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More NFL Players Attack Microsoft's $400M Surface Deal With The NFL (yahoo.com)

An anonymous reader writes; "These tablets always malfunction," complained one NFL offensive lineman in January, foreshadowing a growing backlash to Microsoft's $400 million deal with the NFL to use Surface tablets. Friday the coach of the San Francisco 49ers and their controversial quarterback Colin Kaepernick both complained they've also experienced problems, with Kaepernick saying the screen freezes "every once in a while and they have to reboot it."

Friday Microsoft called their tablet "the center of the debate on the role of technology in the NFL," saying they deeply respect NFL teams "and the IT pro's who work tirelessly behind the scenes to help them succeed." It included quotes from NFL quarterbacks -- for example, "Every second counts and having Microsoft Surface technology on sidelines allows players and coaches to analyze what our opponents are trying to do in almost real time." But Yahoo Finance wrote that "The quotes read like they were written by the Microsoft public relations team," arguing that Microsoft's NFL deal "has been a disaster... The tablets failed to work during a crucial AFC Championship game last January -- again for the New England Patriots... sports media interpreted that the malfunction benefited the Broncos on the field, giving the team an unfair advantage -- the very last thing Microsoft's tablets, meant to aid coaches in their play calling, should be doing."

The NFL issued a statement calling Microsoft "an integral, strategic partner of the NFL," adding "Within our complex environment, many factors can affect the performance of a particular technology either related to or outside of our partner's solutions."

56 of 236 comments (clear)

  1. Considering they fail at nearly sixty times... by Anonymous Coward · · Score: 4, Insightful

    the rate as our iPads, I believe that. Of course, they're real computers and more complicated, but sixty times more is just killing our IT department.

    1. Re: Considering they fail at nearly sixty times... by Anonymous Coward · · Score: 4, Interesting

      For us, it was only about eight-fold more often, but since we do medical billing software, it doesn't take long at all to pay for an entire replacement. Currently, we provide one spare for every four iPads. For our older software that runs on Windows, we proved one spare Surface for every Surface used. It's painful maintaining that many extra devices.

    2. Re: Considering they fail at nearly sixty times... by Anonymous Coward · · Score: 2, Insightful

      Of course coaches maltreat tablets. The question is why the NFL didn't anticipate this and buy them ruggedized laptops.

    3. Re: Considering they fail at nearly sixty times... by Desler · · Score: 4, Funny

      The question is why the NFL didn't anticipate this and buy them ruggedized laptops.

      There are about 400 million reasons.

    4. Re: Considering they fail at nearly sixty times... by reboot246 · · Score: 2, Insightful

      Microsoft should seriously consider fixing Windows 10. It has the potential to be a great OS, but Microsoft's spyware and insistence on forced updates cripple it.

    5. Re: Considering they fail at nearly sixty times... by Chris+Mattern · · Score: 2

      They are supposed to be ruggedized. Apparently, they're not ruggedized enough.

    6. Re:Considering they fail at nearly sixty times... by MitchDev · · Score: 3, Insightful

      At this point, from a PR perspective, I bet M$ is wishing everyone was still calling them iPads....

  2. Why not use what's good enough for pilots? by TigerPlish · · Score: 5, Informative

    Why not use something airline pilots are already using?

    Good enough for commercial aviation, good enough for pro football?

    --
    The "Civilized World" jumped the shark ca. 1973.
    1. Re:Why not use what's good enough for pilots? by Anonymous Coward · · Score: 5, Funny

      I think there were 400M reasons why they could not do this...

    2. Re:Why not use what's good enough for pilots? by rudy_wayne · · Score: 5, Informative

      I think there were 400M reasons why they could not do this...

      Exactly.

      I also like Microsoft's PR spin on this:

      It included quotes from NFL quarterbacks -- for example, ". . . having Microsoft Surface technology on sidelines allows players and coaches to analyze what our opponents are trying to do in almost real time."

      I can guarantee you that no football player anywhere has ever said that.

    3. Re:Why not use what's good enough for pilots? by Anonymous Coward · · Score: 5, Funny

      "Footballs, like any business, requires a world-class suite of Productivity Solutions running on the best-selling operating system family out there. When I'm on the side of the football field area, I like that I can squirt a game strategy right into my spreadsheet, and it will calculate how I can sell the highest number of touched downs for the highest levels of productivity." -- NFL sports player

    4. Re:Why not use what's good enough for pilots? by ark1 · · Score: 3, Insightful

      It's all about $$$, is Apple willing to shell $400m for such privilege?

