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Your Political Facebook Posts Aren't Changing How Your Friends Think (qz.com)

An anonymous reader writes:It may be hard to resist airing political grievances or appealing to voters on social media during a U.S. presidential race as heated as this one. But no one wants to hear about your politics, least of all on Facebook. Those long rants about how Trump is a bully and a buffoon, Hillary is a crook, and conspiring against Bernie Sanders has doomed America forever aren't changing voters' minds, a new study found. A staggering 94% of Republicans, 92% of Democrats, and 85% of independents on Facebook say they have never been swayed by a political post, according to Rantic, a firm that sells social media followers. The firm surveyed 10,000 Facebook users who self-identified as Republicans, Democrats, or independents. The only thing those opinionated election posts are doing is damaging your friendships. Nearly one-third of Facebook users surveyed said social media is not an appropriate forum for political discussions. And respondents from each political affiliation admitted they've un-friended people on Facebook because of their political posts.

24 of 399 comments (clear)

  1. Incomplete title... by Anonymous Coward · · Score: 5, Insightful

    But they are changing how your friends think ABOUT YOU!

    1. Re:Incomplete title... by tripleevenfall · · Score: 4, Insightful

      Every single political post I see on Facebook is not really about politics, it's about someone trying to snidely imply that they are much more intelligent, high-minded, and enlightened than everyone else. It's not about Trump or Hillary. It's about trying to make themselves look like an upright, cultured, magnanimous person by publicly expressing disdain for others.

    2. Re:Incomplete title... by jellomizer · · Score: 4, Insightful

      Most facebooks posts are the same as bumper stickers.
      Where if a bumper sticker can change your mind on a topic, it means you didn't give that topic any though.
      But those political posts are just annoying, the sad part is they really think they are doing something important to the political process, while all they are really doing is isolating people who have different beliefs. Because the arguments are so vague that you are really just insulting the person who thinks differently.

      --
      If something is so important that you feel the need to post it on the internet... It probably isn't that important.
    3. Re:Incomplete title... by cyberchondriac · · Score: 5, Informative

      That's the truth.
      Anecdote time: I've got a friend who, for just the past year or two, suddenly, has bashed on his friends (or their family members) everyday on FB, and says how stupid he realizes they are now (without naming names, however), how racist or homophobic they are, how Trump is Hitler, Sanders is great, and religion is for mindless idiots, etc.. never thinking about the fact that some of his friends' wives are actually fairly religious and he's insulting them on a daily basis as well, and some are also conservative. He gets downright nasty.
      Worse, he copies and pastes quotes he gets from his newsfeed to sound worldly and intelligent, but I've known the guy for 30 years; he's never voluntarily cracked open a fucking book in his life. He's barely computer literate and was probably lucky to graduate High School. He doesn't know about half the famous people whose quotes he uses, so it's even more irritating that he's a total pseudo-intellectual who now believes he's the intelligentsia, all due to his political stances; and then he gets baffled why anyone should get "offended" at the toxic crap he spews everyday! Freakin' Trump has got more tact than him.
      He's changed dramatically in just the past year or two, to the point where his wife just left him a few weeks ago (his second divorce). He's gone completely off the SJW rails, all except for one aspect: feminism; women are still great when they're sitting on a Harley, wearing leather and showing their tits, and making him a sammich.
      He's ruining all his relationships via Facebook,and it's not changing one damn opinion, except ours of him.

      --

      Look back up at my post, now look back down, you're on the Internet. Now look back up. I'm a signature.
    4. Re:Incomplete title... by dugancent · · Score: 5, Insightful

      The exact same thing can be said about Slashdot.

      --
      SJWs are the new boogeyman. -Me
    5. Re:Incomplete title... by pr0t0 · · Score: 4, Insightful

      A political post from someone I know has never changed my mind about politics, but it has changed my mind about the person posting it. I have quietly ended a childhood friendship with someone through conscientious lack of contact, because they were just so fanatical about their political beliefs that I really didn't care to have anything to do with them any more. It killed a 30+ year friendship.

