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Apple Wants To Sell Premium TV Channels in a Bundle (recode.net)

Apple isn't done trying to sell you pay TV. From a report on Recode: Here's Apple's latest proposal: It wants to sell consumers a premium TV bundle, which combines HBO, Showtime and Starz. Apple already sells each of those channels individually. But it has approached the three networks about rolling them up into a single package, as conventional pay TV operators sometimes do. The difference: Traditional pay TV operators, like Charter, usually require consumers to subscribe to a basic level of TV channels before it will sell them a premium bundle. Apple could sell the bundle as standalone product, delivered via its iOS devices and its Apple TV settop box. Apple doesn't have a bundle deal in place with any of the premium networks, industry sources say. Apple currently sells HBO for $15 a month, Showtime for $11 a month, and Starz for $9 a month.

43 comments

  1. Just wait for ATT/Directv to buy HBO time warner by Joe_Dragon · · Score: 1

    Just wait for ATT/Directv to buy HBO time Warner and see how fast this gets dropped

  2. Re:Just wait for ATT/Directv to buy HBO time warne by Anonymous Coward · · Score: 0

    I can see Comcast buying them before DirecTV/ATT.

  3. TV Channels? by Anonymous Coward · · Score: 0

    Apple used to make computers. Remember those? I think they were called "Reds" or "Honeys", I can't remember.

  4. can we make our own bundle? by Causemos · · Score: 4, Interesting

    How about we build our own bundle? Or better, pick our movies/series and lose the channel system completely. That way the creators hopefully get more of the money.

    1. Re:can we make our own bundle? by XxtraLarGe · · Score: 1

      Or better, pick our movies/series and lose the channel system completely. That way the creators hopefully get more of the money.

      There's an app for that...

      --
      Taking guns away from the 99% gives the 1% 100% of the power.
    2. Re:can we make our own bundle? by Anonymous Coward · · Score: 0

      A-la-carte sounds good, right up until it's five-bucks a channel for the ones you're on the fence about and all the good ones are ten or fifteen.

      It's like comcast charging you to "own" a movie. How the hell do you own a movie you need to maintain a service to watch?

    3. Re:can we make our own bundle? by Lumpy · · Score: 1

      I do this already. It's called a PLEX server and a VPN with a offshore Torrent collector.

      Fuck the tv industry.

      --
      Do not look at laser with remaining good eye.
    4. Re:can we make our own bundle? by jedidiah · · Score: 1

      > A-la-carte sounds good, right up until it's five-bucks a channel for the ones you're on the fence about

      A lot of people could pay $10 or $15 for a couple of really obscure channels and still come out WAY ahead. The cost of cable is insane and out of control these days.

      --
      A Pirate and a Puritan look the same on a balance sheet.
  5. Meet the new boss. by Anonymous Coward · · Score: 0

    Same as the old boss. Selling bundles is exactly what the Cable-Mafia does, and exactly what cord cutters don't want.... But its apple, so iGuess the iSheep will buy it, and claim its the greatest thing since sliced bread...

    1. Re:Meet the new boss. by XxtraLarGe · · Score: 1

      Same as the old boss. Selling bundles is exactly what the Cable-Mafia does, and exactly what cord cutters don't want.... But its apple, so iGuess the iSheep will buy it, and claim its the greatest thing since sliced bread...

      If they offer them in a bundle for a reduced price, but still offer them individually as well, who cares?

      --
      Taking guns away from the 99% gives the 1% 100% of the power.
    2. Re:Meet the new boss. by fluffernutter · · Score: 1

      Because that is just a game to play to make it look like they are giving you the choice, but realistically there is no choice and buying channels individually is just stupid.

      --
      Laws are rules for the court, but merely a bottom bar to hit for life. Think beyond laws in your actions always.
    3. Re:Meet the new boss. by PCM2 · · Score: 1

      buying channels individually is just stupid.

      It is? I can't think of anything I'd want to watch on Showtime and I haven't a clue what plays on Starz.

      --
      Breakfast served all day!
    4. Re:Meet the new boss. by fluffernutter · · Score: 1

      So you will pay 80% the cost of the package and only get one channel out of it?

