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Samsung's Calls For Industry To Embrace Its Battery Check Process as a New Standard Have Been Ignored (cnet.com)

Months after the Galaxy Note 7 debacle, the topic remains too hot for the rest of the wireless industry to handle. From a report on CNET: With Samsung's Galaxy S8 to launch next week, a renewed discussion of the Note 7, which had an unhealthy tendency to catch fire and which had to be recalled, is inevitable. Samsung opened that door in January when it embarked on a mea culpa tour. Beyond spelling out the cause of the overheating problem in its popular phone, the company unveiled an eight-point battery check system it said surpassed industry practices, and it invited rivals to follow its model. But two months after the introduction, what's the industry response? A collective shrug. Interviews with phone makers and carriers found that while all placed a high priority on safety, few would talk specifically about Samsung's new battery check process or the idea of adopting it for themselves.

51 comments

  1. We place a high priority on battery safety by DickBreath · · Score: 2

    Mobile phone manufacturers place a high priority on battery safety, as long as they don't have to actually do anything about safety. Especially if it costs any money. Or doesn't allow phones to continue their evolution towards paper thin.

    --

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    1. Re:We place a high priority on battery safety by supremebob · · Score: 1

      Samsung is kind of a special case, as they are a huge company and probably manufacture their own batteries. I think that most phone manufacturers outsource that job to a third-party battery supplier. They give the the battery manufacturer the specs, and it's their job to build it.

    2. Re:We place a high priority on battery safety by dnorman · · Score: 1

      or, they have their own safety tests in place and don't want to subject themselves to licensing or other fees to samsung Why would a company want to adopt Samsung's battery safety methodology? It has no track record since the battery exploding thing from their last model.

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    3. Re:We place a high priority on battery safety by hij · · Score: 2
      Not only that, but it is kind of shocking that other companies do not want to go to every rooftop and shout out how they are on par with Samsung with respect to battery safety.

      "Hey everybody, our batteries meet Samsung's safety standards!"

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    4. Re:We place a high priority on battery safety by Anonymous Coward · · Score: 0

      What would a battery check function do? Send a signal to Android OS to display a message to the user letting them know seconds before their phone explodes? LOL!!! (Note 7 users will wish they had this feature.)

    5. Re:We place a high priority on battery safety by gnick · · Score: 1

      Take the number of batteries in the field, (A), and multiply it by the probable rate of failures that would be prevented, (B), then multiply the result by the average out-of-court settlement, (C). A times B times C equals X. If X is less than the cost of the testing procedure, we don't do it.

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    6. Re:We place a high priority on battery safety by Tharkkun · · Score: 2

      Not only that, but it is kind of shocking that other companies do not want to go to every rooftop and shout out how they are on par with Samsung with respect to battery safety.

      "Hey everybody, our batteries meet Samsung's safety standards!"

      Except it was Samsung that had battery issues, not the other companies. Agreeing to use a new battery check process would admit that there's fault in their testing process which there wasn't. Samsung will try to make this appear like other companies are ignoring the issue when Samsung had the major recall.

    7. Re:We place a high priority on battery safety by Torp · · Score: 2

      You're giving a serious answer to a sarcastic post you know...

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    8. Re:We place a high priority on battery safety by Anonymous Coward · · Score: 0

      What would a battery check function do? Send a signal to Android OS to display a message to the user letting them know seconds before their phone explodes? LOL!!! (Note 7 users will wish they had this feature.)

      Beep... Beep... Beep... Beep beep... Beep beep... Beep beep beep... Beep beep beep... Beep beep beep Beep beep... Beep beep beep beep beep beep beep beep beep... WHOOSH!

    9. Re:We place a high priority on battery safety by Anonymous Coward · · Score: 0

      The first rule of assault-and-battery club is...

  2. Let's ignore this story! by Anonymous Coward · · Score: 0

    </comments>

  3. We fucked up. Bad. by Anonymous Coward · · Score: 0

    So if everyone would kind of sorta act like it was an industry-wide problem, and build a little more expensive hardware into your products, that would be... ummm... super.

  4. Simple explanation by Anonymous Coward · · Score: 0

    They are all waiting to have a note-7 style catastrophe and then they will adopt the standards as a groundbreaking move. Until then why bother? Its not like Apple is taking *any* flak for the iPhones that catch fire, since they have always had the problem (albeit in a smaller margin vs Samsung). Samsung's real problem with the Note 7 was doing a good job preventing issues up until that phone, which made it so obvious to target. All li-ion powered devices have a fire risk. Many have been recalled. Samsung went the extra mile to publicly repair their image, and others are only going to spend the time doing the same when they have to.

    1. Re:Simple explanation by DontBeAMoran · · Score: 2

      Since Samsung also manufactures its own batteries, they have to up their game. It's not just about smartphones, it's also about their own 2170/21700 batteries going head-to-head with Tesla/Panasonic.