    5. Re:Why not use what's good enough for pilots? by TigerPlish · · Score: 2

      It's all about $$$, is Apple willing to shell $400m for such privilege?

      Nah, Apple will build a (walled) garden around the NFL, and make the NFL pay for it.

      Oblig. wall jokes aside, it's all about the $$$ until the client decides the product is bunk and demands the vendor deliver on promises, backed by a team of legal sharks.

      --
      The "Civilized World" jumped the shark ca. 1973.
    6. Re:Why not use what's good enough for pilots? by binarylarry · · Score: 2, Funny

      So that's what they did with the Zune team.

      Now the article all adds up.

      --
      Mod me down, my New Earth Global Warmingist friends!
    7. Re:Why not use what's good enough for pilots? by Dracos · · Score: 5, Insightful

      Apple doesn't need to, their devices have mindshare.

      MS is incapable of marketing effectively to end users (except XBox), so they must buy their mindshare.

    8. Re:Why not use what's good enough for pilots? by Anonymous Coward · · Score: 5, Funny

      Apple's willing to let their competitor spend 400m to promote the iPad instead.

    9. Re:Why not use what's good enough for pilots? by alvinrod · · Score: 3, Interesting

      It included quotes from NFL quarterbacks -- for example, ". . . having Microsoft Surface technology on sidelines allows players and coaches to analyze what our opponents are trying to do in almost real time."

      Yeah, the opponents were probably getting frustrated at theirs failing as well.

      Jokes aside, I have a Surface Book which I haven't had any problems with so far, though I tend to use it more in notebook mode than as a tablet. I'm wondering if this has more to do with them using a poorly coded application that crashes or hangs all the time. iPads would probably make more sense though as there's probably less that can go wrong given how the OS tends to limit what apps can do and heavily restricts background processes.

  3. Re:The Donald by Zontar+The+Mindless · · Score: 2

    They're using Surface tablets?

    --
    Il n'y a pas de Planet B.
  4. Product placement by Silverhammer · · Score: 5, Insightful

    It's a product placement, not an actual solution.The NFL is counting it as advertising revenue. Therefore, no one cares what the end users and support staff think about it.

    1. Re:Product placement by rudy_wayne · · Score: 5, Funny

      It's a product placement

      Too bad most of the broadcasters covering the games refer to them as iPads.

    2. Re:Product placement by 93+Escort+Wagon · · Score: 4, Interesting

      Too bad most of the broadcasters covering the games refer to them as iPads.

      I was watching the playoff game where the Surfaces weren't responding... the television crew correctly referred to them as "Microsoft Surface" multiple times while discussing the problems.

      In the end, it doesn't really matter if this is an innate problem with the Surface, or if it's a problem with the supporting network infrastructure. Microsoft obviously pictured this as a huge PR opportunity, so they should've considered the possible issues and taken steps to deal with them ahead of time. Certainly stadium wifi congestion has been a known issue for quite a while - why didn't Microsoft think about it?

      --
      #DeleteChrome
    3. Re:Product placement by Anonymous Coward · · Score: 4, Funny

      Football is slowed down so much for the sake of advertising with these huge breaks between plays while the players just wander about and slowly slowly organize themselves for the next play.

      That's why i like the non-stop action of soccer. 22 people randomly kicking a ball around until eventually someone accidentally kicks it into the goal.

    4. Re:Product placement by Dutch+Gun · · Score: 5, Informative

      I'm going to guess that those who complain about them don't (or even can't) distinguish crashes or freezes from connectivity issues. This isn't really a new story, as these sorts of glitches have been happening on occasion since being introduced. Given that these things obviously rely on wireless info feeds, and (as you indicated) that such wireless or communication systems fail in stadiums on occasion, I'm not sure I'd be so quick to blame the hardware or software.

      I've seen that, as an MMO developer, whenever an ISP has a problem, people immediately blame the developer for whatever lag or disconnectivity they're experiencing. I think it's human nature to blame the software or hardware sitting in front of them rather than some invisible infrastructure sitting in-between.

