Slashdot Mirror


Samsung To Roll Out In-TV Ads To Legacy Displays Via Software Update

An anonymous reader writes: According to an insider at Samsung's growing advertising team in New York, the second-largest consumer tech manufacturer in the world is planning to retrofit older network-connected TVs to display tiled ads via a software update. The South Korean company, which has seen a 20.9% decline in television sales in Q1 of 2016 under fierce competition from China, has included 'baked' ads into the interface of its recent TV offerings, and also experimented with injecting ads into users' streamed video, transmitting voice commands to a third party -- and, ironically, battling Android over its own AdBlocking technology.

24 of 304 comments (clear)

  1. Let me get this straight... by ChodaBoyUSA · · Score: 5, Insightful

    "The South Korean company, which has seen a 20.9% decline in television sales in Q1 of 2016 under fierce competition from China..." So they give consumers MORE reasons NOT to buy their TVs?!!!

    1. Re:Let me get this straight... by AmiMoJo · · Score: 4, Insightful

      Of course, that's how short term bonuses work. My local council did the same thing. Revenue from parking was declining because the city is a shitty and no-one wants to visit it, so the jacked up the prices to above the level of much more attractive destinations. For a few months it worked and the consultant justified his fees and buggered off.

      Once people had been stung once or revenues declined even further, naturally. But who cares, the guy got his bonus, another great success to put on his CV. Next quarter is someone else's problem.

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
    2. Re:Let me get this straight... by DigitalSorceress · · Score: 5, Informative

      100% agree.

      Samsung used to be my go-to for monitors and TVs and such, but if they're going to start injecting ads on my TV, I will remove them from consideration next time I need to update.

      I will remove any TV from consideration that exhibits this behavior. I will vote with my wallet.

      --

      The Digital Sorceress
    3. Re:Let me get this straight... by U2xhc2hkb3QgU3Vja3M · · Score: 3, Interesting

      Roku/Chromecast/AppleTV/HTPC + dumb computer monitor.

      Sure, you won't be able to find a 60" display but at least you'll be 100% sure that your display won't start spying on you or display unwanted things.

    4. Re:Let me get this straight... by BarbaraHudson · · Score: 3, Insightful

      They're just copying the new microsoft windows model.

      --
      "Transparent" is a shit show that trades on every stereotype going. A man in drag is NOT a transsexual.
    5. Re:Let me get this straight... by houstonbofh · · Score: 3, Interesting

      not to mention all the spying features built into 'smart' tv's - you think they'd learn something!

      They did... That most people are fucking idiots that will trade their privacy for a $5 off coupon.

  2. Re:So if I want more ads by whitelabrat · · Score: 3, Insightful

    Don't connect the TV to the internet. No internet, no ads. Use an external device for providing content.

  3. Re:So if I want more ads by lobiusmoop · · Score: 3, Insightful

    Get used to it, it's the inevitable future of TV.

    --
    "I bless every day that I continue to live, for every day is pure profit."
  4. Fuck All Ads. by zenlessyank · · Score: 5, Insightful

    I'm done with ads. I will pirate ad free. Forever and ever. You can't make me like your ads. I am not watching nor participating. Arrest me now fuckheads. I hope all ad companies die and I hope all companies who support ads die. Find another way to make money or fuck off forever.

  5. Re:What the fing f ?! by fuzzyfuzzyfungus · · Score: 5, Insightful

    The nasty thing about upgradeable firmware is that it effectively means that hardware is governed by all the various nasty terms, conditions, EULAs, licensed-not-solds, and subject-to-change-without-notice that software is.

    It's times like this when Stallman's vociferous demand for nothing less than fully free software as a necessary condition of user control looks more like lucid foresight and less like blinkered monomania. The issue was largely dormant back when firmware upgrades were hard and internet connections were the exception rather than the rule; but now it is eminently practical for a vendor to extend their control over something they supposedly sold to you more or less in perpetuity.

  6. Why do I get ads by OrangeTide · · Score: 3, Insightful

    On something that I paid full price for?

    This seems like bait-and-switch to me, and potentially actionable fraud.

    --
    “Common sense is not so common.” — Voltaire
  7. Finally! New Functionality! by nick_davison · · Score: 5, Funny

    I've got a few years old Samsung Smart TV.

    Every month or two, I get a notice about another service being discontinued. I think I'm down to maybe three whole apps that still work on it.

    Sure, these are invasive ads that weren't a part of the product I bought. But at least Samsung is finally adding in place of their constant stripping of functionality.

    When you're a Smart TV owner, you take victories where you can find them.

  8. Re:Kick the TV off the Network by OrangeTide · · Score: 3, Insightful

    Just kick the TV off the network and it can't possibly get ads injected into it's interface.

    Most of these things default to ads for their own products if they aren't able to find the network or ad hosts. That's how they've been dealing with people who put DNS-based ad blocking on their networks.

    I remember the old days, when a TV was just a TV. About all you could do with it was use an antenna or attach it to a cable service. But even cable ended up being a scam, it originally was not supposed to have ads. As the subscriptions were supposed to be split between the carrier and the networks, but I guess businesses figured out they could change the deal on us and we weren't going to do anything to stop them.

    --
    “Common sense is not so common.” — Voltaire
  9. Re:So if I want more ads by SumDog · · Score: 4, Funny

    That's what I did years ago when I had a Samsung TV. I never connected it to my network and just played torrented content.

  10. Soon... by Thud457 · · Score: 4, Funny

    pretty soon we're going to reach the advertising event horizon.
    In the aftermath of which, humans will evolve wings and curse the ground.

