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Apple CEO Tim Cook Calls AirPods 'a Runaway Success' (cnbc.com)

It turns out the $159 AirPods Bluetooth earphones are selling well, or so CEO Tim Cook would have us believed. Cook dropped by the New York Stock Exchange on Wednesday while on vacation, and talked about the AirPods sales. From a report on CNBC: In comments to CNBC, Cook declined to talk specifically on Apple's outlook, but he said it has been a "great holiday." He added that the company's new wireless earbuds, AirPods, are "a runaway success." When asked if more would come into stock, he said Apple's "making them just as fast as we can." AirPods debuted at September's splashy event, but saw shipping delays through most of the fall and finally hit shelves just days before the crucial Christmas shopping rush. The limited shipments were sold quickly -- ship dates are now six weeks out on Apple's website.

23 of 214 comments (clear)

  1. Slashdot's editing process is working well by Spy+Handler · · Score: 4, Funny

    or so Taco would have us believed.

  2. Yeah, as in... by BronsCon · · Score: 5, Funny

    They literally run away from your ear so you have to buy another pair.

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  3. Apple's recent performance: Let's review by popo · · Score: 5, Insightful

    1) iPad Pro: Meh.
    2) Apple Watch: Meh.
    3) MBP 2016: Meh
    4) iPhone 7: Meh
    5) Airpods?

    I'm going to go with "Meh".

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    1. Re:Apple's recent performance: Let's review by lgw · · Score: 5, Insightful

      Courage!

      Apple took away the headphone jack, and now $160 headphones are selling quite well? I can certainly believe that. I can believe it's the only reason they removed the headphone jack. I can believe that no matter how badly Apple treats it's faithful, they'll just keep giving Apple money.

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    2. Re: Apple's recent performance: Let's review by Barlo_Mung_42 · · Score: 2, Informative

      Pretty much the whole Surface line. The Studio is amazing.

    3. Re: Apple's recent performance: Let's review by CohibaVancouver · · Score: 2

      If Microsoft would only introduce the Boot Country Club feature, which would allow a Surface to run OS X, then they would have a contender.

      Microsoft will happily sell you a Windows license and lets you run it on any x86 hardware you want.

      Same can't be said of Apple and macOS.

    4. Re: Apple's recent performance: Let's review by thegarbz · · Score: 2

      Nah. He's just getting $$ for everything you happen to disagree with. That's what makes this site great. Everyone's on the take.

  4. Runaway by Tablizer · · Score: 4, Insightful

    Sell a car without a steering wheel (or with an awkward extension bar), then sell the steering wheel later at a premium and claim "our steering wheels are a huge success!"

    1. Re:Runaway by narcc · · Score: 2

      To continue the analogy: They give you an adapter for a standard car stereo ... but if you're not extremely careful, it'll disable the gas tank.

  5. Re:Also in the news.... by AvitarX · · Score: 2

    The two aren't mutually exclusive.

    A 1 Billion dollar box office gross, second highest at the time it came out, top 25 overall, top 20 inflation adjusted, is by any reasonable measure a runaway success.

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  6. He's the CEO of Apple by 93+Escort+Wagon · · Score: 4, Insightful

    Maybe they're popular, maybe they aren't... but what else is the CEO going to say?

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  7. Rubaway success by Anomalyst · · Score: 2

    How many runaways have the money to purchase an apple product?

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  8. Re:So bad by eddy · · Score: 2

    Free adaptors? Where do I go to get my free adaptors? I'll take 100.

    Maybe you meant something other than 'free'?

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  9. And yet some people like Bluetooth by SuperKendall · · Score: 4, Insightful

    And yet people are shilling out that $160 for the upsell.

    SOME people are paying that because they like bluetooth headphones.

    I don't; I just use the headphones included in the box. You know, the wired ones that plug directly into the phone? I have a set of noise canceling headphones too; I just leave the adaptor on that set, so to me there's no difference as I just grab a set of headphones and plug them into the phone.

    What is your damage hating on people who like wireless headsets? They could use anyone else's you know, not just Apple's - as usual the Apple ones are just really well designed and so some people chose to buy them even though they are expensive.

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  10. Misleading? by Rick+Schumann · · Score: 4, Insightful

    Are they selling well because they're great, or are they selling well because people don't have much of a choice, with no headphone jack? I'm not an Apple guy nor am I an Apple hater, but this seems almost as disingenuous as Microsoft bragging about Windows 10 'adoption rate' when they fooled, lied, tricked, or literally forced their way onto people's computers. False news much?

    1. Re:Misleading? by Anonymous Coward · · Score: 2, Insightful

      > Are they selling well because they're great, or are they selling well because people don't have much of a choice, with no headphone jack?

      iPhone 7 comes with an adapter to attach your standard headphones to the lightning jack.
      iPhone 7 comes with a set of headphones that attach directly to the lightning jack.
      iPhone 7 works fine with standard bluetooth stuff that works everywhere else

      The actual answer is this: they are selling well because *they are novel* and because *they are Apple*. Each earpiece being independent is new and shiny, and Apple has solved some of the problems faced by prior entrants into this market. Additionally, the Apple branding makes what would otherwise be mockable (they look like retarded earrings) fashionable, removing a barrier to purchase that most competitors would face. Assuredly, no iPhone 7 user is forced into buying Airpods- out of the box, the phone works with every headphone that works with your previous iPhones.

