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Enemy Number One is Netflix: The Monster That's Eating Hollywood (business-standard.com)

From a WSJ report: Tara Flynn, a rising star at a TV production unit of 21st Century Fox, walked into her boss's office last August and told him she was quitting and joining streaming-video giant Netflix Inc. The news was not well-received. "Netflix is public enemy No. 1," said Bert Salke, the head of Fox 21 Television Studios, where Ms. Flynn was a vice president, according to a Netflix legal filing. When Netflix finalized Ms. Flynn's hire a few weeks later, Fox sued, accusing it of a "brazen campaign" to poach Fox executives. In response, Netflix argued Fox's contracts are "unlawful and unenforceable." The ongoing legal battle is just one sign of the escalating tensions between Netflix and Hollywood as the streaming-video company moves from being an upstart dabbling in original programming to a big-spending entertainment powerhouse that will produce more than 70 shows this year. It is expanding into new genres such as children's fare, reality TV and stand-up comedy specials -- including a $40 million deal for two shows by Chris Rock. The shift has unnerved some TV networks that had become used to Netflix's original content being focused on scripted dramas and sitcoms. Netflix's spending on original and acquired programming this year is expected to be more than $6 billion, up from $5 billion last year, more than double what Time Warner Inc.'s HBO spends and five times as much as 21st Century Fox's FX or CBS Corp.'s Showtime.

17 of 312 comments (clear)

  1. Good. by OffaMyLawn · · Score: 5, Interesting

    At least the majority of what Netflix is doing is actual original programming. Hollywood needs someone to kick them swiftly in the ass and stop doing remakes of old shows and movies (some of which aren't actually old, Matrix reboot?)

    Their Marvel based offerings are quite good, and Stranger Things is phenomenal.

    Amazon is creating some genuinely entertaining original content as well. I think it's time for a changing of the guard.

    1. Re:Good. by postbigbang · · Score: 5, Interesting

      Oh, poor Hollywood. Got some competition. The MPAA might have to change their draconian thinking.

      Hollywood hasn't had a new idea in decades. Whether it's Netflix, Amazon, whoever, I hope they eat Hollywood's lunch and burp afterwards. The sooner, the better.

      Then the TV networks will have to look at their tawdry monopoly and figure out how to compete with both the cord cutters and those that aren't going to use an antenna anymore. Oh dear. Here, let me see if my heart bleeds for them. Nope.

      Hollywood and the networks had a nice long run. Goodbye.

      --
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    2. Re:Good. by Oswald+McWeany · · Score: 5, Insightful

      The problem with the networks and cable channels is that they put out really crappy "reality shows" because it's cheaper and can't understand why people quit watching their shows and cut the chord and start getting their TV from places like Netflix.

      Meanwhile, Netflix, who have a much better pulse on who is watching what (they get better access. Direct access to the data) pick up shows that people actually want to watch. (it's not reality shows). Then they make sure they are done right. A lot of what Netflix produces is much better than the average from networks and cable.

      If you want to fight Netflix- create shows that people want to see and stop cutting corners producing reality shows.

      --
      "That's the way to do it" - Punch
    3. Re:Good. by number6x · · Score: 5, Insightful

      Netflix's push for more original content is, partly, a result of the major studios effort to starve Netflix of content a few years ago.

      Netflix decided to use the money it was no longer spending on licensing to the studios to buy or finance Netflix 'original' content. Much of the original content is even made by the TV production departments of the very studios that are complaining about Netflix. If the major studios had financed these productions, they would have made the first pass profits and then licensed re-runs to Netflix.

      By breaking this model, the studios left a big chunk of the viewing (and paying) market un-served. Netflix stepped up to the plate and said "We'll take those profits that you are leaving on the table, thank you very much!"

      The studios bosses need to read pogo.

    4. Re:Good. by citizenr · · Score: 5, Interesting

      cable companies have fantastic metrics, there is a reason cable card died - they want you to use their spying always logged in cable box. It tracks every channel switch, every mute, every volume change.

      --
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    5. Re:Good. by Penguinisto · · Score: 5, Insightful

      Hollywood hasn't had a new idea in decades.

      You can thank the terms "Intellectual Property" and "Monetization" for that. Seriously - when creative works are locked-up tight in literal century-plus copyright term lengths, and are bought and sold like commodities under that condition? There's little wonder that Hollywood is trying to see some kind of ROI on the stuff they bought, as opposed to coming up with (or at least taking a risk on incorporating) original stuff.

      Drop copyright term lengths back to 25 years (retroactively, BTW), and I bet you'll see Hollywood get their shit together again... because then they won't have a choice but to do so.

      --
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  2. Get What You Pay For by chew8bitsperbyte · · Score: 5, Insightful

    Imagine that, spend more on developing quality original content and consumers and producers will flock to you. Who would've thought... The legacy production houses had a huge leg up but never bothered, remaining content in their old, "good-enough-to-get-enough-eyeballs-for-advertisers" model. Looks like Blockbuster won't be the only giant getting taken down by Netflix.

  3. Innovation by Mindragon · · Score: 5, Insightful

    Netflix organized themselves around innovation. The studios did not -- they organized themselves around "wall building" techniques: Net Neutrality, DRM, Anti Piracy campaigns, political lobbying and more. Now Netflix is winning and what do the studios do? Whine.