      --
      I'm sorry, but your opinion seems to be wrong.
    6. Re:Incomplete title... by Jeremi · · Score: 4, Informative

      >No one wants Trump or Hilary,

      This is demonstrably wrong.

      ... plus even if it was true, most people would still vote for one of those two candidates, because the anti-Trump people really don't want to see Trump in office, and the anti-Hillary people really don't want to see Hillary in office. In those circumstances, very few of them will be willing to effectively annul their influence on the election by throwing their vote away on a third-party candidate who isn't going to win anyway.

      Now if we had a third-party candidate who was polling competitively with the two first-party candidates, or if we had a voting system that didn't suffer significantly from the spoiler effect, things might be different. But we don't, so they aren't.

      --


      I don't care if it's 90,000 hectares. That lake was not my doing.
  2. The Tyranny of Specificity by Pseudonymous+Powers · · Score: 4, Funny

    Your Political Facebook Posts Aren't Changing How Your Friends Think

    This study is just a rip-off of earlier research into human psychology--specifically, of all previous research into human psychology--which has proven pretty conclusively that nothing anyone says has ever changed anyone's mind about anything ever.

    1. Re:The Tyranny of Specificity by sinij · · Score: 5, Funny

      .. has proven pretty conclusively that nothing anyone says has ever changed anyone's mind about anything ever.

      I was going to reply to your post with a detailed rebuttal, but you changed my mind.

  3. Incorrect conclusion. by Anonymous Coward · · Score: 5, Insightful

    They're looking at the wrong number by using the 94%.

    If 6%, 8%, and 15% of people are swayed, and the vote is nearly 50/50, then these posts are in fact potentially effective...

    1. Re:Incorrect conclusion. by Anonymous Coward · · Score: 4, Interesting

      A truly insightful AC post - elections in this country are tight, numerically speaking. In the last 40 years, only the re-election of Reagan was the spread more than 45%-55%, which means that a shift of just 6% of the votes would have changed every outcome.

    2. Re:Incorrect conclusion. by quantaman · · Score: 4, Insightful

      They're looking at the wrong number by using the 94%.

      If 6%, 8%, and 15% of people are swayed, and the vote is nearly 50/50, then these posts are in fact potentially effective...

      More than that just because someone doesn't think they've been swayed doesn't mean they haven't been swayed. People typically underestimate how much their views change over time. I can say that my views have evolved over the years on many topics, probably more than I realize. How much of that came from social media?

      At the same time I wouldn't expect a single post to radically change someone's opinions, in fact if it does than it's probably evidence that you never thought deeply about that subject to begin with. But give me a few days, weeks, or months to think about a set of arguments and evidence, then my views do indeed change even on established subjects.

      But it almost never happens instantaneously in response to a single argument or piece of evidence.

      --
      I stole this Sig
  4. Where should that conversation happen? by drew_kime · · Score: 4, Interesting

    Nearly one-third of Facebook users surveyed said social media is not an appropriate forum for political discussions.

    Then where is the appropriate forum? Seriously, what does this third of users think it's for?

    And by the way ...

    ... a firm that sells social media followers

    That makes me sad.

    --
    Nope, no sig
  5. Re:Generalization is appropriate in this case by danudwary · · Score: 5, Interesting

    The thing is, people THINK they aren't being swayed. Everyone, of course, thinks they've reached their opinion through careful thought and introspection. In actuality, we have a tremendous tendency to believe the very first thing we hear.

  6. It does change the way you think by timholman · · Score: 4, Insightful

    Those incessant political Facebook posts have certainly changed the way I think.

    First, they have changed my opinion of many of my Facebook friends due to their endless attempts to shove political arguments (of all persuasions) in my face (thank God for the "unfollow" button).

