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Netflix Releases 'Meridian' Test Footage To All Including Competitors, Open Sources Some Tools (variety.com)

Netflix has released 'Meridian' to not just all its 83 million subscribers, but to everyone. The company produced the title as test footage to evaluate anything from the performance of video codecs to the way Netflix streams look like on 4K TVs. But the company decided to make it to open to all -- be it hardware manufacturers, codec developers, or even competitors like Amazon and Hulu. From a report on Variety:Netflix is using a Creative Commons license for the release of "Meridian," which is new for an industry that isn't used to sharing a lot of resources. "They are in the business of exploiting content, not of giving it away," Chris Fetner, the company's director for content partner operations said. But for Netflix, it's just par of the course. Thanks to its Silicon Valley DNA, Netflix has long collaborated with other companies on cloud computing-focused open source projects. Now, it wants to nudge Hollywood to do the same -- and "Meridian" is only the beginning. This week, Netflix is also open-sourcing a set of tools tackling a common problem for studios and video services.

40 comments

  1. Embrace by Anonymous Coward · · Score: 0

    Extend

    Extinguish

  2. Place Your Bets... by Anonymous Coward · · Score: 3, Interesting

    How long before Sony issues a DMCA takedown on it?

    1. Re:Place Your Bets... by Zaatxe · · Score: 1

      Why?

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      So say we all
    2. Re:Place Your Bets... by eric_harris_76 · · Score: 1

      Because they can? Being wrong doesn't seem to have consequences.

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  3. YouTube? by Anonymous Coward · · Score: 0

    Okay, but they can they put it on YouTube?

    1. Re:YouTube? by AvitarX · · Score: 2

      Maybe.

      Alphabet can't put it on youtube, as it's a commercial service. A person can put it on YouTube, as long as they aren't participating in the revenue sharing, and a DMCA notice would have to be respected.

      NC clause is hardly given away though.

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    2. Re:YouTube? by Anonymous Coward · · Score: 0

      Much worse than the NC is the ND. All you can do is copy the whole thing as-is.

    3. Re:YouTube? by AvitarX · · Score: 1

      I'm actually alright with that for something that is intended to be used as a reference point to test codecs and distribution.

      Though, I suppose arguably re encoding it could be seen as violating ND.

      Considering the summary implies that Hulu, etc. can use it as a demo of the quality of their streams, but the NC definitely prohibits that (promotional demo for a for profit service is definitely commercial use), the summary is just stupid.

      The ND may or may not apply to reducing the size by encoding (it could either be fair use, or alteration, depending on interpretation), in the context it's being presented, NC is definitely more limiting.

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    4. Re:YouTube? by 91degrees · · Score: 1

      I assume that ND restricts making new copyrighted works rather than changing the format. A recode would be seen, legally, as the same work with all rights still held by the original copyright owner, after all.

      If I'm wrong here, there's really no fair use exemption, since that would involve copying the entire work, and fair use rarely allows that

    5. Re:YouTube? by AvitarX · · Score: 1

      Thinking about it, it definitely seems like fair use to me.

      Format/time shifting is a fair use case, the amount of work copied is only part of what determines fair use.

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    6. Re:YouTube? by 91degrees · · Score: 1

      That's true. I was thinking more about distribution.

      Since the whole point of this video is to format shift it, I think you're definitely right. Netflix wouldn't choose a licence that prevents that.

  4. I'll wait for the rips by JamesTRexx · · Score: 1

    A media file of 89GB gets a bit too much to casually test conversions myself.

    I do wonder how large the files will be when ripping in various codecs. With some DVD's the resulting x264 and xvid conversions didn't differ much in size (with equal quality), probably because of grain and smoke.

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    1. Re:I'll wait for the rips by dinfinity · · Score: 2

      With some DVD's the resulting x264 and xvid conversions didn't differ much in size (with equal quality)

      I think this will benefit you: https://www.specsavers.com/

    2. Re:I'll wait for the rips by Anonymous Coward · · Score: 0

      I do wonder how large the files will be when ripping in various codecs. With some DVD's the resulting x264 and xvid conversions didn't differ much in size (with equal quality), probably because of grain and smoke.

      They will be as big as the person setting up the encoder wants them to be. There's a reason x264 has a --bitrate (and --crf) setting.

