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iOS and Android Combined For Record 99% of Smartphone Sales Last Quarter (macrumors.com)

An anonymous reader writes: The research firm Gartner has crunched some numbers and found that Android and iOS accounted for a record 99.1% worldwide market share in the second calendar quarter of 2016, which is compared to 96.8% in the year-ago period. What some may view as even more shocking is that Android accounted for 86.2% of the market share in the second quarter, up from 82.2% a year ago. Meanwhile, iOS lost some ground as it dropped to 12.9% market share from 14.6% in the year-ago period. It's no surprise that Windows and BlackBerry have been losing market share. They dropped to 0.6% and 0.1% market share worldwide respectively. Just six years ago, BlackBerry and Symbian operating systems were industry leaders. Now, they're industry losers. Which third-party operating system has what it takes to take on the establishment?

36 of 191 comments (clear)

  1. We live in a 2 OS society by The-Ixian · · Score: 5, Funny

    Want to buy a third party? hahaha, go ahead, throw your money away!

    --
    My eyes reflect the stars and a smile lights up my face.
    1. Re: We live in a 2 OS society by Anonymous Coward · · Score: 2, Funny

      Don't blame me, I voted for Kane.

    2. Re:We live in a 2 OS society by im_thatoneguy · · Score: 4, Interesting

      The question is can Google move Android/Chrome to the desktop fast enough to capitalize on their phone dominance. Apple isn't showing any interest in OSX anymore. Linux has to wait for someone to win and then copy.

      Essentially you have Google and Microsoft in a duel where the first to finish assembling the gun in front of them wins. It looks like nothing is happening but as soon as one of them gets an OS and app library that solves both desktop and mobile the race will be over in a near instant.

      Major innovation started and stopped with the shift to capacitive touch/multi-touch touch screens and the availability of 2G Edge data. People scoff at Windows Mobile 5 using a stylus, but anyone who has tried to use a resistive touch screen with their finger knows why styluses were necessary. Apple got there first but their first-mover success is rapidly evaporating and they've lost all advantage they once had on hardware quality and design both in mobile and the desktop market.

      So the question becomes who gets Photoshop first? Windows Mobile as a Universal Application or Google as an android app for the Chromebook?

    3. Re:We live in a 2 OS society by rtb61 · · Score: 3, Interesting

      Nah, there is no such thing as an operating system for typical consumer targeted appliances, it pretty much disappears in the background. M$ is dead on consumer appliances and with the Windows 10 probe leaving a permanent memory of 'M$ watching you masturbate' in everyone's minds, never able to cum (tee hee) back. Android with it's someone messy java layer looks to be a lock in. Now can that java layer be fixed to provide better access for high end games and be an extension to a more typical Linux distribution like Ubuntu, to provide greater access to interactive content.

      Apple of course is not so much loosing market share, their high end market remains the same, they are simply not picking up the rapidly expanding low end of the market for smart phones, where the much more competitive and diverse Android systems are taking by storm (so larger market and Apples percentage drops but they retain the same sales because their part of the market was already buying smart phones years ago). Apple pushing privacy was a really smart well timed moved and did real damage to M$ on consumer products (they now hate using windows no matter what the public relations firms claim, that whole windows anal probe 10 a really stupid move by M$ and now demanding people pay for the probe even more insulting, paying to have their privacy stolen, talk about arrogance, mind boggling).

      --
      Chaos - everything, everywhere, everywhen
    4. Re:We live in a 2 OS society by Solandri · · Score: 2

      Linux has to wait for someone to win and then copy.

      Android is Linux. It's what Linux is capable of if the developers of the GUI actually give a damn about making it easy for non-programmers to use. It's been simplified a bit too much for desktop use. But putting back what they stripped out should be a lot easier than having to develop it from scratch.

      Like immortality, Android has achieved the market dominance Linux advocates have always dreamed of, just not in quite the way they wanted.

    5. Re:We live in a 2 OS society by Dahamma · · Score: 2

      Apple isn't showing any interest in OSX anymore.

      Wait, what? Apple is on target to make well over $20B in revenue on Macs this year. The upcoming release (Sierra) has Siri and Apple Pay integrated (and a preview release of a new filesystem to replace HFS+ on SSDs, APFS). How the hell is that not showing interest?

