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How G.E. Is Transforming Into An IoT Start-Up (nytimes.com)

Slashdot reader mspohr shares an article about "General Electric 're-inventing' itself as a software start-up." Jeffrey R. Immelt, the CEO of America's largest manufacturer, describes how he realized that data collected from their machines -- like turbines, engines, and medical-imaging equipment -- could be as valuable as the machines themselves. Now G.E. is hiring software engineers and data scientists from Amazon, Apple, Facebook and Google to try to transform the company into a "124-year-old startup" to take advantage of the Internet of Things and offer futuristic new services like predictive maintenance.

The Times calls it "the next battlefield as companies fight to develop the dominant software layer that connects the machines," adding that by 2020 there will be 100 times as much data flowing from G.E.'s machines. Now G.E. Digital is using the open source PaaS, Cloud Foundry, to develop Predix, a cloud-based operating system for industrial applications like monitoring and adjusting equipment in the field, whether it's an oil-field rig or a wind-farm turbine. To help transform the company into a digital powerhouse, they're building a 1,400-employee complex in San Ramon, California "designed to suit the free-range working ways of software developers: open-plan floors, bench seating, whiteboards, couches for impromptu meetings, balconies overlooking the grounds and kitchen areas with snacks." And they've also launched the Industrial Dojo program "to accelerate the ability for developers to contribute code that enables the Industrial Internet".

20 of 115 comments (clear)

  1. First item on the agenda... by Anonymous Coward · · Score: 5, Insightful

    Let's hope the first item on their agenda is how to handle security in their internet connected machinery and what to do in the inevitable event of breaches. Or they could just learn their lessons the painful way.

    1. Re:First item on the agenda... by UnknownSoldier · · Score: 4, Informative

      I was going to say the same thing.

      It's all fun and games until you get hacked.

      IoT is a complete security clusterfuck disaster waiting to happen.

      I don't "need" my fridge or toaster to be on the internet where some script kiddie can hack it.

    2. Re:First item on the agenda... by Ol+Olsoc · · Score: 2

      I was going to say the same thing.

      It's all fun and games until you get hacked.

      IoT is a complete security clusterfuck disaster waiting to happen.

      I don't "need" my fridge or toaster to be on the internet where some script kiddie can hack it.

      Worry not citizen! The Internet of things is perfectly safe. And when it isn't, we have McAfee for Toasters to protect you from the bad guys.

      --
      The shepherds did so well protecting the flock that the sheep no longer believed that wolves existed.
    3. Re: First item on the agenda... by UnknownSoldier · · Score: 2

      Interesting point about making the devices display only!
      Though I'm not sure I'd want an alarm system where someone can query it for "current active people detected." :-)
      At least the "damage" would be minimal if it couldn't accept remote commands.

      I would have far less qualms about IoT if they adopted something like SSH public+private key.
      I guess the question is "How much security is good enough for IoT" ?

      (Obviously any at this point is a step up from none.)

    4. Re: First item on the agenda... by Hognoxious · · Score: 3, Interesting

      I guess the question is "How much security is good enough for IoT" ?

      Unless you're making devices. Then it's either "how much security can we get for a budget of X?" or "how little security can we get away with, given that the budget for it is zero?"

      --
      Confucius say, "Find worm in apple - bad. Find half a worm - worse."
    5. Re:First item on the agenda... by thegarbz · · Score: 2

      This is G.E. We're talking about.
      They will take the 'painful way' option but without the complication of 'learning'.

      At least they'll be consistent with the rest of their industrial portfolio.

    6. Re:First item on the agenda... by thegarbz · · Score: 2

      fridge or toaster to be on the internet

      Oh look another person who completely doesn't understand IoT.

  2. Well, it was a good run, just 126 years by ArtemaOne · · Score: 2

    nt

  3. Skeptical or terrified? by shanen · · Score: 3, Insightful

    Many years ago I worked for a startup subsidiary of GE and I was not impressed with the management style. I don't think it's just sour grapes due to my being pushed out the door, because the entire subsidiary died a couple of years later. Some kind of Internet thing. Of course it was doomed, eh?

    Then again, after reading Jack Welch's book, I think there are grounds for concern. If GE is still as he made it in his image, then it's a dangerous and sociopathic entity. If it were an actual human being, then it is probable that we would all be dead now. Shades of the vicious ASI (artificial super-intelligence) in Our Final Invention (My quasi-review at https://ello.co/shanen0/post/g... as of last week?) No respect for your humanity after GE gets enough IoT devices into the market, and they still design lots of devices for the Chinese to build. Of course the Chinese involvement creates another layer of concern.

    We need an economic system that rethinks things in terms of freedom. Cf my sig, eh?

