Apple Accidentally Lists iPhone 7 and iPhone 7 Plus Ahead of Its Wednesday Event (bgr.com)

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Apple Accidentally Lists iPhone 7 and iPhone 7 Plus Ahead of Its Wednesday Event (bgr.com)

Posted by msmash on Tuesday September 6, 2016 @05:20AM from the new-iPhones dept.

From a BGR report: Everyone makes mistakes from time to time, and it looks like the web team responsible for updating one of Apple's websites accidentally pushed an update live early this morning. Reddit user "Jaspergreenham" says he was browsing the accessories page on Apple's Hong Kong website when he stumbled across the two new phones. Notice anything wrong with that screen capture? The left-hand column on the site allows users to drill down based on device model, but there are two devices listed there that don't actually exist yet: The iPhone 7 and the iPhone 7 Plus.Apple doesn't usually misses out on these things.

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Not hype generation at all by Dunbal · 2016-09-06 05:20 · Score: 4, Insightful

It was an "accident".

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Seven puppies were harmed during the making of this post.
1. Re:Not hype generation at all by Anonymous Coward · 2016-09-06 05:25 · Score: 0
  
  Just like this "story". Completely accidental and not paid for my Apple's marketing team in any way. They "stumbled" across the listing.
2. Re:Not hype generation at all by cdrudge · 2016-09-06 05:27 · Score: 3, Interesting
  
  And it wasn't even the actual devices that were "accidentally" shown. It was for accessories that were compatible with the devices and nothing was indicated as belonging to those categories. In reality, the "accident" likely was them creating a category in their back end and marking it as enabled/visible before hiding it until Wednesday (or whenever).
3. Re:Not hype generation at all by asalazar · 2016-09-06 07:58 · Score: 1
  
  Oops! They did it again.
  
  --
  Slashdot: Where the sig outsmarts the comment
4. Re:Not hype generation at all by omnichad · 2016-09-06 08:20 · Score: 2
  
  Or it never happened. I can pull up the page and with Chrome's inspector add the two options to the live HTML. Then I can take my own screenshot showing their new Android tablet as a category.
  There aren't even any graphics involved in this leak - just something easily, easily faked.
And I Quote by Anonymous Coward · 2016-09-06 05:22 · Score: 5, Funny

"Apple doesn't usually misses out on these things."
1. Re:And I Quote by Anonymous Coward · 2016-09-06 05:46 · Score: 2, Insightful
  
  Sounds like some slashdot editors got themselves a job at apple.
2. Re:And I Quote by Anonymous Coward · 2016-09-06 05:50 · Score: 0
  
  more proof apple is getting sloppier
3. Re:And I Quote by unixisc · 2016-09-06 07:25 · Score: 1
  
  Or vice versa ;-)
4. Re:And I Quote by Anonymous Coward · 2016-09-06 07:42 · Score: 0
  
  more proof apple is getting sloppier
  If anything, I'm pretty sure that this is proof that Slashdot is staffed by malfunctioning AI's
Leakiest release ever? by jandrese · 2016-09-06 05:26 · Score: 3, Insightful

I know the rumor mill usually has most of the details down well before the official announcement, but the iPhone 7 rumors have been seemingly more frequent and more detailed than the ones in the past. Is Apple feeding the rumor mill or have they just lost grip of their supply chain?

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I read the internet for the articles.
1. Re:Leakiest release ever? by eyenot · 2016-09-06 05:29 · Score: 0, Flamebait
  
  omfg
  i can't believe after this many years of apple routinely doing this, people have still not caught on
  talk about fucking retarded
  like, listen to you, you actually sound like you've been sitting on the fence about this for a hell of a long time
  never mind. i just realized you're probably deployed here as a polling system for apple to gauge how many more years they can effectively do this.
  
  --
  "Stratigraphically the origin of agriculture and thermonuclear destruction will appear essentially simultaneous" -- Lee
2. Re:Leakiest release ever? by swb · 2016-09-06 05:52 · Score: 5, Insightful
  
  They always feed the rumor mill as it serves as free publicity to drum up interest in what isn't very interesting anymore.
  The NY Times even reported on the iPhone 7 rumors, saying that the rumor mongering was stronger this time around than it has been and that's evidence that the brand hasn't lost that much cache.
  You might even argue that the whole headphone jack removal was deliberate false information to gin up hype about the phone release. Better to have people arguing about the potential of you doing something unpopular than to not have people arguing about you at all.
  IMHO, Apple has reached the limit of peak cycling for their phones. There's almost no incremental improvement they can deliver that means much anymore. They need either a quantum leap in design that limits on existing materials, manufacturing or power consumption can't deliver or need to start figuring out how to expand the walled garden of the phone as a functional platform instead of just seeing it as a version churn annuity.
3. Re:Leakiest release ever? by SailorSpork · 2016-09-06 05:58 · Score: 2
  