      --
      Laws are rules for the court, but merely a bottom bar to hit for life. Think beyond laws in your actions always.
  6. Big deal by Anonymous Coward · · Score: 0

    I don't care to piece meal a package together buying some content here, and some at Apple and maybe Netflix, and Amazon or a Hulu. No Apple either has to expand this of face people who simply do not see it as a great value. I gave up on Apple TV years ago, and do much better with Roku's. This is one market Apple never really kept pace with the rest.

    1. Re:Big deal by Anonymous Coward · · Score: 0

      I'm not sure you have tried a 4th gen ATV or higher.
      Once apple opened their appstore onto these devices they changed the game yet again.
      They are 100% dominating the HTPC space now that devs only need to export their swift apps with a setting to run on TVs.

    2. Re:Big deal by jedidiah · · Score: 2

      > They are 100% dominating the HTPC space now

      You should really lay off whatever drugs you're abusing there.

      --
      A Pirate and a Puritan look the same on a balance sheet.
  7. And so it beings by jason777 · · Score: 1

    The same crap that happened to cable tv, will eventually happen to online tv. Queue the added commercials soon.

    1. Re:And so it beings by ausekilis · · Score: 1

      The wife and I pay for Netflix, NBC (she loves the NCIS series'), and Hulu each month. Hulu has 2-3 commercials in succession and 2-3 breaks per 20-minute show. NBC, despite getting subscriber money directly, still shows commercials too. Why swap out cash cows when you can combine them?

      "The Future Is Now!", "What a time to be alive!" etc...

    2. Re:And so it beings by Anonymous Coward · · Score: 0

      Hulu has 2-3 commercials in succession and 2-3 breaks per 20-minute show.

      2x30x2 = 2 min.; 3x30x3=4.5 min.
      So up to 25% of the program's length is lost to commercials. How is this significantly different from cable?

      (I tuned into broadcast TV for the first time in years recently. The programs I tried to watch were continually interrupted by blocks of 8 or so commercials at a stretch. It's a wonder they were able to fit any programming in at all. I'm not remotely sorry I cut the cord.)

    3. Re:And so it beings by Serenissima · · Score: 1

      You can also pay a couple bucks and then not watch any commercials on Hulu. Every once in a while, you get a show that isn't part of that plan and it shows a commercial at the beginning and a commercial at the end. So, you sit through 1 commercial, and then stop the video at/after the credits and not watch the second one. If you watch a lot of shows on Hulu, it's definitely worth a couple bucks.

      --
      Give a man a fire and he'll be warm for a day. But light a man on fire and he'll be warm for the rest of his life.
    4. Re:And so it beings by Obfuscant · · Score: 1

      The same crap that happened to cable tv, will eventually happen to online tv. Queue the added commercials soon.

      Cable has always had commercials on non-premium content, and commercials on premium content are part of the premium network feed. The 'extra' commercials that cable has are called "local avails" and are ads that replace network-supplied ones.

    5. Re:And so it beings by tlhIngan · · Score: 1

      The wife and I pay for Netflix, NBC (she loves the NCIS series'), and Hulu each month. Hulu has 2-3 commercials in succession and 2-3 breaks per 20-minute show. NBC, despite getting subscriber money directly, still shows commercials too. Why swap out cash cows when you can combine them?

      NCIS is CBS, which you can view for free with ads on cbs.com (2-3 ads per commercial break). In theory you can get CBS all access which is supposed to be ad-free, but eh I'll just be cheap and stick with the free version.

    6. Re:And so it beings by jedidiah · · Score: 1

      Forget cbs.com. Just stick up an antenna and pull it off the air for free. OTA tuners are the easiest to deal with regardless of platform. There's none of that stupid encryption to get in the way and the tech is cheap and simple.

      --
      A Pirate and a Puritan look the same on a balance sheet.
    7. Re:And so it beings by Cro+Magnon · · Score: 1

      That's what I did. Lately, I've been watching more on Hulu than Netflix, and with summer approaching, I expect my Huluing to exceed my regular TV. The extra money to get rid of commercials is well worth it, and I haven't encountered any show with that one ad yet. :)

      --
      Slow down, cowboy! It has been 4 hours since you last posted. You must wait another few hours.
  8. Of course it does by Anonymous Coward · · Score: 0

    Cutting out the middlemen and fucking over the end user over is a great plan.