      I'd agree though, that this is something that Microsoft should have considered. It was risky to push something like this when there was a chance for very public and visible failures like that, even if it's not necessarily Microsoft's fault. Moreover, I really dislike the NFL pushing tools like this on the teams. They should have an opportunity to use their choice of technology when it comes to tools used in course of the game (within reasonable limits, of course). This is nothing like "official coffee of the NFL". This is a tool that can actually make an impact on the game if it succeeds or fails.

      --
      Irony: Agile development has too much intertia to be abandoned now.
    5. Re:Product placement by DraconPern · · Score: 2

      That's why a lot of games now include a 'lag meter' to let the user know it's not the software but the connection.

    6. Re:Product placement by knorthern+knight · · Score: 3, Funny

      > That's a relatively new phenomenon and probably took many hours of re-training to achieve.

      Lemmee guess...

      Step 1) The tablets are first deployed. TV commenters call them "Ipads". Nasty letters from Microsoft legal.

      Step 2) The tablets are reported to freeze/crash/etc. TV commenters call them "Ipads". Nasty letters from Apple legal.

      --

      I'm not repeating myself
      I'm an X window user; I'm an ex-Windows user
    7. Re: Product placement by Osgeld · · Score: 4, Funny

      You must watch a different soccer, the one I watch stops the game every nanometer of ball travel for some bitch to fall on the ground all Nancy Carrigan style

    8. Re:Product placement by Dutch+Gun · · Score: 2

      They can distinguish one thing...they can't fucking work. Who gives a shit whether it's a crash or freeze.

      Just to clarify, I'm not blaming the coaches or players for that. I agree that from their perspective, if it doesn't work it doesn't work, and that's all that matters to them.

      Dumbshit.

      Feel better after lashing out at a random stranger on the internet? Happy to help you out with that.

      --
      Irony: Agile development has too much intertia to be abandoned now.
    9. Re:Product placement by Hognoxious · · Score: 2

      They're probably contractually obliged to use them. Having said that if you tape a bit of paper to the front you should be OK. You're still technically using it, just as a clipboard.

      --
      Confucius say, "Find worm in apple - bad. Find half a worm - worse."
    10. Re: Product placement by Anonymous Coward · · Score: 2, Funny

      You are kidding right? You must not be in tech/software support. Hell a few lines of code in Linux will bring it to its knees faster the Kaepernick hearing the national anthem.

  5. And what about Wi-Fi by Pollux · · Score: 4, Interesting

    I'd love to see a more thorough technical analysis done. Put a debug tool that monitors the system in real-time. Analyze every sports stadium and their network and equipment infrastructure. And put out a whitepaper that details everything.

    Do we know if every NFL stadium has dedicated AP equipment with isolated and prioritized vLANs routing on-the-field device data directly to-and-from their supporting hardware infrastructure? Do we know if every device works with a clean OS install before every game? Are the servers consistent in every stadium? For all we know, someone may have patched two switches together across an old 100Mb link just to get things operational, or someone's running the hosting software on some old P4 server that can't handle the demand, or someone swapped the away team's AP with a cheapo D-Link unit they got at Target, or sixty thousand smartphones are choking the Surface tablet traffic.

    It's easy to blame things on Microsoft, especially when your profession is football and not IT. But, in my experience, more often than not, someone screwed up the infrastructure side of the equation.

    1. Re:And what about Wi-Fi by swb · · Score: 2

      My money is on wifi not working right.

      Wifi is a crapshoot in crowds that size, especially when you consider that > 90% of the fans in the stands have smartphones, all of which at least have wifi on and most of which probably have some setting that automatically connects them to open networks. At a minimum there's a bunch of RF noise from this alone.

      It's worse if you consider the number of stadiums that install wifi -- I've never been to one where it worked well and in many it doesn't work at all. And stadiums themselves are often a clusterfuck of management, "operated" by the team in terms of cash revenue but managed by some stadium commission as a physical facility so that the local taxpayer can pick up the tab for annoying facility costs that aren't related to making the team owner richer.

      It wouldn't surprise me at all if older stadiums retrofitted with wifi were done so on the local sports facility commission/taxpayer's dime and had all the usual corners cut as one might expect with such a project. The expectation (and effort) was probably decent coverage in luxury boxes, locker rooms and press areas. Fan seating areas get "covered" with a visible 2+ bar SSID, but nobody was willing to pay for RF engineering a workable solution for 70,000 people to actually use it.