      And here's a really fun stat: while Apple has between 7-9% share on laptops UNITS, they have ALMOST 50% SHARE ON LAPTOP REVENUE. Market share by units is much less interesting than revenue. High margins have always been Apple's bread and butter, they obviously don't need a majority of mobile or laptop unit sales to be a $600B company.

    6. Re:We live in a 2 OS society by Plumpaquatsch · · Score: 2

      Want to buy a third party? hahaha, go ahead, throw your money away!

      Well, unlike voting for a third party, with buying you actually get what you paid for instead of what the majority bought - even if what you got turns out as useless as predicted by others.

      --
      Of course news about a fake are Fake News.
  2. But But But!!! by MightyMartian · · Score: 2

    Any day now, Windows Phone and Blackberry are gonna like totally rule the world!!!!

    --
    The world's burning. Moped Jesus spotted on I50. Details at 11.
    1. Re:But But But!!! by zlives · · Score: 2

      people don't buy OS, just interface or functionality. who knows what 6 years from now is going to look in this market!!

    2. Re:But But But!!! by BronsCon · · Score: 4, Funny

      Tinder is not available as far as I can tell.

      What would be the point? Who wants to hook up with a Windows Phone user?

      --
      APK quotes people (including myself) without context and should not be trusted. Just thought you should know.
  3. classic chicken and egg. by Anonymous Coward · · Score: 2, Insightful

    Nobody buys X because there's little software support, and nobody even knows it exists due to lack of market buzz. There's little software support and no market buzz because nobody buys X.

    Pretty hard to break out of that cycle. Sometimes it happens, but often out of sheer luck more than anything that can be intentionally duplicated. It was tried with Tizen, Maemo, FirefoxOS, and others, and all failed.

    These things tend to change over long times. We're just now after many decades ending the Windows monopoly with the average person moving to Android and iOS, and consoles replacing Windows in the gaming space. It will probably be decades before something seriously challenges the big-two mobile OS out there right now. Of course it could happen sooner, but it doesn't seem like a good bet.

    1. Re:classic chicken and egg. by Opportunist · · Score: 4, Insightful

      Well, not to say it ain't so, but in this case you're looking at a market where the two current top dogs were rather late to the party and benefited from everyone else dropping the ball big time.

      Nokia was the de facto market leader but simply snoozed when the big change towards touch screens set in.
      Blackberry had the enterprise market firmly in their grasp, and not only did they have a lot of features enterprise users wanted, they also managed to make having a Blackberry as a manager an important status symbol. A decade ago you pretty much HAD to have a Blackberry to be taken serious in management circles. Look where they're now after a series of blunders and hubris.
      And while MS never really had a big market share in the phone business, they had every advantage on their side, they have the de facto standard on desktops and could have worked out something huge with phone + computer tie-ins, in a depth nobody else could achieve. They finally try that but ... too little, too late, and all the accomplish by it now is to piss off their desktop users.

      So, I cannot really say that this is one of those scenarios where the early bird gets the worm, grows big and keeps everyone else in its shadow so they can't grow as well. There were some serious mistakes made by the former market leaders and other competitors. Google and Apple won because they were able to predict better where the market is going and what consumers and business customers alike would want.

      That can change rapidly again. We're today at the point where cellphones get powerful enough to replace netbooks soon. My prediction would be that the manufacturer that manages to find the right gadget at the right time to capitalize on this and offer something that could make the cellphone replace current netbooks, you have the next market leader.

      --
      We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
    2. Re:classic chicken and egg. by mspohr · · Score: 2

      Looks like people are starting to think along these lines.
      These people have a shell with keyboard and display which uses your smartphone as the processor.
      https://www.kickstarter.com/pr...

      --
      I don't read your sig. Why are you reading mine?
    3. Re:classic chicken and egg. by tgv · · Score: 3, Interesting

      I bought a Windows phone (last year) because I don't like Android (bad experiences with Samsung and Moto), and iOS phones are too expensive. And I don't need all those apps. I just want to make a few calls, use internet from time to time, and perhaps look at a map, or send/read a few messages. That's it. Windows is perfectly fine for that, and the phones are competitively priced.

      I guess there are not many like me.

    4. Re:classic chicken and egg. by RandomActOfKindness · · Score: 2

      I guess there are not many like me.

      There's lots like you. But they've got all their peers telling them Windows and BlackBerry are the wrong choice, for so many reasons that, right or wrong, are hard to argue for anyone who isn't knowledgeable. We're social animals, most just move with the herd.

