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Microsoft Offers $650 To MacBook Users Who Switch To A Surface Tablet (techcrunch.com)

After Wednesday's announcement of their new Surface Studio tablet, Microsoft launched a campaign to entice MacBook users to try Surface tablets. An anonymous Slashdot reader quotes TechCrunch: Essentially, the company is offering MacBook owners $650 toward a Surface Pro or Surface Book, if they trade in their Apple laptop. Sure, it's all promotion, but it's the sort of gag that affords the company opportunity to showcase its perceived advantages over Cupertino as the company looks to appeal more and more toward creatives -- a category long dominated by Apple.
The offer is only valid through November 7th, according to Microsoft's official rules, and the deal does not extend to iPads.

23 of 130 comments (clear)

  1. exploitation by Austerity+Empowers · · Score: 2, Funny

    Seems like I can trade in old mbp's I no longer use, resell the surface pro on ebay and get the cash for a new mbp.

    Only problem: I don't think I could move the surface pro's profitably (or perhaps at all).

  2. Trade in? by drinkypoo · · Score: 4, Funny

    Microsoft is desperate both to get their hands on some decent PCs, and also to get rid of Surfaces...

    --
    "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    1. Re:Trade in? by Tesen · · Score: 3, Interesting

      Microsoft is desperate both to get their hands on some decent PCs, and also to get rid of Surfaces...

      I like my Surface Pro 4; I run all my development VM's on it and take some fantastic notes in meetings. Only issue I ever had is scaling when un/docking on non 4K monitors.

  3. Shoot by Billly+Gates · · Score: 4, Interesting

    Compared to the new MacBook Pro the Surface tablet is probably faster too :-D

    Sadly they both have the same dual core cpu but the MS one is 1/3 the price. FYI I own a surface pro 3 and Ubuntu runs great on it! No you did not misread that if anyone wants to run it on a thin and light form factor I recommend it. I still have Windows 10 as well for my Netfix apps which are are handy on a plane.

  4. "Then Apple Happened"? by FyRE666 · · Score: 2

    Er, so MS managed to show off probably the best tool for creatives/artists at a fairly good price - totally bespoke design.

    Apple? Another laptop, almost identical in performance and features to the one from 3 years ago, but more expensive, with a retina touchpad instead of a touch screen. Plus they kind of overlooked the fact a lot of people like to plug their phone into their laptops to leech power for charging. So there's a dongle for that.

    Yeah, that "happened" I guess...

  5. No they're not by afgam28 · · Score: 4, Informative

    They're offering up to $650. My not-very-old Retina Macbook Pro is only worth $475, and I do not a $899 Surface Pro to be trading "up".

    1. Re:No they're not by peanutious · · Score: 3, Informative

      Agree on the up to $650. I went to the trade-in site and see an old Macbook A1181 trade-in is only $75. Of course that device was released in 2009.

    2. Re:No they're not by johnhattan · · Score: 2

      $100 for my old Aluminum MB. Dang, why can't I get a new $900 laptop for $250 and an eight year-old laptop? :)

    3. Re:No they're not by SeaFox · · Score: 2

      Also note that the condition states: "The housing must be completely intact without cracks or missing parts, and cannot have any etchings or asset tags."

      It's very normal for Apple laptops to develop hairline cracks in the case in certain area -- like around the hinge in white plastic Macbooks.

  6. Bad business. by Gravis+Zero · · Score: 2

    You know it's bad when you have to try and coax people into using your product.

    --
    Anons need not reply. Questions end with a question mark.
  7. Money making proposition? by Locke2005 · · Score: 2

    Used MacBooks sell for $350 to $1300, i.e. some MacBooks are worth a lot more than the $650 they are offering. I wonder if they'll take my ex-wife's broken Mac Book...

    --
    I've abandoned my search for truth; now I'm just looking for some useful delusions.
    1. Re:Money making proposition? by HornWumpus · · Score: 2

      Print a screenshot on a color laser and glue it to the broken computer's screen.

      Bet they take it. Also change the model # with a sharpy.

      You didn't choose to pay the MS store employees minimum wage, they did that.

