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Apple's Response To Diversity Criticism: 'We Had a Canadian' Onstage at iPhone 7 Event (mic.com)

Mic published a report last week in which it criticized the gender divide at Apple's last two iPhone events. The reporter noted that at iPhone 7 event, women spoke for roughly eight minutes at stage compared to men, who spoke for 99. Furthermore, most of the women and people of color who appeared onstage weren't Apple representatives. An Apple spokesperson, who shared the information "off-the-record", had a weird response. The email read, "We may have different interpretations of diversity." The email continues, via Mic report, "he pointed to 'two African-Americans' who spoke at the keynote, neither of whom are actually employed by Apple. He also mentioned 'a Canadian, and a British woman.'"

The reporter has defended the use of "off-the-record" information, noting that Apple PR didn't warn her beforehand -- and as an important ethic in journalism -- they didn't reach an agreement before the Apple PR decided to share things.

Glenn Greenwald writes:They're 100% right. Nobody can unilaterally decree "off the record". Requires a mutual agreement or it doesn't exist.

3 of 413 comments (clear)

  1. One thing I noticed... by 110010001000 · · Score: 3, Interesting

    ...in all the ads they showed during the event, they ALL were of ONLY black men and white women. Not an Asian or Indian to be seen anywhere in them. Really outrageous!

  2. What? Why? by freeze128 · · Score: 5, Interesting

    I can see the reporter's view if (and only if) the presenters were a sample of the market demographic giving their opinions about the product. Of course you would want your demographic to include different colors/genders.

    But, if the speakers were knowledgeable individuals either working at Apple, or paid by Apple, then that goes all out the window. You don't stop racism by hiring someone just because of their skin color. You don't stop sexism by hiring someone based on their gender. I don't automatically get a job just because I'm a white male. I have to actually have the skills to do the job. Why should any other race/gender expect the same treatment?

  3. Re:So it's OK, right? by Anonymous Coward · · Score: 2, Interesting

    Speaking of political correctness and "diversity everything"...

    Maybe some of the American speakers would "self-identify" as Mexican.

    Or maybe some of the white speakers *feel* like they are black.

    Did the so-called journalist even investigate these possibilities? No? How bigoted of them.

    We should change our grade school curriculum to brain-wash this type of discrimination out of our children. That way when they grow up to be reporters, they can be reminded that just because someone was born a white man, looks like a white man, and acts like a white man- they might *actually* be a transgender, Asian, female, lesbian on the inside.