Spotify Is Now Selling Your Information To Advertisers (engadget.com)
An anonymous reader writes from a report via Engadget: Spotify is now opening its data to targeted advertising. "Everything from your age and gender, to the music genres you like to listen to will be available to various third-party companies," reports Engadget. "Spotify is calling it programmatic ad buying (Warning: source may be paywalled) and has already enabled it." The nearly 70 million people that currently use Spotify's free, ad-supported streaming service across 59 countries will be affected. The ads will be audio-based and stretch between 15-30 seconds in length. The advertisers who buy ad spots will be able to look for specific users by viewing their song picks to find the best matches for the products they're selling. Two weeks ago, China has released its first ever set of digital ad regulations that seems to all but ban ad blocking.
I figured they were doing this all along, and just now got around to announcing it. Telemetry is how all modern web businesses make money. How else would all of these services be "free"?
These headlines are so assuming. Your this. Your that. I am not a customer of Spotify, so they are not. I hope.
It must be fine.
Comment removed based on user account deletion
Period.
Will $CURRENT_YEAR be the year of the Linux Desktop?
You mean there are actually people who think Spotify gives away free music out of the goodness of their heart and a desire to make the world a better place, expecting nothing in return? How cute!
I want a new quote. One that won't spill. One that don't cost too much. Or come in a pill.
They also sell your username if someone higher on the social ladder wants the one you're using.
Hey, maybe that's how they can finally monetize Slashdot. I'll put up $5 for "CmdrTaco"
It works system wide.
They're not selling *MY* information....
This seems to be almost a Darwinian step in evolution for online data/service providers. I'm sure Spotify is only doing this to survive in the perilous digital wild.
Good luck with the gender thing.
Most 56 year old FBI agents show up as 12 year old girls.
They have more info on you and share it with the US Government freely.
Why they weren't doing this from day one?
I'm now on premium but when I was on free I was always wondering why many time the ads where so disconnected with my interests. Luckily now you will not get a reageton song while listening soft music XD
and every other website out there for the last 10 years, but still nowhere near as bad as their American counterparts, and Google, Microsoft, Facebook, etc? Yeah let's grasp for straws to make Spotify sound like the devil.
Too bad (harhar) the "service" isn't available in my locale.
Free, as in your money being freed from the confines of your account.
There is a big difference between offering ad space with targetization and 'selling your information to advertisers'.
Spotify knows which music you do like because you use Spotify to play that music. Duh! Your friendly local store knows your purchasing habits and the friendly owner is happy to use that knowledge to send offers and information your way. See the similarities?
There is NOTHING wrong with targetized ads. They are about using the information the company already has about you in order to offer you ads you may actually be interested in, instead of junk you ignore. The Internet would be a much better place if banners where actually useful, but unfortunately the concept is too complex to your average free software mouth-breather who is too busy trying to scream 'but it is muh data! muh data!' without choking himself.
There's this new technology called MP3 files. You can save music as digital files on your hard drive and listen to them without streaming! It's cool. You must be a hair above retarded to do it, so limitations may apply.
Millions of Millenials and Boomers yawn, half of GenX already beaten down too much to care, and the other half never used the app.
First ad I hear I am cancelling. I'm not paying 15$ a month to hear a fucking ad.
Remember, when you're using a "free" service, you're the product, not the customer, so don't complain when the company sells its product(users, or at least their eyes and ears) to its customers.
It's not exactly hard to find deals and discounts for Spotify Premium either. Six months free, $99 for the first year, etc. I think they also offer a student rate of $4.99 per month or something.
I love Spotify. Even the full $10 per month is worth it to get the full spectrum of music and avoid any annoying ads.
FTFA:
"Update: A previous version of this story asserted user data was being sold, this is not the case."
It's not. uBlock Origin is the current best method to rid yourself of the ads. Ads are now the largest vector for malware. While I do run BSD as my OS, I still don't want to see ads. They are invasive, take away valuable screen real estate, and I have NEVER bought something because of an ad--so the advertisers parasites efforts are useless anyway. Moreover, I don't want to be tracked, my info sold. This is the reason I have no Twitter, Facebook, LinkedIn, etc. For me, these services serve as a way for someone else to make money from me. None of these services are "free". You are paying for them.
I have friends who post photos of themselves with guns at the range. Now the world knows you're a gun owner. Ditto some posting pics of their cars with license plates in full view. It's one thing to ride down the road, but it's another to give your name, address, and license plate away when at the same time posting quasi-inflammatory political rhetoric online. Be the grey man... Move through the Internet like a fish through water.
Yes, it's paywalled, so why use that link? Do you really think I'm going to subscribe to the WSJ just to see an article? There are plenty of other sources:
http://www.businessinsider.com...
http://adage.com/article/agenc...
I thought the idea of audio ads was interesting. I haven't had speakers turned on for years, except when I do something like running a youtube video. I don't like being surprised by irrelevant sounds when I'm trying to concentrate. So if someone out there is yelling at me right now about the best laundry soap then I'm unaware of it.
since i download music like ive alwaysdone, pirated album in a beautiful rar file, nothing beats that
AND... an update to the Engadget story says they're not selling it. Presumably it's being used in their in-house ad system. All better now?
Letting ad givers to target potential audience using some of the customer information like age, gender etc. does not mean selling data or compromising personal data. As what I get from the post, ad givers will not get specific user information they just inform spotify that I want my ads to be heared by only females, because I my product has no use among men.
You get what you pay for
Has become:
If you didn't pay for it they get you!
Amazon might be able to sell mine, as I buy my MP3s from them. But they can't sell my listening habits, as I refuse to use their player.
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