    Second, they have changed my opinion of Facebook and social media as a whole. Social media continues to devolve into more yelling, screaming, threats, trolling, guilt by association, and mob justice. And what makes it bad for Facebook is that the harder they try to "fix" things, the worse it becomes.

    I learned long ago to be extremely careful about discussing politics or religion, especially with friends. I sincerely wish more people would take that lesson to heart.

  7. Re:Duh! by __aaclcg7560 · · Score: 5, Insightful

    As a moderate conservative and registered Democrat, I believe in both God and Science. Believing in one doesn't cancel out the other.

  8. Climate [Re:Duh!] by Tablizer · · Score: 4, Insightful

    Republicans won't listen to science, you think Facebook posts are going to make a difference?

    That's not quite a fair assessment of their stance. In general they believe that the profit motive applies to scientists as well as business-persons such that scientists will bias their results to get more money just like any salesperson would. You could argue they are projecting their own greed into scientists, but they can claim that human nature is human nature, and most humans are naturally greedy (which is the basis of capitalism's feedback mechanism).

    You can argue specific climate facts, but they can always find a scientist (or a shill acting like a scientist) to poke holes in such facts.

    It's true that the Earth is a complex system with lots of "moving parts" such that its climate is the aggregate result of jillions of factors.

    You could point out that in most models, more CO2 warms the earth, and we know the CO2 increase is largely man-made due to the isotope signature.

    But they may reply that not all models show CO2 warming the Earth and/or the temperature readings are rigged by those "greedy scientists" I mentioned above such that there is no excessive warming beyond the normal natural ebb and flow.

    How does one prove scientists didn't rig temperature readings? There were no cameras following them 24/7. Ultimately it relies on trust, and if they believe scientists don't deserve our trust, there's not much one can do.

    Unfortunately we may have to wait until their tushies bake off or their houses are under the sea until they get a clue. Reality is merely poking them right now, but they'll only notice it when it kicks them in the nuts/cunt.

  9. In denial by Oswald+McWeany · · Score: 5, Insightful

    "94% of Republicans, 92% of Democrats, and 85% of independents on Facebook"

    THINK that they have never been swayed. They are wrong. Maybe no individual post has ever swayed them; however, multiple people posting opinions almost certainly has. There's a reason why WWII Germany, modern day Russia, and political parties worldwide put out propaganda. IT WORKS.

    Look at all the politicians who were against LGBT rights 10 years ago compared to now. Someone has changed their mind. It is the gradual acceptance of people and the political zeitgeist. People preaching acceptance have made a difference on their audience. A single post may not change anyone's mind. Dozens of people expressing an opinion might change someone's mind without them even knowing it.

    Sure, some things may never change. Trump's die hard supporters are never going to give him up- and Hillary's won't either; however, chances are at some point in our lives EVERYONE has changed their opinion on something- and it might have been the opinion of another that changed our opinion but we just didn't realize it.

    --
    "That's the way to do it" - Punch
  10. Re:Presenting real facts... by skids · · Score: 5, Insightful

    Posting the damning email evidence that she is lying crook will change the minds of any sensible people

    Problem is, you think that is smoking gun evidence, but the people you send it to don't see it as such, because they view it critically and know how to read between the lines, which maybe you should start looking into as well... if there is good evidence, it isn't what's been passed around, so you should probably figure out what's wrong with that "evidence" and find the real evidence. And if there is actually no such evidence, well, maybe it's you who should change your mind.

  11. Re:Duh! by tripleevenfall · · Score: 4, Interesting

    “The first gulp from the glass of natural sciences will turn you into an atheist, but at the bottom of the glass God is waiting for you.”
      Werner Heisenberg

  12. Salesmanship by Okian+Warrior · · Score: 5, Insightful

    Your Political Facebook Posts Aren't Changing How Your Friends Think

    This study is just a rip-off of earlier research into human psychology--specifically, of all previous research into human psychology--which has proven pretty conclusively that nothing anyone says has ever changed anyone's mind about anything ever.

