Once Mocked, Facebook's $1 Billion Acquisition of Instagram Was Genius (bgr.com)
anderzole writes: "In April of 2012, Facebook shocked the tech world when it acquired Instagram for $1 billion," reports BGR. "At the time, the acquisition raised quite a few eyebrows, along with many more questions than answers. Not only did people wonder how Instagram would fit into Facebook's existing business, many also questioned if Facebook CEO Mark Zuckerberg had lost his mind by outlaying $1 billion for a company that, at the time, had no revenue." Nearly five years later, Facebook's Instagram acquisition
"not only looks like a bargain, but a full-fledged stroke of genius."
Today Instagram still shows no signs of slowing down. Instagram's active user base jumped from 500 to 600 million in just the last 6 months alone, marking its fastest growth rate ever. "Incredibly, Facebook saw the long-term potential and impact of Instagram and managed to swoop in and acquire the company long before its user base began to accelerate wildly," writes BGR. "From an economic standpoint, Instagram is already paying dividends via highly targeted and lucrative ads. During the first quarter of 2016, for example, it was estimated that revenue from Instagram checked in at $572.5 million and accounted for 10% of Facebook's overall revenue. In fact, analysts at Credit Suisse believe that Instagram will have delivered $3.2 billion in revenue for Facebook by the time 2016 comes to a close. That's not bad for a $1 billion acquisition that Facebook is still in the relatively early stages of monetizing."
Instagram was also the second-fastest growing app of 2016, increasing its user base by 36% in just 12 months.
Today Instagram still shows no signs of slowing down. Instagram's active user base jumped from 500 to 600 million in just the last 6 months alone, marking its fastest growth rate ever. "Incredibly, Facebook saw the long-term potential and impact of Instagram and managed to swoop in and acquire the company long before its user base began to accelerate wildly," writes BGR. "From an economic standpoint, Instagram is already paying dividends via highly targeted and lucrative ads. During the first quarter of 2016, for example, it was estimated that revenue from Instagram checked in at $572.5 million and accounted for 10% of Facebook's overall revenue. In fact, analysts at Credit Suisse believe that Instagram will have delivered $3.2 billion in revenue for Facebook by the time 2016 comes to a close. That's not bad for a $1 billion acquisition that Facebook is still in the relatively early stages of monetizing."
Instagram was also the second-fastest growing app of 2016, increasing its user base by 36% in just 12 months.
i need to get all of instagram's domain names and add them to the list of addresses for my hosts file to block
Politics is Treachery, Religion is Brainwashing
is still in the relatively early stages of monetizing.
i.e. they haven't pissed off their userbase enough yet. Nothing on the internet follows a linear growth curve forever. Remember AOL? MySpace?
Facebook is suffering from its own success. It's now a cesspool that has combined 'forwards from Grandma' and the Eternal September. Read the comments on any 'news' story. Worse is most people will say that with their real name attached.
instagram is nothing more than a 21st century version of the 20th century celeb magazines in the supermarket checkout lane. only difference is the cost of entry is low where anyone can build a small following posting non-stop selfies and other photos to sell yourself.
Is it something similar to "Gesichtsbuch"? Some way of collecting data and controlling the generally stupid population?
And people thought that the Smalltalk post read like an ad. There's no use for articles only interested in only covering the upsides to a situation.
From 500 to 600 million is a factor of 1.2 million!
"Instagram is already paying dividends via highly targeted and lucrative ads."
Remember when businesses used to make money by offering something of value to customers?
Seems more like a "Which was First" type scenario. Would have Instagram have increased its user base if not for Facebook? I doubt it. It’s really less about “genius” and more about what FB can do with 1.2B users.
Even if it was a total flop, a $1 billion flop would still look brilliant compared to Microsoft buying LinkedIn... or Microsoft buying Nokia... or... Microsoft buying aQuantive... or... well, whoever ends up actually buying Yahoo, because even Microsoft learns from their mistakes.
Log in or piss off.
One billion pictures of what people ate for lunch may have information content but is it valuable?
Some drink at the fountain of knowledge. Others just gargle.
.use as honey pots .....then you need the gchqs , and a number of pesky lil cry baby hollywood peeps that think they are someone
its gonna be a big big big file
The real measurement of growth and success would be how many new users this acquisition has brought to both services combined.
Making it integrated with Facebook was always going to cause massive growth to Instagram. Did it cause growth to Facebook? That is the statistic that matters here, unless Instagram has some way of adding useful information to the database that Facebook didn't already have?
One day all that information is going to be old, ununique and worthless.
Still definitely a good move.
So if I massively overpay for something today that happens to be worth a decent amount in 5 years that makes me smart? At the time they bought Instagram it was certainly not worth $1 billion. Also revenus is all great but a completely meaningless number, how much profit does Instagram generate?