    --
    Freedom = (Meaningful - Coerced) Choice != (Speech | Beer^2), and sad sock puppets' bad mods avail them naught.
  4. New business, still not paying taxes by chadenright · · Score: 3, Insightful

    I guess nobody's told the big guys that the majority of small businesses fail, fail hard, and fail quickly, but not quickly enough to be cheap. Anyone want to bet that within 4 years, 50% of their currently-american software folks will be outsourced and within 8 years that number will be closer to 75%?

    1. Re:New business, still not paying taxes by NoNonAlphaCharsHere · · Score: 2

      Yeah, but GE has the benefit of not having to pay any corporate income tax, so they're a leg up on all those small business losers.

  5. GE Invented offshoring by tomhath · · Score: 4, Informative
    Seems kind of poetic justice that GE needs to reinvent itself to write software after Jack Welch kickstarted offshoring software development to India

    Indian executives say early investments by GE in India gave their technology and business service sectors crucial credibility and cash when other companies still viewed the country as a risky backwater. Moreover, exposure to Mr. Welch's culture of cost-cutting and efficiency taught them business skills they are now using to compete globally, often against U.S. firms.

    1. Re:GE Invented offshoring by Anonymous Coward · · Score: 2, Interesting

      yes -- we call him Neutron Jack at GE. After he's done, the buildings are still standing but the people are all gone.

      he came up with "rightsizing" in the mid 90s and pretty much destroyed GE's future, but the short term books look great.
      Now, they realize that they might have made a mistake on that?

  6. Be afraid. Be very afraid. by Opportunist · · Score: 2

    A company the size of GE cranking out insecure, hackable crap.

    Which is a brilliant move from a company point of view. Never again they'll have to deal with warranty claims since the first thing the customer now has to do is to fry the wifi part of his new fridge, voiding the warranty in the process.

    --
    We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
  7. Re:Why not sooner? by ColdWetDog · · Score: 2

    Why did it take GE so long to load up on sensors, and computers, for its multimillion dollar turbines? This could have been done 15 years ago. For the stuff GE sells, it is worth hiring people to squeeze out an extra few percent of performance.

    I'm not sure what in the hell this is all about except as MBA babble. GE turbines, fixed and mobile have had an extensive sensor suite for years. Does anybody think you're going to run a multi million dollar device with a couple of gauges and an on / off switch? Maybe they're going to rethink how they put together toaster ovens but that hardly seems to be much of a headline.

    Nothing to see here, move along.

    --
    Faster! Faster! Faster would be better!
  8. BWAHAHAHAHAHA! by MadTinfoilHatter · · Score: 2

    GE transforming to a startup? Yeah, and on the same note I'm sure that the local circus elephant will learn to fly and soar through the skies any day now. Seriously, as someone who's been working as a contractor for GE for almost 2 years now, the notion of them becoming a startup is utterly ridiculous. In practice the "startup" changes have meant abandoning personal office space for noisy productivity-destroying open plan offices, appointing someone as "scrum master", slapping a parody of scrum on top of the waterfall model and calling it agile.

    Seriously, what the would need to do is shave off about 7 layers of bureaucracy, because right now, something as simple as trying to get QA to accept that the test reports generated by the test automation are not going to be identical to the ones that were previously used when testing was done by hand is a six month political struggle where managers of different departments have to assert themselves in a dick measuring competition. I'd say these guys are about 123 years away from being a startup... :-P

  9. Re:Odd, this "free range" environment... by Zontar+The+Mindless · · Score: 2
    --
    Il n'y a pas de Planet B.
  10. Re:Open-plan floors by Zontar+The+Mindless · · Score: 3, Insightful

    "Designed to suit the free-range working ways of software developers" my ass.

    It's designed (a) to save on costs (one big room as opposed to many small ones) and (b) to keep you and what's on your screen under the watchful eye of management at any and all times.

    It is in no wise intended to foster worker productivity. And it doesn't.

    --
    Il n'y a pas de Planet B.
  11. Free Range? by MrBoring · · Score: 3, Interesting

    For the record some of us HATE this idea. I don't want to be that close to my coworkers. I can't work with people staring over my shoulder. I need a reasonable amount of privacy. Since I spend over a third of my life there, I want to be able to bring a couple of personal things and not move them around all the time.

    What makes people think professionals known for introversion want to have absolutely NO privacy?

  12. 25 years late to the game by Chriscypher · · Score: 2

    It's nice that GE is thinking about this now, but this is far from a new idea.

    Predictive maintenance was a new thing 25 years ago. Companies like Computational Systems Inc (CSI), which was later acquired by Emerson, pioneered this technology.

    CSI's first product line used accelerometers placed on each axis to analyze vibrations, which was then graphed and analyzed by software. Based on vibrations, they were able to tell when ball bearings were wearing out so that they may be replaced as part of scheduled line maintenance and avoiding downtime often rated in the $100Ks per hour.

    They branched off into other products such as oil analysis, where they magnetically detected metal in engine oil to determine wear. Etc.

    Very interesting stuff. (Disclosure: I worked for them in the early 90s.)

    --
    "You have liberated me from thought."