      So at best they're operating in RF soup with proper APs nearby, hoping that between signal proximity and operating on the 5 Ghz band they will get useful coverage. At worst they're working in RF soup off a crap solution.

      Ideally, their software would be designed to be as network-independent as possible so that as much useful work as possible could be done without any network signal. But what do you bet it's a bunch of BS cloud based bullshit, dependent on appy Azure apps that Microsoft is hoping NFL teams and their corporate leaders will buy into even further.

  6. Re:When I am doing something important... by Anonymous Coward · · Score: 5, Funny

    Oh sure. Now you want the NFL to teach linebackers words.

  7. Re:Aside from wi-fi by Anonymous Coward · · Score: 3, Interesting

    They run exactly one application. They are locked down to run nothing else. They boot into the application. What is it that this application does? It shows overhead pictures of plays so that players and coaches can review the on-field strategy.

    Prior to the NFL's decision to use tablets, the pictures were printed in the team booth and delivered to the sidelines by runners. Why replace something that works with something new? Product placement $$.

    In short it was a technical decision made by the marketing dept. ("Hey, Microsoft will pay us for product placement... Somebody crap out an app over the weekend!")

  8. Re:MS bugs laughable compared w/other systems by amiga3D · · Score: 3

    I've run into numerous bugs on Linux. I've been using it since 1999 since I finally gave up on Amiga hardware developments and moved on. During that time it has improved by leaps and bounds and has always been very stable but did suffer a lot from lack of driver support by hardware makers. It has been years since I had to hard boot a linux box though even when programs crashed. I've had to use Xkill a few times or open a terminal and kill a choked program by hand. These are generally bugs not in applications and not in Linux itself but you can see by the Kernel change log that developers are constantly chasing bugs.

  9. MS is Making Progress by CanadianMacFan · · Score: 3, Funny

    Up until now everyone in the NFL and media has been referring to them as iPads. Microsoft has finally figured out how to get people to refer to their hardware by name.

    1. Re:MS is Making Progress by Locke2005 · · Score: 2

      So going from calling "iPads" to "fucking surface tablets!" is an improvement, then?

      --
      I've abandoned my search for truth; now I'm just looking for some useful delusions.
  10. I am amused by this. by No+Longer+an+AC · · Score: 3, Insightful

    I used to be a football fan. I used to go to games. Then it slowly dawned on me that my favorite team wasn't owned by people who cared about winning. It was all about money.

    Yeah, call me naive for not figuring that out sooner.

    The labor disputes weren't enough for me, but when the owner started threatening to move to Florida I started getting turned off. They didn't move to Florida, but they did move to Tennessee.

    The only good thing about sports in my opinion for the last 15-20 years is when there's a good scandal and NFL coaches turning on a major sponsor ranks right up there.

    They can't give teams their choice of technology because of sponsors who bought the whole league. They can't give teams full control of their devices because there are too many cheaters. They make billions annually but even partnered with Microsoft they cannot satisfy their coaches with their technology.

    Hearing stuff like the announcers referred to their Microsoft Surfaces as iPads for the first couple of seasons is just icing on the cake.

    Some have said it's just problems with wireless connectivity and thousands of fans in the same place all using their cell phones but couldn't they overcome that if it is what the problem really is?

    1. Re:I am amused by this. by David_Hart · · Score: 2

      Some have said it's just problems with wireless connectivity and thousands of fans in the same place all using their cell phones but couldn't they overcome that if it is what the problem really is?

      No... Just take a look at how often the NFL still has problems with wireless headsets and this is something that the people who put on concerts have solved long ago.

    2. Re:I am amused by this. by Locke2005 · · Score: 5, Insightful

      The "threatening to move" really pisses me off, because they only do that to convince the public to pay for a more lavish stadium that they should be paying for themselves, How does it make sense to anyone to pay $500 million for a stadium in order to subsidize a billionaire's football team? (Seahawks, I'm looking at you. Even worse because they used taxes from all of Washington state, so people in Eastern Washington who could care less about the Seahawks are still paying for their stadium.) This payment of welfare to billionaires has got to stop!