    5. Re:classic chicken and egg. by david_thornley · · Score: 2

      If you know that you aren't going to want apps, and are happy with making a few calls (odd use for a smartphone, but....), hit the web now and then, use maps, whatever, then a Windows phone will work for you. Similarly, if you want to buy a desktop or laptop and are happy with email, a web browser, light word processing, and a few casual games you'll be better off with Ubuntu or Mint than Windows. Most people aren't that sure of their future desires.

      When Pokemon Go hit, I had to download the app to keep in the office conversations. If it wasn't available for my phone, I'd have missed out.

      --
      "When you have eliminated the unacceptable, whatever is left, however improbable, must be the truthiness" - Holmes
  4. Android is now officially the new Windows by toadlife · · Score: 4, Insightful

    I could see this years ago when Android was still very flaky POS and iOS completely dominated the smart phone landscape. The parallels between the Android/iOS market and Mac/PC market were too many for it turn out any other way.

    --
    I don't always use unix-like operating systems; but when I do, I prefer FreeBSD.
    1. Re:Android is now officially the new Windows by danbob999 · · Score: 2

      The first iPhone wasn't even a smartphone. It was a glorified feature phone with a touch screen.

    2. Re:Android is now officially the new Windows by toadlife · · Score: 2

      Oops. I am guilty of being the typical myopic USian here. Worldwide, I see that you are absolutely right

      They dominated in the U.S. market.

      --
      I don't always use unix-like operating systems; but when I do, I prefer FreeBSD.
  5. third-party operating systems by Anonymous Coward · · Score: 2, Insightful

    A third-party operating system is nice and all, but what we really need is a third party that primarily has the interests of its users in mind. By now I am convinced any other large corporation cannot be that party. They would just turn into another Apple, Google or Microsoft, quickly morphing their OS into a tool to treat the users as cows to be milked instead of users.

    Unfortunately I do not see anyone else having the deep pockets required to actually make a change, and the public at large is much to lethargic to care, let alone do something about it.

  6. Blackberry by maliqua · · Score: 4, Interesting

    Well since blackberry has started using android on its new devices its not even slightly surprising that BB OS is losing market share, i'd be more interested to see if blackberry's market share has gone up or down as a device maker since the switch

  7. Windows Phone by fredgiblet · · Score: 3, Interesting

    WP has what it takes, but it got it too late, had too many missteps along the way and lost the mindshare war. So the only way it can make a dent is if one of the others takes a dive.

    1. Re:Windows Phone by PhrostyMcByte · · Score: 4, Interesting

      Huge missteps mostly recently. Windows Phone 7 through 8.1 were fantastic -- always smooth as butter, responsive, relatively bug-free, had a great UI, and had fantastic tools for devs. I also own several high-end Android devices and if you could live with less apps I really do think Windows Phone was superior to Android.

      10 was a huge step back -- no longer smooth and incredibly buggy. I got a Lumia 950 to replace my aging 920 and only now a year later with the Anniversary release can I say it is something they should sell, but it's still only comparable to Android levels of smoothness. I really miss the lag-free 8.1 OS.

  8. 12% is dangerously low by OpenSourced · · Score: 4, Interesting

    12% market share approaches the danger zone. For some applications, perhaps just 5% of your potential public will use iOS. Then you don't develop the iOS version. Market dominance snowballs in this kind of situations, as we regrettably know from the Windows story.

    --
    Rome taught me patience and assiduous application to detail. Virtues which temper the boldness of great, general views.
    1. Re:12% is dangerously low by Nemyst · · Score: 4, Insightful

      Bear in mind that this is sales, not install base. iOS still has a big install base and they seem to be bigger spenders than Android users in terms of apps.

    2. Re:12% is dangerously low by Lost2Home · · Score: 3, Informative

      Actually if you look at the Gartner numbers (broken out by brand), you will see that Android owns the low end market with off brands. If you just compare Samsung vs Apple at the high end, it is about 63% to 37%. So while still a commanding lead, it isn't the overwhelming majority when you consider Apple's target customer base.

    3. Re:12% is dangerously low by danbob999 · · Score: 2

      iOS users spend more money than cheap-ass Android users. That's why it is still so relevant.

      It depends. If you are a developer wanting to make as much money as possible from a crappy game with in-app purchases such as a colored item for your virtual character, sure. If you want to charge $2 for a ZIP file extractor, again, I agree. If you want to make money from a fart application, iOS should be your main focus.