    No one wants you to use some tiny ARM SOC with HDMI. KODI and some cheap 4TB drive to your "not so smart TV" - After all, that gives you a better service that no one can compete with. I'm not even talking about the price point it's genuinely a better service because of the lack of ads and the fact you can get whatever content you want regardless of whichever "bundle" is offered.

    Once I had a "smart TV" which had YouTube on it. Pretty cool. Except the YouTube licence ran out and now the "app" no longer exists for the TV's smart menu. It also cannot record to DVR from any "non TV source" so no HDMI gaming etc. perhaps in place in case I wanted to copy a BD stream.

    Paid for content, paid for UI, paid for set-top boxes routinely give you inferior service, shit prices and subject to changes. Tame consumers just bend over and take it. They pay their subscriptions and think they are living the big life not once realising they are beyond fucked over.

    I'm sure apple drones will sign up to the superior new service apple will create through it's superior TVs that magically ties into the rounded edges iThings ecosystem...if it comes to that.

    Fuck all you monopolizing idiots with your "packages". Give me a service I want and I will pay for it. No excuses. I can force this stance because I can and I will never pay until I, the (well paid and legal owner of copyrighted works) customer get excatly what I want.

  9. Most international channels come in as packages by 140Mandak262Jamuna · · Score: 1
    I just bought Tamil channels from Lycatv.tv. Some 50$ for three months. It comes with about 25 or so channels. And a few dozen new movie titles. All movies streamable on demand. The TV channels have one live feed from India, but the live stream is automatically archived every 30 minutes. The archive goes back one week. So any show in any channel in the last 7 days I could watch on demand! Very nice, no need to TiVo no need to set up stuff. Very nice.

    But, there is nothing much worth watching in all the 25 channels and 100 movies, all ready to be streamed on demand! One social debate TV show and may be three movies would make the cut. I would rather watch Russian dash cam videos of truck crashes than any of this junk. Well, Mom is visiting, as long as she is here, just pay up and shut up.

    --
    sed -e 's/Chuck Norris/Rajnikant/g' joke > fact
  10. Re:Just wait for ATT/Directv to buy HBO time warne by king+neckbeard · · Score: 1

    With Apple;s income stream on the line, we might actually see a revival of anti-trust law in this country.

    --
    This is my signature. There are many like it, but this one is mine.
  11. Not a paradigm changer by Rick+Zeman · · Score: 1

    $36 a la carte for those three channels is kinda ridiculous. At those bundled prices to all of the other streaming a la carte channels you need to pay for and you may as well stick with your cable/FIOS and at least gain the advantage of a unified interface. A game changer would be ESPN being ONLY available via an app or some sort of exclusivity like that. This isn't that.

  12. A bundle by OneHundredAndTen · · Score: 1

    Wrong, Apple. We do not want bundles. We do not want to buy N channels in order to watch M channels, where N >> M.

    1. Re:A bundle by OneHundredAndTen · · Score: 1

      Actually, I was wrong. We do not want bundles. We do not want channels. We want to purchase individual shows or movies. Channels and bundles belong in the 20th century.

    2. Re:A bundle by PCM2 · · Score: 1

      We do not want channels. We want to purchase individual shows or movies. Channels and bundles belong in the 20th century.

      Oh, I dunno. Sometimes I don't want to be responsible for picking what I want to watch right now. Just show me something. And I'm not alone -- the El Rey network seems like it might work for my purposes, but millions of people pay extra on their cable bills to get ESPN.

      Or how about this: Maybe people don't want terrestrial radio stations anymore, but does nobody pay for SiriusXM? Does nobody use Pandora or Spotify?

      --
      Breakfast served all day!
    3. Re: A bundle by Anonymous Coward · · Score: 0

      I don't fucking understand you, mostly because you don't make sense.

      But are you thinking having bundles prevents you from having individual channels? That's fucking stupid thinking.

      This is purely a cost savings to customers who say, "hey, I'm buying more services from you, how about a price break?" Things like support and billing overhead actually decreases with more services from one provider, so that savings should be passed onto the customer.