      If they can't give proof that they're being extra-careful, nobody's going to want electric cars with Samsung batteries in them, which in turn means electric car manufacturers won't buy Samsung batteries.

      --
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    2. Re:Simple explanation by Anonymous Coward · · Score: 0

      They are all waiting to have a note-7 style catastrophe and then they will adopt the standards as a groundbreaking move.

      Maybe, but it is also very possible that the other cell phone manufacturers checked their own processes after the third report of an incendiary Note 7.
      Which is the better PR?
      "Sorry we burnt down your house, but our batteries are safe now."
      or
      "Our batteries didn't burn down anyone's houses, and they're still safe."

    3. Re:Simple explanation by Junta · · Score: 1

      Or alternatively "boy our process was garbage and we were lucky, but it is good now"

      even if they were 'just' lucky, they'd never admit to it.

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    4. Re:Simple explanation by the_B0fh · · Score: 1

      They are all waiting to have a note-7 style catastrophe and then they will adopt the standards as a groundbreaking move. Until then why bother? Its not like Apple is taking *any* flak for the iPhones that catch fire, since they have always had the problem (albeit in a smaller margin vs Samsung).

      What a non-sequitur. Why should Apple catch *any* flak for iPhones that catch on fires due to faulty 3rd party battery swaps?

  5. Re:We fucked up. Bad. by Anonymous Coward · · Score: 0

    Cars don't need seatbelts because your company is so very elite that you can make cars that never ever crash.

  6. So far the phone mfg with a public problem.. by Junta · · Score: 5, Insightful

    Is Samsung. They are talking *loud* about something they purport to be a super better thing. It would help their narrative if they make it sound like all the competitors are ready to fail at any moment.

    So the competitors going along with it and making it look like Samsung is *leading* in battery safety would just play into Samsung's hands.

    In terms of the actual relative merit, who knows, but from a perspective of marketable storytelling, it is very much not in the interest of Samsung's competitors to play up Samsung's process. If there is merit that their competitors are told about and recognize, expect them to silently improve their process, but in no way publicize that fact.

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    1. Re:So far the phone mfg with a public problem.. by Anonymous Coward · · Score: 0

      The industry should form a consortium to come up with a standard, taking Samsung's document (and any others offered by its rivals) as starting points.

      This is kinda important, folks. It doesn't have to be a rubber stamp of what Samsung came up with, which might have some biases favoring Samsung's business model.

    2. Re:So far the phone mfg with a public problem.. by Junta · · Score: 1

      Either way, if the *starting* point is Samsung's process, it paints a picture that is more advantageous to Samsung than others. That's the marketing collatoral Samsung wants, it doesn't need to just be rubber stamped.

      Samsung competition is going to want to privately do improvements or collaborate without samsung, but privately, at least until the public forgets about the Note 7 Fiasco. They are not going to squander their relatively good image by giving the impression their house is not in order.

      If anything, expect competition marketing push about how they have *always* been good and careful about battery testing, whether it's disingenuous or not.

      --
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    3. Re:So far the phone mfg with a public problem.. by dj245 · · Score: 1

      Is Samsung. They are talking *loud* about something they purport to be a super better thing. It would help their narrative if they make it sound like all the competitors are ready to fail at any moment.

      So the competitors going along with it and making it look like Samsung is *leading* in battery safety would just play into Samsung's hands.

      In terms of the actual relative merit, who knows, but from a perspective of marketable storytelling, it is very much not in the interest of Samsung's competitors to play up Samsung's process. If there is merit that their competitors are told about and recognize, expect them to silently improve their process, but in no way publicize that fact.

      As someone who has been exposed to business litigation and insurance cases, to me it seems more that they are stacking wood against any current and future litigation. Not only did they correct the problem, but they are going above and beyond the minimum required.

      Even well-built batteries do sometimes fail, usually due to abuse, but proving abuse is difficult if the battery is reduced to a small mound of melted plastic. Any Samsung battery failure like now or in the near future are going to have a pack of lawyers drooling sufficiently to short out a warehouse of batteries. Publicising their QA process now serves to help defend against current and future litigation.

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    4. Re:So far the phone mfg with a public problem.. by the_B0fh · · Score: 2

      You mean, something like UL safety testing? All the batteries were safe to use, *IF* used properly.

      Samsung squeezed a slightly too big battery into a slightly too small battery compartment.

      No amount of independent battery testing will find that problem. The problem is in the design. Nothing to do with battery.

    5. Re:So far the phone mfg with a public problem.. by c · · Score: 1

      It would help their narrative if they make it sound like all the competitors are ready to fail at any moment.

      Yeah, instead it's just giving competitors an opportunity to fire back with a "well, it's nice that Samsung is finally taking battery testing as seriously as we've been all along..."