      --
      John McAfee 'It was like that time I hired that Bangkok prostitute; to do my taxes, while I fucked my accountant'
  8. Re:Networking/implementation issue mostly by MightyMartian · · Score: 4, Insightful

    Microsoft has done something very bizarre to WiFi in Windows 10. I have network dropouts on Wifi routers that have worked consistently with Androids, iOS devices and earlier versions of Windows. It actually has been extremely frustrating, as we're using some Lenovo Windows 10 mini-PCs plugged into TVs for advertising services and playing videos at some locations. Windows 10 is constantly "semi-forgetting" networks, so it shows the network as visible, but won't autoconnect. Sometimes a reboot fixes it, but the usual solution is to forget the network and then rejoin, sometimes with a reboot. We've experienced the same thing with several laptops that were upgraded to Windows 10, and we chalked it up to old drivers, but these Lenovo devices come with Windows 10 preinstalled, and a pretty new devices so I don't buy the notion that it's a driver issue. In fact, I got a Windows 10 7" tablet when I bought my new notebook from the Microsoft Store, and it suffers the same issue on occasion, losing the network, and I have to tell the OS to forget it and then usually I can bring it back, but it's a pain.

    I'm positive that the rewritten WiFi modules in Windows 10 are just plain buggy. In fact, everything about Windows 10, even the new start menu, seem very fragile, and it takes little more than an update or some setting change to lead to the UI getting fucked up. My latest favorite is my Start menu suddenly becoming transparent. Go on the net, and lo and behold, it's an issue, with a fix which worked for me, but according to reports, may not last long. I've had other issues with Edge and start menus where the solution literally came down to "Cook profile, start from scratch".

    Windows 10 has some technical advantages, but since they adopted the sort of "perpetual beta" release model, the quality assurance has gone right down the shits. It feels like they're releasing updates that haven't been fully tested, and then relying upon the telemetry to phone home and tell the mother ship that some UI update has broken some installs.

    --
    The world's burning. Moped Jesus spotted on I50. Details at 11.
  9. People won't use our products unless we PAY them by raymorris · · Score: 3, Interesting

    > it's the sort of gag that affords the company opportunity to showcase its perceived advantages over Cupertino

    To me it's the exact opposite of being perceived as better, it's "people who have tried Mac don't want to use our products, we have to PAY them to use ours." Part of Apple's marketing of iOS devices is that they are unapologeticly more expensive, they are positioned as "premium" products. Microsoft is going the exact opposite way.

    Many years ago when I launched my first hosting company I didn't want to deal with "bad" customers, people who don't pay, send spam, attract DMCA notices, etc. I wanted to offer a professional service for professional webmasters, so I made it invitation-only. You could host with us only if we knew you or you had good references from people we know. As it turned out, NO potential customer EVER turned down an invitation to host their site with us; the exclusivity turned out to be a great marketing bit. It wasn't false exclusivity, BTW, since we weren't spending 80% of our time dealing with BS from a few PITA customers, we were able to provide excellent service. Anyway this thing from Microsoft is the opposite. "Nobody who has tried Mac wants our product, we have to pay people to take it" is what I see.

  10. Re:Networking/implementation issue mostly by JustAnotherOldGuy · · Score: 3, Insightful

    Windows 10 is constantly "semi-forgetting" networks, so it shows the network as visible, but won't autoconnect. Sometimes a reboot fixes it, but the usual solution is to forget the network and then rejoin, sometimes with a reboot.

    I don't use Win 10 but I have several friends that report the same thing. It just drops the connection randomly. Some people step away for a moment and come back and the connection is visible but no longer connected.

    Oftentimes reentering the password doesn't work (it always says it's "wrong", even when we know damn well it's been entered correctly). As you mention, they usually have to to forget the network and then rediscover/rejoin it. This happens with both laptops and desktops.

    --
    Just cruising through this digital world at 33 1/3 rpm...
  11. Powerbook? by Bing+Tsher+E · · Score: 2

    Can I turn in my Powerbook 165C? I think it has System 7 on it.

  12. Re:All I want to know by Bing+Tsher+E · · Score: 2

    It's always good when the experts on the Windows OS (Mac users who boast they would never touch a Windows computer) are in the room explaining why it is so bad.

    I just don't get Microsoft.

    Right. But you sure have an opinion about it.

  13. Re:Networking/implementation issue mostly by 93+Escort+Wagon · · Score: 2

    Windows 10 is constantly "semi-forgetting" networks, so it shows the network as visible, but won't autoconnect. Sometimes a reboot fixes it, but the usual solution is to forget the network and then rejoin, sometimes with a reboot.

    iOS seemingly has the exact opposite problem. I will tell it to forget certain networks (like the crappy wifi on our Sounder commuter trains), which will work... for a day or two. But then a few days later the phone will start auto-joining them again.

