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ULA Unveils Website That Lets You Price Out a Rocket 'Like Building a Car' (theverge.com)

An anonymous reader quotes a report from The Verge: This morning, United Launch Alliance CEO Tory Bruno unveiled a new website that allows satellite makers to figure out what it will really cost to launch a vehicle on one of ULA's rockets. It's like going to "Ford or Chevy and building your car," Bruno said, except in the end you wind up with a more than $100 million rocket that can take cargo to space. And just like checking out on Amazon, the website allows you to save your rocket and submit it to ULA to start the process of finalizing a launch contract. The site, called RocketBuilder.com, looks to be ULA's attempt to further infiltrate the commercial satellite market, after launching mostly government satellites and NASA missions for the past decade. Bruno says the site is meant to provide an "unprecedented level of transparency" to commercial customers about the true cost of launching a satellite with ULA. "The sticker price on the rocket is just the tip of the iceberg," Bruno said at a press conference this morning in Washington, DC. "There is a whole host of other costs." The site is supposed to give potential customers an idea of what those costs might be. Rocket Builder allows you to pick when you want to launch and what orbit you want your satellite to go to. And then, depending on its destination and how big the satellite is, the site will help you calculate the size of your payload fairing -- the nose cone that encases the satellite on the top of the rocket -- as well as how many additional boosters you're going to need for thrust. Customers even have the option of picking customizable "service options," which include adding an onboard video system to the rocket, or conducting "expanded mission rehearsals." There's even the option of purchasing a VIP experience, where you can invite 100 customers or investors to come watch the launch as a marketing tool.

58 comments

  1. If you can't innovative re-usable rockets by Anonymous Coward · · Score: 0

    At least you're innovating the website

    1. Re:If you can't innovative re-usable rockets by michelcolman · · Score: 1

      The problem is that the dealer lobby will try to block ULA from selling directly to their customers via the website, insisting that customers must be protected by requiring a middle man.

    2. Re:If you can't innovative re-usable rockets by hey! · · Score: 1

      Yeah, rockets. They're not exactly brain surgery.

      --
      Post may contain irony: discontinue use if experiencing mood swings, nausea or elevated blood pressure.
  2. Do they have a Black Friday sale? by Required+Snark · · Score: 2
    Are their discount codes? Should I be looking in my junk mail for coupons?

    Maybe Kim Jong-Un can use this to put some spy satellites into orbit rather then use his hit-or-miss rocket program. If Kim can get the right rate on multiple launches maybe he can use ULA to nuke the US. Remember ULA is really an international organization and the main stage engines are from Russia. Putin might give ULA a discount for helping North Korea nuke the United States, and Trump might be willing to partner up with his bromance pal to seal the deal.

    --
    Why is Snark Required?
    1. Re:Do they have a Black Friday sale? by K.+S.+Kyosuke · · Score: 1

      Remember ULA is really an international organization and the main stage engines are from Russia.

      ...scheduled to get a nice domestic methane upgrade Real Soon Now...

      --
      Ezekiel 23:20
    2. Re:Do they have a Black Friday sale? by stealth_finger · · Score: 1

      Are their discount codes?

      Are their discount codes what?

      --
      Wanna buy a shirt?
      https://www.redbubble.com/people/stealthfinger/shop?asc=u
    3. Re:Do they have a Black Friday sale? by JoeMerchant · · Score: 1

      There's something about ULA added value that's supposed to bring the "Cost" down $65M below the "Purchase Price" - I don't know if this is "money in your pocket" discount, or just things that ULA is doing "for you" that some customers do for themselves and an approximate cost.

    4. Re:Do they have a Black Friday sale? by Anonymous Coward · · Score: 0

      just things that ULA is doing "for you" that some customers do for themselves and an approximate cost

      This is the correct option. From their landing page, the items they list are:

        * better reliability, which translates to decreased insurance costs
        * fewer launch delays, which translates to less lost revenue while you're waiting for your satellite to be launched
        * being able to put the satellite more precisely in the correct orbit, which saves the fuel you'd use to correct its orbit, which you can then use for station-keeping ... which translates to a longer satellite lifetime before it runs out of fuel

      I don't know how accurate they are in estimating the value of these items - and they're hardly an unbiased source - but they do all sound like valid points.

