook pay for the content YOU decide to consume and Facebook makes that money by tracking what you do (again on sites that YOU choose to go to) and selling adspace to advertisers they think you will like? How entitled and spoiled you people are. You just have to throw on an extension or two. In exchange you get to look at someone else's work (that they're expecting to get paid for) for free. This is like your being a freeloading bum who is being told that to keep pitching your tent in someone else's back yard, that you have to at least bury your shit in a hole and not take a dump on their grill. Boo-hoo. Don't browse the web or only go to those "marvelous" open source content pages that suck (or Wikipedia who will spam you for weeks asking for donations).