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Windows 10 Mobile Needs To Be Put Out of Its Misery (betanews.com)

From a column on BetaNews: It's time for Microsoft to pull the plug. Windows 10 Mobile has been on life support for a long time, and the software giant is only making things worse by not giving it the mercy killing it deserves. It may sound harsh, but there's no future for Windows on smartphones in its current state. Microsoft wants to keep the door open to future developments but, let's face it, when it decided to sell Samsung's new Galaxy S8 and Galaxy S8+ through its stores it basically sealed its own platform's fate. There is no turning back from this. We know it and its fans know it too. [...] Really, the only reason I can see Microsoft developing Windows 10 Mobile -- or Windows on smartphones -- further is to give its fans the illusion that something could happen. One day. Someday. Eventually. Maybe. Hopefully. If all the stars align. And Apple and Google and all the other successful vendors are wiped out from the face of the Earth. Hey, it could happen!

30 of 180 comments (clear)

  1. Yes! by freeze128 · · Score: 4, Funny

    Blackberry FTW!

  2. Windows 10 Mobile is a Benchwarmer by lowkeyknight · · Score: 3, Interesting

    Microsoft are just holding on for a cycle or three until they get a functional surface-phone that can dock-&-desktop up and running. Then it will die off.

    1. Re:Windows 10 Mobile is a Benchwarmer by bazorg · · Score: 2

      ...and/or one that can work with Xbox content. It would would be silly to overlook the mobile games market when there's already a lot of Microsoft platform gamers. To assume the only "consoles" that exist are Xbox, Nintendo and Playstation leaves a lot of money on the table.

      If developing for more than one of the device types that Windows 10 runs on really does not require a huge incremental effort, then MS should release one of their machines every now and then, and hope that a new handheld format becomes more profitable for them than smartphones have. If buyers don't use smartphones primarily for phone calls, it's time someone tries different form factors.

    2. Re:Windows 10 Mobile is a Benchwarmer by Anonymous Coward · · Score: 5, Interesting

      That's roughly what people have been saying since Windows CE. That Microsoft would *eventually*, *very soon* swoop in and eat everyone's lunch in the mobile computer space. And when *cough* *cough* analysts failed in their predictions, they claimed that Microsoft just put the project in the back burner for later. You just wait and see, next generation is going to be awesome.

      The fact of the matter is that, since then, Nokia rose and fell, Blackberry dominated and then became a shell of its former self, the iPhone set the new standard for what a mobile device is supposed to "be" for a decade and beyond, Android spreads like a virus and people are putting tiny computers into watches that nobody wants or needs. Oh, and Apple removed the headphone jack.

      Microsoft had plenty of opportunities to "do something about it", but all of their mobile products have been pretty half-assed so far.

      This indicates that they don't really have a clue on how to tackle the mobile space.

  3. I like my Windows Phone by Anonymous Coward · · Score: 3, Interesting

    But I can't make a straight-faced recommendation that anyone else get one because of the lack of apps available. It's a great choice if you don't want to be spied on :-)

    When this thing finally breaks, I can't see getting another one.

    1. Re:I like my Windows Phone by leathered · · Score: 4, Informative

      Indeed. There's nothing wrong with the OS, in fact it's a joy to use, the UI being superior to both IOS and Android. But yes, the lack of apps is the killer. And, as usual, it's Microsoft's half-assed dedication to the platform throughout its lifetime that is the cause. They had a chance to save it by adding Android app support, but.. no.

      The final straw for me was my new car. The infotainment system supports Android Auto and Apple CarPlay. Development of the Windows Phone equivalent apparently ceased over two years ago.

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    2. Re:I like my Windows Phone by jez9999 · · Score: 2

      It's a great choice if you don't want to be spied on :-)

      How did the word "don't" make its way in there?

  4. Re:I don't see why by mwvdlee · · Score: 2

    Besides, think of the backlash they would get from people who DID buy Win10 phones.
    Everybody loves to hate Microsoft and in this case, they're hating Microsoft for supporting a platform beyond it's commercial lifespan, upto it's support lifespan.
    Evil Microsoft!

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  5. Such insight! by DogDude · · Score: 2, Insightful

    Such insight! Such a well thought out opinion piece. After reading it, I realized that Mr. Bamburic is right. How can I use a product knowing that so many other people don't? What will people think about my choice of phone? What an incredible loser I must be for using a relatively unpopular gadget. I'm running out today to replace my Windows 10 phone.

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    1. Re:Such insight! by drinkypoo · · Score: 5, Insightful

      Whether you personally enjoy your Microsoft phone or not, it makes absolutely no sense for Microsoft to keep trying to exist in a space in which they have proven that they cannot compete. It's just costing them money. They have always been shit at it, it has never made them any money, and it never will.

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    2. Re:Such insight! by Dutch+Gun · · Score: 2

      Platform popularity is important, not for the self-esteem of the user, but for attracting developers and their products to said platform.

