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Apple To Cut iPhone Production By 10%: Nikkei (nikkei.com)
A new report from Nikkei Asian Review says that Apple will cut iPhone production by around 10% in the first quarter of 2017. From the report: This comes after the company slashed output in January-March 2016 due to accumulated inventory of the iPhone 6s line at the end of 2015. That experience led Apple to curb production of the iPhone 7, introduced in September, by around 20%. But the phones still have sold more sluggishly than expected. Information on production of the latest models and global sales suggests cuts in both the 7 and 7 Plus lines in the coming quarter. The larger iPhone 7 Plus, which features two cameras on its back face, remains popular. But a shortage of camera sensors has curbed Apple's ability to meet demand for the phones. U.S. research company IDC forecasts global smartphone shipments in 2016 on par with the 2015 level. Even Apple has had difficulty creating appealing new features, stifling demand from customers who otherwise would look to upgrade to the latest device.
No one needs a new phone every year or even ever two.
Everyone has one and few need a new one.
Something something courage
Apple has completely stagnated under Tim Cook. What have we got since Steve? Bluetooth headphones and touch bar.
Who could have guessed: removing features from a product does not make it more appealing! Shocking, I know.
Circumcision is child abuse.
we dont need no iphones, let the motherfuckers burn
I wonder what the Apple cultist fallback is after that one? Hmm, maybe something along the lines of "those grapes were sour anyway".
When all you have is a hammer, every problem starts to look like a thumb.
Even Apple has had difficulty creating appealing new features, stifling demand from customers who otherwise would look to upgrade to the latest device
While I agree that Apple hasn't really been able to introduce new features, some folks around me have ditched the iPhone for its expense. I guess they are finally "coming to their senses."
I always wondered why one would pay over US$900 for something that has functionality of other devices at half the cost; and would be "obsolete" in a year.
Wow! What a courageous move by apple to cut their production like that!
They'll have less work to do. Some might even be made redundant. Who'd a thunk their day in the sun would be so short?
So not sure why this is a big deal, the holiday season is over, the phone has been out a while, and demand is dropping, and really phones are also no longer special anymore.
The simple reality is both Apple and Android phones originally were able to make huge improvements each cycle, simply because phone technology hadn't moved for so long. The problem is now phones have somewhat caught up to as far as technology can go. You can get a slightly better processor, a bit more ram, a better camera, and better screen but for the most part, perhaps a slightly larger battery, but there is nothing new and nothing that people need in a phone. Phones are now to the point where, they do everything and more that most people want, so the demand for newer and better isn't really as high. While we will certainly see some improvements in the next few years, unless something unexpected comes along that can make manufactures have to swing for the fences again, phones, like PCs before them, have become more boring in their lifecycle, which is just the cyclical nature of products, and anyone thinking the Samsung 8, or the iPhone 8 will bring something new and exciting will probably be rather disappointed.
Accessories and software will probably see the biggest changes, things like the AirPods will become more available at a large number of prices ranges, as well as we should continue to see improvements in software, but those things don't require a new phone for the most part unless, something changes such as where there is a new chipset say going faster than LTE, and even that will have a harder time getting traction than the 3g to LTE shift since most people are quite happy with the LTE performance.
I believe they do this every year based on their revised estimates for q1 shipments. IOW this is not news.
I have had many iPhones and have been happy with them so far, but I am not going to pay $1000 for a fucking smartphone(my local price for a 7 with 256GB, converted to USD). My iPhone 5 died, so I got a SE for $550, and that's a lot of money too. Like the new MacBook Pro, the latest price hike just became too much.
I am not using any apps now that does not exist on a android system, so I might as well switch. The MacBook Pro is too expensive, they lack a good upgradable workstation for video editing. Well, it has been a good 10 years since I switched from Windows, when the next computer replacement comes around, I am taking a look at switching back to Windows again.
Refusal to put phones on fire sale always amazes me. Especially the Apple products. You can't demand a premium price for last years technology.
1st quarter is always slowest, and they are constrained on parts supply for the Plus.
Was there supposed to be some news in this article?
They made some announcement about increasing production in the expectation that Note 7 users were going to mass switch to iPhones.
From a previous article, that didn't happen (I speculate it's because Android buyers may not be as trendy as iPhone users).
Split screen? On a PHONE??? You know, sometimes just because you can do a thing...
never tried it, cant have it, I hate it ?
split screen on phone is amazing. you can text/chat and browse reddit/write mail whatever at the same time. samsungs touchwiz (4.0.1) was best, currently stock android (cyanogenmod) 6.0.1 solution suck a bit.
Durability is a feature that is seriously lacking in the iPhone.