Instagram is now up for sale?
The purchase of Instagram WAS genius, but not for the stated reasons in the article. As others have said, Facebook stopped being hip as soon as our/your parents got on it.
The genius was leveraging the hip away from every other company, Facebook is MySpace, but as long as they continue to buy the Instagrams and WhatsApp's as they appear, (and don't fold them into Facebook) they wont ever face the same fate as MySpace.
Remember when Boy Genius Report was nothing but the guy taking pictures of his wife/girlfriend modeling a Motorola RAZR in her string bikini? Did someone buy the domain and turn it into something more than softcore porn or is it the same guy?
it used to be that mostly only nerds were using computers, so all stories bout computers or technology interested us. This story is a business-major story that has nothing to do about interesting technology or news-for-nerds, and is purely about making money off of advertising. Why does the slashdot audience care about this? Why is this posted here?
FB certainly could have replicated Instagram for a lot less than a billion dollars. What they've done with it since the acquisition doesn't change that fact.
-jcr
The only title of honor that a tyrant can grant is "Enemy of the State."
> FB certainly could have replicated Instagram for a lot less than a billion dollars
Maybe. Microsoft tried to build a social network and failed (so.cl). Google tried and failed (Google+). Facebook did manage to build one social network successfully, but there's little certainty that they could build another one and have success.
As someone else said, they could build most of the SOFTWARE the powers the site for several thousand dollars, but that's not where the value is.
... that instagram and the entertainment social networks have peaked and will now start to decline. Unlike past inventions like email, instagram's, and to a lesser degree, facebook's, utility is limited. I have unfollowed almost everyone on my facebook feed and haven't posted on my wall in weeks, although I still occasionally comment on other posts. Having experienced that feeling I don't plan to go ever go back.
Now how would Facebook know how popular Instagram is?
Like talking behind my back punk https://slashdot.org/comments.pl?sid=9899547&cid=53319961/?
Clue: Hosts stopped 10 botnets in under 2 weeks recently stupid https://news.slashdot.org/comments.pl?sid=10020701&cid=53529963/ & 100's MORE IN THE PAST!
I created the BEST hosts file program bar-none & commercially sold wares from MS certified parthers (have you? You can't on your BEST day, menial).
Don't EVER talk 'writing software' raymorris - it's above your LIMITED skillset (ruby boy, lol).
* raymorris "security expert" = bullshit - you're a chump that uses CHUMP LANGUAGES to send data @ inputs to find SQLInjections @ MOST stupid (former law student too, speaks WORLDS about you loser).
CLASSICS I'VE FLOORED "wannabe security guy" raymorris on:
Raymorris BLUNDER on security #1 https://it.slashdot.org/comments.pl?sid=5351503&cid=47379233/
LMAO!
Raymorris BLUNDER on security #2 https://slashdot.org/comments.pl?sid=5351503&cid=47374033/
ROTFLMAO!
ScriptKIDDIE raymorris proof in HIS OWN WORDS https://politics.slashdot.org/comments.pl?sid=8895203&cid=51726265/
APK
P.S.=> I see how you 'brag' on what you make - what a LOAD of bullshit lies (you're not worth that given truths about you above moron) & IF you're such a 'security guru' HOW COME I SHOWED YOU'RE FULL OF SHIT IN THOSE 2 LINKS ABOVE? apk
'Genius'? I'm not even going to attempt explain to your millennial noggin, there's just no point. This is probably the first time in recorded history that an entire generation survived brain death at the moments of their births.
See subject: I'm going to publicly rip him a new asshole if he has the balls to show up. What you saw? ONLY the beginning.
* Fucker's ALL by-rote talk, nothing more... you'll see!
APK
P.S.=> I've rarely SEEN such a pompous arrogant little bs artist fuck like raymorris & he has the balls to call himself a "programmer" AND shit on me behind my back?
LOL!
(ray the punk knows bs toy languages & SQL - I've never seen programs by 'raymorris' anyone uses after all - he's a wageslave MENIAL) lol, some 'programmer' & his 'security chops'? Only the START of how I can cut his bullshit to shreds (especially on Windows vs. *NIX)... apk
Incredible.
Cianix Male Enhancement http://gainmusclesup.com/ciani...
What's instagram? Is that another photo-sharing site that lets you tag and comment, like tumblr, myspace, pinterest, facebook, flickr, deviantart, shutterfly, smugmug, snapchat, twitter, wordpress, snapfish, and blogger? Well, I am sure it is unique and valuable.
LeMoyne Bachelors (Business Admin/MIS minor, CS work is @ diff. school) & 1st string lettered NCAA athlete in Lacrosse.
