Aetna To Provide Apple Watch To 50,000 Employees, Subsidize Cost For Customers (macrumors.com)
An anonymous reader quotes a report from Mac Rumors: Insurance company Aetna today announced a major health initiative centered on the iPhone, iPad, and Apple Watch, which will see Aetna subsidizing the cost of the Apple Watch for both large employers and individual customers. Starting this fall during open enrollment season, Aetna will subsidize "a significant portion" of the Apple Watch cost and will offer monthly payroll deductions to cover the remaining cost. Aetna also plans to provide Apple Watches at no cost to all of its nearly 50,000 employees as part of a wellness reimbursement program to encourage them to live healthier lives. Aetna plans to develop several iOS health initiatives with "support" from Apple, debuting "deeply integrated" health apps for the iPhone, iPad, and Apple Watch that will be available to all Aetna customers. According to Aetna, these apps will "simplify the healthcare process" with features like care management to guide customers through a new diagnosis or a medication, medication reminders and tools for easy refills, quick contact with doctors, integration with Apple Wallet for paying bills and checking deductibles, and tools to help Aetna members get the most out of their insurance benefits. Aetna's health-related apps will be available starting in early 2017, but the Apple Watch initiative will begin in 2016. Aetna has not detailed how much of the cost will be subsidized or which Apple Watch models will be available to subscribers.
APPLE!
I guess all those studies saying these devices are actually counter productive don't matter when APPLE!
makes sense tho capitalism was always more important than science in the ol' US of A!
I can just picture the Apple Sales Rep for that region doing the happy dance.
Insurance company Aetna today announced a major MARKETTING initiative centered on the iPhone, iPad, and Apple Watch, which will see Aetna subsidizing the cost of the Apple Watch for both large employers and individual customers.
The summary mistakenly said this was a health initiative.
Giving your employer and/or health insurer access to your activity levels, location, etc..
After all, they have only your best interests at heart, right? I am sure Aetna has no hidden
profit based motives here..
I can only imagine that this will work out exactly like the vehicle monitoring from the vehicle
insurance industry - absolutely no issues there with data being used against the members...
Sign me up! a free/cheap gadget is worth giving away any amount of my personal information!
so the non plan price will go way up and the cost to you will be an just an co pay. With the medicare and medicaid system paying under apples BOM.
This sounds like a data capture initiative. Aetna has access to full medical records of those they insure. The Apple Watch captures enough health data continuously for them to be able to correlate a person's behavior with the amount of money it costs to cover their healthcare needs. This could be used to filter out who NOT to insure or how much more to charge a customer based on their lifestyle. It also could potentially decrease costs by helping people live healthier lives as well, but knowing insurance companies, data is more important to them than anything, and this is a tremendous source of it.
Better known as 318230.
That's part of the problem with health insurance in the US. I had Aetna once, and they were the worst. Kept bothering for almost a YEAR after I no longer had that job and had no business with them.
Of course, Anthem lost all my info to hackers so oh well.
If they want to fix Health Insurance in the US, then give people the ability to choose a provider like we can for car insurance. The current system is a mess. I've passed over jobs due to the insurance provider they offer. It's one of the first questions I ask at an interview.
This is how Timmy has changes Apple Inc.
Subsidies.
Will each employee be given an iPhone (6 or 7)? It only works with an iPhone.
Actually it does not matter. The Apple Watch for Sub-Sidized Aetna smerfs will not be used at all. It is just for Apple's and Timmy's Q4 numbers to be released shortly.
http://investor.apple.com/
Aetna's mutual fund got a shot in the arm as Apple stock in the portfolio jumped on news of a large sale of Apple watches.
"A person is smart. People are dumb, panicky dangerous animals and you know it." - K
Seems to me that this is a moderately cheap way for a multi-national insurance conglomerate to gather real-time health data on a large portion of their employees - I guess it WOULDN'T be for assessing their health issues, and 'adjusting' their policy premiums accordingly. Wonder how long it will take for a class-action suit to evolve from this tactic ? Gotta' love the freedom allowed corporate infrastructures and their legal teams within these 'free' united states !
redneck geek
That thing that anti-government-funded healthcare people always misquote about how you can control people through healthcare...this is that fear made real. Forget all the marketing bollocks, the endgame for this is that both Aetna and Apple have real time access to information about your health. It is absolutely possible for them to use this data malliciously and legally.
This is all terrifying and I am find the fact that people will fall for it troubling.
Asking for a friend.
They have our full medical records and they know how much they have to pay out for each person because they're the ones cutting the checks. So why not just drop the people who are more expensive? Maybe because there are some pretty huge fucking laws against that?
Insurance companies are severely limited on what information they can use to set rates. Thanks Obama.
You can fashion a makeshift portable one out of tin-foil, if you ever need to leave the house.
nt
Try up-up-down-down-left-right-b-a-b-a
Apple has sold > 15 million Apple watches, and that's a tiny sliver of their business.
I wonder if Apple will follow the DRUG companies' playbook and jack the cost of each watch to say $800,000?
The health data the Watch collects is sent only to the users phone. From there other apps can request access to parts of it, but the user has to explicitly grant permission to allow it - and they would first have to install an app that could even ask...
So tell me again how it's a data collection initiative when there are so few ways to collect the data it collects?
Maybe, just maybe, some of the fitness tracking stuff the Apple watch does is useful enough to people that it encourages healthier living. Maybe, just maybe, being told to stand every hour and stretch has long term benefits.
But no, lets discount all of that and go for the Slashdot Paranoid Delusion #75757, Standard Evil Corporate Overlord wants to know my average run pace.
"There is more worth loving than we have strength to love." - Brian Jay Stanley
I thought Aetna was on the brink..
Oh well. As to apple toys, if I want them I'll buy them. I actually have a few. No strings attached from insurers.
As to an insurer wanting all this info on my bodily functions... fuck off. You want it, you'll get it during a normal doctor's visit, which is just a very few times a year.
I despair for the future. If people don't vociferously deny Aetna this information, then the slope will be greased and look something like this: \
The "Civilized World" jumped the shark ca. 1973.
Company surveillance of their employee's and having them PAY THEM SELVES for the device that will continually track any movement, behavior and can listen to anything near the device. Really guys, it sounds great but this is what it really is.
Bach says it all.
Underneath the coat, he's got 16 watches on his arms, but he doesn't want to sell you one.
Do you have to actually use the watch or is it possible to sell it back the moment you receive it?