      But that's not the type of application I care about.
      Your bank application, social networks, messaging applications, useful free tools, open source applications, email, calendar, browsers, music, photos, are all free and the developers couldn't care less if you buy that crappy game or not, because they are not earning money through app sales.

      So think about it. If you are going to develop a good, useful, free application, which platform are you going to target? One with 86% market share? One with 12%? Maybe both? I am sure a lot will choose both. But if Apple stays at this level or continue to fall, I wouldn't be surprised if a lot of developers are going to drop that platform, just like there is more stuff (and more stuff first) on Windows than on OS X, despite the fact that Windows users are probably "cheap-ass".

      I have yet to find a single iOS paid application that I would like to get on Android but don't have access to.
      In the mean time, Android has got WiFi hotspot first, good GPS navigation first (Google Maps started it all) and custom keyboards first. Stuff I care about (I actually bought my first smartphone right after these two features were made available).

      Android still has some issues to face, but its "cheap-ass" user base isn't one.

    4. Re:12% is dangerously low by danbob999 · · Score: 3, Interesting

      The problem is Apple hasn't done anything interesting since, well, the iPhone 4. The iPhone 4 brought high-DPI displays to smartphones. It was badly needed.

      High DPI displays weren't needed. What was needed (and still is) is high resolution displays. A 1" high-DPI display would be useless. A 2 megapixel display can fit a lot of content no matter its size. It looks good on a 70" TV as well as on a 5" phone. Of course, you don't watch TV from the same distance as you hold your phone.

      DPI was a gimmick, just like retina.
      Up to the iPhone 3GS, the standard resolution on phones was 320x480. Apple had some of the largest displays at 3.5". The first Androids had 3.2" displays with the same resolution. Nobody ever thought on bragging that the DPI was higher on Android. It would have been dumb.
      Then Android makers started releasing larger phones with higher resolution displays, such as the original Droid (854x480, 3.7"). It was a huge improvement over what existed before. Apple wanted to be back in the game, so they released a phone with an even higher resolution (960x640) which was of course even better. Except that since Android makers were releasing 4" phones and Apple was stuck at 3.5", they had to brag about something. So they "invented" (for all practical purposes, since nobody used the term before in the smartphone market) DPI (also refereed to as PPI). Since they now had the smallest displays, even if Android makers reached the same resolution, they would have less DPI so the iPhone would be "superior". Unfortunately, many reviewers bought into that crap and even some people on slashdot.

  9. I want maemo back! by Anonymous Coward · · Score: 2, Insightful

    The spirit of maemo/MeeGo or even ugh Tizen. And not manufacturers bloatware and walled gardens :(

  10. Doubt it by toadlife · · Score: 3, Insightful

    Apple has done fine on the OSX side with less than 10% share for more than a decade now. Yes, there are many more apps for Windows than OSX, yet their share has been remarkably consistent.

    Apple devices are marketed towards a niche segment that is outside of the commodity (Windows/Android) markets. They enjoy *much* higher profit margins than any Android phone maker. Apple users, being more affluent group, are also more likely to pay for apps in the market, which keeps developers attracted to the platform.

    To paraphrase Voltaire, If Apple did not exist, it would necessary for the market to create one.

    --
    I don't always use unix-like operating systems; but when I do, I prefer FreeBSD.
  11. 2009: Everyone Else 82%; 2016: Android 86% by CrashNBrn · · Score: 2

    According to Statista's chart, in 2009 "others" were 82%+. iOS was 10-12% and Android was ~%6. iOS market-share looks like it hasn't changed much at all over the last 7 years.

  12. Re:Impressive! by Anonymous Coward · · Score: 2, Funny

    It actually got 12.9%. Even more crazy!

    Meanwhile, iOS lost some ground as it dropped to 12.9% market share

  13. Re:Also by Art+Challenor · · Score: 2

    I prefer the observation that Android and Windows Phone accounted for 87% of the market.

  14. And again Apple is doomed because iPhone 6 sold by Plumpaquatsch · · Score: 2
    And again Apple is doomed because iPhone 6 sold so well. Lets look at the data from the year before, mkay?

    http://www.gartner.com/newsroo...

    Q2 2014:
    Android: 243,484k units, 83.8%
    iOS: 35,345k units, 12.2%

    IOW Apple has a higher marketshare Q2 2016 than Q2 2014. Apple is domed!

