Atlassian Acquires Trello For $425M (techcrunch.com)
An anonymous reader shares a TechCrunch report: Atlassian today announced that it has acquired project management service Trello for $425 million. The vast majority of the transaction is in cash ($360 million), with the remainder being paid out in restricted shares and options. The acquisition is expected to close before March 31, 2017. This marks Atlassian's 18th acquisition and, as Atlassian president Jay Simons noted, it is also the largest. Just like with many of Atlassian's other acquisitions, the company plans to keep both the Trello service and brand alive and current users shouldn't see any immediate changes.
And still have no idea what these companies produce or why I should care.
Only the State obtains its revenue by coercion. - Murray Rothbard
Atlassian guys probably bought it because they were sick and tired using their own crap.
sudo rm -r -f --no-preserve-root /
Easy, let's say facebook has 1 billion users and each user is worth 5$ of marketing potential, facebook is now worth 5 billion dollars - get it?
You can't go down to the piggly wiggly and spend marketing potential.
But you can go to a bank and your investors, wave your "marketing potential" about, and then get some sum of {loan, stock, approval to spend some cash} to BUY the Piggly Wiggly outright for $100 million. You end up increasing your "marketing potential" by $200 million because of "synergy", the news of the buyout boosting the value of Piggly Wiggly, etc.
When the bank wants their loan money or your investors point to the plateauing stock price, you simply repeat the process with a new target. When you run out of targets you "spin off" prior targets into their own entities and sell their shriveled husks to some chump. If you can't find a chump, you cut the staff, burn it to the ground, and sell the IP and assets for pennies on the dollar.
If this goes on for a while, you'll end up posting successive quarters of losses and people will be calling for your head. Just jump out the window with your golden parachute and move on to the next company to repeat the process.