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AT&T To End Targeted Ads Program, Give All Users Lowest Available Price
AT&T has confirmed to ArsTechnica that it is getting rid of Internet Preferences, a controversial program that analyzed home internet customers' web browsing habits in order to serve some targeted ads. From the report:"To simplify our offering for our customers, we plan to end the optional Internet Preferences advertising program related to our fastest Internet speed tiers," an AT&T spokesperson said. "As a result, all customers on these tiers will receive the best rate we have available for their speed tier in their area. We'll begin communicating this update to customers early next week." Data collection and targeted ads will be shut off, AT&T also confirmed. Since AT&T introduced Internet Preferences for its GigaPower fiber Internet service in 2013, customers had to opt into the traffic scanning program in order to receive the lowest available rate. Customers who wanted more privacy had to pay another $29 a month for standalone Internet access; bundles including TV or phone service could cost more than $60 extra when customers didn't opt in.
I imagine if it were a letter, it would look like this:
"Dear $Customer:
We have been ripping you off for years, and have finally decided to make things right (sort of). As of $Date we will be adjusting your price to the lowest price in your area ($area). Sure, our services are still available cheaper in other areas, but what are you going to do about it? Move houses?
Sincerely,
AT&T, where customers come first*
*If they live in the right area"