    2. Re:Misleading? by Anonymous Coward · · Score: 2, Informative

      If you aren't an apple hater you clearly don't know much about the issue. It is completely unnecessary to buy Air Pods and its only the idiots on this message board, which are presumably shills or Android fanbois, that are making it seem like you have no other choices.

      You have three other choices, all of which are better:

      1) Use lightning wired headphones (INCLUDED WITH ALL PHONES)
      2) Use regular headphones with the adapter (ALSO INCLUDED WITH ALL PHONES)
      3) Buy *third-party* Bluetooth headphones for $10+ (or use the Bluetooth headphones you already own because why would you still own wired headphones these days)

      Frankly, this is the most overblown fucking thing I have ever seen and people like you keep perpetuating the myth that the iPhone is somehow incapable of playing music via headphones without Air Pods or a dongle. And just like the MSM you are spreading false information while screaming that you are unbiased and that this is false news? FFS. Get real.

  11. re: Apple EarPods and "no headphone jack" by King_TJ · · Score: 5, Informative

    I think what many people aren't aware of (because Apple sure doesn't go to any effort to market it) is that the new Bluetooth EarPods use a proprietary "W2" chip which adds a number of proprietary extensions to the Bluetooth standards.

    The iPhone 7 has the W2 chip functionality embedded in it for any devices able to support it, and defaults back to standard Bluetooth support for everything else.

    The additional W2 functionality is supposed to address some of the glitches and hassles inherent in regular Bluetooth headsets and provide a better experience.

    If you're a customer who prefers using wireless Bluetooth headsets with a cellphone to begin with (and MANY people I know do), the EarPods and iPhone 7 combo promises one of the better usability experiences you can get out that combo today. Yes, it may be at the expense of giving you a traditional headphone jack. But how much that matters to you really does depend on your use case.

  12. Re:So bad by king+neckbeard · · Score: 2

    Yeah, or people who lose the headphones that only work with one device. It was a shitty choice all around to milk the fanboys' wallets. Lets not pretend that it was anything other than that.

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  13. Nope nope nope by JustAnotherOldGuy · · Score: 5, Informative

    "It turns out the $159 AirPods Bluetooth earphones are selling well, or so CEO Tim Cook would have us believed."

    I didn't believed it then and I don't believed it now.

    Editing faux pas aside, the only thing they've been a "success" at is 1) making Apple mo' money and 2) locking users into ever-more-expensive gadgets that cannot be repaired.

    iFixit gives the Apple AirPods a '0' out of 10 on the repairability scale, also known as the "worst possible score achievable". In other words, they can't be repaired, period. It appears that even Apple can't repair them, which is kind of amazing when you consider that they're the ones who built the fucking things.

    AirPods make iPads look positively consumer-friendly in terms of service, and we all know what a total shit show it is to open an iPad....

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  14. Re:$159 for earbuds by hey! · · Score: 4, Interesting

    Actually the Apple price point for its mobile products have always been consciously set to position them as "affordable luxuries". What that means I can explain by analogy with the popular disinfectant, "Bactine". Pouring "Bactine" into a wound stings because it has got alcohol in it. However it's not the alcohol that kills the germs, it's the benzalkonium chloride. So why is the alcohol there? Well, when they test marketed a version without the stinging alcohol consumers didn't like it, because they couldn't feel it working.

    So the price of an "affordable luxury" is chosen to be low enough to be within reach of most people, but high enough to give you a little sting that tells you that you've treated yourself to something special.

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  15. Re:Did he mean an unprecedented level of gouging? by harrkev · · Score: 2

    Well, halfway-decent for $150. My smartphone has a $35 128GB micro-SD card in it with my entire music library, and a big chunk of my movie library in it, with about 40GB to spare. How much would 128GB cost you from Apple?

    The sole reason that Apple exists is because some people don't care about price -- it is all about status. That is why nearly every single case for a iPhone has a cut-out in the back so that the Apple logo always shows. Fanboys would hate it if they pulled out their iPhone and nobody noticed the brand.

    Number of cases for Android devices that I have seen with a cut-out for the logo? None. Not a single one. Android people just want something affordable that gets the job done.

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  16. Re: Apple EarPods and "no headphone jack" by AmiMoJo · · Score: 5, Insightful

    The W2 chip isn't going to help at all with the two biggest flaws in the earpods:

    1. Crap battery life
    2. Easily lost

    The only thing you can do about the battery life is remember to turn them off and carry the charging case around with you. Preventing loss will no doubt create a market for expensive bits of string to tie them together. Might as well just have had a band and stuck a bigger battery in it, solving both problems and costing a fraction as much.

    Apple seems to love these anti-features. 0.01mm thinner phone so you can wrap it in a chunky case for protection and it will still bend in your pocket. Take away the headphone jack because ha ha fuck you, chump.

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