      Immediately after making a massive fuck up in a particular field isn't really the time to publicly tout your expertise in that field. It takes a bit of time to demonstrate that you've actually learned from your mistake and haven't repeated it.

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    6. Re:So far the phone mfg with a public problem.. by thegarbz · · Score: 1

      It would help their narrative if they make it sound like all the competitors are ready to fail at any moment.

      We had an iPhone 5 catch fire at work (actually the first ever case of a phone fire I had heard of was from an iPhone). I had my GPS unit catch fire while attached to my camera. Today I read in the news that someone's wireless headphones burst into flames while on an aircraft burning their face. Google any phone model + fire and you'll likely find results.

      Sure nothing has failed as spectacularly as the Note 7 but it's worth remembering that the original fault was from one battery manufacturer and the subsequent fault was by another.

      Sony and Lenovo have both recalled laptop battery packs in the past, and let's not even mention the shit that you get from China (because they won't play along with this anyway). Yes the battery industry could use improved quality control.

    7. Re:So far the phone mfg with a public problem.. by Anonymous Coward · · Score: 0

      Mmmm ...

      "I'm sorry ... who's phones was it that were bursting into flames and endangering the lives and limbs of their users? Which company forced the battery producers to design a battery that fit into their phone's irregular form factor? Oh .... the same one that is now proposing that the rest of the world follow their battery safety procedures and tests. Sure, sure ... I'll buy a phone that has passed these tests. What could go wrong?"

    8. Re:So far the phone mfg with a public problem.. by Anonymous Coward · · Score: 0

      Actually they did fine with the battery and its space. Their error was they forgot to install the small black hole that would have warped spacetime enough so that everything fits properly. Everyone knows there's a lot more room in hyperbolic space. And in the unlikely event of a fire, it would also provide a automatic safe disposal mechanism. Perhaps this is their new secret for the model 8.

    9. Re:So far the phone mfg with a public problem.. by Gr8Apes · · Score: 1

      Publicising their QA process now serves to help defend against current and future litigation.

      It doesn't do squat against current litigation. Litigation already in progress related to a past event isn't going to be helped by what you started doing today to prevent said event in the future.

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  7. Because everybody by Chris+Mattern · · Score: 1

    should listen to Samsung's advice about batteries!

    1. Re:Because everybody by freeze128 · · Score: 5, Informative

      Yes. Everybody *SHOULD* listen to Samsung about batteries, because Samsung suffered a HUGE SETBACK with the exploding phones, and therefore are committed to that NEVER HAPPENING AGAIN! They cannot allow it. They cannot afford it.

      If Samsung implements their battery check procedure, do you think they will ever having a problem with exploding phone batteries again? I don't think they will.

    2. Re:Because everybody by Tharkkun · · Score: 1

      Yes. Everybody *SHOULD* listen to Samsung about batteries, because Samsung suffered a HUGE SETBACK with the exploding phones, and therefore are committed to that NEVER HAPPENING AGAIN! They cannot allow it. They cannot afford it. If Samsung implements their battery check procedure, do you think they will ever having a problem with exploding phone batteries again? I don't think they will.

      Samsung had processes in place before the exploding battery issue. It's not like they blindly created batteries and this snuck up on them. So they are putting more red tape in place but that doesn't mean an issue can't slip by in the future. Nobody predicts problems. They just happen.

    3. Re:Because everybody by thegarbz · · Score: 1

      should listen to Samsung's advice about batteries!

      Yes, that's how every industry works. They build the future on the ashes of past failures. Samsung is the expert in this process now as they have invested considerably to identify weak points in their processes. They should be listened to.

  8. Re:We fucked up. Bad. by Tailhook · · Score: 1

    This.

    A thousand times this.

    Since their competitors have failed to voluntarily participate Samsung will take it to Washington next; lobbying Congress and the FCC to erect a (another?) battery safety bureaucracy complete with $250k certification fees and a special "fast lane" process for the well healed. Never let a fuck up go to waste.

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  9. Psst... Hey Samsung... by jason.hall · · Score: 1

    You currently are on the bottom of the battery safety ladder. No one is going to listen to you now.

    Yes, I know you think you've developed an industry-leading battery safety design and procedures, but maybe give it a little time and wait til you are closer to the top of the ladder before asking other companies to join in, and maybe you'll get a better response.

  10. Re:Psst... Hey Samsung... by Anonymous Coward · · Score: 0

    That's right, dumbfuck, don't learn anything from the mistakes of others. In fact, don't learn anything at all. Just do what you're told when you're told because you're told. You stupid fucking moron.