      Part of what makes Android, iOS, and Windows on desktop so successful is their robust software ecosystems, which is a frustrating "chicken and egg problem" for anyone looking to break into that market. The Windows store, and *especially* the store for Windows phone, has never been able to replicate that success. They probably would have done so had they not first soured users' expectations with Windows CE, then Windows RT, and then been fourth to market with a finally decent mobile OS. Too little, too late. The world had already picked the mobile winners by then.

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    3. Re:Such insight! by Grishnakh · · Score: 2

      Microsoft has not been that successful. They've blown enormous amounts of money on many different things, and if they were a normal company would have been out of business by now. They're "successful" because they can keep milking the Windows OS and Office cash cows endlessly, and keep trying (usually in vain) to move into other markets. How many billions did they spend on Xbox before that became profitable? Did they ever even make much of a profit on it? How many billions did they spend on Windows Phone, which has been nothing but a money loser? Remember Zune? There's a long line of losing projects they've poured money into. Face it, MS simply does not make products that people are excited to go out and buy (at least since Win95, over 20 years ago), they make products that people think they need because they dominate those particular markets (OS, Office software). Every time they try something new, they fall flat on their faces.

      That said, I'm all in favor of them continuing to pour money into Windows 10 Phone, and in fact ramping it up enormously, perhaps even just giving the phones away and paying people to use them.

    4. Re:Such insight! by c · · Score: 2

      ... it makes absolutely no sense for Microsoft to keep trying to exist in a space in which they have proven that they cannot compete. It's just costing them money.

      Maybe there's some sort of weird tax loophole... you know, stuff like claiming all their profits in Ireland and keeping a bunch of R&D money sinks in the US so they can transfer profits back without incurring US taxes...

      At this point, operating mobile at a loss can't be accidental...

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    5. Re:Such insight! by DogDude · · Score: 2, Insightful

      Face it, MS simply does not make products that people are excited to go out and buy (at least since Win95, over 20 years ago), they make products that people think they need because they dominate those particular markets (OS, Office software).

      Any business would be thrilled to offer products that people need instead of products that people want for the time being.

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  6. It's what they do by nojayuk · · Score: 2

    MS provides support for its products even when they have signally failed in the marketplace, like Win 10 Mobile. Contrarily folks bitch when they DON'T provide patches for old out-of-support software -- there's a current furore over a security hole in Win2003R2 Server which MS isn't patching since they stopped support for that particular version over two years ago.

    Regular Win 10 runs perfectly well on phone-sized systems such as tablets without the hardware limitations of phones two generations back (ARM CPUs with one or two cores, limited memory, limited storage etc.) so Win 10 Mobile isn't really needed but there are still customers out there who do use it. It will reach EOL and support will eventually be terminated but there's no rush.

  7. Analysts/Pundits by HideyoshiJP · · Score: 4, Interesting

    Analysts and pundits have been telling Microsoft to do this for some time. Personally, I think they need to get out of the business of telling Microsoft how to run theirs. Microsoft has a vested interest staying in the mobile space, even if their phones don't sell shit. The personal computing market is so spread out across the spectrum of devices, people's primary way of digital interaction can change a easily as the wind. If Microsoft does not stay in this space, they will be ill-prepared for this.

    1. Re:Analysts/Pundits by bravecanadian · · Score: 2

      The important thing for people to keep in mind when they are saying that Microsoft should just give up is that we're approaching the time that there will no longer be separate mobile / tablet / PC form factors with separate OS etc.

      You'll have one platform that runs across them all and adapts to your current needs: phone while moving, dock for desktop, maybe a bluetooth type connection to a tablet when needed.

      So absolutely Microsoft will try again in this space. Only this time it will be a phone running full-fledged Windows with the ability to run x86. It sucks that they have created a few platforms in a row that are immediately relegated to the trashbin of history (Windows Phone 7, 8 and 10 Mobile) but unifying is the endgame for all these players.

      IMO it will be Samsung left in the cold because only Google / Apple / Microsoft have all the pieces to complete the puzzle.

  8. Windows on Phone *is* beyond saving, but ... by Anonymous Coward · · Score: 2, Interesting

    ... only because MS could never convince PHONE app developers that it was worth using. It always was a bit player, and has become irrelevant given the Google-Apple ownership of the market.

    Full disclosure: I do have a Windows phone. For the most part, I like it.

    What's special about Windows on a phone?

    Primarily, the user interface. As much as the tile orientation stinks on a desktop or non-touch laptop, it makes great sense and works very well on a phone. Better, really, than the way stock or most phone makers' Android implementations do.

    Also:
    * Multitasking works well, though that's also true of the competition.
    * If you join the Insider program, you can get system updates and even upgrades well beyond the year or 2 that most phone carriers will support anything - regularizing that (so you don't have to be an Insider to be independent of carrier lack of support) would make Windows more like Apple.
    * Even in 10 (was better in 8.1), hardware requirements are somewhat less than for Android. Same Snapdragon etc. processors, but Windows runs acceptably in half the RAM of Android. Which is funny because in the non-Mobile world it's the other way around (Linux runs decently in half the RAM of Windows).