      Dish Network gives me a price break when I order more movie services. This would be Apple trying to be competitive.

        All you people against bundles are either shills or lack basic thinking skills.

  13. A la carte or death! by Tablizer · · Score: 1

    We need more forced-bundling like a whole in the web. The great promise of web-based content delivery was more a-la-carte choice. Now Apple is doing the same bleep as the other bleepsters. Bleep you, Apple!

  14. All I want is A La Carte. by XxtraLarGe · · Score: 2

    There isn't any "cord cutting" TV service I can get that lets me only select the channels I want. Every single one (DirectTV Now, PS Vue, Sling TV) forces me to get a bunch of channels I don't want to get the channels I do want. The closest one comes for me is PS Vue's Core Slim package, but I can count 41 out of 61 channels on that package that I have absolutely no interest in, and probably another dozen or so I wouldn't pay for on their own. I'd gladly pay $25/month in order to get the 10 channels or so that I'm actually interested in.

    --
    Taking guns away from the 99% gives the 1% 100% of the power.
    1. Re:All I want is A La Carte. by c-A-d · · Score: 1

      It's the same here in Canada. Mandatory "basic cable" which I don't watch, or even want to support (I'm looking at you CBC and Sportsnet). If this was available in Canada, I'd probably buy it. As for now, Youtube is my go-to for documentary programming.

      --
      some karma... and kinda lukewarm about it.
    2. Re:All I want is A La Carte. by Anonymous Coward · · Score: 0

      If you don't want the hockey channels, Canada doesn't want you!

  15. Channels? by nealric · · Score: 1

    I think the entire concept of a "channel" (except for perhaps live sports or news broadcasts) is a slowly dying concept in the streaming age. On-demand content bundles (like buying the rights to all Netflix content) are what this will shape into.

    1. Re:Channels? by sit1963nz · · Score: 1

      Been using Netflix for a couple of years now.
      Here's what we have noticed:
      1. We HATE adverts on TV with a passion now, all they do is force us over to Netflix
      2. We HATE watching a series over weeks now, we prefer to binge watch so you keep the continuity
      3. Channels....what are channels ?, we watch programs on Netflix the idea of Channels showing large volumes of crap with minor breaks for a program you wants to watch is abhorrent.
      4. The ONLY ting we watch on regular TV is the news, because it is local
      5. The attempts to make the News more 'entertaining' is pushing us away from those News Shows, if I want giggles I will watch a comedy
      6. The NZ$16 (approx) a month for Netflix is about all I am willing to pay for a service (for 4 simultaneous users)
      7. I am not willing to suffer adverts, if Netflix starts showing ads my account will be closed
      8. No one promised actors, writers, studios that there would be a life long cash cow, its about time they realised they are a commodity now and have incomes aligned with that reality.
      9. My wife watches Chinese/Korean soaps with english subtitles and enjoys them, the market is not just the USA, you too can price yourself out of the global market
      10. No, I am not willing to pay more for HD/UHD, try that trick and my money goes elsewhere.

  16. wonderful... by Anonymous Coward · · Score: 0

    300+ channels of content that i simply cannot be without ðY(TM)

  17. sell tv shows thru humblebundle by Anonymous Coward · · Score: 0

    Theyalready do games, books, music, so why not tv shows movies and series

  18. Bundling is an obsolete idea, period. by Anonymous Coward · · Score: 0

    I have to question the intelligence of people who would embrace the idea of bundling channels in 2017.
    Having said that, though I use Apple products, "WTF" has been my response to new stuff Apple has introduced
    over the past few years, more often than not. As much as I liked the Apple products of years past, I find myself
    seriously contemplating means of leaving Apple and its "ecosystem" behind, at least until Tim Cook leaves the
    company.

    tl / dr :

    With the advent of streaming video, an "a la carte" model is the only model that makes sense, for too many reasons
    to list.

  19. Poor Steve by Anonymous Coward · · Score: 0

    Rolling over in his grave. No new ideas in years, fast rise, slow an steady decline again without a visionary at the helm.

  20. Better reverse question... by Anonymous Coward · · Score: 0

    Sorry to sound a bit immature in asking, but, "Who doesn't?"