      --
      I've abandoned my search for truth; now I'm just looking for some useful delusions.
  11. Re:Hardware or Software? by Anonymous Coward · · Score: 4, Insightful

    It's not hardware and Windows is not solid -- at all.

    My mouse stops working. I remove it and put it back and it works again. The hardware has not stopped, the mouse didn't overheat. It's just the OS that decided not to see it anymore.

    Now, it's on the back of the CPU, so I decide to connect it to front USB ports -- just to make testing easier.

    It doesn't work. A balloon states it is searching for a driver for the mouse. What for? Does Windows have different drivers for the same mouse if we plug it on different USBs? Why the f*? I do it at home in Linux all the time, I can connect the mouse to any of the USB ports. It works instantly. Why not in Windows (which idiots say it's easier)?

    After some time I get tired of waiting for the driver to install, because the minutes go away and nothing happens. I look at the screen and there's a message inside the balloon: "Click here for more info". OK, please tell me because I may be stupid since I'm not able to use the fine Microsoft software: how can I click on anything without a mouse?

    Well, I kinda feel the OS has won and put the mouse back on the same port it was connected to. Then it works and I quickly click on the balloon -- only to learn that there's an explanation about Windows not being able to get a mouse driver (online or from Windows Update, AFAIR).

    Duh, we have security standards, of course the PC won't reach Microsoft. The IT people cannot allow that. But how would I know if I didn't click on the balloon? And no, I can't do it without a mouse! Nobody can!

    And you know what? There's a message asking if I want to quit retrieving the mouse driver from Windows Update? Well, that won't work, so only a stupid user would insist on that (oh, wait, this is Windows, stupid user is the standard). So I click on quit or cancel or whatever, thinking I'll have the opportunity to locate the very same driver that is in use to see the mouse at the back of the CPU tower. (I did that before, it's not cool to look for a needed piece of software in your own machine -- the OS should know where it is... but... *sigh*).

    Except no. You say you don't want Windows to get the driver from some online repo and that's it. End of story, no further dialog. You just stay there looking at the screen -- without a mouse pointer!

  12. Apple doesn't have to pay its customers. by Brannon · · Score: 2, Insightful

    Because their computers, you know, actually work.

  13. So the coaches dislike poor Surface marketing? by Brannon · · Score: 2

    It sounded more to me like they were complaining about random hangs and reboots--not sure how better marketing is going to fix that.

    1. Re:So the coaches dislike poor Surface marketing? by reboot246 · · Score: 4, Funny

      At least the Galaxy Note 7 can function as a hand warmer.

    2. Re:So the coaches dislike poor Surface marketing? by Hognoxious · · Score: 2

      Coach: Throw the bomb.
      QB. On 3rd and 4?
      Coach: No, that one!

      --
      Confucius say, "Find worm in apple - bad. Find half a worm - worse."
  14. Re:When I am doing something important... by vtcodger · · Score: 4, Informative

    FWIW, Belichick was using a clipboard and a pencil on the sidelines today instead of a tablet. I assume it worked. The Patriots won.

    --
    You can't see ANYTHING from a car, You've got to get out of the goddamned contraption and walk...Edward Abbey
  15. Re:When I am doing something important... by vtcodger · · Score: 3, Funny

    "Oh sure. Now you want the NFL to teach linebackers words"

    Now, now. Those guys are college graduates. They know lots of words. Mostly short ones. But words nonetheless.

    --
    You can't see ANYTHING from a car, You've got to get out of the goddamned contraption and walk...Edward Abbey
  16. An inside perspective by Anonymous Coward · · Score: 5, Interesting

    I knew somebody involved in making specialized software for the NFL. Their company wanted to use iOS, but the Microsoft Surface deal got made and there was pressure from above to move everything to the Surface. (Apparently, individual teams still hold a certain degree of autonomy, so it wasn't absolutely required in all places.) The product was already pushing the technology bounds of what the iPhone could do and development for the Surface was still pretty raw back then. And the football teams that used the software much preferred iOS too. So there was a lot of unhappiness all around.

    But a more interesting aspect was the monetary arrangements. The company was developing for peanuts, below their costs. The NFL really takes advantage of the fact that both everybody wants to work with them for the prestige, and that the NFL is a non-profit. When I asked why he was willing to do all this at a loss, he said was because other sports venues like Major League Baseball and the NBA are not non-profits and actually pay well. They take their cues from the NFL. So if you can get in with the NFL, you can make the big money later by selling to the others.

