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Movie Theaters Haven't Innovated Beyond Popcorn, Says Netflix CEO (variety.com)

Janko Roettgers, reporting for Variety: Asked about his company's relationship with major theater chains, Netflix CEO Reed Hastings didn't pull any punches on Thursday. "How did distribution innovate in the movie business in the last 30 years? Well, the popcorn tastes better, but that's about it," he quipped. "What Netflix wants to do is to unleash film," he said. "It's fundamentally about growing the movie business." [...] On Thursday, Hastings pushed back against the notion that the company aims to bypass theaters. "We are not anti theater," he said. "We just want things to come out at the same time."

8 of 213 comments (clear)

  1. Re:Microwave popcorn is cutting edge by reboot246 · · Score: 3, Insightful

    Microwave popcorn? Blasphemy!! Buy unpopped kernels and make some real popcorn!

    Seriously, microwave popcorn has some strange chemicals you may not want to ingest.

  2. Been to a VIP movie lounge lately? by mark-t · · Score: 4, Interesting

    I can't stand going to general admission shows since I first tried it a couple of years back now. Reserved seating for the movie, in-seat menu service for meals or concession before the movie starts, wider and more comfortable seats than GA, and with a bit more legroom to boot. Tickets are a bit more than GA, but man are they worth it!

    Gonna go see Disney's classic tale of Stockholm syndrome tomorrow afternoon with my wife in a VIP lounge....and there won't be any screaming kids. I heartily recommend it if you are willing to shell out the extra couple of bucks per ticket for an improved theater experience.

  3. Well by nitehawk214 · · Score: 3, Insightful

    Considering Netflix rarely gets any new movies anymore, one thing movie theaters have that Netflix doesn't is new movies.

    --
    I'm a good cook. I'm a fantastic eater. - Steven Brust
  4. Re:Microwave popcorn is cutting edge by Joce640k · · Score: 4, Insightful

    World-wide distribution on day #1. No more scratched, third-hand, celluloid reels. Better screens, better projectors, better sound. 3D projection on applicable movies.

    At the end of the day it's just a dark room full of chairs with a screen at the front. What else is there to innovate Mr. Hastings?

    Oh, yeah, one thing: http://theoatmeal.com/comics/m...

    Not widely implemented yet.

    --
    No sig today...
  5. Re:Microwave popcorn is cutting edge by MightyMartian · · Score: 4, Insightful

    Christ yes! Microwave popcorn is surely one of the signs of the Apocalypse and an abomination before the Lord. "And lo I did see the fifth rider, and he rode in on a rubbery margarine-flavored piece of popped corn, and the name written on the bib tied around his puffy neck was 'Tastes like old shoes'."

    --
    The world's burning. Moped Jesus spotted on I50. Details at 11.
  6. Re:Not really true by 0100010001010011 · · Score: 3, Interesting

    We had a theater that cost less or the same for most shows that had tables and food. Alamo Drafthouse Theaters are popular for serving beer.

    I'd say our local theater has started doing a lot of 'innovative' things compared to how I remember theaters growing up.

    Our local theater has started serving beer as well.

    For 9PM and later shows rated R movies are no one under 17. With or without a parent.

    They have early morning AM shows for kids.

    They have shows with lower volume and higher house lights for autistic kids that are sensitive to the dark and loud noises. So they can get out and socialize.

    They replay old movies all the time and will have a "Back to the Future" or similar Marathons.

  7. Re:A bit of history by wonkey_monkey · · Score: 4, Insightful

    Brazier/brassiere.

    One is for holding up boobies, the other is something workmen warm their hands on.

    You can see how confusion arises...

    --
    systemd is Roko's Basilisk.
  8. Re:Innovation in theaters? by Anubis+IV · · Score: 4, Informative

    While digital changed quite a bit on the backend, how did it actually change the experience of watching a film in the theater?

    Sure, we can point to a spec sheet that says the resolution has improved, but did it really change people's experiences? We had IMAX during the analog days, so we weren't lacking for sharp, hi-res images, and even in everyday theaters the resolution was already high enough that most viewers didn't notice when the digital changeover occurred. The speakers we use today are in many cases the same ones in the same configurations we used decades ago. And when was the last time normal people actually cared about colors? I'd wager it was when Technicolor was still new, if even then.

    There's less visual noise (e.g. specks, film grain, scan lines, etc.) and less cases of a projectionists forgetting to start the movie on time (thanks to it being easier to automate now), but otherwise I can't think of much else I've noticed that's changed, let alone anything that I actually thought was a problem before.

    On the other hand, Netflix has completely changed the way that we as a culture consume media. Binge watching wasn't a thing before they were around. Or how about getting back hours of your day, thanks to Netflix taking 5 hours of broadcast TV and turning it into less than 3.5 hours by stripping out commercials and skipping intro sequences. Packing movies for a trip doesn't involve packing anything extra, thanks to them. These are all things that they helped push into the mainstream.

    I didn't even realize how spoiled I was by Netflix until I signed up for Sling TV. Being able to fast forward, rewind, or pause a VOD? Netflix always can, but Sling sometimes can't. Being able to watch anything available without paying extra? Netflix can, but Sling usually can't. Watching something while my wife watches something else? Netflix, yes, Sling, not without paying even more. The list goes on and on (which was why we cancelled our Sling subscription within the trial period), which just went to show us how much Netflix has changed our expectations about how we consume media.

    Moreover, as someone who never bought popcorn (or any other concessions) in the theaters, I'm not even enjoying THAT improvement.