    If only they had sold 10 million less phones in Q2 2015, there'd be a nice steady growth in marketshare, but no, they had to doom themselves by being so successful last year.

    --
    Of course news about a fake are Fake News.
  15. Linux /w Multiple userlands by DrYak · · Score: 2

    Now can that java layer be fixed to provide better access for high end games and be an extension to a more typical Linux distribution like Ubuntu, to provide greater access to interactive content.

    You don't need to fix the java layer. You don't even need the games to target android.
    Linux is a complex and flexible beast (chroot, containers, etc.)
    There are already platforms out there where the android userland is co-sharing the phone with another userland.

    e.g.: Jolla's Sailfish OS is a full blown GNU/Linux platform, using a QML interface on Wayland.
    Still it also has Alien Dalvik, a port of the android machine and userspace so you can tap into the android echo system and run most of its games an apps.
    (the community edition of Sailfish OS has SFDroid that similarily runs Sailfish OS alongside Cyanogen mod).

    And if you look closely, platform like Valve's Steam also bring in their own userland (so closed source Linux games can target a predefined set of libraries and version prodivded by steam, instead of whatever happens to be provided on that Linux distribution).

    So it might be that in the future, an Android Tablet is the "default" platform.

    Want to play real, desktop-level games ? Install Steam, it will provide a full blown environment with all the low-level access that your games will need (well as long as the functionnality is supported by your hardware and kernel drivers).
    Also plug-in a controller in the OTG USB port (or more likely, given the tendency of current home consoles, bluetooth-sync a wireless one)

    Want to do serious buniness work on your tablet ? Once you've solved your keyboard needs (again, I suspect bluetooth will be more popular than OTG. Except maybe for dock-keyboards), environment like Fedoras/Red Hat's Flatpack or Ubuntu's Snap got you covered.
    They'll come with the base library (more or less), and the rest will be packaged together with the LibreOffice.org flat pak you're installing.

    Enjoy your hardware that is simultaneously running Linux/Android, and Linux/GNU (with 2 different providers for the GNU part).

    The only limitations are:
    - hardware. you need beefier tablet that can actually be used this way. But hardware constructors are comming this way.
    - UI integration. The device's main UI need to beautifully integrate Android base apps, with Steam Games and FlatpPak/Snap office software, with all software looking like first class citizen and easy switching from on to the other, no matter which userland is used by which software.
    - vendors that actually attemps such devices.

    But the base message is that, a single convergent OS, à la Microsoft Windows for Surface, isn't needed that much.
    Linux is a convergent kernel, and using several userlands depending on usage pattern is okay.

    --
    "Sufficiently advanced satire is indistinguishable from reality." - [Tips: 1DrYakQDKCQ6y52z6QbnkxHXAocMZJE61o ]
  16. iOS : Nope, not the first. by DrYak · · Score: 2

    The original iPhone in 2007 was the first true smartphone.

    Nope, there was already a budding PDAs (personnal digital assistant) market going for years.

    Since the 90s there has been things like Psion (running EPOC, grand father of Symbian)
    Or later things like Palm (managing to reach success, born out of the massive flop of Apple's Newton).

    Some (as early as Handsrping's also-running-PalmOS Visor - which eventually got bought by Palm and gave the Centro line) where also featuring phone functionnality.

    (Though Psion could get modems or wifi Compact cards, I haven't heard of any of their digital assistant being usable as a phone.
    The closest to it being Communicator by Nokia. Basically a Psion-like-ish clam-shell design, with a nokia phone bolted on the outside. You could use the phone to call, the PDA could see and use the phone like a modem, but both were separate devices sharing the same shell.
    Handspring were really visionary with their Visor).

    iPhone was simply Apple's finally successive attempt at doing the same, (after their previous fiasco with the Newton).
    Their only advantage being simply the same as the iPod:
    - nothing new, even a technological set-back (the capacitive "fingers only, no stylus needed" touch screen being the only novelty)
    - huge logistics and production chains
    - massive marketing campaign with deep pockets for budget
    - and consequence of the previous one, managing to explain to everyone's grandma why they definitely need a pocket computer.
    - and a huge fan base that is going to buy it, on the only ground there's an Apple logo on it, even before thinking if it's useful to them. (That helps spreading something new before it really catches on)

    --
    "Sufficiently advanced satire is indistinguishable from reality." - [Tips: 1DrYakQDKCQ6y52z6QbnkxHXAocMZJE61o ]