  3. Re: Where are the Trump articles??? by Anonymous Coward · · Score: 0

    care to elaberate im gitty with anticipacion.

  4. Hi, this is Kim Jong-un; question please by Bearhouse · · Score: 1

    Do you accept payment in cash?

    1. Re:Hi, this is Kim Jong-un; question please by Gravis+Zero · · Score: 2

      Hi, this is Kim Jong-un; Do you accept payment in cash?

      Considering that North Korea is a notorious counterfeiter, no, they would not even if there wasn't a trade embargo.

      --
      Anons need not reply. Questions end with a question mark.
  5. Re:We need fewer rocket launches, not more by K.+S.+Kyosuke · · Score: 3, Interesting

    They pollute space with junk that can be hazardous to useful satellites.

    Fixed by treaties, and by technological improvements in de-orbiting, again enabled by more frequent launches.

    Rocket launches also burn tremendous amounts of fossil fuels, which generate carbon pollution that causes global warming. If you care about this planet, you'll want to reduce rocket launches and make them less accessible to most people.

    All the rocket fuel used annually is absolutely dwarfed by, e.g., automotive fuel. If you care about this planet, start moving your lazy fat ass around.

    --
    Ezekiel 23:20
  6. missing options by Black+Parrot · · Score: 1

    shields? cloaking device? transporters?

    Also, they should have a 1-click to calculate how many parasecs it would take to make the Kessel Run.

    --
    Sheesh, evil *and* a jerk. -- Jade
    1. Re: missing options by Anonymous Coward · · Score: 0

      A run ia a dozen of roundtrips to youranus

  7. Re: Where are the Trump articles??? by Black+Parrot · · Score: 1

    care to elaberate im gitty with anticipacion.

    Feeling gitty is normal for gits.

    --
    Sheesh, evil *and* a jerk. -- Jade
  8. Dear RocketBuilder.com by Anonymous Coward · · Score: 0

    I only wanted to build and launch one satellite of love for $200 million, but I didn't realize I added additional ones to the cart as I refreshed the page. I'm emailing customer support to return 7 unwanted rocketships. Please refund the fees to my credit card.

    1. Re: Dear RocketBuilder.com by Anonymous Coward · · Score: 0

      Done. Collect it at youranus

  9. Re:We need fewer rocket launches, not more by Anonymous Coward · · Score: 0

    More reason to get everyone off this rock, nobody will pollute it anymore.

  10. Refund pls by mentil · · Score: 1

    I walk away from my desktop for FIVE minutes, and my 5 year old has ordered a $100 million rocket launch to crash a load of honey ham into the Moon, because the moon-men apparently want a ham-and-cheese sandwich. Can I contest this with Visa?

    --
    Corruption is convincing someone that the selfless ideal is the same as their selfish ideal.
  11. Missed partnership opportunity? by Westley · · Score: 1

    Surely this should have been a plug-in for Kerbal Space Program. Fly your rocket in the game, order the real thing. Not holding my breath for same-day delivery though...

    1. Re:Missed partnership opportunity? by Anonymous Coward · · Score: 0

      ULA is working on an Official ULA mod pack with some of the KSP streamers. It hasn't been released yet. The model's are a lot better looking then what they have in the 3D render on the rocket builder site.

  12. Re:We need fewer rocket launches, not more by Anonymous Coward · · Score: 2

    A different AC here.

    > If you care about this planet, start moving your lazy fat ass around.

    You are absolutely right. I'm already doing that (I don't even own a driver's license!). The biggest elephant in the room is auto industry, which, at the price of full-out brib^H^H^H^H lobbying wants to keep status quo against all common sense.

    The VW scandal is just a little side entertainment. The real action is those bastards pushing their SUVs and pick-ups into the market, which pollute far more per mile than the vehicles caught cheating.

    Once we get *that* controlled we might start thinking about rockets. We *must* do that, eventually. Booster reuse might be a first step.

  13. This will become prohibited by realdonaldtrump · · Score: 1

    ____ Office of Donald J. Trump President-elect of the United States

  14. Re:We need fewer rocket launches, not more by stealth_finger · · Score: 1

    If you care about this planet, you'll want to reduce rocket launches and make them less accessible to most people.