    So what to do? Since MS seems to be moving all of its mobile stuff to Android, move the UI as well. After all, it's just a shell anyway. Then, if the corporation eventually gets back into the phone-mobile game on its own, think about some way to do an Apple but do it right (unlike previous attempts).

  9. How many mobile OSs by doconnor · · Score: 2

    How many mobile operating systems has Microsoft released over the years, each one incompatible with the last? They've been doing it since the Palm III era at least.

  10. Re:I don't see why by fwarren · · Score: 2

    Yes there is, They are maintaining extra code to do this. It costs developers, time, money, it complicates the app store, etc.

    I have no problem with vanity projects. If MicroSoft wants to spend $100 million a year to keep windows mobile around, that is there business.

    They are not doing it for their user base which is essentially a rounding error.

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  11. Retarded by LordWabbit2 · · Score: 3, Insightful

    This is like someone saying, "there are more VW's than Mercedes on the road, Mercedes should just give up already", it's fucking retarded. You don't attempt to compete by giving up. If you don't like windows mobile don't buy a fucking phone with windows mobile on it, it's that simple. I know a lot of companies who prefer windows mobile because the ease of integration and security when paired with a windows based network, there IS a demand for it, albeit a bit low.

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    1. Re:Retarded by blind+biker · · Score: 2

      Did you just compare Windows Mobile to Mercedes cars? Are you aware that Mercedes cars are both desirable and very much a commercially successful product?

      --
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  12. Re:I don't see why by KiloByte · · Score: 2

    runs the same "windows apps (non win32 variety)"

    You mean, is there any person outside Microsoft's own marketing team who opens the Windows Store on purpose?

    The Store isn't even a solution, it's a problem looking for one. And cpl. Hicks has a good suggestion.

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  13. Re:I don't see why by Anonymous Coward · · Score: 2, Funny

    "think of the backlash they would get from people who DID buy Win10 phones."

    All 6 of them.

  14. Replace ALL the Microsoft top managers? ReactOS? by Futurepower(R) · · Score: 4, Insightful

    "This indicates that they don't really have a clue..." ["They" are Microsoft top managers.]

    That's the underlying problem. Apparently Microsoft top managers are socially and mentally extremely limited.

    If you were a top manager of a software development company, would you do things that caused stories like this article to be written? Network World, Aug. 4, 2015: Windows 10 is possibly the worst spyware ever made. Quote from that story: "Buried in the service agreement is permission to poke through everything on your PC."

    The abusiveness of many of the features of Windows 10 are like a multi-billion-dollar advertising campaign that very effectively says, "Dislike Microsoft products".

    The answer? Replace ALL the Microsoft top managers, in my opinion. Does anyone else have an idea that would fix the problems at Microsoft?

    Another solution: All countries and the U.S. could support ReactOS so that the Windows OS can be eliminated. No company should be allowed to have a virtual monopoly!

    Companies that are routinely abusive should be re-organized or eliminated.

  15. Re:I don't see why by thsths · · Score: 2

    Except it does not. Have a look at the app store - you can see tumble weeds blowing through. Even big name apps are just not there.

    I think a big part of the problem is that Windows Phone app and Windows Tablet apps are different things, running on different CPUs, with different UI etc. Of course you can write a unified app, but the unified apps only work on Windows 10, which came out when the downturn was already in full swing.

  16. Re:I don't see why by AvitarX · · Score: 3, Interesting

    It's quite nice too.

    My girlfriend had one through work for a while, there were no apps, but it could browse the internet quite well, was an inexpensive phone, pretty darned thin, and had a real all day battery.

    At a time when that was impressive, I'm surprised it didn't take off, there are plenty of people that just want internet, GPS, and a camera.

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  17. Re:What?! NO! by thsths · · Score: 2

    Despite all the marketing messages claiming otherwise, Windows Phone is quite different from Windows Tablet. I think Windows Phone has a decent and simple UI, while the tablet UI is just a bit confusing.

  18. Re:Opinionated Titles! by unixisc · · Score: 2

    "Windows 10 needs to die" --

    Actually, if you read the headline, it said 'Windows 10 Mobile needs to...

    I disagree w/ it, but there is a great difference b/w that, and Windows 10, which is generally assumed to mean the desktop version of the OS.

    So much for "journalism." Even Dice managed to run this site better than that

    I agree w/ you on this. The number of tech related articles are really at a minimum: bulk of it is about the environment, politics and social networking.

  19. Re:I don't see why by unixisc · · Score: 2

    I'll second this. Most of the times I've gone to the store to look for things, be it Meetup, Vonage, 8x8, Toy Blast, et al, I've been disappointed.