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  4. Old business models don't die, they are killed by notes+rules · · Score: 5, Insightful

    Every old business model fights to save itself, and accuses the new business model of some nefarious intent. Sears->Walmart Taxis->Uber/Lyft Barnes&Noble->Amazon Yahoo->Google Newspapers->Slashdot/Reddit/Blogs etc. etc. Business is best when new, healthy models overtake old, unhealthy businesses. It is called "creative destruction" and it has been going on for a long, long time.

  5. If they really want to piss Fox off.. by Sri+Ramkrishna · · Score: 5, Interesting

    They should do a Firefly spinoff or actually do Firefly and then make it one of the most successful blockbuster shows in the 'verse.

  6. Employee Retention by bano · · Score: 5, Insightful

    A company whose employee retention plan is to call the lawyers likely isn't a great place to work anyways.

  7. Well blame Hollywood for creating their own enemy by UnknowingFool · · Score: 5, Interesting

    The only reason Netflix makes their own content is they were being squeezed by Hollywood for higher and higher licensing fees. Back in 2011, when Netflix had to raise fees for streaming and mail-in service to cope with raising licensing fees, their customers revolted. So Netflix did two things: 1) split their business into two with DVD mailing separate from streaming and 2) offer fewer and more outdated movies. However content stagnated. I suppose that Netflix could have shown TV shows in syndication but that would not distinguish themselves enough from other players or even cable. Creating their own content was the only to keep themselves relevant in the streaming business. Netflix started with TV shows like abandoned properties (Arrested Development) and original new TV shows (Orange is the New Black) which has brought in many new and returning customers. Now they are branching into films.

    --
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  8. Re:Not just Hollywood... by Anonymous Coward · · Score: 5, Insightful

    Once you are used to not having *everything* and realize you have *enough*, Netflix becomes the unquestionable leader.

    You just have to get over the idea that it is worth paying 15x as much to get "everything". After you have had Netflix you realize you can't watch everything so why pay for it.

  9. Re:Well blame Hollywood for creating their own ene by timholman · · Score: 5, Interesting

    The only reason Netflix makes their own content is they were being squeezed by Hollywood for higher and higher licensing fees.

    Exactly so. The Law of Unintended Consequences in a nutshell. The networks and studios decided to shut down Netflix and monetize their old movies and TV shows on their own. And for a while, it worked. Netflix lost subscribers, and their movie selection was absolutely abysmal. But unlike the networks and studios, Netflix was able to adapt, and it became exactly the type of company that the networks and studios could no longer hurt.

    It's such a pleasure to watch Hollywood being devoured by the monster it created.

  10. Re:Good by Cro+Magnon · · Score: 5, Insightful

    The serialized shows are a double edged sword. They might encourage me to stick with a series, but they also discourage me from starting one, especially if I don't start until Episode #5.

    --
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  11. Re:Lack of originality did the deed. by Comboman · · Score: 5, Informative

    Now check out Netflix's stuff.

    Daredevil? House of Cards? Fuller House? Arrested Development? All of them are reboots/sequels or remakes. What makes them good or bad is not whether they are remakes. Hollywood has been doing remakes from the beginning (The Wizard of Oz and The Maltese Falcon are both remakes of earlier, less successful attempts to adapt those books to the screen).

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  12. This is actually dangerous by MobyDisk · · Score: 5, Interesting

    I know everyone wants to back the little guy, but Netflix is actually recreating the very monopolies we are trying to break-up:

    The common complaint about cable was that they bundled everything together. You had to pay a monthly fee, you couldn't pick your channels a la carte, and if you wanted to watch "Game Of Thrones" you had to subscribe to HBO and pay monthly, even for just one show. In addition, nobody liked having to pay for cable TV & internet both, since it felt like the same service from the same company. Then to make matters worse, you had to buy HBO on cable just to stream the show on HBO's web site, which made no sense. (HBO might have fixed this, but the same goes for other channels, and sporting events.) This drove piracy mainstream.

    But the bigger issue is that telecommunications companies are buying out content providers. This merging is dangerous, because a telecom company controlling say, a media news outlet, can't be unbiased. And there is nothing to stop them from offering certain content on their networks only.

    Netflix threatened to break that all up. I could buy my internet from anyone, subscribe to Netflix, and have so much content we didn't need cable TV. We no longer paid for TV "channels" we didn't need. But then Amazon Prime came along, and then we needed to buy Netflix + Amazon. Oh, and buy Hulu for your TV watching. So now, we need to again buy all these services in order to have access to a full catalog of content. We are back to premium TV channels again. But at least we gained our a la carte stations!

    But if Amazon and Netflix start to offer exclusive content, we get back to the media companies (Amazon, Netflix) being content providers too. I want to watch just one show, and I have to subscribe to Netflix. I's the HBO Game-of-thrones scenario all over again.

    The solution is, and has been for 40+ years, to break apart the monopolies. We must separate content delivery companies from content creating companies. That no longer just means the telecom monopolies shouldn't be content providers, but it also means the streaming companies can't be content creators, and transitively, the telecom can't be either one. This gets us back to the ideal world where we choose our telecom company, choose our streaming service, and choose our content - all separately. Every streaming service should be able to provide all content, or nearly all of it. Competition comes back, we no longer have the zero-rating problem..

    So cheer Netflix's success, but be careful what you wish for. At the present rate, we will all be paying $50/month for all these streaming services just to get the content we need.

    P.S. We also need to stop each streaming service provider from using their own protocol. You bought a Roku box last year huh? Well, you can't access the newest coolest streaming service because they didn't make a firmware update for that service. If 20 years ago, you told people that their TV or cable-box needed a firmware update every time a new channel came-out, they would be attacking the telecom companies with pitchforks. Yet that is happening today and people accept it.