    Yeah because this makes rocket launches accessible to most people. Most people with 100+ million to spare and a satellite that they want to put in orbit that is. Most people want to do that, I know I do, I've just been waiting for someone to make it accessible. Better get on it now before the queue starts.

    --
    Wanna buy a shirt?
    https://www.redbubble.com/people/stealthfinger/shop?asc=u
  15. Re:We need fewer rocket launches, not more by K.+S.+Kyosuke · · Score: 1

    Once we get *that* controlled we might start thinking about rockets. We *must* do that, eventually. Booster reuse might be a first ste

    I'm pretty much willing to bet that the carbon emissions from the rocket manufacturing process dwarf the carbon emissions from the fuel used for launched as well. After all, it seems that CO2 output is well correlated with economic value generated and the rocket costs over two orders of magnitude more than the launch fuel.

    --
    Ezekiel 23:20
  16. Re: Do you have one in gold? by Anonymous Coward · · Score: 0

    Donald, is that you? You really need to grow a thicker skin(and not an orange peel)

  17. cash for clunker by Anonymous Coward · · Score: 0

    Yup, that's the problem with cash for clunkers; let's shit out tons of CO2 to build a brand new car to save a few less tons then we would have just maintaining the old car.

    However, booster re-use is a gimmic designed by a marketing genius; it's been shown pretty conclusively that it's not going to be cost effective, and consequently energy effective, since very little of the rocket actually gets reused.

    1. Re:cash for clunker by Rei · · Score: 1

      Whose boosters are you talking about? Certainly not SpaceX; the entire first stage (the majority of the rocket) gets reused. Are you thinking of the Shuttle SRBs? Technically the "majority" was reused, as the casing was, but because they're solids, it's not a simple matter of refilling; you have to tear down the booster and recast the propellant mixture, which is a ton of work. Indeed, there weren't a fixed "set" of boosters; a given launch may involve segments that had never been part of the same booster previously. The SRBs also landed hard and faced saltwater corrosion every time, which significantly increased their maintenance.

      --
      People said I was dumb, but I proved them.
    2. Re:cash for clunker by Anonymous Coward · · Score: 0

      Certainly not SpaceX; the entire first stage (the majority of the rocket) gets reused.

      There has never been a single space ex rocket that has ever been reused.

    3. Re:cash for clunker by Rei · · Score: 1

      Reused many times on the test stand, and in prep for relaunch.

      --
      People said I was dumb, but I proved them.
    4. Re:cash for clunker by K.+S.+Kyosuke · · Score: 1

      The SRBs may have most of their unfueled mass in the steel casing but most of the work and expenses is probably in all the other parts that get ruined (such as the TVC assembly and the electronics and stuff).

      --
      Ezekiel 23:20
  18. Not bad, if you've got $150M by JoeMerchant · · Score: 1

    2400kg to GEO for $151M (includes $65M of ULA "services").

    So, where's the business plan that makes $63K/kg by being in geostationary orbit? Something involving a network of 240 10kg mini-sats would be interesting.

    Unfortunately, if you're splashing out $151M on the launch vehicle, and probably at least another $20M building the payloads, the political red tape will likely run another $80M or so to "get permission" for your plan - unless you are providing a tax revenue stream of $100M or more... so, we're really talking about needing to deliver $100K/kg, or $1M per mini-sat in revenue.

    Still, a $250M revenue generator isn't wildly unrealistic, if you can identify an under-served need, less than $0.04 per capita if you're serving the global market, or $1 per capita if you're US market only.

    1. Re:Not bad, if you've got $150M by Anonymous Coward · · Score: 0

      TLDR:
      1) ???? with a satellite network
      2) Pay 150M to launch it
      3) Profit.

    2. Re:Not bad, if you've got $150M by JoeMerchant · · Score: 1

      The interesting numbers are: $150M to actually deliver 2400kg to geostationary.

      People throw around $100M+ for a launch vehicle, mass is very limited/expensive, Geostationary is even MORE costly... this puts you at a clear picture of $100/gram for payload delivered to Geostationary, including presumed costs of red tape.