    And he suspects the Microsoft Surface deal itself was structured along the lines of this thinking... Microsoft basically giving away Surfaces to the NFL wanting both publicity and hoping to later actually sell to markets that actually pay money.

     

  17. It's the stadium stupid by Snotnose · · Score: 3, Interesting

    The devices assume a certain amount of bandwidth. Stadiums don't have enough bandwidth because A) cheap stadium managers won't pay for it; and B) on game day you have thousands of fans using various devices using various frequency bands to do who knows what.

    I've never used one of these devices but I'm gonna guess Microsoft doesn't handle bandwidth congestion issues well. That, and these millionaire football folks all have 1 gig bandwidth with 1 ms latency at home, and have never experienced network lag in their lives.

    1. Re:It's the stadium stupid by Locke2005 · · Score: 2

      We had a similar problem at a bluegrass festival with just 5000 people, 4 different free WiFi access points, all unusable because connections timed out due to being so overloaded. Of course, cellular reception was virtually non-existent, so everybody there was trying to call over WiFi too. I'd say if you're trying to do anything over WiFi in a football stadium, you're gonna have a bad time!

      --
      I've abandoned my search for truth; now I'm just looking for some useful delusions.
  18. Here's what $400 MM buys you in viral marketing by cshay · · Score: 2
  19. It's not freezing... by Stonent1 · · Score: 3, Funny

    It's just taking a knee for civil rights.

  20. Re:Hardware or Software? by macs4all · · Score: 4, Interesting

    It doesn't work. A balloon states it is searching for a driver for the mouse. What for? Does Windows have different drivers for the same mouse if we plug it on different USBs? Why the f*? I do it at home in Linux all the time, I can connect the mouse to any of the USB ports. It works instantly. Why not in Windows (which idiots say it's easier)?

    I can't speak to the Surface; but my work laptop, a Samsung RV511 running Win 7 Pro, has 3 USB ports. Two on the left side, and 1 on the right. I can plug something into either of the Left ports with no complaint; but if I plug that same device into the Right-hand Port, it acts like it has never seen it before. And vice-versa with something that was originally plugged into the Right-hand Port being moved over to the Left. It's a Brand New Day.

    All I can think of is that those two sets of Ports are probably on two different USB Controllers (remember, this is a LAPTOP. It isn't like we're talking on-board-ports vs. ports-on-a-PCI-card), and Windows is too retarded to poke around in its own Current Configuration to see if the damned DRIVER is actually ALREADY INSTALLED. Even if it had to make a redundant copy of the Driver, at least it could do it SILENTLY, rather than acting like a horse that was approached from the wrong side (horses have no Corpus Callosum; so each hemisphere has its own visual-record and memory); IOW, it freaks out...

    Say what you will about Macs and OS X, at least they don't do retarded shit like that! Glad to see Linux is also smart enough to recognize things that have been plugged in elsewhere before ON THE SAME COMPUTER.

  21. Re:too complex by lxs · · Score: 2

    How about not complicating a game about couple of guys throwing a ball around to the point where you need a convoluted IT infrastructure to support it?

  22. Re:Is it all the tablet's fault? by macs4all · · Score: 2

    The software should be smart enough to recover without rebooting.

    And you have just hit on the difference that makes all the difference.

    If Windows in a mobile application is finicky about re-establishing broken network connections, then that would be the kiss of death in a crowded WiFi environment.

    Can anyone with Surface Pro 4 and W10 experience, who is not a shill, speak to how robust the WiFi/network hardware and software stack is under iffy WiFi conditions?

  23. Re: The Donald by Diss+Champ · · Score: 3, Interesting

    The highest service Congress can perform with a bad president is to not pass stupid stuff the president wants just to look like they are achieving something. Our constitutiion has checks and balances to try to limit damage from one branch going off the rails.

    Whichever candidate gets elected this time around, an obstructionist congress would be an excellent thing to have.

  24. Re: Considering they fail at nearly sixty times.. by Aaden42 · · Score: 2

    I think we can all agree the NFL isn't most businesses. Considering how much US tax dollars go to subsidize stadiums, their (until recently) tax-exempt status... Why pay for things when you can get paid for product placement?