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Nokia Dials Back Time To Sell Mobile Phones Again (bbc.com)

Nokia said Thursday mobile phones carrying its brand will make a comeback via a new venture that will reunite the Nokia brand with veteran Nokia execs who aim to move into smartphones capitalizing on an existing operation that sells low-cost basic phones. From a report on BBC: It's thanks to a deal with a small team based at a business park on the fringes of Helsinki, who are engaged in what will seem to many a foolhardy mission. They call themselves HMD Global -- and they believe they can make Nokia a big name in mobile phones once again. I met Arto Nummela, Pekka Rantala and Florian Seiche in a cafe on what is still the Nokia campus. That very day Arto and Pekka had stopped working for the Nokia Windows mobile phone business owned by Microsoft -- because they had acquired both it and the Nokia brand to start their new business. Yes, it is complicated, but so is the recent history of what was just a few years back Europe's technology superpower and the biggest force in mobile phones. After the launch of the iPhone in 2007, Nokia faltered and by 2011 was on what its first American chief executive, Stephen Elop, called a burning platform. Then, the phone business was sold to Microsoft, which soon found it had made a disastrous purchase as the Nokia Windows combination failed to claim a significant slice of a market dominated by Apple's iOS and Android. Now, the Finnish business -- which remained a big force in telecoms infrastructure after the sale of the mobile unit -- has licensed the Nokia brand to HMD Global, which aims to take it back to the future.

15 of 128 comments (clear)

  1. Nokia phones by OneHundredAndTen · · Score: 4, Insightful

    Nokia used to make terrific handsets. It was only when Elop, the worst CEO in history, took the reins that things went south precipitously. If Nokia starts designing handsets again, this time with Android, I'll be in principle interested.

    1. Re:Nokia phones by Stormwatch · · Score: 2

      No. That would imply he at least tried to act in favor of the company's interests with a modicum of competence.

      Say, do you know the "Osborne effect" - when a company announces upcoming products too soon and kills demand for the current ones?

      Also, do you know the "Ratner effect" - when a company's leadership publicly attacks its own products, ruining their reputation?

      Put them together and you get the monstrosity of the "Elop effect".

      That lunatic stated that the still immensely popular Symbian was not competitive, killing that cash cow overnight. What for? The WP-based devices meant to replace it were still several months away - and not only that, that system would have a reputation for lacking essential features for years. This means, all of a sudden the world's biggest cell phone maker had no viable smartphone to sell. The vacuum left by Nokia's suicide was promptly filled by Android devices. So you can see how Elop's leadership was immensely profitable... for Samsung!

      A sane and honest person in his position at that moment would have praised and supported Symbian until its successor was ready. And by that I clearly mean MeeGo, not WP.

  2. There is a sizable market left out there by Anonymous Coward · · Score: 2

    There are a lot of people who don't want smartphones. Nokia is legendary for its cellphones. Does this herald the return of the dumb phone?

    1. Re:There is a sizable market left out there by fotbr · · Score: 2

      I'd love to go back to one of their old candy-bar style phones that did nothing except be a phone. I don't care about texting. I don't care about data. I don't care about music. I don't care about photos. I don't care about video. I don't care about apps.

      I had my fun with smartphones over the years. I've changed.

      I want a phone like I had 15 or so years ago: One I can charge once every other week whether it needs it or not. Something with actual buttons that I can operate by feel, without having to look at it.

    2. Re:There is a sizable market left out there by kamapuaa · · Score: 2

      Cranky old men who used to work menial IT jobs, have been downsized, and now post on Slashdot with 4 or 5 digit userids.

      --
      Slashdot: providing anti-social weirdos a soapbox, since 1997.
  3. Re:What would Trump do? by kelemvor4 · · Score: 2

    Will he fix Nokia? More Trump news please!!!!

    No. They're based in Finland. Hopefully he will follow through and eliminate nafta, cafta, and any talk of the TPP in order to level the playing field for American companies, though.

  4. Dare to be different! by Opportunist · · Score: 4, Insightful

    Build phones with a replaceable battery, with actual keys to type in a phone number or to flip up/down in the phone book, with slots for SD cards and plugs for micro USB.

    I know it sounds crazy, but I have that odd feeling that there just MIGHT be a market for something like this.

    --
    We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
    1. Re:Dare to be different! by Grishnakh · · Score: 2

      It IS crazy. You might as well buy a netbook computer, because that's how big and clunky the thing will be. There's simply no room on a modern 5.5" screen cellphone to put a physical keypad; either it's going to be huge (5.5" screen plus fixed keypad or keyboard), or it's going to be a slider, which have proven to have mechanical problems plus they're super-thick (this coming from someone who'd happily accept more thickness in exchange for a bigger battery). Not only that, the keypad will have limited usefulness, because you'll still have to use the on-screen keyboard for texting; I don't know about you, but most of my phone typing is text, not numbers. Who the hell still messes with phone numbers anyway? Are you of retirement age? Do you still use AOL? It's not like I get new phone numbers from people *that* often; I'm not quite that popular with women.... (though now I'm over 40, it does seem like my popularity with them has quadrupled or more, probably because I still look good and am in shape, and the competition from men in my age group is so pathetic).