I sold wares via sunbelt w/ Mark Russinovich - not employee & I own a home!
I got paid for security guides - have you?
CIS Tool (highly esteemed) took fixes from ME + I wrote APK Hosts File Engine 9.0++ SR-5 32/64-bit https://www.google.com/search?hl=en&source=hp&biw=&bih=&q=%22APK+Hosts+File+Engine%22+and+%22start64%22&btnG=Google+Search&gbv=1/ & slashdotters like & use it + malwarebytes' folks host & recommend it.
I've also got commercially successful code from 1996 onwards to present I sold too - how about you?
Thor SCHMUCK wasn't given 'legal threats' & I disproved every antivirus that called my wares 'bad' including his CA accounting scandal pals & 8 recently on the program in the link above!
APK
P.S.=> Russinovich & Ars detail https://slashdot.org/comments.pl?sid=5043169&cid=46786907/ ... apk
See subject: 1st take your meds mentalcase https://slashdot.org/comments....
&
I see you're also a druggie too https://slashdot.org/comments....
Going to make more sockpuppets to stalk & troll me with you loon https://slashdot.org/comments.... ?
+
Your sending me postcards with threats too https://slashdot.org/comments.... ?
* You're a butthurt loon freak, plain & simple... you did it to yourself, loser.
APK
P.S.=> Still trying to live down how I shot you to pieces in the art & science of computing Mr. Butthurt https://slashdot.org/comments.... ?
How about proving hosts & my program that builds them are useless too https://slashdot.org/comments.... ?
See subject above - They're FACT & your fails made them so, lol!
(I've done all that LONG ago & you haven't done squat of note... must hurt like hell, that truth, or you wouldn't be stalking me like the loser druggie mental loon you're proven to be in YOUR OWN WORDS in those links above, lol)... apk
commercially sold wares from MS certified parthers
What did you sell? For how much? When?
You bring these up as 'proof', so I'd like to understand what, exactly, you are proving.
'Cos I think the answer is going to turn out to be like your athletic career - exaggerated and decades old.
Hi APK. Hope you had a great New Year.
YT
See subject (LMAO) & you "eating your words" absolutely "LiVe" https://slashdot.org/comments.pl?sid=9986237&cid=53480147/ - bit like the bitter taste of SELF-defeat w/ your foot ramming your words down your throat?
* Answer that...
APK
P.S.=> Go away moron - I've answered too many of your 'questions' & BLOWN YOU AWAY as seen in the link above in you quoted - & you'd best CHANGE YOUR DIET as "eating your words" != good nutrition (lol - "YeTi's" starvation diet of malnutrition)... apk
Tastes better than having to avoid answering an embarrassing question
So what did you sell? For how much and when?
Or are you going to avoid the question again?
Go away moron
Sure, will do. Soon as you answer the question.
It looks to me like you boast a lot but can't back much of it up.
I mean, looking at that list the other AC posted, I can understand why you avoid questions so much.
You really don't have anything to back up the bluster, do you?
YT
See subject & link vs. his false accusations https://slashdot.org/comments.pl?sid=4980459&cid=46703603/ + Google's Virustotal too https://www.virustotal.com/en/file/e01211ca36aa02e923f20adee0a3c4f5d5187dc65bdf1c997b3da3c2b0745425/analysis/1433430542/
APK
P.S.=> It's always a pleasure to make that loon Zontar the mindless https://tech.slashdot.org/comments.pl?sid=10064767&cid=53595157/ "eat his words"... apk
You keep using that word, I do not think it means what you think it means.
See subject: I wasn't THEIR employee nor was Dr. Russinovich - we merely sold wares thru Sunbelt!
* Funniest part's that I didn't post that BUT it does show another thing I sold thru sunbelt etc. (EEC/SuperSpeed bought out my code entirely though here on this one (of a couple)).
THAT ONE SELLS TO THIS VERY DAY TOO SO YOU ARE WRONG AGAIN IN YOUR "NITPICKING"
APK
P.S.=> Have YOU done the same or better? Obviously not... apk
It's not "many also questioned if Facebook CEO Mark Zuckerberg had lost his mind by outlaying $1 billion for a company that, at the time, had no revenue". It's because this is Facebook, and no one wants Facebook to acquire Instagram except Facebook and Instagram themselves.
Here's proof that software's still sold http://www.start64.com/index.php/component/content/article?id=3011:supercache/ & I got paid for part of it by EEC Systems/SuperSpeed.com & yes my part was written in Object Pascal (eventually translated & integrated to C/C++).
APK
P.S.=> Not everyone's an untalented do-nothing "ne'er-do-well" imbecile that can't show anything worthwhile he's created himself harassing others by unidentifiable anonymous posts like you... apk