    I do have "ask to join networks" disabled, although that's not quite the same thing anyway.

    --
    #DeleteChrome
  14. Why doesn't MS make their S/W better instead? by tipo159 · · Score: 2, Informative

    I had been using an old Macbook as my primary system for my day job, however I was forced by my employer to upgrade. The newest version of MacOS X supported on it was still so old that the anti-virus software that my employer uses was no longer being updated for it. All of the upgrade choices ran our corporate-build of Windows 10, so I ended up with a shiny new Windows 10 laptop.

    I figured that it wouldn't be a big deal. Most of my work involves VPN'ing into a corporate network and ssh'ing into Unix-y/Linux systems where my real work is done. But, after a couple of months of this, I am ready to buy a cheap, used (but new enough for anti-virus upgrades) MacBook to do my work on.

    There are just too many stupid bugs in Windows (when switching between displays and display modes, the desktop manager resizes windows to the smallest width and height even after switching to a larger display until restarted) and really annoying inconsistencies between applications (is consistent cut-and-paste behavior really so hard to implement?). And, then there is the battery life. The laptop nominally has a 10-hour battery, but, using it the same way that I was using the 9-year-old MacBook with a 5-year-old battery, I am getting less time between needing to recharge than I did with the MacBook (2.5 hours max). There may be ways to get the new Windows laptop to work as well as the old Macbook did, but shouldn't it just work well out of the box?

  15. Re: Ask the NFL by thundercattt · · Score: 2
  16. Re:Ask the NFL by Bill_the_Engineer · · Score: 2

    Thanks to the surface pro, I can hide my lips when I give instructions to my team!

    --
    These comments are my own and do not necessarily reflect the views or opinions of my employer or colleagues...
  17. What idiot would fall for this? by guruevi · · Score: 2, Funny

    Let's trade a nice $2500 laptop for a $600 paperweight. Even 5 year old MBPs have higher resale value and have way better performance than their product and they're not even offering that much for it.

    --
    Custom electronics and digital signage for your business: www.evcircuits.com
  18. Carbon-copy by Sir+Holo · · Score: 4, Informative

    These things are almost detail-for-detail copies of the MacBook, iMac, and iPad lines. Only, they look a bit clunkier.

    And the best part of all is that they are manufactured by Lenovo. You know, IBM's former laptop brand, sold to a Chinese conglomerate. . . and Lenovo products are notorious for coming with spyware and malware pre-installed.

    OK, here is the best part, actually. You must send in your charger along with the functioning Mac laptop. Those things cost $65 to $85 all by themselves! Add in that that $650 is only a discount coupon to the purchase of Microsoft's clone of the MacBook Pro you are ditching. And of course, you only get the full $650 discount on a really recent Mac laptop. An older one. . . Well, you would get more on ebay for it than this 'trade-in value' that Microsoft is offering.

    Last, there are many restrictions. The display must have no dead pixels. None. No scratches. Must boot up. No property ID tags. The list of restrictions goes on and on.

    This is just PR, and a bad deal for someone looking to sell/trade an extra laptop they have sitting around. (I have 6.) You will get more cash money by selling your old laptop on ebay than by taking up Microsoft on this "deal" – and all the back-doors you'd expect from Lenovo and Microsoft.

    In sum, the offer is insulting. If I trade in my fully-loaded Mac to get a Microsoft (Lenovo) clone of that Mac that has the same specs of what I am trading in (1 TB, 16 GB RAM, etc.), then the price is at least $3300! That is more than I paid for my Mac with similar specs. . . a couple of years ago! Why does this myth of Macs being expensive persist? Sure, you can buy a cheap computer, or a cheap car. Neither is the same as a well-designed and reliably manufactured laptop or car. You can buy a Camry or a BMW. You can buy a Dell or a Mac. I digress. . .

    In any case, a Mac can dual-boot to run OS X, Windows, or Linux. Just partition your drive and go. I run Windows, when required, from a sleek Micro-SD card that does not stick out. I use Fusion, enabling use of Windows and OS X simultaneously, thanks to my two dual cores. And it's sand-boxed, so no Windows sploits can breach my main system (OS X).

    It works seamlessly. I switch between Windows and OS X in a programming class that I teach: I use the environment that a given student is using on their laptop. The API is running on both OS's, as well as Firefox on both, and some others on the OS X side. It is so dead-easy to switch between them on the fly, during lab-sessions of a class.

    No one will take this "offer" from Microsoft. You would get less than you gave away. And be stuck in Windows-only. Ick.