    --

    the preceding comment is my own and in no way reflects the opinion of the Joint Chiefs of Staff

    1. Re:Soon... by houstonbofh · · Score: 5, Interesting

      Passed it a while ago. Replaced Addblock+ with Pi-hole to catch my droids at home. My Samsung TV is connected to a computer, not the Internet. I run no Windows outside occasional VMs. My Ubuntu has Gnome Panel, and scopes purged. And I no longer watch any broadcast TV or listen to radio.

      But lowering my exposure has also lowered my tolerance to almost nothing. I can not watch TV when it is on at a friends house at all. And telemarketers get a rapid "fuckoff" in the first three words.

      I am the future advertising has made.

    2. Re:Soon... by Rakarra · · Score: 3, Informative

      I'm with you on the lost tolerance for ads. Whenever I go to my parent's house they all they a kick out of how repulsed I am at the TV commercials.

      As for telemarketers, especially for Time Warner who try ever few months to sell me a cable package I love pointing out how much of a ripoff it is. 'So you're telling me for $100 dollars a month I get to watch TV with 5 minute commercial breaks every 15 minutes? If I watch an 'hour long' TV show 15 minutes of my life was wasted on ads. And I have to pay for that?' I'm usually met with 'wow, yeah when you put it that way...um....have a nice day'

      I'm old enough to remember when cable TV came around, TV you had to pay for instead of getting it free over the air. And I thought that it seemed like an ok tradeoff if we were going to be able to watch TV without ads. Seriously, I thought originally that was the whole point of cable TV. Somehow it slipped in that we were going to pay for the channels, and there would be JUST as much advertising as their was before, or even more.

  11. Re:Samsung employs the footgun ! by CanadianMacFan · · Score: 3

    Until they decide they need more money then your future ad-free TV becomes a TV showing ads and you spent an extra $300 for nothing.

  12. OK, but... by ytene · · Score: 5, Interesting

    I purchased a new Samsung TV in December 2015 and this was not discussed as even a possibility when I chatted through options and scenarios with the store. I chose an internet-connected TV because I live in an apartment building that cannot get satellite TV, so my best option for a wider set of programming was for a net-connected TV... I took a NetFlix subscription and already had Amazon Prime.

    However, for Samsung to start injecting commercials into the non-program parts of the TV [for example in the menus] would be a complete breach of the terms and conditions under which the set was purchased. It would be a bit like you purchasing a car, running it for 6 months, then being told by the manufacturer that, "Hey, we've decided your car is now a taxi. You'll have to take fee-paying passengers about when you drive. We won't ask you to change the route, but we will keep all the proceeds of the free rides you need to give."

    Not happening.

    In the UK at least I think this would fall fall of the "Goods and Services Act", might likely be "false advertising" [for failing to disclose the intent to push adverts], etc, etc.

    Interestingly, this isn't the first time that Samsung have tried this. They did it a couple of years ago in Australia and New Zealand, where subscribers to paid network services [like NetFlix] suddenly saw crude, badly-formatted adverts appearing in the middle of (paused) Amazon Prime streaming content. There was uproad, and Samsung pulled the firmware update, hastily claiming it was pushed in error...

    We might need to get ready for the same level of uproar if they try again...

  13. Re:Typical by sjames · · Score: 5, Insightful

    They're at least one-upping Google. Samsung makes you pay for it, stuffs it full of ads anyway. They're even stuffing ads into older devices you already paid full price for fair and square.

    And to complete the idiocy, they can't figure out why sales are down.

  14. Why the hell would you PAY for this??? by kheldan · · Score: 3, Insightful

    This is beyond rediculous. Why would you pay for a TV that pulls this shit on you? I do not pay premium dollars for a television set that shoves gods-be-damned ADS in my face! All I need a TV to be is a monitor, that's all. I don't even understand why anyone would buy a so-called 'smart' TV in the first place; doesn't everyone either have a DVR, a media center computer, or just watch cable/satellite/OTA broadcasts? On top of all that are the news stories we've all read about how these so-called 'smart TVs' are spying on us. What's next? Are they going to require you to watch streaming ads before it'll allow you to watch whatever you're feeding to the TV to watch? Why is anyone putting up with this shit?

    I will NEVER buy a 'smart TV'. Ever.

    --
    Are YOU using the TOOL, or is the TOOL using YOU? Think about it!
  15. Re:Samsung employs the footgun ! by WaffleMonster · · Score: 5, Insightful

    Depends what they do with it. If they sell ads to sell you a less expensive TV, maybe a lot of people could jump in. If they sell me a 60" LCD 3DTV for 199$, I could accept the ads.

    All this does is fuel a death spiral to the bottom. Before you know it every TV is $199 and buying a display that does not demand an Internet connection, constant data collection (e.g. cyber stalking) and ad pushing are no longer for sale at any price.

    This very same thing that happened with the app stores. Everything must be free or token cost because that's what people expect. Before you know it the entirety of the business model for software is indistinguishable from spy/mal/ad ware. Those left willing to pay cost are then summarily ignored by the market.

  16. Re:Samsung employs the footgun ! by Darinbob · · Score: 3, Insightful

    If you haven't seen it yet, see the "15 Million Merits" episode of "Black Mirror". (ad-free from Netflix, if you're not on a Samsung TV)

  17. Re:I remember when /. wasn't a bunch of whiny babi by fuzzyfuzzyfungus · · Score: 3, Insightful

    When spying is getting closer to being free with every improvement in IT efficiency it doesn't take much 'interesting' to be interesting enough to spy on.