  11. "New Standard Have Been Ignored " by Anonymous Coward · · Score: 1

    without reading the article, because I cannot get passed the headline - is that "new standards have been ignored" or "a new standard has been ignored"?

    has and have are not that confusing, it's not like it is an Oxford comma or anything

    1. Re:"New Standard Have Been Ignored " by WaxParadigm · · Score: 1

      "Have" is correct. Let me help you parse the sentence...

      "Samsung's Calls For Industry To Embrace Its Battery Check Process as a New Standard Have Been Ignored."

      "Samsung's Calls...Have Been Ignored"

      (It is not "Samsung's New Standard Have Been Ignored" as you seem to be reading it.)

    2. Re:"New Standard Have Been Ignored " by Anonymous Coward · · Score: 0

      Idiot. Samsung's Calls...Have Been Ignored.

    3. Re:"New Standard Have Been Ignored " by Anonymous Coward · · Score: 0

      I think it's "Samsung's Calls [for something] Have Been Ignored".

    4. Re:"New Standard Have Been Ignored " by Anonymous Coward · · Score: 1

      'Past' and 'passed' aren't that difficult either, but you managed to fuck it up.

    5. Re:"New Standard Have Been Ignored " by green1 · · Score: 1

      It would greatly help your case if you hadn't mixed up past and passed yourself. However after reading your comment, it is very difficult to take your criticism seriously.

  12. Re:We fucked up. Bad. by NatasRevol · · Score: 1

    Apple will pay the congress critters $1M more than Samsung will, and the problem will go away.

    --
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  13. Re:Psst... Hey Samsung... by Junta · · Score: 1

    No, don't *publicly* learn anything from the mistakes of others.

    Maybe Samsung was more lax, or maybe they were just more lucky. Either way, their competition isn't going to do anything *publicly* to demonstrate a hint that it was luck rather than quality.

    If competitor processes were lacking, but lucky, you can be certain they did (quietly) learn and improve.

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  14. Re:We fucked up. Bad. by bws111 · · Score: 1

    Nothing to do with adding more hardware. It is QC checks on the batteries themselves (Durability test, Visual Inspection, X-ray test, disassembling test, delta OCT test, charge/discharge test, TVOC test, accelerated usage test).

  15. Re:We fucked up. Bad. by green1 · · Score: 1

    I don't think you understand, Apple will gladly pay, as will any huge company. It's dirt cheap insurance to put up another major obstacle to any new competitor that might arise in the future. No existing player will pass up that opportunity.

  16. Well, Let's Be Real by Anonymous Coward · · Score: 0

    Samsung got burned (both literally and figuratively). Thus Samsung now has 'religion' on the subject of batteries.

    The other manufacturers haven't been burned and probably think one of the following:

    1). Our manufacturing Quality Control, design and all the rest are Tey Best! Samsung Sux! Suck it, Samsung!!
    2). We've been battling internal design & QC issues ourselves but seem to have these mostly under control. Hopefully we can keep this train on the tracks, but really, we're just glad we've not had a similar scandal;
    3). Batteries are passé. We're looking to the future with fuel cells, wireless charging, photovoltaics, carbon nanotube infused uranium diamonds, (insert your technical dream fetish tech here);
    4). Smartphones are passé. We're looking to the future with implantable VR or AR devices, à la Johnny Mnemonic;

  17. Re: We fucked up. Bad. by Anonymous Coward · · Score: 0

    Heard a story about how FDA sought help from industry leaders to ensure high safety standards on GMO food. Recomendation called for hundreds of trails costing in excess of $1million; barriers are better than buyouts.

  18. Pretty understandable.. by XSportSeeker · · Score: 1

    Do what I say, not what I do.
    I mean, of course Samsung really needs a new battery check process, doesn't mean others also need it.
    In order for anyone to follow Samsung's advices, they need first to prove it's worth for other companies, not only that it's needed for themselves not to f*ck up things further.
    And in the end, it was a design flaw that caused the whole deal. Samsung rushed the process, cut corners (figuratively AND literally) to release the phone faster, ignored warnings, which ultimately lead to the Note 7 disaster.
    They don't have any moral high ground to stand on.

    Other companies would follow if Samsung had lower rates of failures, not the opposite. So if they can prove their new process guarantees a lower percentage of battery issues, then fine, it's a win. But until then, I don't see why any other company would go for it.

    1. Re:Pretty understandable.. by thegarbz · · Score: 1

      Other companies would follow if Samsung had lower rates of failures, not the opposite.

      That is not how industries work. Companies who experience epic failures are likely to invest the most in ensuring they don't happen again. They are most definitely the ones to lean from.

  19. Silly Samsung by OneHundredAndTen · · Score: 0

    I think it will be enough if Samsung applies to itself - after all, Samsung is the on-fire company, aiming to reignite the public's interest with its flaming successes.

  20. Battery manufacturers by Anonymous Coward · · Score: 0

    Which other companies that release smartphones actually make their own batteries and assemble their own phones?