      If you could deploy a 5000lb reflector sail with peoples' names etched on it, you could charge three easy payments of $29.95 each to have your name on the new brightest star in the evening sky - if even 1% of US residents went for that pitch, you've got a profitable business proposition (though the red tape might be challenging.)

  19. Re:We need fewer rocket launches, not more by Anonymous Coward · · Score: 0

    You're probably right. I guess I'll just bike the 20 miles to college and back... bike my hundred kilo a week trash and recycling bins to the local 4-mile-away waste management facility... bike to and from the supermarket 10 miles away and to bike home with a hundred lb of food... Ooh, or maybe I ought to take up walking those journeys, that seems perfect. Or should I take the bus, which pollutes more per mile per person than my SUV (as long as I have two or more people in it (which I nearly always do)), and takes the less efficient, significantly slower, longer route everywhere?

    Different people have different needs. I'm not saying all SUV or truck drivers actually need their vehicle, but it is a good thing they exist.

    Also, no, the cheating VWs polluted less in terms of emissions, but significantly more in terms of greenhouse gas effects. Nitrogen Oxide is not your friend.

  20. Re:We need fewer rocket launches, not more by K.+S.+Kyosuke · · Score: 1

    You're probably right. I guess I'll just bike the 20 miles to college and back

    There's a teacher at my alma mater capable of running twelve miles from home to his office. What's so problematic about biking for twenty miles?

    . bike to and from the supermarket 10 miles away and to bike home with a hundred lb of food

    No, that would make you fat.

    --
    Ezekiel 23:20
  21. ULA "Added Value" Subtracted from the Price by Anonymous Coward · · Score: 1

    Just modeled an Earth-escape mission. Was pleasantly surprised at the low sticker price of $59M. Then I saw that the real sticker price was $100M+ and that they were subtracting the value of some of their support services as "added value."

    Hmm, it really is like a car dealership.

  22. Commuting on foot or by bike by sjbe · · Score: 1

    There's a teacher at my alma mater capable of running twelve miles from home to his office.

    Which proves what exactly? Cripes *I* can run 12 miles if I need to but that doesn't mean it's a good idea for me to commute that way. Running that distance would take me 90-110 minutes in good weather. Each way. Do you have a spare 3 hours per day? Do you have a shower available to you at work? Do you have roads you can safely run on? I don't. I live in an area that gets lots of snow 4 months per year, I live 20 miles from work, sidewalks don't exist for much of the commute, I need to be at work before dawn most days. Not to mention that I sometimes need to visit a client so showing up sweaty and smelly isn't a good idea. So I'm supposed to get up at 4am, run to work hoping I don't get run over, be sweaty and smelly all day, and repeat the process at night? And in winter somehow avoid frostbite or hypothermia as well?

    Yeah sounds great.

    What's so problematic about biking for twenty miles?

    Nothing if you have the time, live in an area with good weather and roads, have a shower available at your destination, etc. That doesn't describe a whole lot of us. I bike 20 miles fairly often but it's simply not practical or safe for me to commute by bike.

  23. Re: We need fewer rocket launches, not more by Anonymous Coward · · Score: 0

    I don't care about this planet or any other. I just don't. In about 75 years I'll be most probably dead and in that timeframe nothing can happens that will significantly impact my lifestyle, climate-wise. After I'm dead, I will no longer exist so I won't be able to care anyway. So why the fuck should I care?

  24. Groupon by Anonymous Coward · · Score: 0

    Anyone wanna get in on a Groupon deal with me for a ULA rocket?

  25. I Just Want to Buy the Launch Experience by Bruce+Perens · · Score: 1

    Owning my own company, I am not as tied down as many people and frequently make the 4-5 hour drive to Lompoc to see Vandenberg launches. Here's my last one.

    At Lompoc, you have the choice of viewing ULA launches from Ocean Avenue (2.8 miles from Pad 3) or from Hawk's Nest, the official viewing spot 8 miles away which might be out of the fog when other spots aren't. I once went to a SpaceX launch where it was so foggy on Ocean Avenue that I only heard it.

    At Kennedy Space Center, you have the option of viewing from the LC-39 Observation Gantry for $50, about the best launch viewing available, but Deleware North, the consession operating tours of KSC and Cape Canaveral, sometimes declines to open it for launches.

