Slashdot Mirror
Netflix Is The Least-Cancelled of All Major Streaming Services, Says Study (exstreamist.com)
An anonymous reader writes from a report via Exstreamist: A recent survey from IBM suggests that nearly 70% of streaming service subscribers never canceled their subscriptions. One of the more likely reasons subscribers cancel is because their credit cards expire and they never get around to updating the information in each service. The other most likely reasons subscribers cancel is because of advertisements (27%), which was above price (25%). Netflix is the least likely to get cancelled of the major services, according to the survey. Hulu and Amazon had a larger number of total cancellations. In terms of numbers, 40% of consumers have stated they have cancelled either Hulu or Amazon, with only 30% having cancelled Netflix. Shortly behind advertisements and price, 20% of users said a lack in quality or quantity of content would likely make them cancel their service. More towards the bottom, 17% said technical issues that hinder a smooth viewing experience would cause them to cancel. Roughly 73% of subscribers would download Netflix content, according to one survey. Another survey suggests that a majority of Netflix subscribers would rather cancel their subscription than see advertisements.
I've been using Netflix for a long time now. I recently got a notice that my streaming pricing was going to change. I'd been paying $7.99/ month for the streaming portion for 4 screens in HD. Apparently they've had a couple of price increases over the years, but they never passed those on to me until recently. Most companies would have changed my pricing each time. Being a company that treats its customers even half way decent gets them a lot of goodwill from me.
I do wish Netflix still had BBC programing, and some other stuff. But I also understand that some things are out of their control. Probably my biggest complaint is that they have become pretty slow in replacing older movies that they had on DVD.
And if I see any ads, I'm canceling. Why would I pay for service with ads? Makes no damn sense.
“Common sense is not so common.” — Voltaire
Notice that a good service doesn't give a shit if you cancel. Unlike every other service I've have: Verizon, comcast, AT&T
While Netflix left me wanting when they originally split streaming off as a separate service, I canceled the DVD portion in favor of keeping the on-demand streaming. They don't have EVERYTHING in their catalog, but compared to Hulu and Amazon Prime I am more likely to find what I want to watch in Netflix. That is true both for original content and regular content. Hulu I got solely to get 11.22.63 since I liked the book. After that I didn't have a reason to keep it based on the few shows I had a vague interest in. Amazon Prime I kept primarily because of its connection to Prime Shipping, but I have watched Prime few enough times that I'm ready to cancel it next month. Maybe it's just because I'm so accustomed to Netflix, but I feel I can find something to watch on Netflix that I will enjoy nearly 100% of the time. And with Prime and others I just don't have that hit rate. Could even be that Netflix UI is just better for me that the others.
I'm a recurring canceler on Netflix... as a Canadian with half of the content, I run out of content after a while and simply cancel my subscription to renew it a few months later and have new stuff pup up that interests me.
When they launched in my country with 1/10 of the content at best (including missing their own House of Cards), i ran out of things to see way before my free trial month ended and promptly canceled.
I apologize for the lack of a signature.