  Good observation! This has clearly been a strategy for awhile, and has many benefits:
  - Slowly keep the flames going over a preiod of time rather than have a big flare-up and burn-out all at once
  - Give little pieces to particular influencers in the media to make friends so that big names are more likely to post positive reviews
  - Get the biggest controversial pieces out there earlier (read: removing headphone jack) so that by the time the actually reveal is announced, it's old news that people have had a chance to chew on and accept, rather than have it surprise and anger them at the reveal (a la Kübler-Ross stages of acceptance)
  - Keep everyone's eyes on the big reveal date
  - Gets great press and PR and costs almost nothing, because it;s more fun for news blogs to post about hot rumors than press releases
  In other words, it's a great marketing and PR strategy that works and is cheap.
4. Re:Leakiest release ever? by squiggleslash · 2016-09-06 06:12 · Score: 2
  
  To be fair, it's been a while since there was anything worth leaking - higher resolution screens and more CPU isn't exactly headline stealing.
  This one however - this is the one everyone's convinced will be shipped sans headphone jack. That's a headline.
  
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  You are not alone. This is not normal. None of this is normal.
5. Re:Leakiest release ever? by nine-times · 2016-09-06 06:23 · Score: 2
  
  the iPhone 7 rumors have been seemingly more frequent and more detailed than the ones in the past.
  Maybe you weren't paying attention to the rumors in the past? The Mac rumor mill has been huge for decades. They don't always get things right, but the rumors have always been frequent and detailed.
6. Re:Leakiest release ever? by Anonymous Coward · 2016-09-06 06:52 · Score: 0
  
  really???
  everything apple does is planned. you think they dont have third parts suppliers and accessory makers sign NDA's. sue happy apple would bring them to court or punish them if there was ever a leak that was not controlled by apple
7. Re:Leakiest release ever? by thegarbz · 2016-09-06 06:58 · Score: 1
  
  but the iPhone 7 rumors have been seemingly more frequent and more detailed than the ones in the past.
  We'll confirm if this is the case when a prototype iPhone 7 accidentally gets left in a bar and ends up in the hands of a reviewer.
why would you believe this guy? by YesIAmAScript · 2016-09-06 05:28 · Score: 4, Interesting

Come on. It's an easy photoshop and there's no backup info to indicate he ever saw it.
Have you not been on the internet before? Get wise.

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http://lkml.org/lkml/2005/8/20/95
1. Re:why would you believe this guy? by allquixotic · 2016-09-06 05:42 · Score: 4, Informative
  
  Not even Photoshop; using "Inspect Element" (Developer Tools) in any modern browser, you can easily add genuine-looking markup styled exactly the same as existing markup on the page (identical font, etc.) with 2 minutes of effort and basic HTML knowledge.
2. Re:why would you believe this guy? by Anonymous Coward · 2016-09-06 05:54 · Score: 0
  
  And just as in this case, it's gone as soon as you refresh the page ... :)
3. Re:why would you believe this guy? by alvinrod · 2016-09-06 06:30 · Score: 2
  
  If this were something earth-shattering, I'd be more skeptical, but Apple has been releasing new phones with a fairly standard pattern for years now. It would be bigger news if the new devices weren't going to be branded as iPhone 7, but instead something like iPhone 6X which would signal a departure from the existing pattern.
  
  Even if this were a fabrication, it's a safe bet that it still turns out to be true. It might not be, in which case it's Yet Another Apple Rumor That Turned Out To Be Bullocks, but it would be but a drop in the ocean at this point. The real question is why this particular rumor (out of dozens of others) is particularly newsworthy, especially considering it's not terribly interesting nor does it disclose something unexpected.
4. Re:why would you believe this guy? by thegarbz · 2016-09-06 07:00 · Score: 1
  
  Get wise.
  Company about to launch product, accidentally or purposely hits website and generates some media attention. This is far more likely that someone putting even 2 minutes of effort into faking something like this.
5. Re:why would you believe this guy? by Jonah+Hex · 2016-09-06 08:00 · Score: 1
  
  Thank you I came to make this exact pair of comments.
  