    3. Re:I'll wait for the rips by JamesTRexx · · Score: 2

      Already use glasses for which one needs good eyes. :-P

      But you'd be surprised how low crf needs to be for some movies to avoid bleeding detail. Especially in dark areas.

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    4. Re:I'll wait for the rips by JamesTRexx · · Score: 1

      I always use crf with x264, like I always used q with xvid.
      For me it was about keeping the same quality, but be able to store two to three times as many movies on disk for safe keeping (without the added junk).

      I've already had a few DVD's with rot so I want to store them on BTRFS RAID.

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  5. Way to polish one's image. by Thanatiel · · Score: 2

    This is an appreciated move, that will benefit everyone in the end.
    Other Co-Dec developers will improve their work on the sample, and content providers will benefit from the resulting improved quality and/or spared bandwidth.
    And of course, at the end of the chain, consumers will enjoy the improvements.

    Too bad they were so efficient with their VPN ban.

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    1. Re:Way to polish one's image. by houghi · · Score: 5, Insightful

      The VPN ban was not their idea. I am sure they are willing to provide anybody who has money. It was forced upon them buy the MAFIAA companies. The reason is that they do not care if you buy in Europe, India or the US. They will be making around the same amount.

      In fact I could imagine that they would encourage it and use it as a business model. "Even if you are in country A, you can subscribe in country B". Turks living in Germany would subscribe to Turkish Netflix instead of not subscribing at all.

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    2. Re:Way to polish one's image. by AK+Marc · · Score: 1

      There's not a way to see the video. Looks like it's designed for corporate use only. I'd like to see some action in a lightning scene. In OTA digital, that always leaves a pixelated mess, as the CBR is overwhelmed by the percent change between frames. Though the same scenes on Netflix are fine.

    3. Re:Way to polish one's image. by AK+Marc · · Score: 2

      The VPN ban wasn't their idea, but their effectiveness in doing it is. In one of the many trade agreements, NAFTA, TPP, TTIP, etc., someone should have put in wording to ban region coding. How is it "free trade" when artificial technical barriers are erected to replace physical ones?

    4. Re:Way to polish one's image. by houghi · · Score: 1

      It is called newspeak. Homeland Security, Unlimited bandwith, Uber is not a taxi company, free trade.

      Welcome to the new world order.

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    5. Re:Way to polish one's image. by Anonymous Coward · · Score: 0

      You misunderstand the purpose and sponsors of the trade agreements. It is to rip off consumers. You need to read up on them. TPP was all done in secret for a reason.

  6. Buckbunny!!! by Anonymous Coward · · Score: 0

    I don't know. I think Buck Bunny is still a good benchmark for many resolutions.

  7. reads very much like a press release by tirnacopu · · Score: 0

    ..from someone who is probably internal and so familiar with the thing they didn't think readers might not understand what "meridian" is, but did mention the name 4 times, like the well trained drones they are

  8. Mmmeridian is a mmmovie by BringsApples · · Score: 3, Informative
    The 12 minute movie named "Meridian" was simply test footage that Netflix created in order to test different variables within Netflix's scope of development. That 12 minute movie is now being shared with all the world to use freely.

    In a global media business, Hollywood is often producing dozens of versions for each movie. Not only do different markets require different subtitles, but there are also airline versions that come without riskier scenes, local content requirements like the need to pixelate all full-frontal nudity in Japan, dubbed versions and more. In order to cope with such differences:

    Netflix wants to solve problems like these by using the Interoperable Master Format (IMF), an emerging standard for exchanging master files between studios and services like Netflix. In essence, IMF combines the raw video file with a set of instructions that tell Netflix which parts it needs to omit in which regions, and when it needs to use which audio files. “We used to get baked cakes,” said Fetner. “With IMF, we get all the ingredients.”

    So good on Netflix for sharing.

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    1. Re: Mmmeridian is a mmmovie by Anonymous Coward · · Score: 0

      Thanks for letting me know what the hell Meridian is. In other news, the International Monetary Fund changes its name.

  9. WILL THERE BE A SECOND SEASON? PLEASE! by swb · · Score: 1

    I hate these new series where they develop an elaborate concept but the dumb thing gets cancelled after one season and you never really get to the bottom of anything.

    We need a second season to find out who the girl is, what's really happening in that cave, why the senior detective is so circumspect about the details of the disappearances and what really happened to the junior detective.

  10. Has anybody watched it? by zifnabxar · · Score: 1

    Is it any good or should it only be viewed by algorithms?