      Here's the features you need in a modern smartphone for success: 1) user-replaceable battery 2) SD card slot 3) USB-c 4) IP68 waterproof 5) Android OS and access to the Google Play store. Going with a non-Android OS is doomed to failure, because of the apps; it's the same reason desktop Linux hasn't taken over much from Windows. A big bonus to woo customers away from other premium Android phones would be to eliminate all the crapware and make a streamlined, high-performance version of Android. A lot of people would probably jump on that, given the interest in Google's Nexus/Pixel phones. Throw in the features above (battery, SDcard, waterproof) and keep the price in-line with the Galaxy and Pixel phones and you've got a winner because it'll cover everyone's bases. (The weakness of the Galaxy line is the software: all the crapware and bloatware on Samsung's Android version. The weakness of Google's phones is the hardware: a lack of features like a removable battery and SDcard slot.)

    2. Re:Dare to be different! by LordWabbit2 · · Score: 3, Insightful

      And make it durable, and keep supporting upgrades regardless of how old the phone gets. I'm tired of buying a phone because the previous one just stopped working, or buying a new phone because stuff no longer runs on it since the OS is out of date. I would buy a phone that would last more than 5 years on that strength alone.

      --
      There are three kinds of falsehood: the first is a 'fib,' the second is a downright lie, and the third is statistics.
    3. Re:Dare to be different! by Higaran · · Score: 2

      I agree with you mostly, but I think that some people also what a good mid ranged handset. I have the Nexus 5x and I don't think I could find a better phone for the price when it came out, or even today. I just want something that is quick, all around not bad and I don't want to pay $600 ever year or even two for a new damn phone. For $700-$800 a flagship smart phone cost I could get a not too shabby laptop, phones really should not cost as much as they do. Google really messed up this year with the pixel, the killed one of the main points of the phone, historically they have not been extremely expensive, or like last year there were 2 models, one being a good midrange price.

  5. Re:But will it run by Tx · · Score: 2

    Firstly, Android is Linux. But in the sense meant here, no. Quote from elsewhere; "Future Nokia smartphones will utilise Google's Android operating system, currently deployed on 86% of the world's smartphones."

    Bringing another OS into play in a market that is sewn up by two major players is pretty much guaranteed to fail, and I really don't see what a Linux phone would do for the average consumer. Do really think Nokia/HMD Global should waste millions of Euros in R&D to develop a Linux phone distribution just to satisfy a handful of nerds? Not a compelling business case, if you ask me.

    --
    Oh no... it's the future.
  6. Re: What would Trump do? by ArmoredDragon · · Score: 2

    Actually American manufacturing is still tough to beat. China only beats us in quantity, but even then we're still the number two manufacturing country. Our main manufacturing exports are jumbo jets and earth movers, and both do really well.

    Even in electronics, we still do quite well. We have the most advanced semiconductor fabs in the world, and we even make other parts like resistors, diodes, capacitors, etc. Sure, the final product is assembled elsewhere, but typically many of its components are made here.

  7. Re:What would Trump do? by nospam007 · · Score: 2

    "Great, which means we'll only be able to buy American-made cellphones, which means we'll be stuck with $2000 iPhones and their shitty walled gardens."

    Walled? Didn't you hear, it will be a fenced garden.

  8. Jolla Phone keyboard by DrYak · · Score: 2

    or it's going to be a slider, which have proven to have mechanical problems

    3rd party have successfully designed keyboard which are magnetic slide.
    (No mechanical parts. Just carefully aligned magnet that accept 2 stable positions. Either the keyboard stuck to the back of the smartphone, or stuck in "slide out position" with the keys available for typing and the pogo-pins aligned with the contacts).

    I you don't want the keyboard, you just remove it (un stick it).
    This of course requires the availability of pogo-pins.
    Jolla's phone and Fairphone's phone 2 were both designed with extra pins so that 3rd parties could invent such gadgets.

    Android OS and access to the Google Play store.

    Technically, only the "access Google Play store" part is important.
    It just happens that Android OS is the most straight-forward solution to run Android Apps, but...

    Going with a non-Android OS is doomed to failure, because of the apps;

    ...unless this non-Android OS also runs android apps.
    Like the Alien-Dalvik engine available inside the Sailfish OS - for whose development Nokia already paid, until Elop decided to drop that R&D team (who subsequently formed Jolla)

    --
    "Sufficiently advanced satire is indistinguishable from reality." - [Tips: 1DrYakQDKCQ6y52z6QbnkxHXAocMZJE61o ]
  9. Re:What would Trump do? by ControlsGeek · · Score: 2

    They screwed up the Grand Cherokee when they put that silly computer mode that shuts off the engine at stoplights and starts it again when you take your foot off the brake. Mopar starter motors are scary enough when you only use them once per trip.