  --
  Horror & SciFi Erotic Nudes
6. Re:why would you believe this guy? by drafalski · 2016-09-06 08:09 · Score: 1
  
  What an odd thing to say... https://anonmgur.com/up/264639712e953d2e9a6b689fabc65d48.png
7. Re:why would you believe this guy? by Anonymous Coward · 2016-09-06 08:59 · Score: 0
  
  "Disregard that, I suck cocks." --drafalski, probably
What a scoop! by Jeremi · 2016-09-06 05:29 · Score: 5, Funny

Through this leak we have learned that Apple is planning to announce an iPhone 7 and iPhone 7+ -- something nobody would ever have been able to guess otherwise!
Thanks Slashdot, for once again providing us with Stuff that Matters!

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I don't care if it's 90,000 hectares. That lake was not my doing.
1. Re:What a scoop! by nine-times · 2016-09-06 06:21 · Score: 4, Funny
  
  I know! It caught me completely off guard, especially because Apple doesn't usually misses out on these things.
2. Re:What a scoop! by cant_get_a_good_nick · 2016-09-06 07:37 · Score: 1
  
  And a whole day in advance of the real unveiling. All that info, with so much time to use it... somehow.......
3. Re:What a scoop! by ripvlan · 2016-09-07 01:59 · Score: 1
  
  aw man - you beat me to it. Yes exactly !! Now we know that Apple is about to release an iPhone 7. What a scoop !!!
  This is lesser news. There was an accident and the photo of the new item was available in the catalog for a brief time period. Oops.
  What we also learned (if the photo was real) is that the phone will pretty much look like the iPhone 6, 6S. Others are predicting that the 7 will just be a 6SS++
  The big scoop will be if that photo was fake and the new iPhone7 is square or has curved glass.
EDIT by blackomegax · 2016-09-06 05:34 · Score: 2

"Apple doesn't usually misses out on these things." Slashdot editor is asleep at the wheel.
1. Re:EDIT by fishscene · 2016-09-06 05:42 · Score: 1
  
  I can't even decipher what that quote is supposed to mean. Any ideas?
2. Re:EDIT by Anonymous Coward · 2016-09-06 05:58 · Score: 0
  
  "Apple doesn't usually miss out on these things."
  It's not exactly "deciphering" to changes the tense of the one word that doesn't fit the rest of the sentence, is it?
  Oh, sorry, that's complete gibberish :p
3. Re:EDIT by nine-times · 2016-09-06 06:53 · Score: 1
  
  "Apple [is detail oriented and therefore] usually doesn't miss these kinds of things."
4. Re:EDIT by Anonymous Coward · 2016-09-06 06:59 · Score: 0
  
  Weird, the editors doesn't usually misses those things.
5. Re:EDIT by unixisc · 2016-09-06 07:27 · Score: 1
  
  Does too!!!
6. Re:EDIT by magarity · 2016-09-06 08:54 · Score: 1
  
  Yes, the tense should be changed to make it the normal syntax of that expression, but WTF do they not normally miss out on? How does this expression belong in this context?
I smell a lawsuit by DickBreath · 2016-09-06 05:38 · Score: 1

Can Apple sue itself for this unauthorized disclosure of trade secret information?

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I'll see your senator, and I'll raise you two judges.
1. Re:I smell a lawsuit by fishscene · 2016-09-06 05:40 · Score: 1
  
  I can't imagine the lawsuit holding water as it was Apple itself that disclosed the information.
2. Re: I smell a lawsuit by Anonymous Coward · 2016-09-06 05:46 · Score: 0
  
  Yeah
3. Re:I smell a lawsuit by Anonymous Coward · 2016-09-06 06:10 · Score: 0
  
  Here's an award for you.
And zero fucks were given. by ledow · 2016-09-06 05:39 · Score: 2

Seriously.
Apple doesn't usually misses out on these things. by Anonymous Coward · 2016-09-06 05:40 · Score: 0

Doesn't they? Rest assured they didn't this time, either.
News For Nerds, Stuff That Matters by Cajun+Hell · 2016-09-06 05:53 · Score: 2

OMG!!!!!11 A consumer electronics company's sales site had a minor administrative error on a couple of teh SKUs! This is HYUUUGE! This is like the time Sorny's 1992 model walkerman was learned to be 2.2% lighter than the 1991 model due to a cost-reduced parts list! Apple: FAAAAAAACE!