    1. Re:Has anybody watched it? by Anonymous Coward · · Score: 0

      Browsed quickly through it.

      It is clearly meant to test compression algorithms. Parts of scenes being repeated and pasted with slight modifications. Some of them over a black background, some others over indefinite fixed or moving background. Contrast, blurs, zoom: a feast for codec performance testing. Resolution is high, sharp lines mixed with smoke or blurred parts. Story is ordinary, but who cares...

      Can't wait for season two anyway ;-)

  11. Does not matter that competitors can use it by houghi · · Score: 1

    It would be GOOD for them if the competition would be using it.
    What is released (I have read the FA) is the fact that studios need only one file and then the standard will determine what country gets what subtitles or language,

    That way they will receive only one file with all the info and can automagically do all the processes. So they get a file and only need to determine when they make it available where.
    Now this needs to be sorted and verified manually and this will cause errors.

    Besides just language settings, it will decide also other things. e.g. special version for airlines. Most likely also for different versions where words are replaced and/or images blurred or scenes taken out or replaces. So a version for kids and one for adults after 21:00. AZs this depends per country, having it automated is a nice thing to have.

    And as there are not that many tools available, they make it OSS, so the demand will increase so they will save money. And what they want is that the studios are starting to use it. That way when they get a Disney movie, they receive it and be done with it. No need to have the many versions and make mistakes.

    Like using a database to fill info for a website instead of making all pages separately.

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    1. Re:Does not matter that competitors can use it by omnichad · · Score: 1

      Would have been far easier to adopt if you could convert the branching created for a DVD/Blu-Ray release or to be able to merge this into a combined workflow.

      With the Disney example, a lot of their movies even have different imagery for different audio languages (on-screen signs/documents/posters/opening title animation in an animated movie are drawn in alternate languages).

  12. Chuck and Larry by PopeRatzo · · Score: 0

    I'm only interested if it's got Adam Sandler and/or Kevin James. I bet those guys would be hilarious in 4k.

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    1. Re:Chuck and Larry by wcb4 · · Score: 1

      I'm only interested if it's got Adam Sandler and/or Kevin James. I bet those guys would be hilarious in 4k.

      Why? Neither are remotely funny in HD, or even SD for that matter. Extra pixels wasted putting them on a 4k screen.

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    2. Re:Chuck and Larry by Anonymous Coward · · Score: 0

      You're not funny either as you clearly missed the joke. With a user id that low you're probably due for your quarterly colonoscopy so maybe that'll cheer you up.

    3. Re:Chuck and Larry by Zxern · · Score: 1

      Those guys are so unfunny they suck the humor out of any joke.

  13. Basically they're hoping it becomees a video Lena by Solandri · · Score: 1

    Lena is the centerfold of the November 1972 issue of Playboy. One of the earlier researchers in image processing and compression was trying to find a good test image - glossy photo, large dynamic range, fine detail, and a human face with its fine color gradients. Someone walked in with an issue of Playboy, and they quickly scanned the top third of of the centerfold picture (the non-nude part). It has since become ingrained in the image compression/processing community as an archetype test sample since so many algorithms have been tested against that particular image.

  14. License says "NonCommercial" ? by dannydawg5 · · Score: 1

    The included license says "Attribution-NonCommercial-NoDerivatives 4.0 International"

    https://media.xiph.org/video/d...

    How can competitors use this if noncommercial clause attached?

    1. Re:License says "NonCommercial" ? by Anonymous Coward · · Score: 0

      Non-commercial presumably means they can't re-sell it or use it to create a derivative product which they then sell, not that they can't use it internally.

    2. Re:License says "NonCommercial" ? by Cederic · · Score: 1

      Section 1-h could be read as preventing the use of the media internally to improve a commercial service.

      As an example if I set up InterFlix as a competitor, fine-tune my algorithms using Meridian and deliver improved video stream quality at lower bitrate as a result, I'd say that was "directed towards commercial advantage".

      If I then released my sexy new CODEC as open source so that everybody could use it, I'm no longer gaining commercial advantage and so my use of Meridian would not contravene section 1-h.

      I'm not certain though so I think I'll play safe and avoid using it at all.

  15. Creative Commons? by Zaatxe · · Score: 1

    I just watched it on Netflix and at the end there was a note "©2016, all rights reserved".

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