    That's certainly true in the studies, and of course the scientists couldn't think of any other avenue to research so it must be true.

    OTOH, listening to Brian Tracy's "The Psychology of Selling" gave me the chills because, listening to him explain the methods, I got the distinct feeling that these methods would work on me *and* I can recall many times when they were used on me.

    The audio is downright scary at times, but I highly recommend it simply because it'll help you put your guard up against some of the techniques.

    He points out, quite correctly, that you can't get someone to change their mind without first pulling them out of heuristic mode and into systemic mode. The easiest way to do this is to ask a question, but there are other methods.

    Then you need to phrase the concept in a way that's important to the listener. You don't come in to an office and say "our copiers make xxx copies per minute, and are very reliable", you say "our copiers can save you $2000 per month in expenses, would you like to know how?". The $2000 is something the listener is interested in, and the question pops them into systemic mode. It's how you start a successful sales call.

    Most political screeds don't do this - they just state the position, and mostly it's not very convincing to begin with. Donald Trump has been called every bad name in the book, but I don't see how any of that would be persuasive or even make him a bad president. Donald Trump is behind in the polls *if the election were held today*, that's not persuasive *and* I don't even see the point of posting something like that.

    So if I wanted to convince people to vote for Trump, I might point out that amnesty for 14 million illegals will bring unemployment to 20% and decrease job security, then ask if there's any other issue that's more important to them than their own job security.

    (Is there? I'd be interested to know.)

    So if I wanted people to vote for Hillary, I might suggest that Trumps policies will cause economic decline in the US, and companies will flee to other countries or go out of business, then ask if there's any other issue that's more important to them than the economy.

    (Is there? I'd be interested to know.)

    And then there's people like Scott Adams, who has put a completely original spin on everything about the election, and predicted everything that actually happened from the viewpoint of hypnosis. (Even Nate Silver mis-interpreted Trump's popularity, which is what you get when you look solely at the numbers and not at the situation.)

    So no, I don't think it's quite correct to say "nobody has ever changed anyone's mind about anything ever". It happens all the time... in sales.

    (Here's Scott Adams talking about trying to purchase a vehicle. It's quite an interesting story, and shows a first-person view of one of the techniques of sales.)

  13. Re:Even more by Actually,+I+do+RTFA · · Score: 4, Insightful

    Rallies aren't valuable because the attendees are swayed. They're valuable because they appear in glowing terms on local TV. They're valuable because they pump up the attendees to vote/donate/volunteer. They're valuable because without them diehards won't have seen the candidate and may lose faith.

    --
    Your ad here. Ask me how!
  14. What is Chaos [Re:Climate [Re:Duh!]] by XXongo · · Score: 5, Informative

    Science 101 should have taught you that with any chaotic system, it is not possible to make predictions about the future state of said system.

    That is a misunderstanding of deterministic chaos based on oversimplified popular science.

    Some things can be predicted in a deterministic system, some cannot. But, in general, you very often predict the average properties of the system, even if you cannot predict the exact path through the phase space. In a chaotically dripping faucet, you can predict the average number of gallons per hour, even if you cannot predict the exact pattern of the drops. In a weather system, you can predict that July in Bismarck North Dakota will be warmer than January, even though you can't predict whether July 12 2019 will be rainy or dry. In a climate system, you can predict that radiative input equals radiative output, even if you cannot predict the exact temperature in Bismarck on July 12.

    Chaos is well defined. It does not mean "anything at all can happen."

  15. Re:Duh! by TechyImmigrant · · Score: 4, Funny

    “The first gulp from the glass of natural sciences will turn you into an atheist, but at the bottom of the glass God is waiting for you.”

      Werner Heisenberg

    He's overstating it. He was uncertain about the outcome.

    --
    I should use this sig to advertise my book ISBN-13 : 978-1501515132.