Why MakerBot Didn't Kickstart A 3D Printing Revolution (backchannel.com)

Bre PettisâS once said MakerBot gave you a superpower -- "You can make anything you need." But four years later, mirandakatz writes that though MakerBot promised to revolutionize society, "That never happened." At Backchannel, Andrew Zaleski has the definitive, investigative account of why the 3D printing revolution hasn't yet come to pass, culled from interviews with industry observers, current MakerBot leadership, and a dozen former MakerBot employees. As he tells it, "In the span of a few years, MakerBot had to pull off two very different coups. It had to introduce millions of people to the wonders of 3D printing, and then convince them to shell out more than $1,000 for a machine. It also had to develop the technology fast enough to keep its customers happy. Those two tasks were too much for the fledgling company."

Comments

It's always cost

[Anonymous Coward]

Do I spend a grand and a bunch of time learning the software necessary to print the widget, or do I buy the widget for $2 and spend no time learning how to use software? Virtually everyone I know with a 3D printer uses it for pointless projects that have no practical value. If it isn't a premade design, they're not printing it.

because

[Threni]

nobody wants to spend £1000+ on a device which makes shitty low quality christmas cracker toys. It was obvious from the start that this was this seasons desktop publishing fad. The sort of people who it was argued would use these are already aware of better alternatives.

Re:!Revolution

[Rei]

The word revolution also contains the word evolution, and you might have noticed that we've evolved past the point of calling a paper printer a necessary component of computing today.

And the word "internet" contains the word "tern", so clearly it is built upon angry arctic birds with sharp beaks that dive bomb anyone who gets too close to their nesting grounds.