    Company viewing is in an enclosed area a floor up from the peons on the LC-39 gantry. There have been times when I would have paid real money to view on the base rather than the 10-mile-away options on public land.

  26. Re:We need fewer rocket launches, not more by Anonymous Coward · · Score: 0

    All the rocket fuel used annually is absolutely dwarfed by, e.g., automotive fuel. If you care about this planet, start moving your lazy fat ass around.

    You and the GP assume the biggest problem with rocket launches is the carbon dioxide production, when there are more concerns about the exhaust introducing byproducts into the upper atmosphere that normally doesn't mix as well with the lower atmosphere. Introduction of trace amounts of metals to the upper atmosphere can affect the ozone layer and noctilucent clouds.

  27. Only $125 Million... by Anonymous Coward · · Score: 0

    ...to put Donald Trump on an Earth-escape trajectory.

  28. Re:We need fewer rocket launches, not more by hey! · · Score: 1

    All the rocket fuel used annually is absolutely dwarfed by, e.g., automotive fuel.

    Check out this flowchart of where roughly 97.4% of US energy comes from/goes to. Note the massive waste (rejected energy) in transportation AND electric generation. However a move to electric vehicles over the next few decades will still reduce wastage because of lower amounts of energy consumed overall. Plus the wastage in energy generation and transmission can also be greatly reduced.

    But we have to admit this is a problem. For example shifting from coal to natural gas, which is happening because gas is a lot cheaper, could save us a lot of energy wastage and carbon emissions -- if we're careful to regulate methane emissions from natural gas production and distribution. Methane, the main component of natural gas, is a very potent greenhouse gas. Thus scrapping environmental regulations would actually hurt coal production because the gas industry would be able to externalize its costs and sell at an artificially low price.

    There's every reason to believe we can make a big dent in the roughly 60% of energy that is simply wasted, and if on top of that we develop more carbon neutral sources like nuclear, wind, and biofuels we can over the course of a twenty years or so really reduce our carbon footprint while improving our energy independence. We're almost energy independent now, and if things continue on the path we've been on for the past six years or so we'll be a net exporter of energy in the next two or three years.

    Conservation and clean energy will allow us to grow our economy, become independent of foreign oil supplies from unstable regions, and create jobs. But it will take changing the status quo, which is why people who benefit from the status quo don't want us to acknowledge the problem.

    As for rocketry, it may not be a big deal in aggregate, but single orbital launch still puts out a lot of CO2 -- about the same as an average car driven for almost 50 years. However I think that could be reduced too, by introducing more biofuels as well as developing alternative launch technologies.

    --
    Post may contain irony: discontinue use if experiencing mood swings, nausea or elevated blood pressure.
  29. Everything wrong with ULA by Areyoukiddingme · · Score: 1

    Price out a rocket like buying a car? Seriously? You patterned your buying experience after the worst buying experience known to man? The one everybody in the country loathes? And your competitor also happens to run the only US auto manufacturer that doesn't put you through the horror that is the traditional auto buying experience? I don't even...

  30. in unrelated news by gearloos · · Score: 0

    North Korea opens paypal account....

    --
    "Computers are a lot like Air Conditioners" "They both work great until you start opening Windows"
  31. Disappointing site. by Anonymous Coward · · Score: 0

    I went to the site with the anticipation that it might be a radical rocket design tool with all the known mathematics formulas and data built-in, alas I was disappointed.

  32. DVD Player by Anonymous Coward · · Score: 0

    Can we get a DVD player in the back for the kids? The kids get antsy on our long space trips and Dad's temple vein starts to throb when the kids pester us with 'Are we there yet?'

  33. Reusable first stage booster by Traf-O-Data-Hater · · Score: 1

    ...I couldn't find it on the dropdown.

  34. Needs some higher-level options by stigmerger · · Score: 1

    Cool, but I shouldn't have to plug in a variety of different options to see how they affect the price. What if I'm flexible on launch-date, and want to optimize for cost? What's the largest payload I can put on a short rocket in a given orbit?

  35. Get the facts by cyberthanasis12 · · Score: 1

    When I read the article, it reminded me the "get the facts" campaign of Microshaft, when they were saying that Windoze has lower cost than Linux. Right...