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"Believe me!" -- Donald Trump
1. Re:News For Nerds, Stuff That Matters by cdrudge · 2016-09-06 07:53 · Score: 1
  
  Sorny's Walkerman models have never been lighter then the predecessor. They're latest mp3 Walkman weighs in at about a pound.
2. Re:News For Nerds, Stuff That Matters by Anonymous Coward · 2016-09-06 09:53 · Score: 0
  
  english much?
3. Re:News For Nerds, Stuff That Matters by baker_tony · 2016-09-06 13:22 · Score: 1
  
  Capital letters much?
is it just me... by slashmydots · 2016-09-06 05:54 · Score: 1

or does it seem like Apple just doesn't give a crap in general anymore? All their designs are lazy and their product launches have been unpopular. Then their services get hacked every other day their "new" macbooks are 4 years old, and I've heard reports that their customer service on the phone isn't as helpful as it used to be.
1. Re:is it just me... by Anonymous Coward · 2016-09-06 06:03 · Score: 0
  
  Let me see if I read this correctly. You personally don't care for their designs, the product launches have sold a few million less than before but still more than everyone else, they distribute timely updates to their products, you want a macbook but they aren't updating them fast enough for you, and the phone support when you forgot your password was helpful but you were, like, really embarrassed. Thanks for sharing.
2. Re:is it just me... by Anonymous Coward · 2016-09-06 06:20 · Score: 0
  
  To answer your question, no. You seem to have misread every bit of it. Is English not your first language?
3. Re: is it just me... by LanceMcGrath · 2016-09-06 06:46 · Score: 1
  
  Considering there was no question in that post, no matter how you may choose to misinterpret the first line, I'd ask the same question (re: English) of yourself.
4. Re: is it just me... by Anonymous Coward · 2016-09-06 07:15 · Score: 0
  
  The fact that you knew exactly which line to "misinterpret" says all we need to know.
  This entire exchange is just shameful. You're all terrible people.
Apple doesn't usually misses out on these things. by kriston · 2016-09-06 06:00 · Score: 1

Apple doesn't usually misses out on these things.

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Kriston
Wow! by The-Ixian · 2016-09-06 06:21 · Score: 1

So there WILL be an iPhone 7... This confirms that I truly do have the power to predict the future!

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My eyes reflect the stars and a smile lights up my face.
1. Re:Wow! by unixisc · 2016-09-06 07:28 · Score: 1
  
  Only question was whether it would be in tomorrow's announcement. Now we know it will!
Re:Apple doesn't usually misses out on these thing by Anonymous Coward · 2016-09-06 06:22 · Score: 0

Slashdot editors on the other hand, constantly does.
Crystal ball sees iPhone 7, then 8! by Anonymous Coward · 2016-09-06 07:26 · Score: 0

This has to be the biggest non-news of the day. But Apple has a chance to make this problem of public guesswork go away. They can go to iPhone 6.1, then iPhone 95, then iPhone NT, iPhone 2000, etc.
Posting as AC so my upmod for somebody else persists.
1. Re:Crystal ball sees iPhone 7, then 8! by omnichad · 2016-09-06 08:36 · Score: 1
  
  Why not? Microsoft is following Apple's lead for OS release names now. It's all version 10 and either a point release or a build number.
Apple?? by Anonymous Coward · 2016-09-06 07:27 · Score: 0

Who cares about their new or older stuff
Slashdot Editor Interview Questions leaked! by Overzeetop · 2016-09-06 08:15 · Score: 2

English is your:
a) First Language
b) Second Language
c) Third Language
d) Next language

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Is it just my observation, or are there way too many stupid people in the world?
1. Re:Slashdot Editor Interview Questions leaked! by unixisc · 2016-09-06 08:34 · Score: 1
  
  Yes
BGR is garbage by SmaryJerry · 2016-09-06 08:49 · Score: 1

BGR make their name by spamming these nonsense articles about Apple rumors and this is the worst one yet. Nothing about this article is useful or reliable or even newsworthy. The fact this was linked in anything remotely reliable (like slashdot?) is so incredibly stupid. Seriously, never ever visit BGR, it is click bait 100% of the time.
Shouldn't Ireland sue BGR for this? by WillAffleckUW · 2016-09-06 09:32 · Score: 2

Since all Apple "patents" and other IP are owned by invisible Irish firms that have no employees?

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-- Tigger warning: This post may contain tiggers! --
What a catastrophe! by PapayaSF · 2016-09-06 12:44 · Score: 1

What a catastrophe! Now, nobody who reads tech blogs will buy an iPhone 6 in the next 24 hours. Imagine the earnings hit. Apple will now go the way of Osborne.

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Q: What does the "B." in Benoit B. Mandelbrot stand for? A: Benoit B. Mandelbrot
The big question is ... by Anonymous Coward · 2016-09-07 01:05 · Score: 0

Wayne?