Apple and Other Tech Companies Have Registered Their IP in Jamaica, Tonga, and Elsewhere For Years (qz.com)
Apple's product launches are notoriously secretive, but the Cupertino, California tech giant is sure to do one thing ahead of a big reveal: file trademark paperwork in Jamaica. From a Quartz report: It did this for Siri, the Apple Watch, macOS, and dozens of its major products months before the equivalent paperwork was lodged in the United States. Likewise, Google, Amazon, and Microsoft routinely file trademarks for their most important products in locales far flung from Silicon Valley and Seattle. These include Jamaica, Tonga, Iceland, South Africa, and Trinidad and Tobago -- places where trademark authorities don't maintain easily searchable databases. The tech giants are exploiting a US trademark-law provision that lets them effectively claim a trademark in secret. Under this provision, once a mark is lodged with an intellectual property office outside the US, the firm has six months to file it with the US Patent and Trademark Office (USPTO). When the firm does file in the US, it can point to its original application made abroad to show that it has a priority claim on the mark.
If companies want to keep their product secret until a big announcement, I don't have a problem with that.
If this is the legal trick they use to accomplish that, then again, there is no problem.
As long as they aren't using it to push around little people, or extort others, then it's an interesting trick, but nothing to get worried about.
"First they came for the slanderers and i said nothing."
Apple is a worldwide company, why the US filing must be the first one?
Yes, and you can also file intent-to-use trademark applications in the US, giving you around four years to actually use the mark. Furthermore, because Jamaica, etc., are not Apple's actual country of origin, they have no other basis for registration in the US than actual use.
It sounds nice, but I'm at a complete loss (and the article offers no ideas) as to why this might be beneficial, since it's indistinguishable from an intent-to-use application filed six months earlier in the US. Yes, you've made it marginally more difficult for outsiders to guess what marks you're going to use in the future, but only with a six-month delay, and you've done nothing to actually obtain meaningful rights.
I think that was for tax and funky accounting purposes though, and less for weird trademark shenanigans
If it was meant to inspire outrage it failed. this is just nonsense news. It is mildly interesting and if it had been portrayed in a "FYI This is a clever trick some big companies are using that hurts no one, if anything it creates a small amount of jobs in some poor countries, without taking anything away from the USA" it would have been a quality article
I know it's cool to hate on the editors, but i like how you didn't even read the blurb to see three other companies that were listed:
"Likewise, Google, Amazon, and Microsoft routinely file trademarks for their most important products in locales far flung from Silicon Valley and Seattle."
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